PsycApps

What PsycApps does

PsycApps is a London-based, privately held digital mental health company founded in 2016 that builds evidence-based, gamified psychological training tools. The company's product portfolio centres on two complementary offerings: eQuoo, a clinically proven mobile-app intervention for building mental fitness and resilience, available in student and individual-consumer variants (eQuoo for Students, eQuoo for Me) supported by a Player Hub and parent/guardian resources; and the Resilience Development Programme (RDP), an empirically-based professional development programme targeted at employees in demanding work environments. Underlying methodology is described as psychologist-engineered, with published clinical research available on the company's website serving as the credibility layer for the interventions.

Commercially, PsycApps operates a subscription model. Consumers subscribe directly via the website on a monthly cadence for eQuoo; enterprises contract the RDP annually, with pricing available on request. Distribution is product-led: self-serve mobile and web subscription funnels for consumers, plus direct enterprise sales for RDP. Distribution channels include iOS/Android apps, the company website, social media presence across X, LinkedIn, YouTube, Facebook and Instagram, a referral programme, and content assets (blog, podcasts, clinical research).

The company is small — 1–10 employees as of the available data — and has raised approximately $2.1M across five disclosed rounds between 2016 and September 2022, most recently a ~$1.73M round led by 5Y Capital in 2022. Earlier-stage backers include Techstars (2019, ~$120K) and Plug and Play Insurtech (2020). Leadership comprises CEO Silja Litvin and Head of Research and Ethics Markus Maier. Operational affiliations include London Chamber of Commerce membership and CPD certification. No publicly disclosed revenue, no named enterprise customers, and no recent funding round are present in the source data, leaving material scale unknowns.

Name

PsycApps

Legal name

PsycApps

Website

https://equoogame.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

PsycApps is a London-based digital mental health company that builds clinically proven, gamified resilience training apps (eQuoo) and an enterprise Resilience Development Programme (RDP) for students, individual consumers, and corporate buyers.

Ownership category

akta.pro rank

Product category

Digital Mental Health

NAICS

Other Individual and Family Services (624190)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Psychiatry & Medication Management Platforms (HLALAEAB)

akta.pro secondary industries

DTx/SaMD Evidence, Outcomes & Real-World Data (RWE) Platforms (HLACANAM), Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD)

Keywords

• Digital mental health
• Gamified resilience training
• Psychological wellness app
• Behavioral health platform
• Employee resilience program

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. eQuoo Subscription: Subscription-based digital mental health solution delivered via mobile app. Users can subscribe through the website with tiered options for students and individuals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PsycApps develops and distributes evidence-based digital mental health solutions built by psychologists, centered on the eQuoo gamified mobile app (offered in student and individual variants) and the Resilience Development Programme (RDP) for professional/enterprise deployment. The company delivers clinically proven, subscription-based psychological interventions targeting resilience building, stress management, and mental fitness for students, individuals, and workplace audiences.

Product overview

PsycApps offers a portfolio of digital mental health solutions organized around two core products: eQuoo and the Resilience Development Programme (RDP). eQuoo is a clinically proven, gamified digital intervention delivered via mobile app, available in three variants targeting different audiences—eQuoo for Students (higher education), eQuoo for Me (individual self-directed users), and a general audience version. The Resilience Development Programme is an enterprise-focused training offering designed to build employee psychological resilience in workplace settings. The two products share the same evidence-based psychological framework and are positioned as complementary tools for building mental toughness and adaptability in both academic and professional contexts.

Differentiator

Problem solved

Functional benefit

Brands

• eQuoo: Clinically proven digital solution for students and individuals focused on mental health and resilience building through gamified psychological training.
• Resilience Development Programme (RDP)

Products and services

• eQuoo A clinically proven gamified digital mental health solution delivered via mobile app, designed to help users build resilience and emotional intelligence through interactive psychological training experiences engineered by psychologists.
• eQuoo for Students A tailored version of eQuoo designed specifically for higher education students, addressing academic stress, mental well-being, and student resilience through gamified psychological training.
• eQuoo for Me A self-directed personal version of the eQuoo platform for individual users seeking to improve their mental resilience and emotional skills.
• Resilience Development Programme (RDP) An empirically based transformative growth programme for professionals and employees, equipping them with psychological resilience tools to thrive in demanding workplace environments. Sold as enterprise/organizational packages.
• eQuoo Player Hub A centralized hub providing eQuoo users with access to the student portal and resources for parents and guardians supporting users of the platform.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• London Chamber of CommerceminorOthersPsycApps is a member of the London Chamber of Commerce, indicating local business community engagement and networking within London's business ecosystem. This membership provides networking opportunities and potential business development connections within the London business community.
• CPD (Continuing Professional Development)minorOthersPsycApps holds CPD membership certification, indicating that their professional development programmes meet continuing professional development standards. The CPD Certified badge is displayed on their website, suggesting alignment with professional education and training standards.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Headspace Health: Headspace is the dominant direct peer in consumer mental wellness, offering a meditation and mental health app targeting individuals, employers, and providers with evidence-based content, closely overlapping with eQuoo's B2C/B2B dual model and student-focused mental health programming.
• Calm: Calm is a primary direct competitor in the consumer mental wellness category, offering subscription-based sleep, meditation, and resilience content through a mobile app, directly comparable to eQuoo's subscription model and student/individual target segments.
• Wysa: Wysa is an AI-driven mental health chatbot offering evidence-based self-guided coaching to consumers and employer populations, competing directly with eQuoo's clinically proven self-help digital intervention approach and enterprise deployment motion.
• Woebot Health: Woebot delivers clinically validated digital mental health interventions via an AI chatbot, positioning directly adjacent to PsycApps on the spectrum of evidence-based, scalable digital mental health tools aimed at consumers and employers.
• Modern Health: Modern Health is a global mental health platform serving employers and health plans with a mix of self-guided digital tools, coaching, and therapy, directly comparable to RDP's employer-sponsored resilience training value proposition.
• Lyra Health: Lyra Health is an enterprise mental health benefits platform combining digital self-care, coaching, and therapy for workforces, directly comparable to PsycApps' Resilience Development Programme for corporate wellness buyers.
• Happify Health: Happify delivers gamified, evidence-based digital mental health programs to consumers, employers, and health plans, offering the closest direct parallel to PsycApps' gamified eQuoo platform and resilience theme.

Emerging players

• Big Health: Big Health provides digital therapeutics for insomnia and anxiety to employers and health plans, overlapping with PsycApps' employer-focused mental health distribution and evidence-based intervention approach.
• Sanvello (Optum): Sanvello, owned by Optum, offers a consumer and employer mental health app combining self-guided content, peer community, and coaching, providing a relevant comparison point for PsycApps' hybrid digital wellness offering.

Broad incumbents

• BetterUp: BetterUp is a broad incumbent in enterprise coaching and mental fitness, addressing professional development and resilience for workforce buyers, directly parallel to PsycApps' RDP enterprise positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/PsycApps
• YouTubeyoutube.com/@psycapps
• Facebookfacebook.com/PsycApps
• LinkedInlinkedin.com/company/psycapps/mycompany/?viewAsMember=true
• Instagraminstagram.com/equoogame

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PsycApps