Bewelab SA
Bewe Lab SA is a Swiss digital health company offering a neuroscience-backed mobile game that retrains the brain's reward system to reduce food cravings. It serves consumers via app stores and partners with health insurers, healthcare providers, and employers for wellness distribution.
- Company typePrivate
- Founded2023
- HeadquartersSuisse, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Bewelab SA does
Bewe Lab SA is a Swiss digital health company that has developed Bewe Coaching, a neuroscience-backed mobile game designed to reduce food cravings by retraining brain reward pathways through neuroplasticity-based interventions. Founded in 2023 as a spin-off from the Laboratory of Neurorehabilitation Sciences at the University of Fribourg, the company leverages more than 15 years of research led by co-founder and CSO Professor Lucas Spierer. Its core product requires only 3-5 minutes of daily gameplay for 1-3 weeks and has been validated through randomized controlled trials published in Royal Society Open Science and Nature Scientific Reports, demonstrating a 21% reduction in cravings and a 28% reduction in unhealthy food consumption, with effects persisting beyond 6 months and an 80% trial retention rate.
The company operates a hybrid go-to-market combining product-led consumer growth through iOS and Google Play (a free Swiss soda module plus additional food category modules sold as in-app purchases at approximately CHF 7.90 each) with enterprise B2B sales targeting health insurers (including CSS), healthcare professionals, obesity centers (CPNO), and employers for corporate wellness programs. The proprietary Motivational Salience Index (MSI) is a patented behavioral measurement that analyzes touchscreen micro-behaviors — reaction time, inhibitory control, choice speed, and finger trajectory — during Go/NoGo and approach-avoidance tasks, powering a real-time adaptive feedback loop that shifts intervention targets as stimuli become less salient.
Revenue mechanics are split between consumer in-app purchases and B2B enterprise licensing, with additional grant funding from public innovation programs (Venture Kick, Innosuisse, FIT, Future of Health Grant, Fribourg Innovation, SNF) supporting R&D. Strategic partnerships with the Swiss Data Science Center, Canton de Vaud, CHUV, and UCSF underpin ongoing scientific validation, AI/data-science development, and clinical extensions (including gestational diabetes). Total disclosed funding across equity and grants is approximately CHF 2.5 million, with the most recent $1.5 million round led by Arcanys Ventures in February 2026.
Bewelab SA firmographics
Firmographics- Name
- Bewelab SA
- Legal name
- BEWE LAB SA
- Website
- https://bewe.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bewe Lab SA is a Swiss digital health company offering a neuroscience-backed mobile game that retrains the brain's reward system to reduce food cravings. It serves consumers via app stores and partners with health insurers, healthcare providers, and employers for wellness distribution.
- Ownership category
- akta.pro rank
Bewelab SA industry classification
Industry- Product category
- Digital Health Software
- akta.pro primary industry
- Eating Disorder Treatment Programs (HLAFACAK)
- akta.pro secondary industry
- Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO)
Keywords
Where Bewelab SA is headquartered
LocationHeadquarters
- HQ city
- Suisse
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Bewelab SA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Consumer In-App Purchases (Freemium): The app follows a freemium model where the Swiss soda module is free. Additional food categories (such as chocolate, chips, or other targeted food types) are available as paid in-app purchases at an average cost of CHF 7.90 per category.
- B2B Enterprise Licensing: Bewe Lab generates revenue through enterprise partnerships with health insurers, healthcare professionals, and employers who license or distribute the app to their members, patients, or employees as part of wellness and prevention programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free soda module for Swiss users |
| Unit Pricing | Pay-as-you-go | Additional food category modules (in-app purchase) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Bewelab SA product offering
Product offeringCore offering
Bewe Lab develops Bewe Coaching, a neuroscience-backed mobile gaming app that retrains the brain's reward system to reduce food cravings through neuroplasticity-based behavioral interventions. Users play 3-5 minutes daily for 1-3 weeks, with mini-games (Go/NoGo, approach-avoidance, time-constrained choice) targeting specific food categories such as sodas (free Swiss module) and additional paid modules (e.g., chocolate, chips) at CHF 7.90 per category.
Product overview
Bewe Lab SA offers Bewe Coaching, a standalone neuroscience-backed gamified mobile application that retrains the brain's reward system to reduce food cravings. The core Bewe Coaching app is complemented by the Bewe Profiler assessment tool for evaluating user craving profiles. Within the app, users access category-specific intervention modules (starting with a free Sodas module, with additional food categories available for purchase) that deliver 3-5 minute daily gameplay sessions over 1-3 weeks to achieve lasting behavioral change.
Differentiator
Problem solved
Functional benefit
Products and services
- Bewe Coaching A neuroscience-backed gamified mobile app that retrains the brain's reward system to reduce food cravings. Users play 3-5 minutes daily for 1-3 weeks. The Swiss Sodas module is free; additional food category modules (chocolate, chips, etc.) are purchasable as in-app purchases at an average of CHF 7.90 per category. Backed by over 15 years of neuroscience research and validated through randomized controlled trials showing 21% reduction in cravings and 28% reduction in unhealthy food consumption.
- Bewe Profiler An assessment tool that evaluates body stress and craving profiles using custom behavioral tests, helping users understand their relationship with food triggers before beginning the coaching intervention.
Quantifiable outcome
- 21% reduction in cravings
- +6 more outcomes
Companies that use Bewelab SA
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Bewelab SA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Bewelab SA partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, secondary and minor.
- Swiss Data Science Center (SDSC)coreCollaboration with SDSC for data-science validation of the Motivational Salience Index (MSI), bringing statistical rigor expected by clinicians, regulators, and payers. SDSC is partnered with Canton of Vaud to provide CHF 7.5 million in AI technical support funding.
- Canton de VaudcoreVaud government partnership providing CHF 7.5 million in funding for AI technical support to companies embedding AI into Vaud's economy. Bewe was selected in second call for projects under this partnership.
- University of Fribourg (Uni Fribourg)coreBewe is a spin-off from the Laboratory of Neurorehabilitation Sciences at University of Fribourg. Co-founder Prof. Lucas Spierer leads the lab. Ongoing research collaboration and academic validation of the technology.
- CHUV (Centre Hospitalier Universitaire Vaudois)coreExploratory collaboration with CHUV's gestational diabetes unit for using the Motivational Salience Index (MSI) in perinatal care, where self-reporting is notoriously unreliable.
- Centre Pluridisciplinaire Neuchâtelois pour l'Obésité (CPNO)coreCollaboration with obesity treatment center for referral and distribution of Bewe to patients with obesity and weight management needs.
- Alliance Obésité (Eurobesitas)secondaryPartnership with European obesity alliance for referral and distribution of Bewe to patients across obesity treatment networks.
- CSS InsurancecoreHealth insurer partnership to offer Bewe as part of policyholder wellness programs, with potential for reimbursement of the digital health intervention.
- UCSF School of MedicinesecondaryCollaboration with University of California San Francisco medical school for research and academic validation of the neuroscience-based approach.
- Salinas Valley HealthminorHealthcare provider partnership for potential distribution of Bewe to patients in health system.
Scale indicators6 records
Recent moves1 record
Expansion highlights6 records
Bewelab SA competitors and assessment
Company assessmentDirect peers
- Noom: Consumer-facing digital weight management app combining psychology, coaching, and food logging. Directly comparable as a behavioral-change weight-management platform competing for the same individual consumers and B2B wellness buyers.
- Virta Health: Digital therapeutic for type 2 diabetes reversal and weight management, sold enterprise to health plans and employers. Comparable as a clinically validated, payer-reimbursed digital therapeutic addressing diet-related metabolic conditions.
- mySugr (Roche): Digital therapeutic app for diabetes self-management with consumer and B2B channels. Comparable as a clinically validated, gamified chronic-condition digital health app with payer/employer distribution.
- WellDoc: Digital therapeutics platform for chronic disease management including diabetes and cardiovascular, with payer and provider B2B channels. Comparable as an enterprise digital therapeutic targeting diet-related chronic conditions.
- Omada Health: Digital therapeutic platform targeting diabetes prevention and weight management via behavior change, with enterprise B2B distribution through health plans and employers — closely aligned with Bewe's B2B insurance/employer strategy.
- Akili Interactive: Digital therapeutic company delivering cognitive interventions through video games (e.g., EndeavorRx). Closely aligned with Bewe's game-based neuroscience approach and digital therapeutic regulatory positioning.
- Liva Healthcare: European digital health platform for lifestyle change and weight management, sold through insurers and healthcare providers. Comparable in geography, B2B payer distribution model, and behavioral-change focus.
Broad incumbents
- WW International (Weight Watchers): Established incumbent in weight management with consumer subscription and B2B wellness offerings. A broad competitor in the same end-customer problem space (weight/craving reduction) but with a much wider portfolio.
- Headspace Health: Digital mental health and mindfulness platform with B2B enterprise distribution. Comparable as a behavioral-change digital health app monetized via consumer subscriptions and employer/payer partnerships.
Emerging players
- CureApp: Japanese digital therapeutic company developing software-based treatments for nicotine addiction and other behavioral conditions. Comparable as an emerging digital therapeutics player using software interventions for addiction/craving reduction.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Bewelab SA social profiles
Digital presenceBewelab SA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bewelab SA leadership team
Management profileNumber of profiles
Profiles3 records
Bewelab SA funding detail
Funding detailFunding overview
Funding rounds9 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bewelab SA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bewelab SA
What does Bewelab SA do?
Bewe Lab develops Bewe Coaching, a neuroscience-backed mobile gaming app that retrains the brain's reward system to reduce food cravings through neuroplasticity-based behavioral interventions. Users play 3-5 minutes daily for 1-3 weeks, with mini-games (Go/NoGo, approach-avoidance, time-constrained choice) targeting specific food categories such as sodas (free Swiss module) and additional paid modules (e.g., chocolate, chips) at CHF 7.90 per category.
Is Bewelab SA a public or private company?
Bewelab SA is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bewelab SA founded?
Bewelab SA was founded in 2023. It employs 11 to 50 people.
Where is Bewelab SA based?
Bewelab SA is headquartered in Suisse, France, in the Europe region.
How does Bewelab SA make money?
Two revenue lines are on record. Consumer In-App Purchases (Freemium) is the primary driver. The others are B2B Enterprise Licensing.
Who are Bewelab SA's main competitors?
Direct peers on record are Noom, Virta Health, mySugr (Roche), WellDoc, Omada Health, Akili Interactive and Liva Healthcare. Broad incumbents are WW International (Weight Watchers) and Headspace Health. CureApp is listed as an emerging player.
Does Bewelab SA have an API?
No public API is recorded for Bewelab SA.
What industry is Bewelab SA in?
Bewelab SA's product category is Digital Health Software. Its primary akta.pro industry code is HLAFACAK, Eating Disorder Treatment Programs, with a secondary code of HSADAFAO, Corporate/Workplace Nutrition & Weight Management Programs.