What AndGAMER does

AndGAMER Co., Ltd. (AndGAMER株式会社) is a Japanese gaming peripherals company founded in March 2022 by CEO Tsukasa Kammori, who originally established the Void Gaming custom controller brand in December 2020 at age 19. The company operates three distinct brand portfolios targeting different segments of the gaming hardware market: Void Gaming for high-performance custom PlayStation and PC controllers (claimed as the top domestic market share brand for custom controllers in Japan), AIM1 for FPS-focused peripherals including mice, keyboards, and mousepads, and VIZARD CLUB (which joined the group in May 2024) for Nintendo platform custom controllers targeting Super Smash Bros. and similar titles. All products are designed by an approximately 30-person team averaging in their 20s, leveraging proprietary input technologies including next-generation smart sticks with sub-1% input error rates (vs. 5-10% conventional), TMR (tunnel magnetoresistance) magnetic sensors for drift prevention, and a custom FireBird PCB achieving 0.75ms response times and 1000-2000Hz polling rates.

The company's revenue model centers on direct-to-consumer hardware sales through official brand e-commerce stores, major Japanese retailers (Bic Camera, Sofmap), and online marketplaces (Amazon Japan, Rakuten), supplemented by a flagship physical store opened in Shibuya, Tokyo in August 2025. Pricing ranges from ¥1,980 peripheral accessories (AIM1 FREEK grips) to ¥34,980 flagship controllers (INTUITION PRO), with collaboration and limited-edition products (ZETA DIVISION, FNATIC, VTuber co-brands) commanding premium positioning. AndGAMER pursues a community-led, event-driven go-to-market strategy anchored by partnerships with e-sports teams, VTubers, and content creators, and has achieved visible competitive validation including 17 of 33 controller-using teams using Void Gaming controllers at the ALGS Championship Sapporo.

AndGAMER raised 200 million JPY (approximately $1.36M USD) in a pre-Series A funding round in May 2025 led by Ceres Co., Ltd., with participation from Lotte Ventures Japan, D4V, NOBUNAGA Capital Village, and angel investor Yoshitsune Ido (former Anker Japan). Cumulative unit sales across all brands have exceeded 50,000 units, with annual revenue reported to have exceeded 100 million JPY in 2021 (first full year) and to have approximately doubled year-over-year since founding. The company has increasingly positioned itself as a gaming lifestyle brand rather than purely a hardware vendor, formalized through a Mission/Vision renewal and logo refresh in August 2025.

Name

AndGAMER

Legal name

AndGAMER株式会社

Website

https://andgamer.co.jp

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

AndGAMER is a Japanese gaming peripherals company operating three brands—Void Gaming (custom PlayStation/PC controllers), AIM1 (FPS peripherals), and VIZARD CLUB (Nintendo controllers)—serving competitive and core gamers domestically in Japan through e-commerce, major retailers, and a Shibuya flagship store.

Ownership category

akta.pro rank

Product category

Gaming Peripherals

NAICS

Doll, Toy, and Game Manufacturing (33993), Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (45912)

SIC

Electronic Components & Accessories (3670), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Gaming Controllers & Gamepads (HDACANAC)

akta.pro secondary industries

Game Controllers & Input Devices (Gamepads, Wheels, Flight Sticks) (CRACAOAD), PC Gaming Peripherals Retail (Keyboards, Mice, Headsets, Controllers) (CRACAFAD), Console/Handheld Accessories (Docks, Cases, Stands, Skins) (CRACAOAJ), Gaming Hardware Services & Support (Repair, Warranty, Refurbishment, Modding) (MPAFAGAN)

Keywords

• Custom gaming controllers
• Gaming peripherals
• Esports controllers
• Fps gaming mice
• Gaming keyboards

Headquarters

HQ city

Toyota

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Hardware Product Sales: Sale of custom gaming controllers, PC gaming peripherals (mice, keyboards, mousepads), and accessories. Primary revenue stream from Void Gaming controllers, AIM1 peripherals, and VIZARD CLUB Nintendo controllers
2. Collaboration Products: Limited edition and collaboration controllers with e-sports teams, streamers, VTubers, and IP holders. Premium pricing for co-branded products

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

AndGAMER designs, manufactures and sells Japanese-engineered gaming hardware under three brands: Void Gaming custom controllers for PlayStation, Xbox and PC (including the INTUITION and GENESIS lines with smart triggers and rapid triggers); AIM1 FPS peripherals (mice, keyboards, mousepads, stick attachments); and VIZARD CLUB custom Nintendo Switch controllers. The company also develops limited-edition collaboration controllers with esports teams (FNATIC, ZETA DIVISION, Alliance, Sentinels) and VTubers/streamers, and operates the AndGAMER Store flagship retail outlet in Shibuya, Tokyo.

Product overview

AndGAMER is a Japanese gaming lifestyle company operating three distinct brand portfolios: Void Gaming (high-performance custom controllers for PlayStation, PC, and Xbox including INTUITION, GENESIS, and FireBird series), AIM1 (FPS-focused peripherals including mice, keyboards, and mousepads), and VIZARD CLUB (Nintendo-focused custom controllers). The company targets competitive gamers and pro players with precision-engineered devices while expanding into casual gaming lifestyle products. Products range from custom controllers (17,980 yen+) to original controllers (12,980-14,980 yen) and peripherals, with active collaboration partnerships with esports teams, VTubers, and content creators.

Differentiator

Problem solved

Functional benefit

Brands

• Void Gaming: Japanese gaming controller brand offering high-performance custom controllers for PlayStation and PC gamers, known for their precision and customization options.
• AIM1
• VIZARD CLUB

Products and services

• Void GENESIS (Void Gaming original controller) Original-design gaming controller for PlayStation, PC and Xbox with sub-1% error smart-stick accuracy, TMR sensors, 2000Hz polling, and 10 programmable buttons; targeted at competitive and core gamers seeking pro-grade precision at an accessible price.
• GENESIS ZETA DIVISION Model (collaboration controller) Collaboration version of the Void GENESIS controller co-developed with Japanese esports organization ZETA DIVISION; features the same TMR sticks and 2000Hz polling in a team-branded colorway for fans and team-sponsored players.
• PS4 FireBird Rapid Trigger (circuit board upgrade) Drop-in FireBird circuit board upgrade for existing PS4 controllers that adds rapid trigger, 0.75ms response and 1000Hz polling without replacing the full controller; aimed at competitive PS4 players who want pro-grade responsiveness.
• AIM1 Mousepad 電 (DEN) AIM1-branded gaming mousepad for FPS players, available in two surface feels (HARD/SOFT) and two sizes (SQ/XL) under the AIM1 'Aiming is everything' lineup.
• INTUITION PS5 custom controller High-end PS5 custom controller featuring four removable back paddles, remapping, and smart trigger/bumper inputs; for competitive PlayStation gamers who want paddles and programmable inputs.
• AIM1 FREEK 零 (ZERO) / 霞 (KASUMI) stick-grip attachments Ergonomic controller stick-grip attachments for PS5/PS4 controllers that snap onto the analog sticks to give concave or convex grip profiles with two height variants; priced at ¥1,980 (tax included).
• Void Gaming Christmas Limited Model 2023 Holiday limited-edition Void Gaming custom controllers for PS4/PS5 with smart trigger and back-paddle configuration; part of the brand's recurring seasonal/limited series.
• Void Gaming brand portfolio (custom PlayStation/PC/Xbox controllers) Void Gaming is AndGAMER's flagship Japanese custom-controller sub-brand with the top domestic market share in Japan; offers personalized Void Gaming controllers for PS5, PS4, PC and Xbox Series X/S, plus FireBird PCB upgrades and next-generation smart-stick add-ons.
• AIM1 brand portfolio (FPS peripherals) AIM1 is AndGAMER's FPS-focused gaming peripheral sub-brand, offering competitive mice (SHIGURE), rapid-trigger keyboards (MATATAKI), glass-surface mousepads (MURAKUMO), and the FREEK stick-grip attachments, backed by a joint research project with Chukyo University.
• VIZARD CLUB brand portfolio (Nintendo custom controllers) VIZARD CLUB is AndGAMER's Nintendo-focused custom controller sub-brand, specializing in Nintendo Switch controllers for competitive Smash Bros play with custom features, modular design and enhanced ergonomics.
• AIM1 rapid-trigger keyboard 瞬 (MATATAKI) Rapid-trigger gaming keyboard under the AIM1 brand offering high-performance actuation at an accessible price for competitive FPS players; reached a #1 ranking on Amazon.

Quantifiable outcome

• 17 out of 33 controller-using teams at ALGS World Championship used Void Gaming controllers - majority adoption at world's top competitive event
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Red Bull (レッドブル)coreStrategic or Co-development Partner · 12 June 2026Partnership for gaming culture development through brand collaborations at events, physical venues, and content development. Includes hosting events at Red Bull Gaming Sphere Tokyo (such as AndGAMER Face OFF tournament), featuring AndGAMER devices at Red Bull venues, and expanding product collaborations combining gaming devices with Red Bull brand.
• ZETA DIVISION / GANYMEDE株式会社coreGTM or Marketing Partner · 1 August 2025Sponsor partnership and co-development of GENESIS ZETA DIVISION collaboration controller. Includes PR support, brand promotion, and exclusive product collaboration with team's distinctive neon yellow color scheme.
• 中京大学 (Chukyo University)coreStrategic or Co-development Partner · 1 August 2025Joint research project with Chukyo University Faculty of Engineering to scientifically analyze the relationship between gaming performance and mouse characteristics. Research led by Professor Yoshito Mekata. Planned product launch for end of 2026.
• VIZARD CLUBcoreOthers · 1 May 2024Nintendo-focused custom controller brand that joined AndGAMER group, bringing specialized expertise for Nintendo platform gaming devices. Led by Udagawa Takahiro.
• FNATICcoreGTM or Marketing PartnerGlobal e-sports team sponsor; collaboration controller development; team Void Card campaign at ALGS Championship Sapporo.
• PARCO / PARCO GAMESminorStrategic or Co-development PartnerCollaboration on gaming lifestyle culture promotion. AndGAMER Store participated in SHIBUYA GAMES WEEK stamp rally; discussion of future collaborative events and pop-up activations.
• Alliance (e-sports team)minorGTM or Marketing PartnerE-sports team using Void Gaming controllers at ALGS Championship.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• HORI: Japanese gaming peripheral manufacturer specializing in officially licensed controllers for Nintendo, PlayStation, and arcade-style fight sticks. Directly comparable as a domestic Japanese competitor with strong Nintendo platform presence, similar premium controller positioning, and physical retail distribution.
• 8BitDo: Hong Kong-based manufacturer of premium retro-style and modern wireless controllers, often collaborating with gaming IPs. Comparable as a design-forward custom controller specialist with multi-platform support (PC, Switch, mobile) and strong enthusiast/gamer community following.
• Scuf Gaming: US-based leader in custom performance controllers for PlayStation, Xbox, and PC with paddles, triggers, and grips. Comparable as a direct competitor in the pro-gamer custom controller category with similar premium pricing, esports team partnerships, and feature-driven differentiation.
• Victrix (PDP): Pro-grade controller brand under PDP focused on competitive fighting and FPS gamers. Comparable as a direct competitor targeting the same competitive gamer segment with high-performance controllers, including fight sticks and modular designs.

Broad incumbents

• Razer: Global gaming hardware leader offering controllers, mice, keyboards, and headsets. Comparable as the broadest incumbent across AndGAMER's peripheral categories with vastly larger scale, brand recognition, and esports sponsorship footprint.
• Logitech G: Premium gaming peripherals division of Logitech covering mice, keyboards, headsets, and racing wheels. Comparable as a broad incumbent with strong PC peripheral overlap with AIM1 brand, global distribution, and professional gaming sponsorships.
• SteelSeries: Danish gaming peripherals maker with mice, keyboards, headsets, and controllers. Comparable as a broad incumbent in the FPS peripherals category, competing directly with AIM1 in mice, keyboards, and mousepads with established global distribution.
• Turtle Beach: US-based gaming accessories company known for headsets and recently expanded controllers. Comparable as a broader gaming accessories incumbent with console-focused product lines and retail distribution similar to AndGAMER's Bic Camera and Amazon Japan presence.

Emerging players

• Gamesir: Chinese gaming peripheral maker offering mobile and console controllers at competitive price points. Comparable as an emerging competitor in the custom/modular controller space with rapid product iteration and aggressive pricing that could pressure AndGAMER's premium positioning.
• Flydigi: Chinese gaming controller and peripheral brand with strong mobile gaming focus and PC controller offerings. Comparable as an emerging player in the high-performance controller category, often cited for competitive pricing and feature-rich products targeting the same gamer demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/AndGAMERInc
• YouTubeyoutube.com/@AndGAMERInc
• LinkedInlinkedin.com/company/andgamer

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AndGAMER