WalaPlus

What WalaPlus does

WalaPlus is a Riyadh-headquartered SaaS company, founded in 2015, that operates a modular employee wellbeing and rewards platform for corporate clients primarily in Saudi Arabia and the United Arab Emirates. The platform is built around an interconnected suite of products: Walaa Ofer (a discount gateway with 11,600+ offers from 4,200+ merchants), Walaa Bravo (rewards and recognition), Walaa Active (health and competitiveness tracking, integrated with Apple Health, Google Fit, and Huawei Health), Payoneer Loyalty (happiness and loyalty measurement), WalaLife (fitness-to-points), and WalaPlus Elite (a premium executive smart card), supported by events/giveaway services and a content platform (Knowledge Center). WalaPlus is ISO/IEC 27001 certified and PDPL-aligned, with the platform positioned around five wellbeing pillars: job satisfaction, financial balance, mental health, physical health, and social wellbeing.

The company sells exclusively through direct B2B enterprise field sales using a demo-request model, offering tiered annual subscription packages (Basic, Advanced, Premium) bundled across its modules, targeting HR directors, internal communications leaders, and C-level buyers. Revenue is recurring subscription-based with quote-based pricing not publicly disclosed. WalaPlus reports 1,300+ client organizations serving 1M+ end-users across Saudi Arabia and the UAE, with notable enterprise and government logos including Saudi Electricity Company, Saudi Space Agency, Saudi Energy Efficiency Center, Saudi SITE, and Sudair Pharmaceuticals. Founder and CEO Rayan Jameel Saleh leads the company, which has raised $600,000 from Wa'ed Ventures (December 2017) as its sole disclosed funding round and operates through affiliated brands to extend its regional footprint.

Name

WalaPlus

Legal name

WalaPlus

Website

https://walaplus.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

WalaPlus is a Riyadh-based SaaS platform that delivers employee wellbeing, rewards, and discount programs to corporate clients in Saudi Arabia and the UAE through tiered annual subscriptions, serving 1,300+ organizations and 1M+ employees across its modular product suite.

Ownership category

akta.pro rank

Product category

Employee Benefits and Wellbeing Software

akta.pro primary industry

Rewards, Incentives & Gift Card Program Services (MPAAAIAG)

Keywords

• Employee benefits platform
• Employee rewards and recognition
• Corporate wellness programs
• Employee discounts marketplace
• HR wellbeing software

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Packages (B2B SaaS): WalaPlus generates revenue through tiered subscription packages offered to organizations. The packages include various combinations of modules: Walaa Ofer (discounts), Walaa Bravo (rewards), Walaa Active (health tracking), and Walaa Pioneer (happiness measurement). Pricing follows a tiered model with Basic, Advanced, and Premium options at different price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

WalaPlus sells a B2B SaaS employee happiness, wellbeing, and loyalty platform to organizations in Saudi Arabia and the UAE. Its offering bundles employee discount access, rewards and recognition, health and fitness tracking, happiness/loyalty measurement, and a premium executive smart card program, integrated with a network of 4,200+ service providers and 11,600+ offers. Customers subscribe through tiered annual packages and access the platform via web and mobile applications.

Product overview

WalaPlus is an employee happiness and loyalty platform operating as a unified ecosystem of interconnected modules designed to enhance employee well-being across five pillars: job satisfaction, financial balance, mental health, physical health, and social well-being. The core product portfolio includes Walaa Hub (service provider connector), Walaa Ofer (offers and discounts), Walaa Active (health and competitiveness tracking), Walaa Bravo (rewards and recognition), and Payoneer Loyalty (happiness measurement). The platform is complemented by WalaPlus Elite, a premium executive smart card with exclusive privileges, and WalaLife, a fitness-to-points program integrating with health apps. Events and Giveaways services and a Knowledge Center round out the offering, creating an end-to-end employee experience platform for organizations in Saudi Arabia.

Differentiator

Problem solved

Functional benefit

Products and services

• Walaa Hub (ولاء هب) Walaa Hub is a connector and intermediary platform that links service providers with client organizations to facilitate employee access to benefits, discounts, and wellness programs. It is the central coordination layer of the WalaPlus ecosystem, sold as part of subscription packages to corporate buyers.
• Walaa Ofer (ولاء أوفر) — Offers and Discounts Walaa Ofer is the employee discount and offers module that provides organizations' employees with access to financial wellbeing benefits through deals and special offers from a network of merchants. It is bundled within WalaPlus subscription packages (Basic includes Walaa Ofer; Advanced and Premium include it as well).
• Walaa Pioneer / Payoneer Loyalty (ولاء بايونير) — Happiness and Loyalty Measurement Walaa Pioneer (branded as Payoneer Loyalty in some markets) is an indicator and measurement tool that quantifies happiness and loyalty levels in the work environment, giving organizations HR-analytics insight into employee sentiment. It is included as part of the WalaPlus Premium subscription package.
• Walaa Active (ولاء أكتيف) — Health and Competitiveness Walaa Active is a digital tool that promotes and tracks employee physical activity and positive workplace competition. It integrates fitness data from Apple Health, Google Fit, and Huawei Health and is included in the WalaPlus Advanced and Premium subscription packages.
• Walaa Bravo (ولاء برافو) — Incentives and Rewards Walaa Bravo is an employee rewards and recognition tool that enables organizations to instantly reward and appreciate employees, driving satisfaction and engagement. It is part of the Basic, Advanced, and Premium subscription packages.
• WalaPlus Elite (ولاء بلس إيليت) — Premium Executive Wellness Program WalaPlus Elite is a premium executive wellness program offering a smart card with exceptional privileges, designed for senior leadership and C-suite teams of client organizations as an add-on to core WalaPlus subscriptions.
• WalaLife — Fitness-to-Points Program WalaLife is a fitness-based program within the WalaPlus ecosystem that converts employee step data (collected from Apple Health, Google Fit, or Huawei Health with consent) into points, promoting physical wellbeing and engagement.
• Events and Giveaways Service Events and Giveaways is a service for organizing corporate events, celebrations, and distributing gifts for occasions such as national days, holidays, and personal/public achievements, complementing the core WalaPlus subscription offerings.

Quantifiable outcome

• 30% reduction in absenteeism
• +6 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CorporatePerks: US-based employee discount platform giving corporate employees access to merchant offers — closely mirrors WalaPlus's Walaa Ofer discount module and B2B GTM.
• Benefex: UK employee benefits and reward platform with flexible SaaS modules — comparable in product breadth, target buyer (HR leaders), and enterprise sales motion.
• Perkbox (Power of Us): Employee perks, rewards, and wellbeing platform serving SMEs and mid-market employers with tiered subscriptions — directly comparable business model and feature set to WalaPlus.
• Reward Gateway: UK-headquartered employee engagement and rewards platform offering discounts, recognition, and wellbeing tools to employers — closest functional analog to WalaPlus's bundled B2B benefits SaaS model.
• Vantage Circle: Employee engagement, rewards, and discount platform — similar SaaS model, vertical feature coverage (rewards, wellbeing, recognition), and corporate buyer targeting.

Regional players

• Bayzat: UAE-based HR, insurance, and benefits platform — directly competes in MENA enterprise HR tech with overlapping employee-benefits functionality and a regional brand.
• The ENTERTAINER: MENA-wide merchant discount and offers platform — competes with WalaPlus's discount marketplace in the same geographies with overlapping merchant and consumer relationships.

Broad incumbents

• Edenred: Global leader in employee benefits, meal vouchers, and engagement solutions — operates broadly across categories and geographies, including MENA, offering an overlapping but far larger product suite.
• Virgin Pulse (Personify Health): Global corporate wellness and engagement platform — overlaps with WalaPlus's Active (health tracking) and Pioneer (happiness measurement) modules but at much larger enterprise scale.

Emerging players

• Wellable: Niche corporate wellbeing platform with wellness programming, rewards, and activity tracking — comparable to Walaa Active/Pioneer feature set, typically serving smaller US employers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/walaplus
• Xx.com/walaplus

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WalaPlus