Smartsalary
- Company typePrivate
- Founded1999
- HeadquartersSydney, Australia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Smartsalary does
Smartsalary (legal entity Smartsalary Pty Ltd) is an Australian salary packaging administration provider founded in 1999 and operating as a subsidiary of Smartgroup Corporation. The company administers tax-advantaged salary packaging arrangements and novated lease financing for employees across seven industry verticals: corporate, government, healthcare, mining, not-for-profit/care, and education (both private and public). Its core function is converting pre-tax salary into benefits — including superannuation contributions, portable electronics, and vehicles — in compliance with Australian Taxation Office rules, with a specialized product line for electric vehicles that qualifies for the FBT exemption up to the FY 2025-26 Luxury Car Tax threshold of $91,387.
The platform is delivered through a cloud-based web portal (portal.smart.com.au) and the Smart Salary Packaging App on iOS and Android, supported by employer-, dealer-, and financial-planner-facing portals. Supporting tools include a salary packaging calculator and a novated lease calculator. Distribution combines direct-to-consumer digital acquisition (website, social channels including TikTok, Instagram, LinkedIn, Facebook, YouTube) with B2B employer partnerships and a multi-OEM dealer channel for novated lease fulfillment (Chery, Kia, Hyundai, Polestar, Toyota, Ford). Insurance is bundled into lease pricing through a strategic partnership with Vero by Suncorp.
The revenue model is multi-stream: recurring subscription-style administration fees for salary packaging, transaction fees on novated leases (with integrated running costs such as servicing, insurance, registration, and fuel/charging), and affiliate referral commissions (notably with mortgage broker Finspo). Pricing examples on the website range from $379 per fortnight for a Chery E5 EV to $913 per fortnight for a Ford Ranger Wildtrak, based on standard assumptions of NSW 2000, $100,000 gross salary, 15,000 km per annum, and a 5-year lease term. The company markets itself as Australia's leading salary packaging provider and operates under the registered Smart trademark, with no public listing, no disclosed funding rounds, and no disclosed revenue.
Smartsalary firmographics
Firmographics- Name
- Smartsalary
- Legal name
- Smartsalary Pty Ltd
- Website
- https://smartsalary.com.au
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Smartsalary industry classification
Industry- Product category
- Salary Packaging Services
- NAICS
- Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412), Automotive Equipment Rental and Leasing (5321)
- SIC
- Finance Lessors (6172)
- akta.pro primary industry
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)
- akta.pro secondary industries
- Leasing, Rental & Product-as-a-Service (PaaS) Enablement (EUAIANAI), Withholding & Payroll Tax Administration (BPAIADAI)
Keywords
Where Smartsalary is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Smartsalary business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Salary Packaging Administration Services: Fees for administering salary packaging arrangements for employees and employers, including benefit management and compliance with ATO regulations
- Novated Lease Services: Revenue from financing vehicles through novated leases, including running costs management (servicing, insurance, registration, fuel/charging)
- Referral Commissions: Commission from referring customers to partners like Finspo (mortgage broking)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Novated Lease - Chery E5 |
| Unit Pricing | Pay-as-you-go | Novated Lease - Kia EV5 |
| Unit Pricing | Pay-as-you-go | Novated Lease - Hyundai Kona |
| Unit Pricing | Pay-as-you-go | Novated Lease - Polestar 4 |
| Unit Pricing | Pay-as-you-go | Novated Lease - Chery Tiggo 4 |
| Unit Pricing | Pay-as-you-go | Novated Lease - Toyota RAV4 |
| Unit Pricing | Pay-as-you-go | Novated Lease - Ford Ranger |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Smartsalary product offering
Product offeringCore offering
Smartsalary administers tax-effective salary packaging arrangements for Australian employees across corporate, government, healthcare, mining, not-for-profit, and education sectors. The company delivers novated leasing for new, used, and electric vehicles with bundled running costs, alongside packaged benefits such as superannuation contributions and portable electronics. Services are accessed through a web portal and mobile app, with employer onboarding supported by direct sales engagement.
Product overview
Smartsalary operates as a unified salary packaging and novated leasing platform, offering salary packaging as its core service with novated leasing as a complementary car financing product. The Smart Salary Packaging App serves as the primary customer-facing interface, enabling users to manage benefits, track transactions, and monitor claims. Smartrewards provides an integrated rewards component. The platform supports multiple industry verticals (Corporate, Government, Healthcare, Mining, Not-for-profit/Care, Private Education, Public Education) and offers specialized electric vehicle novated leasing with FBT exemption benefits. Supporting tools include savings and novated lease calculators for customer engagement.
Differentiator
Problem solved
Functional benefit
Brands
- Smartrewards: Loyalty rewards program for salary packaging customers
Products and services
- Salary Packaging Tax-effective arrangement administered through employers that allows employees to receive portions of their pre-tax salary as packaged benefits (superannuation, portable electronics, novated leases, and other work-related items) instead of cash, reducing taxable income in compliance with ATO rules.
- Novated Leasing Three-way vehicle lease agreement between an employee, their employer, and a financier that enables tax-effective acquisition and running of new or used vehicles, with running costs (servicing, insurance, registration, fuel/charging) bundled into fortnightly payments deducted from pre-tax salary.
- Electric Vehicle Novated Leasing Specialized novated lease product for eligible electric vehicles that may qualify for Fringe Benefits Tax exemption up to the Luxury Car Tax limit of $91,387 in FY 2025-26, available across partner brands including Chery, Kia, Hyundai, Polestar, Toyota, and Ford.
- Smart Salary Packaging App Mobile application for iOS and Android that lets salary packaging customers check available funds, review transaction history, track claims, and access packaging details from their device.
Quantifiable outcome
- Electric vehicles may qualify for FBT exemption up to Luxury Car Tax limit of $91,387 in FY 2025-26
Companies that use Smartsalary
Customer profileSegments7 records
Ideal customer profiles2 records
Smartsalary technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Smartsalary partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- QantascoreQantas frequent flyer partnership offering 35,000 bonus Qantas Points to customers who take out a novated lease through Smart. Customers must be Qantas Frequent Flyer members and obtain finance through Smart to be eligible.
- FinspominorReferral partnership for mortgage broking services. Smart receives commission and/or administrative fees from Finspo in respect of transactions resulting from the referral. Finspo offers no-fee mortgage advice to Smart customers.
- SamsungminorSamsung EOFY promotion allowing customers to purchase work devices (phones, tablets, smartwatches, headphones) using pre-tax dollars through Smart salary packaging with stacked EOFY deals and savings.
- CherycoreVehicle supplier for novated leasing. Models available include Chery E5 ($379 per fortnight) and Chery Tiggo 4 ($467 per fortnight). Prices include running costs and accessories.
- KiacoreVehicle supplier for novated leasing. Kia EV5 MY26 GT-Line AWD Long Range available at $584 per fortnight with full running costs included.
- HyundaicoreVehicle supplier for novated leasing. Hyundai Kona MY26 N-Line PKG Extended Range 2WD available at $530 per fortnight.
- PolestarcoreElectric vehicle supplier for novated leasing. Polestar 4 MY26 LRSM available at $635 per fortnight, eligible for FBT exemption on EVs.
- ToyotacoreVehicle supplier for novated leasing. Toyota RAV4 MY26 GXL AWD 2.5L available at $696 per fortnight.
- FordcoreVehicle supplier for novated leasing. Ford Ranger MY26.5 Wildtrak 3.0 V6 Double Cab Diesel available at $913 per fortnight.
- Vero by SuncorpcoreInsurance partner providing Hydro Platinum Pack and comprehensive motor insurance included in novated lease pricing. Vero by Suncorp is integrated into Smart's novated lease package.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Smartsalary competitors and assessment
Company assessmentDirect peers
- Maxxia: One of Australia's largest salary packaging and novated leasing providers, competing head-to-head with Smart across corporate, government, healthcare, and NFP verticals with a comparable employer-led distribution model.
- RemServ: Australian salary packaging, novated leasing, and employee benefits administrator serving similar employer segments, with overlapping product set (novated leases, meal entertainment, portable electronics).
- Autopia: Specialist Australian novated leasing provider with a comparable ATO-compliant lease product and employer channel, competing directly with Smart's novated lease offering.
Broad incumbents
- Smartgroup Corporation: Parent company of Smartsalary and broader Australian employee benefits and salary packaging group, providing group-level context for portfolio strategy, brand leverage, and capital allocation.
- SG Fleet: ASX-listed Australian fleet management and novated leasing provider with overlapping corporate and government customers; broader portfolio but competing in the same novated lease category.
- FleetPartners: Australian fleet leasing and management company offering novated leases to corporate employees; comparable product mix with a stronger fleet-management heritage.
- LeasePlan Australia: Global fleet and vehicle leasing provider with an Australian novated lease offering, overlapping with Smart's salary-packaged car product but with a broader international parent.
- Eclipx Group: Australian vehicle leasing and fleet management business with novated lease capability, serving overlapping corporate customer base but positioned as a broader fleet solutions provider.
Others
- Toyota Finance Australia: Captive finance arm of a key Smart vehicle partner; comparable from a novated lease funding perspective but operates as an OEM financier rather than a salary packaging administrator.
Regional players
- Salary Packaging Australia (NLC): Smaller Australian salary packaging administrator focused on NFP and healthcare segments that overlap with Smart's NFP/care vertical, providing regional-scale competitive context.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Smartsalary social profiles
Digital presenceSmartsalary financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smartsalary leadership team
Management profileNumber of profiles
Smartsalary funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smartsalary M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smartsalary
What does Smartsalary do?
Smartsalary administers tax-effective salary packaging arrangements for Australian employees across corporate, government, healthcare, mining, not-for-profit, and education sectors. The company delivers novated leasing for new, used, and electric vehicles with bundled running costs, alongside packaged benefits such as superannuation contributions and portable electronics. Services are accessed through a web portal and mobile app, with employer onboarding supported by direct sales engagement.
Is Smartsalary a public or private company?
Smartsalary is a private company. It is classified as corporate owned and is currently operating.
When was Smartsalary founded?
Smartsalary was founded in 1999. It employs 251 to 500 people.
Where is Smartsalary based?
Smartsalary is headquartered in Sydney, Australia, in the Oceania region.
How does Smartsalary make money?
Three revenue lines are on record. Salary Packaging Administration Services are the primary driver. The others are novated Lease Services and referral Commissions.
Who are Smartsalary's main competitors?
Direct peers on record are Maxxia, RemServ and Autopia. Broad incumbents are Smartgroup Corporation, SG Fleet, FleetPartners, LeasePlan Australia and Eclipx Group. Toyota Finance Australia is listed as an others. Salary Packaging Australia (NLC) is listed as a regional player.
Does Smartsalary have an API?
No public API is recorded for Smartsalary.
What industry is Smartsalary in?
Smartsalary's product category is Salary Packaging Services. Its primary akta.pro industry code is BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS), with a secondary code of EUAIANAI, Leasing, Rental & Product-as-a-Service (PaaS) Enablement. Its NAICS code is 54121 and its SIC code is 6172.