SalesCandy

What SalesCandy does

SalesCandy is a Malaysian cloud-based lead management system built specifically for property developers, operated by TRB Ventures Sdn Bhd under the MHub brand and headquartered in Kuala Lumpur. The platform automatically captures leads from Facebook, Google, WhatsApp, property websites, and billboard-driven inbound inquiries, then routes them to the next available salesperson within 25 seconds, rerouting automatically if no response is received. Engagement is conducted through a native WhatsApp Business API integration, with all conversations tracked inside the platform and 24-hour customer care windows monitored; sales status is updated through a simplified three-tap action (contacted, meeting scheduled, won/lost) designed to drive adoption among frontline sales staff. The system also attributes leads back to their marketing source and calculates channel-level ROI and cost-per-sale.

SalesCandy's technical surface centers on a real-time routing engine, a mobile application for sales staff, real-time management dashboards including quarterly Kibana analytics with heatmaps, and integration with WhatsApp Business API. It sits within the broader MHub product suite, which extends the platform into adjacent property-developer workflows through Showroom (launch and booking), CRM (leads and buyer database), HIMS Integration (KPKT registry synchronization), E-Invoice (compliance automation), Credit Control (billing and collections), Accounting (developer financial reporting), and Commission Control (agent payouts). This positions SalesCandy less as a standalone CRM and more as the lead-routing engine inside a multi-module property-developer operating system.

The company sells via direct enterprise field sales targeting Malaysian property developers, with sales conversations initiated through WhatsApp and product demos delivered as 20-minute sessions. Pricing is not publicly disclosed and no SaaS tier or per-seat information is published, indicating a high-touch, sales-assisted motion rather than self-serve. Revenue mechanics appear to be subscription-based recurring SaaS revenue, but specific pricing tiers, contract structures, and revenue figures are not disclosed. Public references name Setia, EXSIM, IJM Land, Matrix, and UEM Sunrise as enterprise customers, and the company reports USD 30 billion in transactions processed, 500,000 bookings managed, and 4,000 projects launched across its customer base.

Name

SalesCandy

Legal name

TRB Ventures Sdn Bhd

Website

https://salescandy.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

SalesCandy is a Malaysian cloud-based lead management system built for property developers, offering 25-second automated lead routing, native WhatsApp Business API integration, and marketing ROI tracking across channels. It operates as the lead-routing module within the broader MHub property-developer software suite.

Ownership category

akta.pro rank

Product category

Real Estate Lead Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Management Services (8741)

akta.pro primary industry

Inbound Lead Qualification & Routing (MQL/SQL) (BPAAADAC)

akta.pro secondary industry

Lead Qualification & Inside Sales Support Services (BPAFAKAK)

Keywords

• Lead management software
• Real estate CRM
• Property sales automation
• Lead routing platform
• Vertical sales software

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (implied): SalesCandy appears to operate on a SaaS subscription model based on the product pages mentioning 'Packages' navigation option and enterprise demo-based sales motion. However, specific pricing tiers and subscription details are not publicly disclosed on the available source material.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SalesCandy is a cloud-based real-time lead management system built specifically for property developers that captures leads from channels such as Facebook, Google, WhatsApp, websites and billboards, then auto-routes them to available salespeople within 25 seconds via a mobile app with WhatsApp Business API integration. It includes a 3-step lead status update workflow, automatic cost-per-lead and ROI calculation by marketing channel, and real-time management dashboards backed by quarterly Kibana analytics. It is the lead distribution product within the broader MHub property developer software suite operated by TRB Ventures Sdn Bhd in Malaysia.

Product overview

SalesCandy is a product within the MHub platform by TRB Ventures Sdn Bhd, offering a suite of property development management tools. The core product is SalesCandy, a lead capture and distribution system with 25-second auto-routing capabilities. The platform operates as an integrated ecosystem with multiple modules including Showroom (launch and booking), CRM (leads and buyer database management), HIMS Integration (KPKT registry sync), E-Invoice (automated e-invoicing), Credit Control (billing and collections), Accounting (financial reporting), and Commission Control (agent commission tracking). These modules are designed to work together as a comprehensive property developer management solution covering the entire sales lifecycle from lead capture through financial management.

Differentiator

Problem solved

Functional benefit

Products and services

• SalesCandy Real-time lead management system for property developers that automatically captures leads from Facebook, Google, WhatsApp, website and billboard sources, routes them to available salespeople within 25 seconds, tracks WhatsApp conversations, and provides marketing ROI analytics by channel.
• Showroom Property launch and booking platform that allows property developers to manage property launch events and the unit booking workflow for buyers.
• CRM Customer relationship management module for property developers that maintains a centralized leads and buyer database and manages buyer interactions through the sales pipeline.
• HIMS Integration Compliance module that synchronizes property developer data with Malaysia's KPKT HIMS registry to meet regulatory reporting requirements.
• E-Invoice Automated e-invoicing module that generates compliant electronic invoices for property developers to meet Malaysian e-invoicing requirements.
• Credit Control Credit and collections module that handles billing, collections and payment tracking workflows for property developer customers.
• Accounting Accounting and financial reporting module tailored for property developers, handling developer financials and statutory reporting.
• Commission Control Commission management module that calculates, tracks and pays out commissions to sales agents working on property development projects.

Quantifiable outcome

• 99.94% faster response rate compared to manual distribution
• +4 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• WhatsApp Business APIcoreTechnology or IntegrationWhatsApp Business API integration is a core technology partnership enabling SalesCandy's messaging capabilities. All lead conversations via WhatsApp are tracked within SalesCandy, and the system monitors 24-hour customer care windows for compliance. This integration is fundamental to the product's functionality for property developer sales teams.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chili Piper: Chili Piper is a SaaS platform that automates inbound lead routing and scheduling for B2B sales teams. It is a direct peer in inbound lead qualification and routing, the exact workflow SalesCandy performs for property developers.
• BoldTrail (kvCORE): BoldTrail (formerly kvCORE) is a US real estate CRM and lead routing platform for agents and brokerages. It is a direct peer on real estate-specific lead distribution, smart routing, and pipeline management workflows.
• LionDesk: LionDesk is a real estate CRM with lead routing, drip campaigns, and follow-up automation. It is a direct peer in CRM/lead distribution specifically built for real estate professionals, similar to SalesCandy's developer focus.

Regional players

• PropertyGuru Group: PropertyGuru is the leading Southeast Asian property marketplace and offers software/CRM tools for developers and agents. It is comparable as a regional platform serving property sellers in Malaysia and ASEAN with developer-facing solutions.
• iProperty.com.my: iProperty is Malaysia's largest property portal and part of the REA Group. It overlaps with SalesCandy on the property developer demand-gen funnel and has launched agent/developer software tools, making it a relevant regional competitor.
• Speedhome: Speedhome is a Malaysian/SEA rental management platform that automates landlord workflows and tenant matching. It is comparable as a Malaysian property technology company building workflow automation for the property ecosystem.

Broad incumbents

• HubSpot: HubSpot is a broad CRM and marketing automation incumbent with lead routing, chat, and WhatsApp integration. It competes indirectly as a generic alternative that property developers may use instead of SalesCandy.
• Salesforce: Salesforce is the leading enterprise CRM with workflow automation and lead assignment capabilities. It is a broad incumbent alternative that large property developers might standardize on instead of vertical tools like SalesCandy.
• Zillow Premier Agent: Zillow's Premier Agent platform routes real estate leads to agents and provides CRM-style tools. It is a comparable lead routing and management model for real estate, although US-focused and marketplace-led.

Emerging players

• Pipedrive: Pipedrive is a sales-focused CRM with lead routing and pipeline management used by SMB and mid-market sales teams. It is an emerging CRM alternative that property developers may evaluate alongside SalesCandy.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights3 records

Customer concentration

• Facebookfacebook.com/MHub.my
• LinkedInlinkedin.com/company/salescandy
• Instagraminstagram.com/mhub.my

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SalesCandy