Xinyue
Xinyue (阅流/Yueliu) is a Shanghai-based cloud platform providing audio/video asset management, collaborative review, and delivery tools, plus NBOX on-set hardware, for Chinese media production, content marketing, education, and film festival teams.
- Company typePrivate
- Founded2017
- HeadquartersShanghai, China
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Xinyue does
Xinyue (brand: 阅流 / Yueliu) is a Shanghai-based, private for-profit company founded in 2017 that operates a cloud platform for audio/video asset management and collaborative delivery. The product targets media production teams, content marketers, education publishers, and film festival organizations in China, with a stated headcount of 51–100 employees. Named customers include 日食记 (Rishi Ji), 影视飓风 (Film Hurricane), 少年得到, 赤马传媒, and the FIRST International Film Festival.
The platform is structured as an enterprise content middle platform (阅流企业内容中台) spanning file management, resource management, and project management, with a WeChat Mini Program, Mac/Windows desktop client, and post-production plugins that integrate with Nuke, DaVinci Resolve, and Premiere. The company has extended into hardware through the NBOX on-set monitoring device and operates a portfolio of sub-brands — KOCARD, 阅流拍摄, 阅流优采, 阅流直播 — covering capture, procurement, and live-streaming workflows. The technology stack is therefore multi-surface rather than a single SaaS application.
Revenue is generated through a freemium model with paid enterprise subscriptions, NBOX hardware sales, post-production plugin licensing, and professional services. Distribution is product-led at the free tier and direct-sales at the enterprise tier. The company has raised approximately 37 million RMB (~$5M) across four disclosed rounds between 2019 and 2024, with investors including Newrank.cn, Eastern Bell Capital, GSR United Capital, Jinsha Joint Capital Investment, Kaitai Capital, Zhongding Group, and Ruihe Capital.
Xinyue firmographics
Firmographics- Name
- Xinyue
- Legal name
- YueLiu (阅流)
- Website
- https://uxinyue.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Xinyue (阅流/Yueliu) is a Shanghai-based cloud platform providing audio/video asset management, collaborative review, and delivery tools, plus NBOX on-set hardware, for Chinese media production, content marketing, education, and film festival teams.
- Ownership category
- akta.pro rank
Xinyue industry classification
Industry- Product category
- Creative Asset Management Software
- NAICS
- Software Publishers (5132), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Allied To Motion Picture Distribution (7829), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Remote Review, Approval & Dailies (screening, annotations, version compare) (MPAHANAB)
- akta.pro secondary industry
- Remote Workstations & Virtual Desktops for Media (GPU VDI, secure access) (MPAHANAE)
Keywords
Where Xinyue is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Xinyue business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Enterprise Content DAM Platform Subscription: Enterprise-level creative asset management and collaboration platform with team management, advanced permissions, and dedicated support. Includes enterprise content middle platform solution.
- NBOX Hardware Sales: Physical hardware device for real-time shooting monitoring and material playback, sold as standalone product for film and video production teams
- Professional Services: Implementation and consultation services for specialized,即时 (real-time), and batch content production solutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free individual tier |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Xinyue product offering
Product offeringCore offering
Xinyue (阅流/Yueliu) provides a cloud-based creative asset management and collaborative delivery platform for video, audio, design, and image files, featuring multi-format online preview, version-based annotation, and cross-device synchronization. The platform is sold via a free individual tier, enterprise subscriptions with team management and dedicated support, and specialized solutions for professional, instant, and mass content production. It is complemented by the NBOX hardware device for real-time on-set filming monitoring.
Product overview
Xinyue (阅流/Yueliu) operates a unified creative asset management and collaboration platform with multiple integrated modules. The core platform combines project management, file management, and resource management capabilities, supported by specialized solutions for professional, instant, and mass content production. The product portfolio includes software modules (post-production plugins, WeChat mini programs, desktop client, asset collection tools) and hardware products (NBOX for on-set monitoring). The platform enables creative teams to manage, review, and deliver video, audio, and design assets through cloud-based workflows with multi-terminal synchronization, online preview, annotation, and version control features.
Differentiator
Problem solved
Functional benefit
Brands
- 阅流企业内容中台: Enterprise content management platform for creative assets
- 阅流拍摄
- 阅流优采
- 阅流采集
- NBOX
- KOCARD
- 审阅协作
- 阅流
Products and services
- 阅流企业内容中台 (Yueliu Enterprise Content Platform) Enterprise-level creative asset management platform that centralizes creative assets, enabling teams to manage, collaborate, and deliver content efficiently across the organization, with team management, advanced permissions, and dedicated enterprise support.
- 阅流拍摄 (Yueliu Shooting) Software and hardware collaboration system for on-set video shooting, enabling real-time monitoring and instant review of footage during production.
- NBOX Hardware device for real-time video monitoring during shooting and instant footage review, enabling directors and team members to monitor multiple production sets simultaneously.
- KOCARD Card-based creative collaboration tool for team coordination.
- 专业化内容生产 (Professional Content Production) Industry-specific solution package for professional creative production teams requiring advanced collaboration and asset management features.
- 即时类内容生产 (Instant Content Production) Solution for real-time and time-sensitive content production workflows with rapid review and iteration capabilities.
- 批量化内容制作 (Mass Production Content Creation) Solution for high-volume content production environments requiring efficient batch processing and asset reuse.
Quantifiable outcome
- Significantly shortened team communication and collaboration time for video production workflows
- +1 more outcomes
Companies that use Xinyue
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
Xinyue technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Xinyue partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Xinyue competitors and assessment
Company assessmentDirect peers
- Frame.io (Adobe): Cloud-based video review, approval and asset management platform for creative teams. Most direct global competitor to Xinyue's core review-and-collaboration workflow; now part of Adobe's Creative Cloud ecosystem.
- Iconik: Cloud-native media asset management platform with collaborative review, sharing and approval features for video teams. Closely comparable to Xinyue's DAM + collaboration proposition.
- Canto: Digital asset management platform with multi-format preview, version control and permissioning for marketing and creative teams. Overlaps with Xinyue's enterprise DAM offering.
- Wipster: Video review and approval platform with frame-accurate annotation, version comparison and stakeholder collaboration. Direct functional competitor to Xinyue's video review module.
- Filestage: Online review and approval platform for video, audio and design files with versioning and annotation. Comparable to Xinyue's version-based collaboration and multi-format preview features.
- Ftrack: Creative project management and media review platform used in film, advertising and broadcast. Overlaps with Xinyue's project management and review-approval workflow.
Broad incumbents
- Vimeo (Vimeo Review): Video hosting and collaboration platform with review tools. A broader incumbent offering overlapping video review and approval features as part of a wider video SaaS portfolio.
- Bynder: Enterprise digital asset management platform with workflow, brand portal and creative collaboration capabilities. A larger incumbent addressing similar DAM needs for marketing and creative organizations.
- Adobe Experience Manager (Assets): Enterprise DAM within Adobe's Experience Cloud. A broad incumbent offering asset management, workflow and integration with Adobe creative tools, competing for larger enterprise DAM budgets.
Regional players
- DingTalk (钉钉): Alibaba's enterprise collaboration and workplace platform dominant in China. Adjacent competitor for team collaboration and document/file workflows relevant to Chinese creative teams, though not specialized in video review/DAM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Xinyue social profiles
Digital presenceXinyue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xinyue leadership team
Management profileNumber of profiles
Xinyue funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xinyue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xinyue
What does Xinyue do?
Xinyue (阅流/Yueliu) provides a cloud-based creative asset management and collaborative delivery platform for video, audio, design, and image files, featuring multi-format online preview, version-based annotation, and cross-device synchronization. The platform is sold via a free individual tier, enterprise subscriptions with team management and dedicated support, and specialized solutions for professional, instant, and mass content production. It is complemented by the NBOX hardware device for real-time on-set filming monitoring.
Is Xinyue a public or private company?
Xinyue is a private company. It is classified as venture growth investor backed and is currently operating.
When was Xinyue founded?
Xinyue was founded in 2017. It employs 51 to 100 people.
Where is Xinyue based?
Xinyue is headquartered in Shanghai, China, in the Asia region.
How does Xinyue make money?
Three revenue lines are on record. Enterprise Content DAM Platform Subscription is the primary driver. The others are NBOX Hardware Sales and professional Services.
Who are Xinyue's main competitors?
Direct peers on record are Frame.io (Adobe), Iconik, Canto, Wipster, Filestage and Ftrack. Broad incumbents are Vimeo (Vimeo Review), Bynder and Adobe Experience Manager (Assets). DingTalk (钉钉) is listed as a regional player.
Does Xinyue have an API?
No public API is recorded for Xinyue.
What industry is Xinyue in?
Xinyue's product category is Creative Asset Management Software. Its primary akta.pro industry code is MPAHANAB, Remote Review, Approval & Dailies (screening, annotations, version compare), with a secondary code of MPAHANAE, Remote Workstations & Virtual Desktops for Media (GPU VDI, secure access). Its NAICS code is 5132 and its SIC code is 7829.