SMARTCAP
SMARTCAP is a Pacific Northwest commercial real estate firm that sponsors syndications of industrial, office, and warehouse properties for accredited investors. Operating multiple funds and an in-house construction subsidiary, the firm manages $500M in assets for 450+ active investors.
- Company typePrivate
- Founded2009
- HeadquartersRedmond, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What SMARTCAP does
SMARTCAP Group, Inc. is a Pacific Northwest-based commercial real estate investment firm headquartered in Bellevue, Washington. Founded in 2009, the company sponsors real estate syndications that pool accredited investor capital to acquire, develop, and manage industrial, office, and warehouse properties concentrated in the Puget Sound region. Core offerings include the SMARTCAP Industrial Value Fund 3 (focused on logistics, last-mile distribution, and manufacturing assets targeting 20-25%+ net IRR) and the SMARTCAP Opportunity Zone Fund 3 (tax-advantaged investments under the 2017 Tax Cuts and Jobs Act framework), supplemented by single-asset syndications. The firm has accumulated $500M in assets under management, $462M in total transaction value, and a 450+ active investor base, with reported over 23% IRR delivered to investors net of fees and expenses.
The company's underlying technology consists of proprietary asset analysis and financial modeling tools used to underwrite value-add and core-plus opportunities, complemented by a self-service investor portal that delivers distribution tracking, quarterly operating statements, and tax documents. A wholly-owned construction subsidiary, SMARTCAP Construction LLC (launched July 2019), provides in-house ground-up development and tenant improvement capabilities. Revenue is generated through sponsor fees on syndicated LLCs (sponsors contributing 5-20% of equity alongside investor 80-95% participation), asset management fees, performance fees, and construction services, distributed exclusively to verified accredited investors. Go-to-market relies on a direct-to-consumer motion through the investor portal, a monthly research newsletter, executive speaking engagements, and conference participation rather than institutional distribution channels.
SMARTCAP firmographics
Firmographics- Name
- SMARTCAP
- Legal name
- SMARTCAP Group, Inc.
- Website
- https://smartcapgroup.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SMARTCAP is a Pacific Northwest commercial real estate firm that sponsors syndications of industrial, office, and warehouse properties for accredited investors. Operating multiple funds and an in-house construction subsidiary, the firm manages $500M in assets for 450+ active investors.
- Ownership category
- akta.pro rank
SMARTCAP industry classification
Industry- Product category
- Commercial Real Estate Investment Management
- NAICS
- Other Investment Pools and Funds (5259), Portfolio Management and Investment Advice (52394), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531), Investors, Nec (6799)
- akta.pro primary industry
- Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)
- akta.pro secondary industries
- Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA), Capital Raising Advisory (Debt/Equity/Private Capital) (BPAHADAG)
Keywords
Where SMARTCAP is headquartered
LocationHeadquarters
- HQ city
- Redmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SMARTCAP business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Real Estate Syndication Fees: SMARTCAP generates revenue through real estate syndication, where it sponsors property investments and receives compensation for managing investments. The company invests alongside syndicated investors into the same LLC that owns the property, aligning incentives. Revenue comes from cash flow distributions, property sales, and refinancing proceeds after investor returns.
- Asset Management and Performance Fees: The company earns fees for managing properties including distributions, quarterly operating statements, and investor reporting through the online portal. Tax documents (1099 or K-1) are provided during tax season.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Projected 15% Compounded Return |
| Other | Multi-year contract | Value Fund 3 with Profit Sharing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
SMARTCAP product offering
Product offeringCore offering
SMARTCAP operates as a real estate syndication sponsor, pooling capital from accredited investors to acquire, develop, and manage commercial real estate (industrial, office, and warehouse) properties in the Pacific Northwest through LLC structures. The firm invests 5-20% of equity capital alongside investors and offers dedicated investment funds (Industrial Value Fund 3 and Opportunity Zone Fund 3), with investors receiving distributions, quarterly statements, and tax documents via an online investor portal.
Product overview
SMARTCAP is a commercial real estate investment firm offering real estate syndication services through multiple investment funds. The core offering consists of pooled real estate investments structured as LLCs or limited partnerships, where SMARTCAP acts as sponsor managing acquisition, development, and property management. Key products include SMARTCAP Industrial Value Fund 3 (focused on logistics and distribution assets), SMARTCAP Opportunity Zone Fund 3 (tax-advantaged opportunity zone investments), and the proprietary SMARTCAP Construction subsidiary for development projects. Investors access offerings through a user-friendly online portal providing performance tracking, distribution viewing, and document access. The portfolio focuses on industrial, office, and warehouse properties in the greater Seattle/Puget Sound market area.
Differentiator
Problem solved
Functional benefit
Brands
- SMARTCAP Construction: Ground-up industrial development and commercial tenant improvement division launched in July 2019.
Products and services
- SMARTCAP Real Estate Syndication Services Pooled real estate investment offering where SMARTCAP acts as syndication sponsor, pooling funds from accredited investors to acquire commercial properties through LLCs. Sponsors invest 5-20% of equity capital alongside investors.
- SMARTCAP Industrial Value Fund 3 Industrial-focused investment fund targeting logistics, multi-market distribution, last-mile distribution, and manufacturing assets with a 20-25% or higher IRR target paid to investors net of fees.
- SMARTCAP Opportunity Zone Fund 3
Quantifiable outcome
- Over 23% IRR delivered to investors, net of fees and expenses
- +2 more outcomes
Companies that use SMARTCAP
Customer profileNamed customers6 records
Segments3 records
SMARTCAP technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SMARTCAP partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Economic Alliance of Snohomish CountycoreSMARTCAP participates in Economic Alliance of Snohomish County events including the 2020 Economic Forecast where COO Joe Ollis spoke during the Real Estate Development Panel Discussion. Patrick Pierce, CEO of Economic Alliance of Snohomish County, attended SMARTCAP's Arlington ground-breaking ceremony.
- Northwest Credit Union Association (NWCUA)minorSMARTCAP sponsors the annual Credit Union for Kids Auction benefiting Children's Miracle Network Hospitals. Sponsorship funds go directly to Seattle Children's Hospital supporting uncompensated patient care, equipment, and vital health resources.
- Berntson PortercoreTax advisory partnership since 2017 with CPAs Brendan McAuliffe and John Launceford. Berntson Porter has helped SMARTCAP develop specific Opportunity Zone tax code expertise and provides analysis of OZ regulations.
- NewmarkminorCommercial real estate brokerage firm. Brokers Daniel Harden and Joe Lynch of Newmark facilitated InnoPeak Technology's expansion at Evergreen Office Park, representing 3,000 SF additional space.
- Davis Schueller IncminorProperty management and commercial brokerage firm. Completed market-ready/tenant improvement work for InnoPeak Technology expansion at Evergreen Office Park.
Scale indicators11 records
Recent moves9 records
Expansion highlights6 records
SMARTCAP competitors and assessment
Company assessmentDirect peers
- CrowdStreet: Online commercial real estate investment marketplace pooling capital from accredited investors into individual CRE deals and sponsor-led funds — directly comparable to SMARTCAP's private placement syndication model, though operating nationally with a much larger LP base.
- Origin Investments: Sponsor of private placement real estate funds for accredited investors focused on multifamily and commercial assets, with sponsor co-investment and a fund-of-funds structure — closely analogous to SMARTCAP's sponsor co-investment and Limited Partnership fund architecture.
- RealtyMogul: CRE investing platform offering individual deal syndication and managed funds to accredited investors, with sponsor underwriting and online portal — highly comparable business model and target investor base to SMARTCAP.
- Yieldstreet: Alternative-investment platform offering real estate private placements and structured products to accredited investors, including income-focused funds — comparable accredited-LP target market and commercial real estate syndication offerings.
- EquityMultiple: Private commercial real estate investing platform pooling accredited investor capital into sponsor-curated deals across industrial, office, and multifamily — close peer in accredited-LP CRE syndication with online portal delivery.
Broad incumbents
- Fundrise: Large-scale direct real estate investing platform operating eREITs and interval funds for retail and accredited investors; broader, multi-strategy platform that overlaps with SMARTCAP's syndication model but serves a wider, more retail audience.
- PeerStreet: CRE debt-focused investment platform serving accredited investors with bridge loan and rental-backed portfolios — overlaps with SMARTCAP on accredited private placement real estate exposure but emphasizes debt rather than equity syndications.
Regional players
- NYCE Real Estate: NYC-focused private real estate investment sponsor pooling capital from accredited investors into commercial and multifamily deals — analogous sponsor-led syndication platform but operating in a different geography (Northeast) than SMARTCAP's Pacific Northwest footprint.
Others
- SmartStop Self Storage REIT: Publicly registered REIT specializing in self-storage and adjacent industrial/office facilities managed for institutional and retail investors — adjacent real estate operator model and similar industrial-flex portfolio characteristics to SMARTCAP's holdings.
- Nelnet Real Estate (Nelnet / Lime Financial): Real estate investment and servicing business affiliated with Nelnet that funds and operates commercial and residential investment strategies — relevant private-market CRE capital pool operator comparable in scale to SMARTCAP's fund vehicles.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SMARTCAP social profiles
Digital presenceSMARTCAP compliance and trust
Trust signalCompliance1 record
SMARTCAP financial estimates
Financial estimateRevenue estimate
Valuation estimate
SMARTCAP leadership team
Management profileNumber of profiles
SMARTCAP subsidiaries and ownership
Company hierarchySubsidiaries3 records
SMARTCAP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SMARTCAP M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SMARTCAP
What does SMARTCAP do?
SMARTCAP operates as a real estate syndication sponsor, pooling capital from accredited investors to acquire, develop, and manage commercial real estate (industrial, office, and warehouse) properties in the Pacific Northwest through LLC structures. The firm invests 5-20% of equity capital alongside investors and offers dedicated investment funds (Industrial Value Fund 3 and Opportunity Zone Fund 3), with investors receiving distributions, quarterly statements, and tax documents via an online investor portal.
Is SMARTCAP a public or private company?
SMARTCAP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SMARTCAP founded?
SMARTCAP was founded in 2009. It employs 51 to 100 people.
Where is SMARTCAP based?
SMARTCAP is headquartered in Redmond, United States, in the North America region.
How does SMARTCAP make money?
Two revenue lines are on record. Real Estate Syndication Fees are the primary driver. The others are asset Management and Performance Fees.
Who are SMARTCAP's main competitors?
Direct peers on record are CrowdStreet, Origin Investments, RealtyMogul, Yieldstreet and EquityMultiple. Broad incumbents are Fundrise and PeerStreet. NYCE Real Estate is listed as a regional player. Others are SmartStop Self Storage REIT and Nelnet Real Estate (Nelnet / Lime Financial).
Does SMARTCAP have an API?
No public API is recorded for SMARTCAP.
What industry is SMARTCAP in?
SMARTCAP's product category is Commercial Real Estate Investment Management. Its primary akta.pro industry code is BPAJANAE, Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing), with a secondary code of BPAJANAA, Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation). Its NAICS code is 5259 and its SIC code is 6532.