Vegetal Food
Vegetal Food is a French online retailer operating vegetalfood.fr (B2C) and vegetalfood.pro (B2B), aggregating 100+ vegan brands across ambient, fresh, frozen, and cosmetics categories with 24-48h delivery across France.
- Company typePrivate
- Founded2019
- HeadquartersMorangis, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Vegetal Food does
Vegetal Food is a French online retailer specializing exclusively in 100% vegan products, operating since 2019 from Morangis and serving both individual consumers and food-industry professionals through two distinct storefronts. The consumer-facing vegetalfood.fr targets French vegan and flexitarian shoppers, while the newer vegetalfood.pro targets B2B customers including restaurants, concept stores, and retailers. Across both surfaces the company aggregates more than 100 vegan brands and 600+ ambient SKUs, spanning four merchandising categories — ambient, fresh, frozen, and cosmetics — fulfilled from a single hub with 24-48h delivery across France.
The operating model is standard specialty e-commerce: third-party-brand aggregation, multi-temperature cold-chain fulfillment, and a curated merchandising layer organized around themed sections such as Chef Vegan, BBQ, Veganuary, and an Anti-Gaspi clearance channel offering short-dated inventory at a flat -€2 discount. Technology stack appears to be conventional dual-storefront e-commerce with no disclosed proprietary AI/ML, recommendation engine, or demand-forecasting tooling. Headcount is small (1-10 employees), consistent with a lean early-stage operator.
The company is founder-led by CEO and co-founder David Fitoussi and was capitalized in February 2025 with a $1,245,395 round from FoodXpert and Elevation Capital Partners. GTM combines direct e-commerce with content-led and seasonal merchandising; the dual B2C/B2B structure and cosmetics vertical extension suggest deliberate basket-broadening and channel diversification rather than reliance on a single segment.
Vegetal Food firmographics
Firmographics- Name
- Vegetal Food
- Legal name
- Vegetal Food
- Website
- https://vegetalfood.fr
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vegetal Food is a French online retailer operating vegetalfood.fr (B2C) and vegetalfood.pro (B2B), aggregating 100+ vegan brands across ambient, fresh, frozen, and cosmetics categories with 24-48h delivery across France.
- Ownership category
- akta.pro rank
Vegetal Food industry classification
Industry- Product category
- Online Vegan Grocery Retail
- NAICS
- Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298)
- akta.pro primary industry
- Natural/Organic Grocery E-commerce & Delivery-Only Retail (CRAHAEAI)
Keywords
Where Vegetal Food is headquartered
LocationHeadquarters
- HQ city
- Morangis
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Vegetal Food business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales - B2C: Direct online sales of vegan products to individual consumers through vegetalfood.fr. Products span ambient, fresh, and frozen categories with per-unit pricing.
- Product Sales - B2B Professional: Wholesale/professional sales to restaurants, concept stores, and specialty retailers through dedicated vegetalfood.pro platform with customized pricing and refrigerated logistics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-unit product pricing across ambient, fresh, and frozen categories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Vegetal Food product offering
Product offeringCore offering
Vegetal Food is an online vegan grocery retailer that curates and resells 100+ third-party plant-based brands across ambient, fresh, frozen, and cosmetic categories via two websites: a B2C storefront (vegetalfood.fr) shipping to French consumers within 24-48 hours, and a B2B portal (vegetalfood.pro) supplying restaurants, concept stores, and specialty retailers with wholesale pricing and refrigerated logistics. The assortment spans plant-based dairy and meat alternatives, egg substitutes, beverages, protein supplements, snacks, prepared meals, and vegan cosmetics.
Product overview
Vegetal Food operates a dual-platform e-commerce business consisting of a B2C online vegan grocery store (vegetalfood.fr) and a dedicated B2B professional platform (vegetalfood.pro). The B2C platform offers a comprehensive portfolio of 100% vegan products organized across four main storage categories: Ambiant (shelf-stable ambient products), Frais (refrigerated fresh products), Surgelé (frozen products), and Cosmétiques (vegan cosmetics). The product portfolio encompasses plant-based dairy alternatives (cheeses, margarines, creams, yogurts), meat and seafood substitutes (tofu, seitan, tempeh, sausages, fish alternatives), egg substitutes, plant-based beverages (milks, kombucha, juices), protein supplements (bars and powders), dietary supplements, snacks, chocolates, and prepared meals. The B2B PRO platform provides professionals (restaurants, concept stores, specialty shops) with multi-brand vegan products, customized refrigerated logistics, and adapted pricing. The company distributes over 100 vegan brands including Violife, Oatly, Valsoia, Beyond Meat, Alpro, Biona Organic, and many others, offering 24-48 hour delivery across France.
Differentiator
Problem solved
Functional benefit
Products and services
- Vegetal Food E-commerce Platform (B2C) Online vegan grocery storefront offering 100% plant-based products across ambient, fresh, frozen, and cosmetic categories with 24-48 hour delivery across France and free pickup at Morangis headquarters. Targets individual consumers seeking vegan, vegetarian, flexitarian, organic, or specialty-diet grocery items.
- Vegetal Food PRO (B2B Professional Platform) Dedicated B2B platform for professionals (restaurants, concept stores, specialty shops) offering multi-brand vegan ambient SKUs with customized pricing and refrigerated logistics. Targets foodservice operators and specialty retailers requiring wholesale supply of plant-based products.
Companies that use Vegetal Food
Customer profileSegments2 records
Ideal customer profiles2 records
Vegetal Food technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vegetal Food partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Vegetal Food competitors and assessment
Company assessmentBroad incumbents
- Biocoop: France's largest network of organic and natural product retail stores with online sales. Competes for the same vegan-conscious shopper but at much larger scale and with a physical-store footprint.
- NaturéO: French organic and natural products retailer operating both physical stores and e-commerce. Comparable in product range (organic, vegan, gluten-free) but operates a broader organic positioning with brick-and-mortar presence, making it a wider incumbent.
- Carrefour Bio: Organic and natural product line of Carrefour, France's largest grocer. Represents the broad-incumbent competitive threat, offering vegan ranges alongside full grocery assortment both in-store and online.
Direct peers
- Kazidomi: Belgium-headquartered online retailer specializing in healthy, organic, and plant-based products with a membership-based model across Europe. Directly comparable to Vegetal Food as a multi-brand e-commerce specialist serving vegan/health-conscious consumers with broad ambient assortment.
- Greenweez: Leading French online organic and natural products retailer (acquired by Carrefour). Competes head-to-head with Vegetal Food in the French online specialty grocery space, with overlapping vegan, organic, and dietary-specific product categories.
- Un Monde Vegan: French online retailer focused on vegan products across food and lifestyle categories. Closely comparable as a France-based 100% vegan e-commerce specialist serving the same consumer persona.
- Biovie: French online retailer specializing in organic, vegetarian, and vegan products. Directly competes with Vegetal Food for the same French online vegan grocery customer with overlapping brand portfolios.
Regional players
- The Vegan Kind: UK-based online vegan retailer offering subscription boxes and à la carte plant-based products. Highly comparable in vegan-only positioning and multi-brand model, though primarily serves the UK rather than France.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Vegetal Food social profiles
Digital presenceVegetal Food financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vegetal Food leadership team
Management profileNumber of profiles
Profiles1 record
Vegetal Food funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vegetal Food M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vegetal Food
What does Vegetal Food do?
Vegetal Food is an online vegan grocery retailer that curates and resells 100+ third-party plant-based brands across ambient, fresh, frozen, and cosmetic categories via two websites: a B2C storefront (vegetalfood.fr) shipping to French consumers within 24-48 hours, and a B2B portal (vegetalfood.pro) supplying restaurants, concept stores, and specialty retailers with wholesale pricing and refrigerated logistics. The assortment spans plant-based dairy and meat alternatives, egg substitutes, beverages, protein supplements, snacks, prepared meals, and vegan cosmetics.
Is Vegetal Food a public or private company?
Vegetal Food is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vegetal Food founded?
Vegetal Food was founded in 2019. It employs 1 to 10 people.
Where is Vegetal Food based?
Vegetal Food is headquartered in Morangis, France, in the Europe region.
How does Vegetal Food make money?
Two revenue lines are on record. Product Sales - B2C is the primary driver. The others are product Sales - B2B Professional.
Who are Vegetal Food's main competitors?
Broad incumbents on record are Biocoop, NaturéO and Carrefour Bio. Direct peers are Kazidomi, Greenweez, Un Monde Vegan and Biovie. The Vegan Kind is listed as a regional player.
Does Vegetal Food have an API?
No public API is recorded for Vegetal Food.
What industry is Vegetal Food in?
Vegetal Food's product category is Online Vegan Grocery Retail. Its primary akta.pro industry code is CRAHAEAI, Natural/Organic Grocery E-commerce & Delivery-Only Retail. Its NAICS code is 44529.