Homki
Homki is a French online real estate agency that sells residential properties on fixed fees rather than percentage commissions, serving individual property sellers and buyers across 36 French cities via a hybrid digital platform and local field-agent network, with a luxury sub-brand called Pure Place.
- Company typePrivate
- Founded2018
- HeadquartersViviers-du-lac, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Homki does
Homki is a French online real estate agency founded in 2018 and headquartered in Viviers-du-lac, France. The company targets individual property sellers and buyers in the French residential real estate market, offering an alternative to traditional percentage-based estate agency commissions through a fixed-fee tiered pricing model. The platform combines digital self-service tools (property listings, estimation, online tracking dashboards) with a physical agent network ('Homkers') deployed across 36 French cities, supported by a buyer contact database of more than 22,000. Cumulative platform activity includes over €1 billion in transaction volume facilitated across 11,000+ customers, with a stated average sale time of 42 days and average seller savings of approximately €12,000 relative to the French market average commission of 5.78%.
The company's product surface centers on the core Homki Platform, which provides free property estimation, professional photography, multi-platform listing distribution, visit management (7 days per week), buyer matching, and accompaniment through closing. A luxury sub-brand, 'Pure Place par Homki', extends the offering into the high-end segment under a hybrid digital-premium service model. Revenue is generated on a transaction-fee basis (fixed fees per sale tier rather than percentage commissions) and is recognized only upon successful property sale, creating a pay-for-performance alignment with sellers. Customer acquisition relies on a digital-first marketing mix (website, content/guides, Trustpilot social proof) combined with local field-agent relationships and phone-based customer service.
The business is led by co-founder and CEO Ilan Zermati, with co-founder Eric serving as Directeur commercial France for the Marseille region. Capital formation has been modest, comprising two disclosed funding rounds: approximately $634K in October 2021 and approximately $578K raised via equity crowdfunding on Crowdcube in September 2023. The company remains privately held with no parent organization, and operates exclusively in the French market with no disclosed international expansion.
Homki firmographics
Firmographics- Name
- Homki
- Legal name
- Homki
- Website
- https://homki-immobilier.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Homki is a French online real estate agency that sells residential properties on fixed fees rather than percentage commissions, serving individual property sellers and buyers across 36 French cities via a hybrid digital platform and local field-agent network, with a luxury sub-brand called Pure Place.
- Ownership category
- akta.pro rank
Where Homki is headquartered
LocationHeadquarters
- HQ city
- Viviers-du-lac
- HQ country
- France
- HQ region
- Europe
Offices9 records
Markets served
Homki business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Fixed Fee Real Estate Services: Homki charges fixed fees per transaction tier (forfaits fixes, par palier) rather than percentage-based commissions. This is 2-3 times cheaper than the traditional 5.78% commission rate in France. All services (estimation, photography, viewings, advertisement, closing support) are included in the fixed price. Revenue is earned only upon successful property sale completion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Fixed fee tiers based on property value |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Homki product offering
Product offeringCore offering
Homki is a French online real estate agency that sells properties on behalf of homeowners using a fixed-fee pricing model rather than the traditional percentage-based commission. Services include free property estimation, professional photography, multi-platform listing distribution, 7-day visit management by local field agents (Homkers), and sale closing support. The company also operates Pure Place par Homki as a luxury real estate sub-brand.
Product overview
Homki operates as an online real estate agency platform offering a fixed-fee model (2-3x cheaper than the 5.78% average market commission) for property sellers. The core offering includes the Homki Platform for standard property sales with services such as free estimation, professional photography, 7-day visit management, real-time reporting, and buyer matching. The company also operates Pure Place by Homki as a luxury real estate sub-brand combining digital efficiency with premium service standards. The platform claims an average sale time of 42 days and access to over 22,000 potential buyers.
Differentiator
Problem solved
Functional benefit
Brands
- Pure Place par Homki: Luxury real estate agency operating under a hybrid model combining digital technology with high-end luxury service standards. Marketed as being 3 times more competitive than traditional agencies with the power of digital and the demands of luxury.
Products and services
- Homki Platform Online real estate agency platform offering fixed-fee property sale services for homeowners and property sellers in France. Includes free property valuation, professional photography, multi-platform listing distribution, visit management 7 days/week, real-time sale tracking dashboard, and closing support. Replaces traditional percentage-based commissions with transparent fixed fees.
Quantifiable outcome
- Average seller saves €12,000 compared to traditional 5.78% agency commission
- +2 more outcomes
Companies that use Homki
Customer profileSegments2 records
Ideal customer profiles3 records
Homki technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Homki partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights4 records
Homki competitors and assessment
Company assessmentOthers
- LeBonCoin Immobilier: France's largest classifieds platform with a strong real estate vertical. Represents an alternative listing channel for sellers and a potential platform-level competitor if it expands into agent services.
- Bien'ici: Major French property listing portal aggregating listings from partner agencies. Functions as a distribution channel and indirect competitor; relevant because Homki distributes listings across multi-platform portals including similar sites.
Direct peers
- Proprioo: Paris-based online real estate agency offering fixed-fee property sales in France. Directly competes with Homki on the same fixed-fee vs traditional-commission value proposition targeting French property sellers.
- iad: France's largest network of independent real estate agents using a decentralized model. Comparable to Homki in agent-driven distribution and seller-focused services, with significantly greater scale and capital.
Emerging players
- Hosman: Paris-based proptech offering fixed-fee real estate sales with a hybrid digital + agent model. Direct overlap with Homki's core offering, particularly in the Île-de-France market.
- Cacoliv: French online real estate agency combining digital tools with agent support, focused on transparent pricing. Competes with Homki in the affordable fixed-fee segment for individual sellers.
Regional players
- Purplebricks: UK-based online real estate agency with a fixed-fee model. Conceptually closest international analog to Homki's approach, though UK-focused; useful as a comparable for the viability of the fixed-fee digital agency model at scale.
Broad incumbents
- Stéphane Plaza Immobilier: Large French real estate franchise network with national footprint. Represents the traditional agency model Homki is disintermediating, but with brand reach and agent density that pose a competitive threat if they adopt fixed-fee pricing.
- Century 21 France: Major global real estate franchise operating extensively in France. Represents the traditional commission-based model and a potential disruptor if it pivots toward fixed-fee structures.
- Orpi: One of France's largest traditional real estate networks with thousands of agencies. Comparable as incumbent competition; potential future fixed-fee offerings could pressure Homki's differentiation.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Homki social profiles
Digital presenceHomki financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homki leadership team
Management profileNumber of profiles
Profiles7 records
Homki subsidiaries and ownership
Company hierarchySubsidiaries1 record
Homki funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homki M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homki
What does Homki do?
Homki is a French online real estate agency that sells properties on behalf of homeowners using a fixed-fee pricing model rather than the traditional percentage-based commission. Services include free property estimation, professional photography, multi-platform listing distribution, 7-day visit management by local field agents (Homkers), and sale closing support. The company also operates Pure Place par Homki as a luxury real estate sub-brand.
Is Homki a public or private company?
Homki is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Homki founded?
Homki was founded in 2018. It employs 1 to 10 people.
Where is Homki based?
Homki is headquartered in Viviers-du-lac, France, in the Europe region.
How does Homki make money?
One revenue line is on record: fixed Fee Real Estate Services.
Who are Homki's main competitors?
Others on record are LeBonCoin Immobilier and Bien'ici. Direct peers are Proprioo and iad. Emerging players are Hosman and Cacoliv. Purplebricks is listed as a regional player. Broad incumbents are Stéphane Plaza Immobilier, Century 21 France and Orpi.
Does Homki have an API?
No public API is recorded for Homki.