Biovie

What Biovie does

Biovie is a French direct-to-consumer e-commerce company specializing in certified organic living and raw foods, founded in 2007 by agronomist Eric Viard and co-led since 2015 with Aurélie Viard. Headquartered in Langlade, France, with a fulfillment warehouse in Vitrolles (Bouches du Rhône), the company sells through its biovie.fr storefront, available in eight languages, serving individual consumers across Europe and a secondary B2B channel for foodservice and catering buyers above €350 ex-VAT. The product portfolio combines proprietary hardware (the Easygreen Light and Easygreen Sol automatic sprouters, the MixMeUp blender, and the JuiceMeUp juicer — the Easygreen brand was fully acquired by Biovie in 2007) with a curated catalog of organic sprouting seeds sourced from Geo Bavicchi in Italy since 2007, marine plasma (Quinton water) from Ibiza & Formentera, microalgae (spirulina, chlorella, Klamath), fresh and dry seaweed, raw cacao, Brazil nuts, tiger nuts, lactic ferments, and the more recent ZenCleanz cleansing kits and proprietary enzyme synergies launched in 2024–2025. The company holds Ecocert organic certification and emphasizes direct-from-producer sourcing verified through physical visits by the founders.

Biovie's commercial model is one-time e-commerce transactions at listed retail prices, supplemented by bulk packaging formats (5kg seed bags, 20L marine plasma bag-in-box) for families and professionals, and proforma invoicing with 30-day terms for B2B accounts. There is no subscription model. Revenue diversification extends to paid training programs, including the French-language version of the Living Light Culinary Institute (USA) opened in 2024, and royalty income from cookbooks co-authored with major publishers Gallimard and Marie Claire — the most recent of which, "Seaweed in Everyday Life" (2024), won Best Cookbook in the World at the Gourmand Cookbook Awards 2025.

Marketing and customer acquisition are driven by a content-and-community GTM: 600+ blog articles, 100+ recipes, four branded podcasts (Qui l'eut cru, Rock and Rawl, Seaweed in Everyday Life, Biovie Podcast), live-streamed events, a public forum, and a Horawscope lead-magnet form. Founders act as public educators through mainstream French radio, press features, and conference appearances (Marjolaine bio salon, Brussels School of Living and Sustainable Food). The company is a privately held SARL with €345,600 share capital, no external investment disclosed, and 13 employees — operating as a bootstrapped, founder-led specialty retailer with deep content, supplier, and brand assets but limited organizational scale.

Name

Biovie

Legal name

SARL BIOVIE

Website

https://biovie.fr

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Biovie is a French e-commerce company selling certified organic living foods, proprietary sprouting equipment, marine plasma, and algae products direct-to-consumer across Europe via an 8-language platform, supplemented by a B2B channel for foodservice buyers.

Ownership category

akta.pro rank

Product category

Organic Living Food Retail

NAICS

All Other Specialty Food Retailers (445298), Dried and Dehydrated Food Manufacturing (311423), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Cultures, Probiotics & Fermentation Ingredients (Starter Cultures, Yeast, Adjuncts) (CRADAOAI)

akta.pro secondary industries

Probiotics & Digestive Health Supplements (CRADAGAF), Fresh Herbs & Microgreens Wholesale (AFAIACAC)

Keywords

• Organic superfoods
• Sprouting equipment
• Marine plasma
• Living food retail
• Raw nutrition

Headquarters

HQ city

Langlade

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Product Sales: Biovie operates its own online store (biovie.fr) selling a curated range of organic living food products. Revenue is generated through one-time product transactions at listed prices. Product categories include superfoods (algae, sprouting seeds, cacao, honey, pollen, adaptogenic mushrooms), bulk organic foods (grains, nuts, dried fruits), equipment (dehydrators, blenders, juicers, sprouters), body care (clays, enzymes, hygiene), lactic fermented products, and marine plasma. Both individual consumer and B2B volume channels exist.
2. Proprietary Hardware Sales: Biovie designs, manufactures, and sells its own appliances used in living food preparation: the Easygreen Light (automatic sprouter, €269), Easygreen Sol (autonomous low-tech sprouter, €139), MixMeUp blender, JuiceMeUp juicer, and accessories. Easygreen is a brand Biovie acquired full ownership of in 2007.
3. Bulk / Wholesale: Biovie sells bulk organic staples (sprouting seeds in 5kg bags, marine plasma in 20L bag-in-box, castor oil in 5L, etc.) targeting families, cafes, restaurants, and institutional catering (schools, workplaces). B2B volume orders (from €350 ex-VAT) receive dedicated commercial terms.
4. Training and Education: Biovie offers paid training programs on living food (alimentation vivante), well-being, Living Light Culinary Institute courses (opened French-language version in 2024), and webinars. The company also publishes books (as publisher or co-author) through major houses (Gallimard, Marie Claire).
5. Publishing Royalties: Eric and Aurélie Viard have co-authored books published by Gallimard (Seaweed in Everyday Life, 2024 — Best Cookbook in the World, Gourmand Cookbook Awards 2025) and Marie Claire. Aurélie Viard published 'Mes semaines toutes crues' with Marie Claire (2023). Biovie acts as a publisher for other authors through Pure Impression printing.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels9 records

Core offering

Biovie sells certified organic living and raw food products directly to consumers via its own e-commerce platform (biovie.fr). The offering combines a curated range of organic superfoods (sprouting seeds, marine plasma, algae, raw cacao, dehydrated produce, lactic ferments, enzymes, functional mushrooms) with proprietary kitchen equipment that Biovie designs and manufactures (Easygreen Light and Easygreen Sol automatic sprouters, MixMeUp blender, JuiceMeUp juicer). A ZenCleanz emunctory cleansing line was added in 2025.

Product overview

Biovie is an online organic food store specializing in living/raw food and bio products since 2007. The product portfolio centers on a core equipment line (Easygreen sprouters, Geo Jar Sprouter, MixMeUp blender, JuiceMeUp juicer) that Biovie designs or manufactures, complemented by a comprehensive range of organic superfoods including sprouting seeds, marine plasma (Quinton water), algae products (spirulina, chlorella, klamath, fresh/dry seaweed), raw cacao, and specialty items like tiger nuts and Brazil nuts. The company also offers care products (ZenCleanz cleansing kits, enzyme supplements, clays), fermented foods (lactic ferments), and educational resources (books, online training programs including Living Light Culinary Institute). Biovie operates as both a manufacturer of kitchen equipment for living foods and a distributor of premium organic products, with bulk purchasing options available.

Differentiator

Problem solved

Functional benefit

Brands

• ZenCleanz: International excellence brand of emunctory cleaning kits launched in Europe and France in 2025

Products and services

• Easygreen Light Automatic Sprouter Proprietary automatic sprouter designed and manufactured by Biovie that mists seeds automatically for continuous sprouting without manual rinsing, using an electric misting system. Priced at €269. Sold to consumers and professionals for at-home or commercial sprouting of seeds.
• Easygreen Sol Autonomous Sprouter Autonomous low-tech sprouter operating without energy for one week using a gravity and siphon system. Designed and manufactured by Biovie (Easygreen brand). For consumers seeking hands-off seed germination without electricity.
• Geo Jar Sprouter Glass jar sprouting system with stainless steel mesh lid and ceramic base, designed by Geo Bavicchi (Italy) and retailed by Biovie. For entry-level home sprouting.
• MixMeUp Blender Proprietary blender designed and manufactured by Biovie for raw food preparation. Sold to consumers and professionals preparing living foods.
• JuiceMeUp Juice Extractor Innovative juicer designed and manufactured by Biovie for raw juice extraction in living-food preparation. Sold to consumers and professionals.
• Organic Sprouting Seeds Over 20 varieties of certified organic sprouting seeds from Geo Bavicchi (Italy), including alfalfa, fenugreek, lentils, chickpeas, mung beans, broccoli, radish, wheat, barley, quinoa, and seed mixes. Germination rate above 95%. Sold in 40g to 5kg formats for consumers, families, and professionals.
• Marine Plasma (Quinton Water) Cold-microfiltered seawater sourced from Ibiza & Formentera, rich in 78 minerals and trace elements in ionic form. Available in hypertonic and isotonic formats (100ml spray, 750ml bottle, 3L, 15L, 20L bag-in-box). For deep remineralization. Sold to consumers and B2B.
• Microalgae Range (Spirulina, Chlorella, Klamath) Certified organic microalgae supplements covering spirulina, chlorella, and Klamath blue-green algae. Sold to consumers as superfood supplements.
• Fresh Seaweed Range Fresh organic seaweed products including fresh seaweed tartare (1kg €33.65), introduced as a pioneering unpasteurized living-food category item in France.
• Dry Algae Range Dried seaweed products including Irish moss algae powder (250g €18.86) and other dehydrated algae.
• Raw Cacao Range Certified organic raw cacao in multiple forms (beans, paste, nibs, powder) sourced from Rrraw Cacao Factory using Nacional variety with SPP (Symbol of Small Producers) fair-trade label. Prices range from €9.38 to €13.18.
• TIKAWA Lupin Coffee Organic lupin coffee blend in Mild variety (720g €13.18). The Tikawa Vitality Pack combines Lupin Coffee with Organic Cordyceps (€47.35).
• Organic Fresh Coconuts Certified organic fresh coconuts — Biovie was first to introduce organic fresh coconuts in France. Sold to consumers and B2B (coconut pallet orders receive special terms).
• Organic Fair-Trade Tiger Nuts

Quantifiable outcome

• 4.8/5 customer rating based on verified reviews
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• Living Light Culinary Institute (USA)flagshipStrategic or Co-development Partner · 1 January 2024Biovie opened the French-language version of the renowned Living Light Culinary Institute (originally USA-based) in 2024. This is a flagship training partnership bringing professional-level living food education to the French-speaking world.
• GallimardflagshipOthers · 1 January 2024Major French publishing house that released 'Seaweed in Everyday Life' (Algues au quotidien) co-authored by Aurélie and Eric Viard in 2024. The book won Best Cookbook in the World at the Gourmand Cookbook Awards 2025.
• Marie ClairecoreOthers · 1 January 2022French media/publishing house. Aurélie Viard published 'Mes semaines toutes crues' with Marie Claire in 2023, and a first book on algae in 2022 in partnership with Bretalg.
• BretalgcoreStrategic or Co-development Partner · 1 January 2022Algae partner involved in Aurélie Viard's first seaweed book published by Marie Claire in 2022. Collaborated on seaweed content expertise and recipe development.
• NutriradiominorGTM or Marketing Partner · 1 January 2021Radio platform where Biovie produces the show 'Qui l'eut cru' since 2021. Provides distribution channel for Biovie's podcast content.
• Geo BavicchicoreStrategic or Co-development Partner · 1 January 2007Italian family business founded in 1896 in Perugia, Umbria — specializing in organic sprouting seed selection and production. Three generations of expertise; exports to over 40 countries. Biovie's historic supplier since the company was founded in 2007. All seed batches undergo germination tests with a quality threshold above 95%. Geo Bavicchi also designed the Geo Jar sprouter, which Biovie retails. This supplier is also the designer of the Geo Jar sprouter sold by Biovie.
• Rrraw Cacao FactorycoreStrategic or Co-development PartnerExpert in organic and gluten-free raw chocolate, offering raw Nacional cocoa beans with jasmine and orange blossom notes. Beans are purchased directly from a cooperative in Ecuador with the SPP label (Symbol of Small Producers). Biovie has been working with Rrraw for several years, offering raw cacao in multiple forms (beans, paste, nibs).
• Natural Andes (Bolivia)coreStrategic or Co-development PartnerBolivian company partnering with local communities for fair and sustainable Amazon Brazil nut (Amazon nuts) supply chains. Nuts are harvested artisanally using traditional methods respecting the ecosystem. Biovie works with Natural Andes to support local producers and Amazon biodiversity while offering high-quality Brazil nuts.
• Quinoa d'AnjouminorStrategic or Co-development PartnerFamily business in the Anjou region of France cultivating white quinoa organically. Committed to sustainable agricultural practices and environmental protection. Biovie offers their quinoa in bulk (5kg format).
• Tigernuts TradersminorStrategic or Co-development PartnerSpanish company that has been importing fair-trade tiger nuts from Niger for 20 years. Biovie is their exclusive French partner. Tiger nuts are grown and harvested to ensure minimal environmental impact and maximum benefit for local communities.
• Ibiza & Formentera Agua de MarcoreStrategic or Co-development PartnerCompany specializing in extraction of marine plasma (Quinton water) from pristine waters around Ibiza and Formentera Balearic Islands. Uses advanced techniques to harvest seawater manually at open sea, preserving natural marine environment quality. Biovie sources marine plasma in various formats (750ml, 3L, 15L, 20L bag-in-box) from this supplier.
• Pure ImpressionminorOthersChosen by Biovie as its printing partner for 15 years — described as the most ecological and social printing company in France. Uses vegetable-based inks, runs on solar energy, practices equal pay for men and women, and uses electric vehicles.
• EcocertcoreOthersOrganic certification body. Biovie holds Ecocert organic certification, which supplements the company's own physical verification of producers. Certification can be verified via Ecocert's public registry.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Naturitas: Spanish online specialty retailer of organic, natural and ecological products with pan-European shipping. Directly comparable to Biovie's D2C e-commerce model, multi-country shipping and curated organic specialty assortment.
• Kazidomi: Belgium-based online organic and natural products retailer selling across Europe via a membership/D2C model. Highly comparable to Biovie as a European pure-play organic e-commerce operator with curated SKUs, bulk formats and content-led community building.
• Naturya: UK-based organic superfoods brand selling spirulina, chlorella and other functional powders through e-commerce and wholesale. Comparable product mix (algae, superfoods) and European D2C/B2B distribution overlap with Biovie.
• Purasana: Belgium/Netherlands-based superfoods brand (spirulina, chlorella, maca, cacao) distributing across Europe via e-commerce and retail. Comparable to Biovie's microalgae and superfood catalogue with multi-country EU distribution.
• Keimling: German specialist retailer of raw/living food, sprouting equipment and kitchen appliances for over 20 years. Closest direct peer to Biovie's sprouter/equipment-plus-superfoods proposition in the DACH living-food segment.

Broad incumbents

• Biocoop: France's largest organic retail cooperative network with hundreds of physical stores and e-commerce. Represents the broader incumbent against which Biovie's specialist online-only positioning is differentiated; useful for sizing the French organic market Biovie addresses.
• Vitamix: Global premium blender/juicer brand widely used in raw food preparation. Adjacent competitor to Biovie's proprietary MixMeUp and JuiceMeUp appliances at the high-performance end of the raw-food kitchen equipment market.
• Lima (Lima Foods): Established Belgian organic and macrobiotic food brand with broad European distribution in both specialty and mainstream retail. Comparable on organic food positioning and category breadth, but operates at significantly larger scale and broader SKU portfolio than Biovie.

Emerging players

• Tribest: US manufacturer of sprouting equipment, dehydrators and juicers (e.g., Sedona dehydrator, Freshlife sprouter) distributed globally. Directly comparable to Easygreen and Biovie's equipment line, though typically larger and more industrial.

Regional players

• Detox Organique: French online retailer specializing in organic superfoods and detox/cleansing products. Comparable to Biovie's superfood and ZenCleanz-adjacent positioning, but with a narrower geographic footprint and different product emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCuKlCCIm5assi1BLn7gVgLw
• Facebookfacebook.com/eric.aurelie.viard.biovie
• LinkedInlinkedin.com/company/biovieofficiel
• Instagraminstagram.com/biovieofficiel
• Pinterestpinterest.fr/biovievivant
• TikToktiktok.com/@biovie_officiel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biovie