MHub

What MHub does

MHub, operated by privately held Malaysian entity TRB Ventures Sdn Bhd, is a cloud-based property technology platform that digitizes the full Malaysian real-estate transaction lifecycle through ten interconnected modules: Showroom (booking management), CRM, Marketplace, Buyer, Banker, Lawyer, Credit Control, Pegasuswork (defect tracking/handover), Marvis (property management), and Showroom for Buyer. Modules synchronize data in real-time across developers, agents, buyers, bankers, and lawyers, addressing fragmentation in Malaysia's property ecosystem where each stakeholder historically relied on siloed tools. Differentiated technical features include e-KYC facial verification for buyer credit assessment, automated SPA and Loan Agreement document generation, 256-bit AES encryption on CRM data, and architect-cert-driven progress billing in Credit Control; the platform is PDPA compliant and runs on any device with no hardware setup.

MHub targets enterprise property developers via direct field sales with a 'Request a Demo' motion, supplemented by content marketing, earned media in publications such as JLL, EdgeProp, New Straits Times and Forbes, and consumer-side app-store distribution of the Buyer mobile app. Reference customers include Aspen Group and IJM Land (a division of IJM Corporation Berhad). Revenue is generated through negotiated enterprise SaaS subscriptions on an annual cadence, with pricing tied to projects, users, and modules deployed.

As of NAPIC 2021, MHub reported 120+ developers onboarded, 1,600+ projects managed, 296,000+ bookings processed, RM 118 billion in total booking value, and 28.3% share of Malaysia's total primary property sales. Founded in 2015 by four co-founders and launched late 2017, the company has raised two funding rounds (2019 and 2020, the latter backed by 500 Global and the Malaysian Technology Development Corporation) and acquired SalesCandy in March 2023 to extend sales-enablement capabilities upstream of its core transaction stack. Headcount is reported at 101-250 employees with headquarters in Shah Alam, Selangor.

Name

MHub

Legal name

TRB Ventures Sdn Bhd

Website

https://apps.mhub.my

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

MHub is a Malaysian cloud-based property technology platform that digitizes the full real-estate transaction lifecycle for developers, agents, buyers, bankers, and lawyers through ten integrated modules covering sales, loan processing, legal conveyancing, and post-sale credit management.

Ownership category

akta.pro rank

Product category

Property Technology (Proptech) Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industries

Contract Lifecycle Management (CLM) & Document Generation/Templating (HDAEAGAL), Invoicing, Billing & Accounts Receivable Automation (FSAGAJAC)

Keywords

• Property technology platform
• Real estate SaaS
• Property transaction management
• Proptech software solutions
• Cloud property platform

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: MHub operates as a cloud-based SaaS platform generating revenue through software subscriptions. The platform is sold as a unified suite of apps to property developers, with modules covering the full property transaction lifecycle from marketing and sales through post-sale management. Pricing is not publicly disclosed and is likely negotiated on a per-developer or per-project basis based on the suite of apps deployed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MHub operates a cloud-based SaaS platform comprising 10 integrated applications—Showroom, CRM, Marketplace, Buyer, Banker, Lawyer, Credit Control, PegasusWork, Marvis, and Showroom for Buyer—that digitize the full property transaction lifecycle for Malaysian developers, agents, bankers, lawyers, and home buyers. Data synchronizes automatically across all modules in real time, with features spanning booking management, e-KYC credit checks, loan application acceleration, SPA/Loan Agreement document generation, conveyancing case management, and post-sale billing/collections tied to architect certification milestones.

Product overview

MHub is a cloud-based property technology platform comprising 10 integrated modules covering the complete property transaction lifecycle. The core ecosystem includes Showroom (booking management), CRM (lead and customer management), Marketplace (agent property listings), and Buyer (homebuyer portal) for pre and during-sales operations; Banker and Lawyer modules connecting developers with financial institutions and conveyancers; and Credit Control with PegasusWork and Marvis for post-sales billing, credit management, and property handover. All modules share data seamlessly, enabling real-time visibility across developers, agents, bankers, lawyers, and buyers.

Differentiator

Problem solved

Functional benefit

Brands

• MHub Suite: A comprehensive property transaction management platform consisting of 10 integrated applications including CRM, Showroom, Marketplace, Buyer, Banker, Lawyer, Credit Control, Pegasuswork, and Marvis.
• Showroom
• CRM
• Credit Control
• Marketplace
• Banker
• Lawyer
• Buyer
• PegasusWork

Products and services

• Showroom Booking management platform for property developers to manage Sales, Loan, SPA and LA processes in real-time; the core module where confirmed sales trigger automatic data sync to Credit Control.
• CRM Customer Relationship Management software for developers and agents to store buyer information, track sales activities, manage leads, and integrate with the MHub ecosystem for end-to-end property sales visibility; includes web-to-lead capture and 256-bit AES encryption.
• Marketplace Property listing platform hosted by MHub that enables property agents to browse and book units across multiple developer projects on behalf of their clients.
• Buyer Mobile application for individual homebuyers to check creditworthiness, receive loan offers, track booking and loan application status in real-time, and complete e-KYC verification with facial recognition and NRIC upload.
• Banker Platform that bridges property developers and bankers to accelerate the mortgage loan application process with real-time status updates throughout.
• Lawyer Digital conveyancing tool providing personalized dashboards for lawyers to manage SPA and LA cases, schedule appointments, auto-generate SPA and Loan Agreement documents with pre-filled purchaser and project details, and receive real-time status updates.
• Credit Control Post-sales credit management platform for developers to manage billings, collections, late payment charges, loan document tracking, and redemption management from SPA signing to property handover; triggers billing based on architect certification milestones.
• PegasusWork Defect tracking and property handover module integrated with Credit Control, providing an instant online portal for developers during the vacant possession stage.
• Marvis Property management system that integrates with Credit Control post-handover, synchronizing billings and collections to the backend financial module.

Quantifiable outcome

• RM 118 Billion in total booking value processed across 1,600+ projects
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Two partnerships are on record, tiered major.

• Aspen GroupmajorStrategic or Co-development PartnerAspen Group (a major Malaysian property developer) uses MHub Lawyer for digital conveyancing and panel law firm management. Aspen's Team Lead, Legal & Corporate Affairs provided a testimonial praising MHub for reducing miscommunication and errors in document execution. The relationship is a reference customer and co-development partner in shaping MHub Lawyer's feature set.
• IJM LandmajorStrategic or Co-development PartnerIJM Land (a division of IJM Corporation Berhad, one of Malaysia's largest property developers) uses MHub Lawyer for SPA signing process management. Their Sales Administration Manager provided a testimonial endorsing the platform. IJM Land represents a flagship reference customer for enterprise developer adoption.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Regional players

• 99.co: Singapore-headquartered property portal expanding into Indonesia and Thailand. Similar to MHub as an integrated property technology platform serving developers and consumers in Southeast Asia.
• DotProperty (Property Guru Group): Regional property portal operating across Thailand, Philippines, Vietnam, and other ASEAN markets. Comparable as a regional proptech player targeting developers and agents, though focused on listings rather than MHub's integrated transaction workflow.

Direct peers

• EdgeProp: Malaysian property media and data platform owned by The Edge Malaysia. Operates in the Malaysian proptech space with content, listings, and developer marketing, overlapping with MHub's developer and agent-facing modules.

Emerging players

• Ohmyhome: Singapore/Malaysia proptech providing a one-stop property transaction platform with agent matching and mortgage services. Directly comparable to MHub in target market and value proposition of digitizing property transactions.
• Speedhome: Malaysian rental proptech providing tenancy management, deposits, and landlord tools. Comparable as a Malaysian proptech targeting a transaction lifecycle, though focused on rentals rather than primary sales where MHub concentrates.
• PropertyHub: Malaysian property technology platform targeting buyers and agents with listings, valuations, and mortgage tools. Comparable Malaysian proptech competing for developer marketing and agent enablement budget.

Others

• Bayut / Zillow-style portals: While not in Malaysia, Bayut and similar classified property platforms represent the broader proptech category. They illustrate the kind of large, well-capitalized competitor MHub could face if international players enter its market.
• SalesCandy: Malaysian sales agent enablement tool that was actually acquired by MHub in March 2023. Now part of MHub, but historically a comparable Malaysian sales tech platform targeting real estate agents — useful as a historical peer for the agent enablement category.

Broad incumbents

• iProperty.com.my (REA Group): Malaysia's largest property listing portal owned by REA Group. Competes with MHub Marketplace for developer listings and agent relationships, though lacks MHub's end-to-end transaction workflow and post-sale modules.
• PropertyGuru Group: Leading Southeast Asian property portal with a strong Malaysia presence. Overlaps with MHub Marketplace and CRM functions as a listing/agent enablement platform; competes indirectly for developer marketing spend and agent mindshare across the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MHub