Kazidomi

What Kazidomi does

Kazidomi is a Brussels-headquartered, family-owned e-commerce retailer founded in 2016 that sells curated organic food, hygiene, and well-being products directly to health-conscious consumers across Europe, primarily in Belgium and France. The platform organizes more than 4,000 SKUs across ten categories — salted and sweet groceries, beverages, wellbeing and health, hygiene and beauty, sports nutrition, baby and child, home, and special diets — with filtering by dietary preference (vegan, gluten-free, organic, lactose-free, low-sugar, high-protein, keto) and detailed ingredient transparency. Two private-label lines (Kazidomi core, Kazidomi Vrac bulk) sit alongside third-party organic brands and the Bébé au naturel baby range acquired through a 2023 merger.

The technology stack is a standard direct-to-consumer e-commerce platform with proprietary curation taxonomies, advanced dietary filtering, customer review integration via Reviews.io, and dedicated iOS and Android apps. Distribution combines the owned storefront with parcel pickup points (point relais) across Europe and a physical shelf partnership with Delhaize supermarkets in Belgium, supported by 48-hour delivery. Kazidomi has held B Corp certification since 2019 and operates under EU organic certification BE-BIO-03.

The business model is a hybrid freemium-plus-subscription D2C retailer. Non-members purchase at standard retail prices, while K+ members pay €59/year (€4.90/month) for up to 50% discounts on 4,000+ products, exclusive promotions, free delivery above €69, and stated average annual savings of €300. Revenue streams are third-party brand sales (transaction margin), private-label product sales (higher captive margin), and K+ subscription recurring revenue. GTM is product-led with content marketing, organic social (Instagram, Facebook, Pinterest, TikTok), email, an affiliate/partnership program, and a referral (parrainage) program. The company is led by founder-CEO Emna Everard and operates with 11-50 employees on cumulative disclosed funding of approximately $2.84M.

Name

Kazidomi

Legal name

Kazidomi

Website

https://kazidomi.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Kazidomi is a Brussels-based e-commerce retailer founded in 2016 selling curated organic food, hygiene, and well-being products to health-conscious consumers across Europe via a D2C platform with a €59/year K+ subscription, private-label lines, and a Delhaize retail partnership.

Ownership category

akta.pro rank

Product category

Organic Grocery E-commerce

NAICS

Specialty Food Retailers (4452), Grocery and Convenience Retailers (4451), Other Health and Personal Care Retailers (45619), Health and Personal Care Retailers (4561)

SIC

Retail-Grocery Stores (5411), Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE)

akta.pro secondary industries

Health, Wellness & Pharmacy Online Retailers (CRAFADAG), Baby, Kids & Maternity Online Retailers (CRAFADAI), Beauty & Personal Care Online Retailers (CRAFADAC)

Keywords

• Organic grocery ecommerce
• Natural food retail
• Subscription box service
• Baby organic products
• Bulk food platform

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Third-party brands): Kazidomi earns revenue by selling third-party organic and natural products from partner brands through its e-commerce platform, taking a margin on each transaction.
2. Private Label (Kazidomi brand): The company manufactures and sells its own private-label product lines including Kazidomi core range and Kazidomi Vrac (bulk), capturing higher margins on proprietary products.
3. Subscription Membership (K+): Kazidomi generates recurring subscription revenue through its K+ membership program at €4.90/month or €59/year, offering members up to 50% discounts on 4,000+ products, exclusive promotions, and free delivery above €69.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Kazidomi operates an online e-commerce platform that aggregates and curates more than 15,000 organic and bio products spanning groceries, baby/child care, beauty, hygiene, cleaning, and bulk categories. The platform combines third-party brands with its own private-label lines (Kazidomi and Kazidomi Vrac) and sells through direct-to-consumer online channels plus a Delhaize retail partnership, with a K+ paid subscription membership offering recurring delivery and discount benefits.

Product overview

Kazidomi is an online organic grocery marketplace operating as a multi-category e-commerce platform. The platform offers a curated selection of organic, natural, and healthy products across 10 main categories: salted groceries, sweet groceries, beverages, wellbeing & health, hygiene & beauty, sports, baby & child, home, and special diets. The company operates a private label brand (Kazidomi) alongside third-party organic brands, and also offers bulk products under Kazidomi Vrac. Following a 2023 merger with Bébé au naturel, the platform expanded into eco-friendly baby products including subscription diapers and breastfeeding equipment. The K+ subscription membership provides up to 50% discounts on over 4000 products with an average annual saving of €300.

Differentiator

Problem solved

Functional benefit

Brands

• Kazidomi: Own private label brand offering various organic products including Bouillon Boeuf bio, Kombucha, Pesto Rouge Vegan, Pack Tomates Concassées, and more.
• Kazidomi vrac

Products and services

• Kazidomi (Private Label Brand)
• Kazidomi Vrac (Bulk)
• Bébé au naturel
• K+ Membership
• Organic Grocery Marketplace
• Delhaize Retail Range

Quantifiable outcome

• Average annual member savings of €300 through the K+ subscription program
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bébé au naturelcoreStrategic or Co-development Partner · 11 April 2023In April 2023, Kazidomi merged with Bébé au naturel, an e-commerce specializing in eco-friendly products for babies and young parents. The union aims to enhance offerings such as subscription diapers and breastfeeding equipment, leveraging shared missions and values. Bébé au naturel's products, including its own brand of eco-diapers, became integrated into Kazidomi's catalog under the Kazidomi platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bio c'Bon: European organic supermarket chain with physical stores across France, Spain, Italy, and Portugal. Overlaps with Kazidomi on organic assortment and brand values but operates primarily through brick-and-mortar retail.
• Naturalia: French organic supermarket chain owned by Casino Group with hundreds of physical stores plus online ordering. A broad incumbent overlapping Kazidomi in organic assortment and brand positioning, with substantial retail infrastructure.
• Carrefour (organic range): Major French grocer that acquired Greenweez and operates Carrefour Bio stores plus extensive organic private-label SKUs online and offline. A broad incumbent whose organic e-commerce push directly competes with Kazidomi.
• Ocado: Global online grocery technology and retail platform with partnerships including Carrefour. While broader than organics, Ocado represents the technology and logistics benchmark against which European online grocery specialists (including Kazidomi) are evaluated by partners and investors.

Direct peers

• Greenweez: Online organic retailer (acquired by Carrefour in 2022) offering organic groceries, hygiene, baby, and home products across Europe. Directly comparable assortment and customer target to Kazidomi, with materially stronger balance-sheet backing.
• Bébé au Naturel: Belgian eco-baby e-commerce brand (now integrated into Kazidomi following the 2023 merger) specializing in subscription diapers, breastfeeding equipment, and natural baby care. Direct peer within Kazidomi's own platform and a comparable model for other eco-baby specialists.
• Smartfooding: Italian online organic and specialty food retailer acquired by Kazidomi in 2022. A direct peer in online organic grocery, now operating under Kazidomi's umbrella while illustrating the regional organic e-commerce model.
• La Fourche: French organic e-commerce retailer with a similar subscription/membership model and curated organic assortment. Directly competes with Kazidomi in the French-speaking European organic online grocery space.

Emerging players

• Picnic: European online-only grocery delivery company operating across the Netherlands, Germany, and France with a planned Belgian launch. Comparable on e-commerce grocery delivery mechanics though not focused on organic; represents a competitive threat as it expands organic SKU range.

Others

• Yuka: French mobile app for scanning product composition and rating food, cosmetics, and hygiene products on health impact. Not a direct retail competitor but a powerful ecosystem player shaping the same ingredient-conscious shopper behavior Kazidomi targets with its curation engine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/kazidomi
• Facebookfacebook.com/kazidomi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kazidomi