Urban Canopee
Urban Canopee
- Company typePrivate
- Founded2016
- HeadquartersChamps-sur-marne, France
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Urban Canopee does
Urban Canopee (legal entity CANOPEE STRUCTURES) is a French company founded in 2016 and headquartered in Vaires-sur-Marne, France, that designs, manufactures, and distributes modular vegetated urban structures branded as "Corolles." Its product line — Corolle Standard (S/M/L), Contrario (S/L), Olympe, Donut, and Eden — consists of engineered planting structures with integrated substrate and water reservoirs (480–2,235 L substrate, 100–540 L water) that can be installed and relocated without disturbing underground networks, delivering between 20 m² and 60 m² of cooling island per unit. The platform combines hardware with the SENSOPEE IoT irrigation system (sensors monitoring water level and soil humidity via a web application) and the Service Vert recurring maintenance package (up to four interventions per year).
The business model is hybrid: one-time sales of Corolle hardware and accessories (quote-based pricing, model and size-dependent), supplemented by recurring revenue from SENSOPEE IoT subscriptions, Service Vert maintenance contracts, and a rental/location option that lowers capital barriers. GTM is consultative and sales-led, with two regional sales representatives covering France and a country-specific distributor network covering Switzerland, Belgium, Spain, the US/Canada, Australia/NZ, and Gulf countries; installation and maintenance are executed through local service partners. Customers are predominantly French municipalities and public-sector operators (Nancy, Pantin, Orléans, Paris, Metz, Montréal, SNCF, Centre des Monuments Nationaux), complemented by a handful of enterprise and retail sites (Liebherr Aerospace, ARaymond, Centre Commercial Domus, Sydney Junction Hotel).
Urban Canopee firmographics
Firmographics- Name
- Urban Canopee
- Legal name
- CANOPEE STRUCTURES
- Website
- https://urbancanopee.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Urban Canopee
- Ownership category
- akta.pro rank
Urban Canopee industry classification
Industry- Product category
- Urban Greening Furniture
- NAICS
- Landscaping Services (561730), Landscape Architectural Services (541320)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Pergolas, Gazebos & Shade Structures (HSAPALAD)
- akta.pro secondary industries
- Seating Walls, Planter Walls & Raised Beds (Hardscape) (HSAIACAL), Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC)
Keywords
Where Urban Canopee is headquartered
LocationHeadquarters
- HQ city
- Champs-sur-marne
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Urban Canopee business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Product Sales - Corolle Urban Furniture: Sale of modular vegetated urban furniture (Corolles) in various sizes (S, M, L) and models (Standard, Contrario, Olympe, Donut). Products include substrate reservoirs, water reservoirs, optional accessories (benches, shade canvases, eating counters, water olla systems).
- Rental Model: The company offers rental options as an alternative to purchase. The rental model is designed to limit production while maximizing longevity of solutions, providing flexibility for businesses to integrate biodiversity and well-being into their spaces.
- Service Vert (Maintenance Services): Complete plant maintenance service including 4 interventions per year with intervention reports, ensuring optimal plant growth.
- SENSOPEE IoT Service: Autonomous irrigation system with sensors for water level and soil humidity monitoring, accessible via web application.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Urban Canopee product offering
Product offeringCore offering
Urban Canopee designs, manufactures and distributes modular vegetated urban furniture called Corolles — physical urban structures that integrate substrate and water reservoirs with live plants to create urban cool islands, shade and biodiversity. The offering bundles the Corolle hardware (Standard, Contrario, Olympe, Donut, Eden variants) with the SENSOPEE IoT irrigation add-on, a 3D visualization application, and Service Vert plant-maintenance subscriptions. Sales are quote-based, complemented by rental options, and installation/maintenance are delivered via certified local partners.
Product overview
Urban Canopee is a modular urban greening company that designs and manufactures vegetated structures called 'Corolles' to combat urban heat islands. The product portfolio centers on the Corolle line of modular units available in Standard, Contrario, Olympe, and Donut variants, ranging from 20 m² to 60 m² cooling islands. The offering combines hardware (vegetated structures with substrate and water reservoirs) with add-on services including the SENSOPEE smart irrigation system, the 3D visualization application, and Service Vert maintenance packages. The company also offers rental options as an alternative to purchase, targeting municipalities, professionals, and individuals.
Differentiator
Problem solved
Functional benefit
Brands
- Urban-Canopee by O-Paysagiste(s): Partnership with Olivier Brière, engineer and founder of O-Paysagiste(s), bringing landscape expertise to urban solutions.
Products and services
- Corolle Standard Modular vegetated urban furniture designed to create 20-50 m² cooling islands with natural shade, available in S/M/L sizes with substrate reservoirs, plant options and optional accessories (benches, shade cloths, SENSOPEE irrigation). For municipalities, professionals and individuals in dense urban environments.
- Corolle Contrario (Autostable) Self-supporting movable vegetated structure with integrated water and substrate reservoirs that eliminates the need for ground anchoring, allowing relocation without disturbing underground networks. For municipalities and corporates needing flexible, relocatable greening.
- Corolle Olympe Large vegetated urban structure with 2,235 L substrate reservoir and customizable pot-color options, intended for prominent urban cool-island deployments in public spaces.
- Donut Full-ground Corolle installation providing 60 m² of cooling island and 110 m² of vegetated surface with two entrances for circulation. For landmark public, corporate or hospitality sites (deployed at ARaymond's Grenoble HQ).
- Corolle Eden Lightweight in-ground Corolle variant for pleine-terre (full earth) planting, offering maximum vegetated shading with minimal ground footprint, fast assembly and creative freedom for landscape projects.
- SENSOPEE Irrigation System Subscription-based IoT irrigation system with embedded substrate and water-reservoir sensors that autonomously manages plant watering and reports real-time water level and soil humidity via web app. Sold as a recurring service add-on to Corolle structures.
- Service Vert (Plant Maintenance) Subscription-based plant-maintenance service delivering up to 4 interventions per year per Corolle (weeding, pruning, trellising, mulching, additional plantings) with intervention reports, ensuring optimal plant growth for clients.
- Urban Canopee 3D Application Web and mobile (iOS/Android) 3D visualization tool that lets users browse the Corolle catalog, place products in their environment and visualize resulting shade zones. Available publicly as a sales/planning tool for prospect self-service.
- Rental Program for Corolles Rental/subscription option for Corolle structures as an alternative to purchase, giving businesses and municipalities flexibility to deploy urban greening without upfront capital outlay while maximizing product longevity.
Quantifiable outcome
- 20-50 m² of urban cool island per Corolle (depending on size)
- +3 more outcomes
Companies that use Urban Canopee
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles3 records
Urban Canopee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Urban Canopee partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- O-Paysagiste(s)coreOlivier Brière, engineer landscape architect and founder of O-Paysagiste(s), brings field experience with municipalities and urban development projects to enrich Urban Canopee's vision. The partnership combines engineering expertise with practical landscape architecture experience for concrete urban greening solutions.
- UrbanatminorDaniel Lehmann at Urbanat serves as sector activity manager for Switzerland, handling distribution and sales of Urban Canopee products in the Swiss market.
- Les aménagements extérieursminorJulien Bierlaire, gérant of Les aménagements extérieurs, handles distribution and sales of Urban Canopee products in Belgium.
- Cinnia GroupminorLaura Coll, Account Manager at Cinnia Group, handles commercial distribution and sales of Urban Canopee products in Spain.
- Maglin Site FurnitureminorJill Roberts, Sales Manager at Maglin Site Furniture, handles sales of Urban Canopee products in US and Canada markets.
- Urban Canopee AustraliaminorGermain Briand, Directeur Général of Urban Canopee Australia, handles distribution and sales in Australia and New Zealand markets.
- Service Partners (Installation & Maintenance)minorLocal service partners handle Corolle installation (structure assembly, anchor fixing, substrate placement, plant installation) and plant maintenance (weeding, pruning, trellising, mulching, additional plantings) with up to 4 interventions per year per Corolle.
Scale indicators3 records
Recent moves6 records
Expansion highlights7 records
Urban Canopee competitors and assessment
Company assessmentDirect peers
- Sempergreen: Netherlands-based manufacturer of modular green walls, green roofs, and ready-made vegetation systems. Most directly comparable peer, sharing Urban Canopee's positioning around modular, deployable urban greening solutions for commercial and public-sector buyers.
- Green City Solutions: German developer of the CityTree — a self-contained, IoT-instrumented modular urban greening structure targeting urban cooling and air-quality improvement. Closest analog to Urban Canopee's Corolle in combining hardware, sensors, and recurring-service economics.
- Mobilane: Dutch provider of modular green facade and roof systems for new-build and retrofit urban projects. Competes with Urban Canopee for the same municipal, commercial, and developer buyers seeking turnkey vegetated envelopes.
- Biotecture: UK-based specialist in modular living-wall and green-roof systems for corporate, public, and infrastructure projects. Comparable in offering engineered, modular vegetation modules sold on a per-project basis.
Broad incumbents
- Landscape Forms: Established US manufacturer of outdoor site furniture and lighting for public spaces, campuses, and urban realms. Competes indirectly with Urban Canopee in the urban-furniture procurement channel, though without vegetated offerings.
- Victor Stanley: US manufacturer of site and street furniture (benches, litter receptacles, bike racks) sold to municipalities and developers. Adjacent incumbent competing for the same specifier-driven, public-procurement budgets as Urban Canopee.
- Arup: Global engineering and urban-design consultancy advising cities on climate adaptation, green infrastructure, and urban cooling. Competes for advisory and design mandates adjacent to Urban Canopee's deployment offerings.
- IDverde: Large European landscape-services contractor delivering urban greening, parks, and biodiversity projects for municipalities. Relevant incumbent in the same buyer-set with contracting scale Urban Canopee cannot match.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Urban Canopee social profiles
Digital presenceUrban Canopee compliance and trust
Trust signalCompliance1 record
Urban Canopee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Canopee leadership team
Management profileNumber of profiles
Profiles4 records
Urban Canopee subsidiaries and ownership
Company hierarchySubsidiaries1 record
Urban Canopee funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Canopee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Canopee
What does Urban Canopee do?
Urban Canopee designs, manufactures and distributes modular vegetated urban furniture called Corolles — physical urban structures that integrate substrate and water reservoirs with live plants to create urban cool islands, shade and biodiversity. The offering bundles the Corolle hardware (Standard, Contrario, Olympe, Donut, Eden variants) with the SENSOPEE IoT irrigation add-on, a 3D visualization application, and Service Vert plant-maintenance subscriptions. Sales are quote-based, complemented by rental options, and installation/maintenance are delivered via certified local partners.
Is Urban Canopee a public or private company?
Urban Canopee is a private company. It is classified as venture growth investor backed and is currently operating.
When was Urban Canopee founded?
Urban Canopee was founded in 2016. It employs 11 to 50 people.
Where is Urban Canopee based?
Urban Canopee is headquartered in Champs-sur-marne, France, in the Europe region.
How does Urban Canopee make money?
Four revenue lines are on record. Product Sales - Corolle Urban Furniture is the primary driver. The others are rental Model, service Vert (Maintenance Services) and SENSOPEE IoT Service.
Who are Urban Canopee's main competitors?
Direct peers on record are Sempergreen, Green City Solutions, Mobilane and Biotecture. Broad incumbents are Landscape Forms, Victor Stanley, Arup and IDverde.
Does Urban Canopee have an API?
No public API is recorded for Urban Canopee.
What industry is Urban Canopee in?
Urban Canopee's product category is Urban Greening Furniture. Its primary akta.pro industry code is HSAPALAD, Pergolas, Gazebos & Shade Structures, with a secondary code of HSAIACAL, Seating Walls, Planter Walls & Raised Beds (Hardscape). Its NAICS code is 561730 and its SIC code is 7340.