What Fix8 does

Fix8 (legal entity: Yeast Meets West 2.0 Ltd, incorporated in England and Wales) is a UK-based craft beverage company founded in South London in 2018 that produces naturally fermented kombucha and water kefir. Its portfolio comprises two product lines (Kombucha in three flavors — Sicilian Citrus, Strawberry Basil, and Ginger Turmeric — and Water Kefir in Peach & Mango and Raspberry Lemonade), all packaged in 12x250ml cans with no added sugar, dairy-free and vegan formulations, and 35 calories per kombucha can.

The underlying technology combines traditional SCOBY-based fermentation of organic sencha green tea and organic cane sugar with added science-backed live probiotic cultures positioned for targeted gut release. Kombucha cans are fortified with vitamin C at 25% of daily value. Fermentation consumes most of the cane sugar, producing a low-sugar finished product, and manufacturing is rooted in the founder's South London kitchen experiments that scaled into a commercial operation.

Fix8 monetizes through a hybrid model: direct-to-consumer e-commerce on its Shopify storefront (fix8.com) with one-time purchases and subscriptions managed via Loop Subscriptions, supplemented by retail distribution through Waitrose (exclusive UK retail partner for chilled Water Kefir bottles), Amazon UK, and Ocado. Customers are health-conscious and vegan/dairy-free UK consumers, with direct shipping also reaching the Republic of Ireland. The company is privately held and founder-owned, with no disclosed institutional funding.

Name

Fix8

Legal name

Yeast Meets West 2.0 Ltd

Website

https://fix8.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Fix8 is a UK craft beverage company founded in 2018 that produces naturally fermented kombucha and water kefir with added live probiotic cultures, selling directly to consumers via its Shopify storefront and through Waitrose, Amazon UK, and Ocado.

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Food Manufacturing (311)

SIC

Beverages (2080)

akta.pro primary industry

Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK)

akta.pro secondary industries

Probiotic & Live-Culture Beverage Production (Shots, Tonics) (AFAFAHAE), Fermented Tea & Botanical Beverage Production (Jun, Kvass, etc.) (AFAFAHAD)

Keywords

• Fermented kombucha drinks
• Water kefir beverages
• Probiotic live cultures
• Gut health drinks
• Naturally fermented beverages

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through the Fix8 Shopify storefront (fix8.com), offering individual product purchases and subscription options via Loop Subscriptions platform
2. Retail Distribution: Sales through retail partners including Waitrose, Amazon UK, and Ocado for both kombucha and water kefir product lines
3. Waitrose Exclusive Water Kefir: Exclusive chilled water kefir bottles available only through Waitrose retail locations

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Fix8 produces and sells naturally fermented probiotic beverages across two product lines: Water Kefir and Kombucha, sold in 250ml cans. The products combine traditional SCOBY fermentation with added science-backed live cultures for targeted gut release, along with vitamin C fortification, no added sugar, and dairy-free/vegan formulations. Distribution occurs via direct-to-consumer e-commerce subscriptions and through UK retail partners including Waitrose, Amazon UK, and Ocado.

Product overview

Fix8 offers a portfolio of naturally fermented probiotic beverages, comprising two product lines: Water Kefir and Kombucha. The Water Kefir line includes mixed cases and individual flavors (Peach & Mango, Raspberry Lemonade), while the Kombucha line features a mixed case plus three distinct flavors (Sicilian Citrus, Strawberry Basil, Ginger Turmeric). All products emphasize live cultures for gut health, low/no added sugar, and are available in 250ml cans. The company was founded in South London in 2018.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Kefir Mixed Case A mixed case of 12 x 250ml cans of water kefir in two flavors (Peach & Mango and Raspberry Lemonade), naturally fermented with live cultures and real fruit, with no added sugar. Targeted at health-conscious consumers seeking gut-health-supportive beverages.
• Peach & Mango Water Kefir A 12 x 250ml can case of juicy, sparkling, naturally fermented water kefir made with real fruit, bursting with billions of live cultures and offering a smooth, tropical flavor profile. Available exclusively through Waitrose retail stores.
• Raspberry Lemonade Water Kefir A 12 x 250ml can case of bright, tangy and refreshing water kefir, naturally fermented with live cultures and no added sugar. Available exclusively through Waitrose retail stores.
• Kombucha Mixed Case A mixed case containing 12 x 250ml cans (4 cans each of three kombucha flavors: Sicilian Citrus, Strawberry Basil, and Ginger Turmeric), crafted with science-backed probiotic cultures and added vitamin C for gut and immune support.
• Sicilian Citrus Kombucha A 12 x 250ml can case of slow-brewed authentic kombucha paired with Sicilian orange and saffron, with added live cultures for targeted gut release. Only 35 calories per can.
• Strawberry Basil Kombucha A 12 x 250ml can case of kombucha with strawberry juice and natural basil flavoring, crafted with science-backed live cultures and vitamin C for gut health benefits.
• Ginger Turmeric Kombucha A 12 x 250ml can case of kombucha infused with ginger root extract and turmeric root extract with black pepper, containing live cultures and vitamin C for gut health support.

Quantifiable outcome

• 189 reviews for Kombucha Mixed Case with 88% 5-star rating
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• WaitrosecoreChannel Partner/ Reseller/ DistributorWaitrose serves as the exclusive retail partner for Fix8's chilled Water Kefir bottles. This exclusive arrangement positions Fix8's premium water kefir products in Waitrose stores, targeting health-conscious grocery shoppers seeking functional beverages.
• Amazon UKminorChannel Partner/ Reseller/ DistributorFix8 products are available through Amazon UK marketplace, providing additional direct-to-consumer channel for online shoppers and enabling broader geographic reach beyond the company's primary UK retail partnerships.
• OcadominorChannel Partner/ Reseller/ DistributorFix8 kombucha products are listed on the Ocado online grocery platform, expanding distribution reach for health-conscious consumers who prefer online grocery shopping.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hip Pop: UK functional soft-drink and kombucha brand, directly competing with Fix8 in the same health-conscious UK grocery and DTC channels with a similar low-sugar proposition.
• Remedy Drinks: Australia-origin kombucha and functional beverage brand with growing UK retail presence, including Waitrose and Ocado. Most directly comparable scaled kombucha peer to Fix8, competing on shelf space and same health-conscious consumer.
• Equinox Kombucha: UK-based organic kombucha brand with national grocery distribution, directly competing with Fix8 in the same shelf and same low-sugar, live-culture positioning.
• Loopy (formerly Lo Bros): UK-based fermented and functional beverage brand, stocked in Waitrose and other premium UK grocers, directly comparable distribution footprint and consumer positioning to Fix8.
• JARR Kombucha: UK craft kombucha brand sold in mainstream grocers, competing in the same low-sugar, naturally fermented kombucha category as Fix8 with overlapping SKUs and channel mix.
• Real Kombucha: UK-based raw, unpasteurised kombucha brand distributed through UK independents and selected grocers, comparable fermentation philosophy and target consumer to Fix8.

Emerging players

• Mother Root: UK-based functional switchel and ginger-drink brand stocked in Waitrose and other premium UK retailers, adjacent functional-beverage peer with overlapping retail and consumer base.

Broad incumbents

• Karma Cola: UK-based natural soft-drink brand from the company behind Lvywell, stocked across UK premium grocery including Waitrose; broader functional-beverage peer sharing the same shelf and consumer as Fix8.
• Aqua Libra Pure: UK functional sparkling water brand stocked in major UK grocers including Waitrose and Ocado, competing for the same health-conscious flavoured-water/beverage occasions as Fix8 water kefir.

Regional players

• Better Booch: US-based craft kombucha brand with a similar live-culture, low-sugar, premium positioning to Fix8, illustrating the same craft-kombucha playbook in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Fix8onthis
• Facebookfacebook.com/fix8onthis
• Instagraminstagram.com/fix8onthis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fix8