Joe Hand Promotions
Joe Hand Promotions is a U.S. B2B distributor of premium live sports and combat-sports content (UFC, WWE, AEW, ESPN+, DAZN, boxing) to bars, restaurants, and casinos via subscription bundles, a la carte PPV, and a proprietary streaming app.
- Company typePrivate
- Founded1971
- HeadquartersFeasterville Trevose, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Joe Hand Promotions does
Joe Hand Promotions is a privately held, family-owned B2B distributor of premium live sports and entertainment content to commercial venues in the United States. Founded in 1971 by Joe Hand Sr. in Northeast Philadelphia and now led by his son Joe Hand III as President, the company is headquartered in Feasterville, Pennsylvania and operates with an 11–50 employee footprint serving more than 10,000 bars, restaurants, casinos, and cinemas with 2,000+ events annually. It is the exclusive U.S. commercial distributor of UFC content, supplemented by distribution agreements with WWE, AEW, ESPN+, DAZN, Premier Boxing Champions, Most Valuable Promotions, Zuffa Boxing, UFC BJJ, and Power Slap.
The company's product portfolio combines per-event pay-per-view (UFC Numbered Events, marquee boxing) with recurring subscription bundles (Championship Rounds for combat sports, ESPN+ for Business, WWE Premium Live Events, AEW). Content is delivered through a proprietary streaming app launched in October 2025 (built with Kiswe and available on Amazon Fire TV, Apple TV, Android TV, and web browsers), as well as through DIRECTV for BUSINESS, DISH Network, and cable providers such as Cox. The app carries no platform fee; content is sold separately. A complementary FANZO Bar Finder platform auto-lists JHP customers to drive fan-to-venue discovery, with an optional Sponsored Bar upgrade, and the company supplies marketing assets to help venues promote event nights.
Commercially, Joe Hand Promotions runs a sales-led go-to-market targeting venue operators via phone (1-800-557-4263), email, and an online account portal (shop.joehandpromotions.com). Pricing is customized to fire-code occupancy and is not publicly disclosed. Recent strategic moves include the Kiswe streaming-app launch (2025), the Championship Rounds subscription bundle (May 2026), and additions of Zuffa Boxing, UFC BJJ, Power Slap, PBC, and MVP to the content portfolio. The company was recognized by Sports Business Journal as a 2023 Best Place to Work in Sports.
Joe Hand Promotions firmographics
Firmographics- Name
- Joe Hand Promotions
- Legal name
- Joe Hand Promotions, Inc.
- Website
- https://joehandpromotions.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Joe Hand Promotions is a U.S. B2B distributor of premium live sports and combat-sports content (UFC, WWE, AEW, ESPN+, DAZN, boxing) to bars, restaurants, and casinos via subscription bundles, a la carte PPV, and a proprietary streaming app.
- Ownership category
- akta.pro rank
Joe Hand Promotions industry classification
Industry- Product category
- Commercial Sports Content Distribution
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Professional MMA Promotions (MPAKAHAB)
- akta.pro secondary industries
- Combat Sports Pay-Per-View (PPV) & Premium Fight Event Promoters (MPAKAHAK), Sports OTT Aggregators & Bundling Services (MPAKAOAB)
Keywords
Where Joe Hand Promotions is headquartered
LocationHeadquarters
- HQ city
- Feasterville Trevose
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Joe Hand Promotions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- UFC Championship Rounds Subscription: Annual/monthly subscription package bundling UFC Numbered Events (13), UFC Fight Nights (30), Zuffa Boxing, UFC BJJ, Power Slap, and Dana White's Contender Series. Provides 80+ events and 340+ hours of live content annually. Eliminates per-event purchasing for regular UFC venues.
- Individual Event Sales (A La Carte): One-time purchase of specific pay-per-view events including UFC Numbered Events, boxing matches, WWE Premium Live Events, AEW events, and DAZN content. Allows flexibility for venues that do not want ongoing subscriptions.
- ESPN+ for Business Subscription: Monthly/annual subscription providing access to 2,500+ live sports events per year including college football, college basketball, NHL, PGA Tour Live, Bundesliga, LaLiga, FA Cup, and more across seven channels.
- WWE Subscription Series: Annual/monthly subscription for WWE Premium Live Events (12 per year including Royal Rumble, WrestleMania, SummerSlam, etc.).
- AEW Subscription Series: Monthly subscription providing access to all AEW pay-per-view events throughout the year with automatic billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Championship Rounds - UFC Combat Sports Bundle |
| One time/ perpetual license | Pay-as-you-go | Individual/ A La Carte Events |
| Subscription | Monthly | ESPN+ for Business |
| Subscription | Monthly | WWE Subscription |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Joe Hand Promotions product offering
Product offeringCore offering
Joe Hand Promotions distributes premium live sports content — including UFC, ESPN+ for Business, WWE, AEW, DAZN boxing, and Pay-Per-View Boxing — to commercial establishments such as bars, restaurants, casinos, and entertainment venues. The company offers both subscription bundles (e.g., Championship Rounds UFC bundle, ESPN+ for Business, WWE Series, AEW Subscription) and individual pay-per-view event purchases, delivering content through its proprietary streaming app, satellite (DIRECTV for BUSINESS, DISH Network), and cable providers.
Product overview
Joe Hand Promotions is a B2B sports and entertainment content distributor serving commercial establishments (bars, restaurants, casinos, cinemas) across North America. The company offers a portfolio of content distribution products centered around its core streaming app and subscription packages. Primary offerings include Championship Rounds (UFC combat sports subscription), ESPN+ for Business (multi-sport subscription), WWE Premium Live Events, AEW Subscription, DAZN Pay-Per-Views, and Pay-Per-View Boxing. Value-added services include FANZO Bar Finder (venue discovery platform) and Marketing Assets. Content is delivered via the proprietary streaming app, DIRECTV for BUSINESS, DISH Network, and cable providers.
Differentiator
Problem solved
Functional benefit
Products and services
- Championship Rounds Annual subscription bundle for commercial establishments providing access to UFC Numbered Events, UFC Fight Nights, Zuffa Boxing, UFC BJJ, Power Slap, and Dana White's Contender Series — over 80 events and 340+ hours of live combat sports content annually, with no off-season.
- ESPN+ for Business Commercial subscription delivering seven channels of ESPN+ exclusive live sports events to bars, restaurants, casinos, and other establishments. Includes 2,500+ live events annually: college football, college basketball, NHL, PGA Tour Live, Bundesliga, LaLiga, FA Cup, and more.
- DAZN Pay-Per-Views Premium boxing championship fights available for individual purchase or subscription through DAZN, featuring world-class boxers to boost weekend foot traffic for commercial establishments.
- WWE Premium Live Events Commercial subscription providing access to 12 WWE Premium Live Events annually, including Royal Rumble, WrestleMania, Money in the Bank, SummerSlam, and Survivor Series, plus regular WWE programming.
- Pay-Per-View Boxing Exclusive boxing pay-per-view events from Premier Boxing Champions, DAZN, and Most Valuable Promotions, featuring championship fights and marquee matchups throughout the year.
- AEW Subscription Annual subscription for commercial establishments providing automatic access to all AEW pay-per-view events throughout the year with automatic billing and cancellation flexibility.
- Joe Hand Promotions Streaming App Proprietary streaming application built in partnership with Kiswe, enabling bars, restaurants, casinos, and other commercial venues to stream premium live sports content. Available on Amazon Fire TV, Apple TV, Android TV, and web browsers.
- FANZO Bar Finder Industry-leading bar finder platform that automatically lists Joe Hand Promotions customers, connecting fans searching for where to watch live sports with venues showing specific events. Includes optional Sponsored Bar placement for enhanced visibility.
- UFC A La Carte Events One-time purchase of individual UFC Numbered Events on a pay-as-you-go basis for commercial establishments that prefer not to subscribe. Prelims not included with a la carte UFC Numbered Events.
Quantifiable outcome
- 98% of operators report increased sales and traffic when hosting PPV events
- +4 more outcomes
Companies that use Joe Hand Promotions
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Joe Hand Promotions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Joe Hand Promotions partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and major.
- UFCcoreUFC is Joe Hand Promotions' flagship partnership. Joe Hand Promotions serves as UFC's exclusive commercial distributor throughout the United States. The partnership includes distribution of UFC Numbered Events, Fight Nights, and the new Championship Rounds bundle (also including Zuffa Boxing, UFC BJJ, and Power Slap). TKO Group Holdings (UFC's parent company) valued at $35.6 billion.
- KiswecoreKiswe is an award-winning interactive streaming technology company that partnered with Joe Hand Promotions to develop the Joe Hand Promotions streaming app for commercial venues across North America. The app enables bars, restaurants, and casinos to stream premium live sports content via internet streaming.
- ESPN+ (Disney/ESPN+)coreJoe Hand Promotions distributes ESPN+ content commercially to bars and restaurants through ESPN+ for Business, providing access to 2,500+ live events annually including college football, basketball, NHL, PGA Tour, and international soccer.
- WWEcoreJoe Hand Promotions distributes WWE Premium Live Events (12 per year) and WWE Series content to commercial establishments. Includes major events like Royal Rumble, WrestleMania, SummerSlam, Money in the Bank, and Survivor Series.
- DAZNcoreJoe Hand Promotions distributes DAZN Pay-Per-View boxing events and DAZN Boxing Series content to commercial venues. Features championship-level fights from top boxers worldwide.
- AEW (All Elite Wrestling)coreJoe Hand Promotions distributes AEW pay-per-view events and subscription content to commercial establishments. Nearly 2 million weekly cable viewers across TNT, TBS, and HBO Max with over 117 million social media followers.
- DIRECTV for BUSINESScorePrimary satellite distribution partner for Joe Hand Promotions content delivery. Provides signal delivery to commercial venues subscribing to UFC and other content packages. Joe Hand Promotions works exclusively with DIRECTV for BUSINESS for UFC subscribers.
- Premier Boxing Champions (PBC)majorJoe Hand Promotions distributes PBC pay-per-view boxing events featuring today's brightest boxing stars in their toughest matchups. Includes marquee events like David Benavidez vs. David Morrell.
- Most Valuable Promotions (MVP)majorJoe Hand Promotions distributes MVP boxing events to commercial venues as part of their PPV Boxing offerings. Jake Paul vs. Mike Tyson event drew 108 million average minute global viewers.
- Zuffa BoxingcoreNew boxing promotion led by Dana White that brings a faster-paced, fan-friendly approach to boxing. Part of the Championship Rounds bundle. Early roster includes Jai Opetaia, Conor Benn, and Edgar Berlanga.
- Power SlapmajorWorld's premier slap fighting organization. Rapidly growing combat sport with millions of monthly impressions across social media. Part of the Championship Rounds subscription bundle.
- UFC BJJmajorWorld's new premier Brazilian Jiu-Jitsu live event series showcasing elite grappling and submission-based competition. Part of the Championship Rounds subscription bundle.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Joe Hand Promotions competitors and assessment
Company assessmentBroad incumbents
- ESPN+ (Disney): Disney's direct-to-consumer sports streaming platform. Both JHP and ESPN+ distribute live sports to end users, and JHP is an authorized commercial distributor of ESPN+ content via ESPN+ for Business—making them partners in commercial markets and competitors in residential streaming.
- DAZN: Global sports streaming platform with a major combat sports (boxing) focus. DAZN is simultaneously a JHP content partner for commercial PPV boxing distribution and a direct-to-consumer competitor for the same fight content in residential settings.
- DIRECTV for Business: JHP's primary satellite distribution partner for UFC and other content. Operates in the commercial sports delivery space alongside JHP as the underlying transport layer for venue distribution of premium content.
- UFC (TKO Group): JHP's flagship content partner and the dominant MMA promotion globally. UFC's parent TKO Group also controls WWE and other combat sports IP, and competes with JHP via direct pay-per-view purchases for residential UFC fans—overlapping with JHP's commercial audience.
- Top Rank: Premier boxing promotion that distributes pay-per-view boxing content. Operates in the same premium combat sports content ecosystem as JHP's boxing portfolio (PBC, DAZN, Zuffa Boxing), often appearing in JHP's venue programming alongside its own distribution channels.
- YouTube TV (Google): Residential live TV streaming service increasingly used by bars and restaurants seeking a low-friction alternative to satellite. Represents a competitive threat as venues can subscribe to YouTube TV without JHP's commercial licensing layer.
- Sling TV (Dish Network): Dish Network's DTC streaming service that some bars and restaurants use as a low-cost commercial sports content source. Competitor at the residential-to-commercial boundary where JHP's licensed distribution provides a differentiated offering.
Direct peers
- Stretch Internet: Commercial streaming provider that delivers live sports content to schools, colleges, and increasingly bars and restaurants. Most direct peer in the niche of streaming premium live sports content to commercial venues outside the home.
Others
- Kiswe: Interactive streaming technology company that co-developed JHP's commercial venue streaming app. An enabling technology partner whose broader sports streaming platform also powers distribution for other leagues and content owners.
- Endeavor Streaming: Premium video streaming infrastructure provider for sports and entertainment clients (UFC, WWE, NFL). Operates upstream of JHP, powering direct-to-consumer offerings from JHP's content partners—making it an ecosystem participant rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Joe Hand Promotions social profiles
Digital presenceJoe Hand Promotions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joe Hand Promotions leadership team
Management profileNumber of profiles
Profiles9 records
Joe Hand Promotions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joe Hand Promotions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joe Hand Promotions
What does Joe Hand Promotions do?
Joe Hand Promotions distributes premium live sports content — including UFC, ESPN+ for Business, WWE, AEW, DAZN boxing, and Pay-Per-View Boxing — to commercial establishments such as bars, restaurants, casinos, and entertainment venues. The company offers both subscription bundles (e.g., Championship Rounds UFC bundle, ESPN+ for Business, WWE Series, AEW Subscription) and individual pay-per-view event purchases, delivering content through its proprietary streaming app, satellite (DIRECTV for BUSINESS, DISH Network), and cable providers.
Is Joe Hand Promotions a public or private company?
Joe Hand Promotions is a private company. It is classified as family owned and is currently operating.
When was Joe Hand Promotions founded?
Joe Hand Promotions was founded in 1971. It employs 11 to 50 people.
Where is Joe Hand Promotions based?
Joe Hand Promotions is headquartered in Feasterville Trevose, United States, in the North America region.
How does Joe Hand Promotions make money?
Five revenue lines are on record. UFC Championship Rounds Subscription is the primary driver. The others are individual Event Sales (A La Carte), ESPN+ for Business Subscription, WWE Subscription Series and AEW Subscription Series.
Who are Joe Hand Promotions's main competitors?
Broad incumbents on record are ESPN+ (Disney), DAZN, DIRECTV for Business, UFC (TKO Group), Top Rank, YouTube TV (Google) and Sling TV (Dish Network). Stretch Internet is listed as a direct peer. Others are Kiswe and Endeavor Streaming.
Does Joe Hand Promotions have an API?
No public API is recorded for Joe Hand Promotions.
What industry is Joe Hand Promotions in?
Joe Hand Promotions's product category is Commercial Sports Content Distribution. Its primary akta.pro industry code is MPAKAHAB, Professional MMA Promotions, with a secondary code of MPAKAHAK, Combat Sports Pay-Per-View (PPV) & Premium Fight Event Promoters. Its NAICS code is 45911 and its SIC code is 7822.