Road Ranger
Road Ranger is the 4th-largest U.S. travel center operator, running 54+ 24/7 locations across 7 Midwest and Southwest states that sell fuel, convenience food, and driver amenities to professional truckers and highway travelers.
- Company typePrivate
- Founded1984
- HeadquartersRockford, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Road Ranger does
Road Ranger LLC is a privately held travel center operator founded in 1984 and headquartered in Schaumburg, Illinois. The company operates 54+ travel center locations across seven Midwest and Southwest states (Illinois, Texas, Wisconsin, Indiana, Missouri, Iowa, Arkansas), each open 24 hours per day, 365 days per year. It is ranked as the 4th largest travel center company in the United States and employs between 1,001 and 5,000 people.
The company's core product is fuel sales — Top Tier certified gasoline, diesel, and E85 — augmented by convenience store retail, proprietary food brands (Dan's Big Slice Pizza, Tejas Taco Company, Ranger Kitchen coffee/fountain), and franchise restaurant partnerships (Wendy's, McDonald's, Burger King, Subway, Church's Chicken, Chester's Chicken, Dickey's Barbecue Pit, Cinnabon). The technology stack includes EV charging via a FreeWire Boost partnership (battery-integrated ultra-fast chargers delivering ~200 miles in 15 minutes), the Ranger Rewards 4-tier loyalty program (Bronze/Silver/Gold/Platinum) powered by Paytronix and accessed via a Rovertown-built mobile app, and the Fleet Power Card program integrating with major fleet-card processors (Comdata, WEX, EFS). Driver amenities — showers, parking, DEF at the pump, CAT scales, Western Union, CoinFlip crypto ATMs, Transflo document scanning, video gaming, and Amazon Hub lockers — round out the offering.
Road Ranger generates revenue primarily through per-gallon fuel margin and transaction-fee retail sales, with loyalty-driven recurring engagement via Ranger Rewards and dedicated account management for fleet/fuel-card customers. Distribution is exclusively company-owned physical travel centers plus a small e-commerce storefront for branded merchandise. The company also runs Ranger Racing, a NASCAR sponsorship program that moved from the Truck Series (winning the 2024 championship with Ty Majeski) to the Xfinity Series in 2025 with Sheldon Creed.
Road Ranger firmographics
Firmographics- Name
- Road Ranger
- Legal name
- Road Ranger LLC
- Website
- https://roadrangerusa.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Road Ranger is the 4th-largest U.S. travel center operator, running 54+ 24/7 locations across 7 Midwest and Southwest states that sell fuel, convenience food, and driver amenities to professional truckers and highway travelers.
- Ownership category
- akta.pro rank
Road Ranger industry classification
Industry- Product category
- Travel Centers
- NAICS
- Gasoline Stations and Fuel Dealers (457), Support Activities for Road Transportation (4884)
- SIC
- Transportation Services (4700), Electric, Gas & Sanitary Services (4900)
- akta.pro primary industry
- Truck Stops & Travel Centers (Fuel + Convenience) (CRANAJAC)
- akta.pro secondary industries
- Travel Center/Truck Stop Convenience Retail (CRAHABAC), Truck Stop & Driver Lodging (THAGAFAG), Food Trucks (Motorized) (THAFAHAA)
Keywords
Where Road Ranger is headquartered
LocationHeadquarters
- HQ city
- Rockford
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Road Ranger business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Fuel Sales: Sale of petroleum products including gasoline, diesel (including Top Tier certified fuels), and E85 ethanol blend. Core revenue driver across all 54+ travel center locations.
- Convenience Store Retail: Sale of snacks, beverages, sundry items, and convenience goods at travel center stores.
- Food Service: Revenue from proprietary food operations (Dan's Big Slice Pizza, Tejas Taco Company, Ranger Kitchen coffee/fountain) and franchise restaurant partnerships (Wendy's, McDonald's, Subway, Church's Chicken, Chester's Chicken, Burger King, Dickey's Barbecue Pit, Cinnabon).
- Fleet Fuel Card Program: Fleet Power Card program allowing commercial trucking companies to manage fleet fuel purchases with dedicated account representatives and billing station codes for major fuel card processors (Comdata, WEX, EFS, etc.).
- Loyalty Program Engagement: Ranger Rewards loyalty program drives customer retention and frequency through points, tiered benefits, and promotional offers that encourage repeat visits.
- Amazon Hub Lockers: Partnership with Amazon for package pickup services at select locations, generating foot traffic and convenience revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | Auto Driver membership with everyday fuel discount |
| Hybrid | Pay-as-you-go | Pro Driver Bronze tier (entry level) |
| Hybrid | Pay-as-you-go | Pro Driver Silver tier (401-800 gallons/month) |
| Hybrid | Pay-as-you-go | Pro Driver Gold tier (801-1,200 gallons/month) |
| Hybrid | Pay-as-you-go | Pro Driver Platinum tier (1,200+ gallons/month) |
| Unit Pricing | Pay-as-you-go | Dan's Big Slice Pizza |
| Unit Pricing | Pay-as-you-go | Premium WiFi |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Road Ranger product offering
Product offeringCore offering
Road Ranger operates a 54+ location chain of travel centers along major interstates across the Midwest and Southwest, offering Top Tier certified gasoline, diesel, and E85 fuels; FreeWire Boost EV fast-charging; a tiered Ranger Rewards loyalty program; a Fleet Power Card program for commercial trucking operators; proprietary food brands (Dan's Big Slice Pizza, Tejas Taco Company, Ranger Kitchen); franchise restaurant partnerships; and a full suite of driver amenities including showers, truck parking, laundry, Western Union, video gaming, and Amazon Hub Lockers, all available 24/7/365.
Product overview
Road Ranger operates as a travel center network (4th largest in the U.S.) offering a comprehensive suite of products and services centered around fueling, food and beverage, and driver amenities. The core offerings include Top Tier Certified fuels (gasoline, diesel, E85), EV charging via FreeWire partnership, and the Ranger Rewards loyalty program with separate tracks for Auto Drivers and Pro Drivers. Food service comprises proprietary brands (Ranger Kitchen, Dan's Big Slice Pizza, Tejas Taco Company) plus fast food partnerships (Wendy's, McDonald's, Burger King, Subway, Church's Chicken, Chester's Chicken, Dickey's Barbecue Pit, Cinnabon). Driver amenities include Amazon Hub Lockers, I-Pass, video gaming, showers, ATMs, Western Union, laundry, and truck parking. The company also sponsors Ranger Racing in NASCAR (Truck Series and Xfinity Series). Founded in 1984, Road Ranger operates 54+ locations across the Midwest and Southwest U.S.
Differentiator
Problem solved
Functional benefit
Brands
- Ranger Rewards: Loyalty rewards program for customers and professional drivers with tiered membership benefits including fuel discounts, free drinks, showers, and parking rewards
- Ranger Racing
- Dan's Famous Pizza / Dan's Big Slice Pizza
- Tejas Taco Company
Products and services
- Road Ranger Fuel Products Top Tier Certified gasoline, diesel, and E85 ethanol fuels enhanced with high-end detergent additives to protect engines, available at all Road Ranger travel center locations.
- EV Charging Stations Ultra-fast EV charging via FreeWire Boost Chargers with integrated 160kWh lithium-ion battery packs, delivering approximately 200 miles of range in 15 minutes and capable of charging 2 EVs simultaneously. Compatible with all Level 3 EVs and Teslas via adapter; payment via EV Connect app.
- Ranger Rewards Loyalty Program Multi-tiered loyalty program offering fuel discounts, points accumulation, shower credits, drink rewards, and tiered membership benefits for both everyday Auto Drivers and professional Pro Driver truckers. Mobile app available on iOS and Android.
- Fleet Power Card Fleet fuel card program for commercial trucking companies offering fuel discounts, credit applications, and dedicated area representatives to support fleet management and billing across multiple locations.
- Ranger Kitchen Proprietary in-store kitchen featuring fresh hot and cold food items, coffee, and fountain drinks available 24/7/365 at all Road Ranger travel center locations.
- Dan's Big Slice Pizza
Quantifiable outcome
- Free overnight parking reward after registration for Pro Drivers
- +3 more outcomes
Companies that use Road Ranger
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Road Ranger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature2 records
Road Ranger partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- FreeWirecoreFreeWire is an industry leader in ultra-fast EV charging and energy management solutions. Road Ranger partnered with FreeWire to deploy Boost Charging Stations across 6 sites in 2023 with plans to double deployment. The Boost Chargers feature integrated lithium-ion battery packs with 160kWh storage capacity and deliver approximately 200 miles of range in 15 minutes.
- Amazon HubcoreAmazon Hub is a worldwide network of pickup and return sites for Amazon orders. Road Ranger offers secure Amazon package pickup and returns through Amazon Hub Lockers at 29+ select locations across Illinois, Indiana, Missouri, Texas, Arkansas, and Iowa.
- RovertowncoreRovertown developed and hosts Road Ranger's mobile app (Ranger Rewards). Development and support requires collection of GPS coordinates, bluetooth information, user data, and interaction tracking.
- PaytronixcorePaytronix integrates Road Ranger's loyalty system and maintains the Ranger Rewards Program, including maintenance of user accounts for customers.
- St. Jude Children's Research HospitalcoreNational corporate partnership with St. Jude Children's Research Hospital. Road Ranger accepts in-store round-ups, sells 'Monthly Donation Items' triggering direct donations, donates 10% of grand opening profits to St. Jude, matches first $10,000 in October donations, and hosts annual golf event raising over $80,000 for the charity.
- UpsideminorUpside is a retail technology company providing a platform to promote fuel offers to over 30 million app users, driving additional customer traffic to Road Ranger locations.
- CoinFlipminorCoinFlip is the world's leading Bitcoin ATM operator. CoinFlip ATMs at most Road Ranger locations offer customers a convenient way to buy and sell cryptocurrency with cash, card, and bank transfer.
- Lucky Street GamingminorLucky Street Gaming co-sponsors Road Ranger's NASCAR VIP Sweepstakes promotion offering 6 race trip prizes including pit-box tickets, ride-alongs, and meet-and-greets with Sheldon Creed.
- Western UnionminorWestern Union Direct Connect Service available at all Road Ranger locations for money transfers to 170,000+ agent locations in 190+ countries. Money orders also available.
- Cat ScalesminorCertified Accurate Truck Scales (Cat Scales) available at most Road Ranger Travel Center locations for professional drivers to weigh their vehicles.
- Illinois Tollway I-PassminorRoad Ranger offers I-PASS pre-loaded transponders for passenger vehicles and semi tractor-trailers, gift cards, and replacement transponders at select Illinois locations. Saves drivers nearly 50% versus paying cash for tolls.
- Haas Factory TeamcoreHaas Factory Team is the racing team for Sheldon Creed competing in NASCAR Xfinity Series. Road Ranger serves as primary sponsor of the No. 00 Ford Mustang.
- ThorSport RacingcoreThorSport Racing is the truck series team Road Ranger previously sponsored with driver Ty Majeski, winning the 2024 NASCAR Truck Series Championship.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Road Ranger competitors and assessment
Company assessmentDirect peers
- Pilot Travel Centers (Pilot Flying J): Largest travel center operator in North America (750+ locations), owned by Berkshire Hathaway; directly comparable fuel + food + amenities + fleet card model serving the same professional driver and highway traveler segments.
- Love's Travel Stops & Country Stores: Second-largest U.S. travel center chain with 600+ locations; offers the same diesel, QSR, showers, parking, and loyalty program combination targeting professional drivers, and is privately held like Road Ranger.
- TravelCenters of America (OnPoint): Now owned by BP after a $1.3B take-private, TA operates ~300 travel centers; directly competes with Road Ranger in fuel, food, and truck services and represents the closest M&A comparable.
- Sapp Bros Travel Centers: Mid-size privately held travel center chain operating ~17 locations across the Midwest and West; comparable fuel, food, and truck service offering though smaller and more regionally concentrated than Road Ranger.
- Petro Stopping Centers: Travel center brand under the TA/OnPoint umbrella focused on larger-format truck stops; directly comparable for professional driver amenities and fleet fuel programs.
Regional players
- Kwik Trip: Large privately held Midwest convenience store and fuel retailer with 800+ locations; overlaps with Road Ranger on fuel + convenience retail and Midwest geography but does not focus on long-haul trucker amenities.
Broad incumbents
- Casey's General Stores: Public Nasdaq-listed convenience store chain (CASE) with 2,900+ Midwest locations; competes with Road Ranger on fuel and prepared food but skews toward smaller-town and suburban rather than interstate travel center format.
- Murphy USA: Public (MUSA) low-cost fuel and convenience retailer with 1,750+ locations primarily at Walmart storefronts; comparable fuel retail model but does not serve professional truckers or offer full travel center amenities.
- RaceTrac: Privately held Southeast-focused fuel and convenience chain with 750+ stores; comparable c-store + fuel format and similar private ownership profile but limited long-haul trucker positioning.
Emerging players
- Buc-ee's: Rapidly expanding Texas-born travel center chain known for exceptionally large-format c-stores; competes for highway traveler dollars across Road Ranger's Texas footprint and represents a fast-growing competitive threat in the travel center category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Road Ranger social profiles
Digital presenceRoad Ranger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Road Ranger leadership team
Management profileNumber of profiles
Profiles3 records
Road Ranger subsidiaries and ownership
Company hierarchySubsidiaries4 records
Road Ranger funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Road Ranger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Road Ranger
What does Road Ranger do?
Road Ranger operates a 54+ location chain of travel centers along major interstates across the Midwest and Southwest, offering Top Tier certified gasoline, diesel, and E85 fuels; FreeWire Boost EV fast-charging; a tiered Ranger Rewards loyalty program; a Fleet Power Card program for commercial trucking operators; proprietary food brands (Dan's Big Slice Pizza, Tejas Taco Company, Ranger Kitchen); franchise restaurant partnerships; and a full suite of driver amenities including showers, truck parking, laundry, Western Union, video gaming, and Amazon Hub Lockers, all available 24/7/365.
Is Road Ranger a public or private company?
Road Ranger is a private company. It is classified as family owned and is currently operating.
When was Road Ranger founded?
Road Ranger was founded in 1984. It employs 1,001 to 5,000 people.
Where is Road Ranger based?
Road Ranger is headquartered in Rockford, United States, in the North America region.
How does Road Ranger make money?
Six revenue lines are on record. Fuel Sales are the primary driver. The others are convenience Store Retail, food Service, fleet Fuel Card Program, loyalty Program Engagement and amazon Hub Lockers.
Who are Road Ranger's main competitors?
Direct peers on record are Pilot Travel Centers (Pilot Flying J), Love's Travel Stops & Country Stores, TravelCenters of America (OnPoint), Sapp Bros Travel Centers and Petro Stopping Centers. Kwik Trip is listed as a regional player. Broad incumbents are Casey's General Stores, Murphy USA and RaceTrac. Buc-ee's is listed as an emerging player.
Does Road Ranger have an API?
No public API is recorded for Road Ranger.
What industry is Road Ranger in?
Road Ranger's product category is Travel Centers. Its primary akta.pro industry code is CRANAJAC, Truck Stops & Travel Centers (Fuel + Convenience), with a secondary code of CRAHABAC, Travel Center/Truck Stop Convenience Retail. Its NAICS code is 457 and its SIC code is 4700.