Valvoline

Name

Valvoline

Legal name

Valvoline Inc.

Website

https://valvoline.com

Company type

Public

Founded year

1866

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Quick Lube Retail Services: Recurring transaction-based automotive maintenance services including oil changes and preventive maintenance performed at Valvoline Instant Oil Change and Great Canadian Oil Change service centers. Over 2,400 company-owned and franchised stores performing over 30 million services annually, with 19 consecutive years of same-store sales growth.
2. Franchise Royalties and Fees: Revenue from franchise network operations including royalties and fees from franchised Valvoline Instant Oil Change locations across North America.
3. Non-Oil Services Expansion: Expansion into non-oil automotive services including batteries, fleet partnerships, and EV maintenance protocols to diversify service mix and revenue streams.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Valvoline operates quick oil change and preventive maintenance services through 2,400+ company-owned and franchised service centers in North America, performing over 30 million services annually. Following the 2023 sale of its Global Products business to Saudi Aramco, Valvoline functions as a pure-play automotive retail services operator offering oil changes, batteries, and EV maintenance protocols under the Valvoline Instant Oil Change and Great Canadian Oil Change brands.

Product overview

Valvoline operates as a pure-play automotive retail services business following the $2.65 billion sale of its Global Products business to Saudi Aramco in 2023. The company offers quick oil change services through its Valvoline Instant Oil Change brand with over 2,400 company-owned and franchise stores across North America. Valvoline also manufactures and sells automotive products including Restore and Protect synthetic motor oils. The portfolio includes acquired brands like Breeze Autocare and franchise operations such as Great Canadian Oil Change. The company also holds a FIFA World Cup 2026 sponsorship as a Tier 3 global sponsor.

Differentiator

Problem solved

Functional benefit

Brands

• Restore and Protect: Synthetic motor oil product line with engine restoration technology
• Oilympics
• Happy to Help Fund
• The Ride Wrangler

Products and services

• Valvoline Instant Oil Change Quick oil change and preventive maintenance service offered through more than 2,400 company-owned and franchised service centers across North America, performing over 30 million services annually to individual vehicle owners.
• Great Canadian Oil Change Franchise brand operating quick oil change service centers in Canada as part of Valvoline's North American service network, with top-performing franchise teams competing at the company's annual Oilympics competition.
• Restore and Protect Synthetic Motor Oil Synthetic motor oil product engineered to free previously stuck piston rings in high-mileage engines, with documented results showing reduced deposit severity in critical engine areas after repeated oil change cycles.
• EV Performance Fluids Specialized fluid formulations developed for electric vehicle applications as part of Valvoline's strategic focus on EV maintenance protocols and emerging-market capture.
• EV Battery Coolant Products Specialized coolant products for electric vehicle battery thermal management, developed to address battery cooling requirements unique to electric vehicles.
• Thermal Management Fluids for Data Centers Liquid cooling thermal management fluids for data center applications, developed in partnership with Gray to support Power Usage Effectiveness ratings as low as 1.02 and reduce water usage by up to 90%.
• Breeze Autocare Service Centers Automotive service center brand operating 162 quick-lube locations in California, Texas, and other U.S. markets, acquired and integrated into Valvoline's North American service network.

Quantifiable outcome

• 25% year-over-year revenue growth to $504M in Q2 FY2026
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• 3Headed MonstercoreGTM or Marketing Partner · 8 June 2026Creative agency partnership for 'The Ride Wrangler' integrated brand campaign. First brand campaign for agency appointed as creative agency of record in January 2026, running across broadcast, CTV, social media, display, OOH, and radio.
• Blue Grass Community FoundationminorGTM or Marketing Partner · 14 May 2026Partnership administering Valvoline's inaugural Happy to Help grants program, awarding $150,000 across seven Fayette County, Kentucky organizations focused on children's health and mental well-being programs.
• AramcoflagshipStrategic or Co-development Partner · 7 May 2026Aramco acquired Valvoline Inc. in February 2023 for $2.65 billion to expand its international lubricant business. Valvoline products are distributed through Aramco's global network including Pakistan following 40% stake acquisition in Gas & Oil Pakistan Ltd. Aramco leverages Valvoline for fuel formulation and engine optimization research alongside Honda and KAUST.
• Ronald McDonald House CharitiesflagshipGTM or Marketing Partner · 5 May 2026First Ronald McDonald House Global corporate partner dedicated solely to funding mental health initiatives, committing $750,000 over three years to support psychosocial programming at 10 Ronald McDonald House chapters. Includes point-of-sale fundraising campaign at 150+ Valvoline locations in May 2026.
• Children's Miracle Network HospitalsflagshipGTM or Marketing Partner · 28 April 202616-year partnership recognized with 2026 U.S. Corporate Partner of the Year award. Partnership has raised more than $9 million for children's hospitals, with 2025 funds raised increasing nearly 40% year-over-year. New grant program established focusing on children's mental health initiatives.
• KVC KentuckyminorGTM or Marketing Partner · 20 March 2026KVC Value-Driven Partner Award recognizing Valvoline's Happy to Help community engagement initiative supporting suicide prevention and behavioral health programs for children, teens, and families across Kentucky.
• GraycoreStrategic or Co-development Partner · 8 January 2026Strategic partnership to deliver integrated liquid cooling solutions for data centers, combining Valvoline's thermal management fluids with Gray's design-build construction services. Addresses industry's transition from air cooling (1,200x less effective than liquid cooling) to achieve Power Usage Effectiveness ratings as low as 1.02 and reduce water usage by up to 90%. Both companies headquartered in Lexington, Kentucky.
• Workday (Paradox ATS)coreTechnology or Integration · 8 January 2026Valvoline uses Paradox conversational ATS (now part of Workday) for AI-powered hiring automation, reporting 72% application completion rate, 3.5-day average time-to-hire, and 95% candidate satisfaction rating for frontline worker recruitment.
• Innocean IndiaminorGTM or Marketing PartnerInnocean India is the Indian arm of South Korean advertising agency founded by Hyundai Motor Group in 2005, working with Valvoline among other brands including Narayana Healthcare, Sony, Suzlon, DLF, Swiss Beauty, and Kajaria Ceramics.

Scale indicators13 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Jiffy Lube: Owned by Shell, Jiffy Lube is the largest direct competitor to Valvoline Instant Oil Change in the North American quick-lube category, offering nearly identical preventive maintenance and oil change services through a similar franchise and company-owned store network.
• Take 5 Oil Change: Driven Brands subsidiary operating a fast-growing quick-lube chain with a stay-in-your-car service model directly competitive with Valvoline Instant Oil Change, targeting similar consumer demographics and same-store sales growth metrics.
• Grease Monkey: Franchised quick-lube and preventive maintenance chain operating across the U.S. with comparable oil change and ancillary automotive services to Valvoline Instant Oil Change.
• Express Oil Change & Tire Engineers: Multi-service quick-lube and tire chain in the Southeast U.S. offering oil changes, tire services, and preventive maintenance with a similar drive-through service model.
• Meineke Car Care Centers: Franchised automotive service network offering oil changes alongside broader repair services, competing directly with Valvoline for consumer maintenance spend.
• Quick Lane Tire & Auto Center: Ford-affiliated quick-service network offering oil changes, tires, and maintenance, competing with Valvoline for fleet and consumer preventive maintenance.
• Mobil 1 Lube Express: ExxonMobil-branded quick-lube network offering oil change services through independent operators, directly competing with Valvoline on lubricant-driven preventive maintenance.

Broad incumbents

• Firestone Complete Auto Care: Bridgestone-owned national automotive service chain offering oil changes, tires, and broader mechanical services; competes with Valvoline in preventive maintenance while also operating outside the quick-lube niche.
• Pep Boys: Iconic national chain offering oil changes, tires, and full-service automotive repair, overlapping with Valvoline's quick-lube and preventive maintenance offering as part of a broader service portfolio.
• Midas: Franchised automotive service chain known for exhaust, brakes, and tires that also competes with Valvoline for routine maintenance and oil change services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/valvoline
• Facebookfacebook.com/valvoline
• LinkedInlinkedin.com/company/valvoline

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valvoline