Harts Group

What Harts Group does

Harts Group is a family-run, privately held London hospitality group that conceives, builds and operates multiple restaurant and bar brands. The portfolio spans six core concepts — Barrafina (modern Spanish tapas, holding a Michelin star at Dean Street since 2014), Parrillan (Spanish grill restaurants with tabletop grills), El Pastor (Mexican taquerias), Quo Vadis (British seasonal cooking and a Soho members' club), Bar Daskal (Spanish wine and cocktail bar), and The Drop/Two Drops (neighbourhood wine and beer bars) — plus a newly launched agave cocktail concept, El Siete.

The group operates 15+ venues across Central London (Soho, Covent Garden, Coal Drops Yard, Borough Yards, Battersea Power Station) and is now extending internationally through Barrafina Dubai at DIFC, developed in partnership with Anthem Hospitality. Underlying operations rely on standard hospitality SaaS (Resy for bookings, Mailchimp for email, Teamtailor and Harri for recruitment, GoCardless for memberships, Elavon for card payments, Giftpro for vouchers, Dishpatch for delivery) with no proprietary technology platforms.

Harts Group monetises primarily through dine-in food and beverage sales across its brands, supplemented by private dining and exclusive venue hire (multiple private rooms across Quo Vadis, Barrafina, Parrillan, El Pastor, Bar Daskal), an in-house communications agency serving external hospitality clients, gift voucher sales via its own portal, and members' club subscriptions at Quo Vadis. Distribution is direct-to-consumer through owned venues, with marketing driven by an internal PR/communications team, Instagram/LinkedIn presence, and earned media from chef collaborations (Barrafina Invita, Quo Vadis & Friends). Leadership is held by CEO Sam Hart and Managing Directors Crispin Somerville and Anna Watkins.

Name

Harts Group

Legal name

Harts Group

Website

https://hartsgroup.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Harts Group is a family-run, privately held London restaurant group operating 15+ venues under brands including Michelin-starred Barrafina, Parrillan, El Pastor, Quo Vadis, Bar Daskal, The Drop and Two Drops, serving consumers via dine-in, private events, and gift vouchers, with international expansion underway in Dubai.

Ownership category

akta.pro rank

Product category

Restaurant Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (7224), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Neighborhood Bars & Taverns (CRANACAA)

akta.pro secondary industry

Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

Keywords

• Restaurant group operations
• Spanish tapas restaurants
• Mexican taquerias
• Fine dining hospitality
• Private dining events

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Dining: Revenue from food and beverage sales across all restaurant brands including Barrafina, Parrillan, El Pastor, Quo Vadis, Bar Daskal, The Drop, and Two Drops.
2. Private Events and Dining: Revenue from private dining room bookings, exclusive venue hire, and tailored event services across multiple venues.
3. Gift Vouchers: Sale of gift vouchers through their online portal at hartsgroup.giftpro.co.uk.
4. Communications Agency Services: External agency services offered by Harts Group's Comms and Marketing team including communications strategy, media relations, email marketing, social media management, copywriting, partnerships, and event hosting.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Harts Group conceives, builds and operates a portfolio of hospitality brands across Central London, including Barrafina (Spanish tapas, Michelin-starred since 2014), Parrillan (Spanish grill), El Pastor (Mexican taquerias), Quo Vadis (British restaurant and members' club), Bar Daskal (Spanish wine bar), The Drop and Two Drops (neighbourhood bars), and El Siete (agave cocktail bar). The group operates 15+ venues, offers private dining and event hire, sells gift vouchers online, and runs an in-house communications agency serving external clients.

Product overview

Harts Group is a family-run restaurant business operating multiple hospitality brands across London. The portfolio consists of six core restaurant/bar brands: Barrafina (Spanish tapas with Michelin star), Parrillan (Spanish grill restaurants), El Pastor (Mexican taquerias), Quo Vadis (British restaurant and members' club), Bar Daskal (Spanish wine bar), and The Drop/Two Drops (neighbourhood bars). The group operates 15 locations across Central London and has recently launched El Siete (agave cocktail bar in Soho) and begun international expansion with Barrafina Dubai. The group also offers private dining/event hire services and operates an in-house communications agency.

Differentiator

Problem solved

Functional benefit

Products and services

• Barrafina Spanish tapas restaurant chain with five London locations (Dean Street, Adelaide Street, Drury Lane, Coal Drops Yard, Borough Yards) plus Dubai at DIFC via partnership with Anthem Hospitality. Open-kitchen concept serving modern Spanish tapas; Michelin-starred at Dean Street since 2014. Targeted at London diners and visitors seeking authentic high-quality Spanish cuisine.
• Parrillan Spanish grill restaurant chain at Coal Drops Yard and Borough Yards. Features tabletop grills where guests cook their own ingredients alongside indoor chef-cooked menus. Targeted at diners seeking an interactive Spanish grilling experience.
• El Pastor Mexican taquería chain at Stoney Street, Casa Pastor (Coal Drops Yard), Soho and Battersea Power Station. In-house tortilla production from Mexican heritage corn, with a wide range of mezcals and tequilas. Targeted at diners seeking authentic Mexican food and drink.
• Quo Vadis Historic Soho restaurant serving seasonal, regional British fare with a members' club on the first floor. Includes The Marx Room, The Blue Room, The Top Floor, The Library and The Leoni Room private dining rooms, plus the Quo Vadis & Friends guest chef series. Targeted at diners and members seeking premium British cuisine and exclusive access.
• Bar Daskal

Quantifiable outcome

• Michelin star maintained since 2014
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Anthem HospitalitycoreGTM or Marketing Partner · 1 January 2026Partnership for Barrafina's first international opening at DIFC in Dubai. Anthem Hospitality is the local partner for the expansion.
• Action Against HungerminorOthersLong-standing charity partnership supporting malnutrition relief efforts. El Pastor participates in Love Food Give Food campaign with optional £1 added to bills.
• StreetSmartminorOthersLong-standing partnership supporting homelessness causes. Harts Group raises funds for StreetSmart charity.
• Hospitality ActionminorOthersLong-standing partnership providing wellbeing support for hospitality workers who have experienced setbacks.
• Sustainable Restaurant AssociationcoreStrategic or Co-development PartnerPartnership for sustainability audits. El Pastor completed SRA audit in 2022 achieving 1 star Food Made Good rating. Full pilot audit conducted on El Pastor group with plans to roll out across Harts Group.
• Estrella GaliciaminorGTM or Marketing PartnerPartnership for gastronomy events including Estrella Galicia Gastronomy Month at Borough Yards featuring tapas tours and beer pairings.
• Tequila HerraduraminorGTM or Marketing PartnerPartnership for Sonidos - monthly late-night party series at El Pastor Soho's Mezcaleria Colmillo featuring Tequila Herradura cocktails and DJ sets.
• ResycoreChannel Partner/ Reseller/ DistributorReservation platform partnership for Barrafina Invita guest chef events and general restaurant bookings at multiple venues.
• Journey's End VineyardsminorGTM or Marketing PartnerWine partnership for Quo Vadis & Friends event series - collaborative dinners featuring guest chefs paired with Journey's End wines.
• Harts Group Communications Agency ClientsminorGTM or Marketing PartnerExternal communications agency clients including Jackson Boxer, Brunswick House, The Seaside Boarding House, Dove, and Below Stone Nest - creative clients in food, drink, hospitality and culture sectors.

Scale indicators7 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Hawksmoor: Premium London steakhouse group with multiple UK sites and a New York opening. Comparable to Harts Group as a quality-led, founder-run UK restaurant group with a recognizable flagship concept and expansion ambitions.
• D&D London: One of the UK's largest premium restaurant groups operating venues such as Le Pont de la Tour, Quaglino's, and Bluebird. Comparable to Harts Group as a multi-concept London operator with event hire and bar offerings across premium real estate.
• JKS Restaurants: London-based multi-brand restaurant group behind Gymkhana, Hoppers, Brigadiers, and Plaza Khao Gaeng. Closest direct comparable to Harts Group: similar multi-concept, multi-cuisine portfolio in Central London with strong brand identities and premium positioning.
• Caprice Holdings: London-based restaurant group behind The Ivy, Scott's, Sexy Fish, and Annabel's. Comparable to Harts Group as a portfolio operator of premium London dining and bar brands with strong heritage and event/cultural positioning.
• Dishoom: London-born Indian restaurant group with multiple UK sites and recent Edinburgh opening. Comparable to Harts Group for its founder-led, design-driven, multi-site London restaurant brand with strong cultural narrative and event programming.
• Soho House & Co. Global hospitality membership club with restaurants, bars, and hotels worldwide, including London venues. Comparable to Harts Group for its membership/loyalty model (Quo Vadis members' club), multi-brand hospitality, and premium London footprint.
• The Wolseley Hospitality Group (Corbin & King): Operator of The Wolseley, Brasserie Zédel, and The Delaunay. Comparable to Harts Group as a London-based multi-concept premium restaurant operator with established heritage brands.

Regional players

• Big Mamma Group: Paris-headquartered restaurant group operating Italian concepts (Gloria, Circolo Popolare, Ave Mario) across Europe with a recent London opening. Comparable as a fast-scaling, design-led multi-concept European restaurant group, though operating from a different home geography.

Broad incumbents

• Gordon Ramsay Restaurants: Global celebrity-chef-led restaurant group with multiple Michelin-starred London venues. Comparable to Harts Group as a Michelin-recognized London restaurant portfolio, though at larger scale and with broader international presence.
• Jose Andres Group (ThinkFoodGroup): US-headquartered celebrity-chef-led multi-concept restaurant group with international expansion. Comparable to Harts Group for its Spanish/tapas heritage (Jaleo), multi-brand portfolio, and rapid expansion of themed restaurant concepts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/harts-group-restaurants
• Instagraminstagram.com/hartsgroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries8 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harts Group