Suja Organic
Suja Organic produces organic cold-pressed juices, wellness shots, juice cleanses, and greens powders using High-Pressure Processing (HPP) technology. It serves health-conscious US consumers through DTC e-commerce subscriptions and major grocery retail including Kroger, Costco, Albertson's, and Target.
- Company typePrivate
- Founded2012
- HeadquartersOceanside, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Suja Organic does
Suja Organic (legal entity Suja Life, LLC) is an organic cold-pressed juice and functional beverage company founded in 2012 in San Diego, California, currently headquartered at 3831 Ocean Ranch Boulevard, Oceanside, CA. The company produces USDA Organic and Non-GMO Project Verified cold-pressed juices, 2oz wellness shots, multi-day juice cleanses, and an organic greens powder. Manufacturing relies on High-Pressure Processing (HPP), a non-thermal preservation method that extends shelf life to 30-90 days without preservatives while retaining nutritional content from cold-pressed whole organic produce. The greens powder is differentiated by a formulation containing 40+ functional ingredients including kale, spinach, spirulina, moringa, adaptogenic mushrooms (Turkey Tail, Reishi, Maitake), probiotics, and prebiotics.
The company operates a dual-channel distribution model. Direct-to-consumer commerce runs on Shopify with subscription management via Retextion, email automation through Klaviyo, and checkout supported by PayPal; subscribers receive 15% discounts plus free shipping on monthly recurring orders. Retail distribution places products in the refrigerator section near produce at Kroger, Albertson's, Costco, and Target, with promotional pricing visible at warehouse clubs (e.g., $4 OFF Ginger Love 6-pack at Costco). Product pricing spans individual shots and multi-packs up to curated 3-day cleanses ($119.99) and a Subscribe & Save greens powder at $30/container monthly.
The target end customer is the health-conscious consumer seeking convenient functional nutrition — daily wellness supplementation, immune support, gut health, energy, and periodic cleansing — with marketing emphasizing clean-label organic positioning across blog content, Instagram, TikTok, Facebook, Pinterest, and email. Operational signals indicate a lean, founder-controlled private company: no institutional funding rounds or parent company are disclosed, the management team roster is empty, and integrations are limited to standard DTC commerce tooling (Shopify, Retextion, Klaviyo, Microsoft Clarity, Google Analytics) with no disclosed mobile app, API, or AI capabilities.
Suja Organic firmographics
Firmographics- Name
- Suja Organic
- Legal name
- Suja Life, LLC
- Website
- https://sujaorganic.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Short description
- Suja Organic produces organic cold-pressed juices, wellness shots, juice cleanses, and greens powders using High-Pressure Processing (HPP) technology. It serves health-conscious US consumers through DTC e-commerce subscriptions and major grocery retail including Kroger, Costco, Albertson's, and Target.
- Ownership category
- akta.pro rank
Suja Organic industry classification
Industry- Product category
- Functional Beverages
- NAICS
- Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Soft Drink Manufacturing (312111), Food Manufacturing (311)
- SIC
- Beverages (2080), Food And Kindred Products (2000)
- akta.pro primary industry
- Refrigerated Juices & Smoothies (CRADACAL)
- akta.pro secondary industries
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Plant-Based & Alternative Proteins (Packaged) (CRADAAAH)
Keywords
Where Suja Organic is headquartered
LocationHeadquarters
- HQ city
- Oceanside
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Suja Organic business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Direct Product Sales (One-Time): One-time purchases of cold-pressed juices, wellness shots, greens powder, and cleanses through the company's e-commerce website and retail stores. Products are priced individually with standard retail pricing.
- Subscription/Recurring Revenue: Monthly subscription model offering 15% discount on all products plus free shipping in the contiguous US. Subscribers can skip, swap, or cancel anytime. Orders deliver every 4 weeks with automatic billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Organic Greens Powder - One Time Purchase |
| Subscription | Monthly | Organic Greens Powder - Subscribe & Save |
| Subscription | Monthly | Subscribe & Save Program |
| One time/ perpetual license | Pay-as-you-go | 3-Day Juice Cleanse |
| One time/ perpetual license | Pay-as-you-go | Detox Cleanse 6-Day Program |
| Unit Pricing | Pay-as-you-go | Immunity Turmeric Pineapple Shot |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Suja Organic product offering
Product offeringCore offering
Suja Organic manufactures and sells organic, cold-pressed juices, wellness shots, juice cleanses, and greens powders. Products are made using High-Pressure Processing (HPP) to preserve nutrients without heat or preservatives, and are USDA Organic and Non-GMO Project Verified. The brand targets health-conscious consumers through DTC e-commerce and national grocery retail.
Product overview
Suja Organic is a cold-pressed juice and functional beverage company founded in San Diego, CA in 2012. The company offers a portfolio of organic, cold-pressed juices and wellness shots using High-Pressure Processing (HPP) for preservation without artificial ingredients. The core product lineup includes Cold-Pressed Juices (including Love varieties like Ginger Love and Lemon Love, greens juices like Mighty Dozen and Green Delight, and functional boosted juices for immunity and gut health), Organic Greens Powder (a daily superfood supplement with 40+ functional ingredients), Wellness Shots (potent 2oz functional beverages targeting immunity, digestion, energy, and detox), and Juice Cleanses (3-day and 6-day programs). The company has expanded into new product categories including multivitamin shots with added functional ingredients. Products are distributed nationwide through major retailers including Kroger, Albertson's, and Costco, with subscription options offering 15% savings. All products are USDA Organic, Non-GMO Project Verified, and marketed under a 'functional, not fake' positioning.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Products guaranteed to arrive with at least 30 days before best by date, with 30-90 day shelf life
- +2 more outcomes
Companies that use Suja Organic
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
Suja Organic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Suja Organic partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights4 records
Suja Organic competitors and assessment
Company assessmentEmerging players
- Daily Harvest: Daily Harvest is a DTC subscription brand offering frozen smoothies, soups, and functional beverages targeting wellness-oriented consumers. Its subscription model and clean-ingredient positioning overlap with Suja, though it is frozen rather than refrigerated.
- Rebbl: Rebbl is an organic plant-based functional beverage brand focused on adaptogens and functional ingredients like collagen and turmeric. It is comparable to Suja in clean-label formulation and shelf-stable functional beverage positioning in grocery.
- Garden of Life: Garden of Life (Nestlé Health Science) is a major organic supplement brand offering greens, protein, and functional powders. It competes with Suja's greens powder line in natural and grocery channels via its certified organic and non-GMO positioning.
Direct peers
- AG1 (Athletic Greens): AG1 is a premium daily greens and micronutrient powder that competes head-to-head with Suja Organic Greens Powder. Both are positioned as all-in-one daily superfood supplements with subscription DTC models.
- Clean Juice: Clean Juice is a USDA-certified organic juice bar and franchise concept offering cold-pressed juices, cleanses, and wellness shots. It is comparable to Suja in certified-organic positioning and cleanse/detox program structure, with a primarily store-based distribution model.
- Evolution Fresh: Evolution Fresh (owned by Starbucks and distributed by Bolthouse Farms/Amazon) produces cold-pressed juices and functional beverages sold in grocery and café channels. It is a direct competitor to Suja in the same retail refrigerator section with overlapping functional positioning.
- Blueprint (formerly Blueprint Juice): Blueprint is a premium organic cold-pressed juice and cleanse brand founded by a celebrity nutritionist. It is comparable to Suja in product format (HPP juices, cleanses), certifications (organic), and target consumer (wellness-focused).
- Vive Organic: Vive Organic is a producer of 2oz wellness shots and functional beverages made with organic, raw ingredients. Its shot format, organic certification, and immunity/energy/digestion use cases directly mirror Suja's wellness shot line.
- Pressed Juicery: Founded in 2010 in California, Pressed Juicery is a leading cold-pressed juice brand with both retail shops and nationwide grocery distribution. It competes directly with Suja in the refrigerated HPP juice category and offers freeze, juice cleanse, and functional beverage lines.
- Amazing Grass: Amazing Grass is a leading greens and superfood powder brand (owned by Glanbia) competing in the same daily-scoop supplement category as Suja Organic Greens Powder, with overlapping ingredient stories around alfalfa, spirulina, and adaptogens.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Suja Organic social profiles
Digital presenceSuja Organic compliance and trust
Trust signalCompliance3 records
Suja Organic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Suja Organic leadership team
Management profileNumber of profiles
Suja Organic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Suja Organic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Suja Organic
What does Suja Organic do?
Suja Organic manufactures and sells organic, cold-pressed juices, wellness shots, juice cleanses, and greens powders. Products are made using High-Pressure Processing (HPP) to preserve nutrients without heat or preservatives, and are USDA Organic and Non-GMO Project Verified. The brand targets health-conscious consumers through DTC e-commerce and national grocery retail.
Is Suja Organic a public or private company?
Suja Organic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Suja Organic founded?
Suja Organic was founded in 2012.
Where is Suja Organic based?
Suja Organic is headquartered in Oceanside, United States, in the North America region.
How does Suja Organic make money?
Two revenue lines are on record. Direct Product Sales (One-Time) is the primary driver. The others are subscription/Recurring Revenue.
Who are Suja Organic's main competitors?
Emerging players on record are Daily Harvest, Rebbl and Garden of Life. Direct peers are AG1 (Athletic Greens), Clean Juice, Evolution Fresh, Blueprint (formerly Blueprint Juice), Vive Organic, Pressed Juicery and Amazing Grass.
Does Suja Organic have an API?
No public API is recorded for Suja Organic.
What industry is Suja Organic in?
Suja Organic's product category is Functional Beverages. Its primary akta.pro industry code is CRADACAL, Refrigerated Juices & Smoothies, with a secondary code of CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 3114 and its SIC code is 2080.