Stop Solider Suicide

What Stop Solider Suicide does

Stop Soldier Suicide is a 501(c)(3) nonprofit founded in 2010 by U.S. Army veterans Brian Kinsella, Nick Black, and Craig Gridelli to address the elevated suicide rate among U.S. military veterans and active-duty service members. Headquartered in Raleigh, NC with 51-100 employees, the organization operates as the only national nonprofit dedicated exclusively to military suicide prevention, targeting a population where veterans are approximately 58% more likely to die by suicide than civilians. The organization's program portfolio centers on two pillars: ROGER Wellness Service, a 100% free, telehealth-delivered clinical service providing confidential virtual counseling, crisis intervention, safety planning, and ongoing wellness coordination available 24/7 across all 50 states; and the Black Box Project, an R&D initiative using AI and machine learning to analyze digital device data donated by suicide loss survivors to identify pre-crisis behavioral patterns. Clinical delivery uses evidence-based suicide-specific treatment modalities (CASE and CAMS frameworks) with a dedicated staff of Wellness Coordinators holding advanced behavioral health degrees.

The business model is donor-funded and segmented across individual giving (one-time, The Battalion monthly recurring at $15/month, Vanguard Society planned giving), corporate partnerships (400+ companies including retail point-of-purchase campaigns with Advance Auto Parts/Walmart/Big Lots, employee matching gifts, and corporate foundation grants), and government/foundation grants (notably $3M from the VA Mission Daybreak grand challenge and $4M+ from Lundbeck US Charitable Fund). Go-to-market combines direct-to-consumer digital fundraising, a One More Corporate Challenge franchise with flagship partners (Leidos, Navy Federal, Salesforce, Siemens), endurance and campus events, and clinical referral partnerships with veteran-serving organizations (Face The Fight/USAA, Atrium Health, VetTix, Boot Campaign) that channel at-risk veterans into ROGER services.

Reported cumulative outcomes as of 2024 include 5,176 veterans saved, 6,000+ served, 40,000+ clinical hours, 21,400+ help requests, and impact on 88,722 family and community members. Program evaluations document 73% reduction in suicidal cognitions, 92% increase in mental wellbeing, and 46% of engaged clients reporting ROGER helped prevent a suicide attempt, with an explicit organizational goal to reduce the military suicide rate by 40% by 2030.

Name

Stop Solider Suicide

Legal name

Stop Soldier Suicide, Inc.

Website

https://stopsoldiersuicide.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Stop Soldier Suicide is a Raleigh-based 501(c)(3) nonprofit founded in 2010 by U.S. Army veterans and the only national organization focused exclusively on preventing veteran and active-duty military suicide, delivering free telehealth counseling via its ROGER Wellness Service and conducting AI-driven suicide risk research through its Black Box Project.

Ownership category

akta.pro rank

Product category

Veteran Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms (HLALAEAI)

akta.pro secondary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

Keywords

• Veteran suicide prevention
• Mental health services
• Telehealth counseling
• Nonprofit fundraising
• Suicide research

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individual supporters, including monthly giving program called The Battalion at $15/month. Donations are tax-deductible to 501(c)(3) donors.
2. Corporate Partnerships: Revenue from retail point-of-purchase campaigns (portion of sales donated), employee matching gift programs, corporate foundation grants, and corporate fundraising events.
3. Corporate Foundations and Grants: Funding from corporate foundations such as Advance Auto Parts Foundation ($50,000 commitment), Lundbeck US Charitable Fund ($4M+ awarded), and others for clinical care, research, and innovation initiatives.
4. Planned Giving and Legacy Gifts: Bequests through wills, IRA Qualified Charitable Distributions, charitable trusts, and other planned giving instruments for long-term sustainable funding.
5. Events and Challenges: Revenue from endurance events (Marine Corps Marathon, Tough Mudder, Spartan Races), Facebook Challenges, DIY fundraisers, and corporate challenge series.
6. Alternative Giving Methods: Donor Advised Funds, stocks, Qualified Charitable Distributions, Venmo, and cryptocurrency donations.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels12 records

Core offering

Stop Soldier Suicide operates as a 501(c)(3) nonprofit providing free, confidential virtual mental health counseling, crisis intervention, safety planning, and ongoing outreach to at-risk U.S. veterans and service members through its flagship ROGER Wellness Service. The organization complements direct care with the Black Box Project, an AI/ML-driven research initiative analyzing digital behavioral data to predict suicide risk, and supports suicide-specific clinical programming using evidence-based treatment modalities (CASE, CAMS).

Product overview

Stop Soldier Suicide is a nonprofit focused solely on reducing military and veteran suicide, offering a portfolio of programs centered on two core pillars: direct care and data-driven research. The flagship offering is ROGER Wellness Service, a confidential virtual mental health program providing suicide-specific counseling, crisis intervention, and safety planning at no cost to veterans and service members. Complementing direct care is the Black Box Project, an innovative R&D initiative using AI and machine learning to analyze digital device data for suicide risk prediction. Supporting these core programs are suicide-specific clinical care modalities (CASE and CAMS), a veteran firearm safety program, clinical partnerships with other veteran-serving organizations, a corporate partnership program with over 400 companies, and community fundraising initiatives including Facebook Challenges and endurance events. The organization also conducts ongoing program evaluation research published annually.

Differentiator

Problem solved

Functional benefit

Brands

• ROGER: The wellness service of Stop Soldier Suicide providing confidential virtual mental health counseling, crisis intervention, and safety planning for at-risk veterans and service members at no cost.
• Black Box Project

Products and services

• ROGER Wellness Service Confidential, personalized virtual mental health counseling, crisis intervention, safety planning, and ongoing outreach to at-risk veterans and service members at no cost. Services are available 24/7 via phone, text, or video, and include dedicated Wellness Coordinators with advanced behavioral health degrees.
• Black Box Project A research initiative that analyzes digital device data (smartphones, tablets) from individuals who died by suicide, using AI and machine learning to uncover behavioral patterns, crisis indicators, and warning signs. Families temporarily loan devices to the forensic team for examination.
• Suicide-Specific Clinical Care Suicide-specific clinical programming tailored to the military community, utilizing evidence-based treatment modalities such as Chronological Assessment of Suicide Events (CASE) and Collaborative Assessment and Management of Suicidability (CAMS), with a focus on long-term healing rather than crisis-only response.
• Veteran Firearm Safety Program A veteran firearm safety initiative addressing the connection between suicide and firearms, providing education on secure storage practices, distributing gunlocks, and conducting research into firearm suicide prevention, noting that 71% of veteran suicides involve a firearm.
• Clinical & Program Partnerships Collaborative partnerships with veteran-serving organizations and healthcare providers (including Face the Fight/USAA, Atrium Health, VetTix, Boot Campaign, Hope for the Warriors, Til ValHalla Project, Irreverent Warriors, and Alliance 180) to expand referral access and support networks for at-risk veterans and service members.
• Program Evaluation & Research An annual program evaluation research initiative staffed by a dedicated research and evaluation team with decades of combined experience in suicide prevention research. Publishes annual reports measuring ROGER program outcomes including client counts, clinical hours, and suicide risk reduction metrics.

Quantifiable outcome

• 73% experienced reduction in suicidal cognitions among clients engaged in ROGER program
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

26 partnerships are on record, tiered core and minor.

• Prestone and Adam's Polishes (PFX Group)coreGTM or Marketing Partner · 22 May 2026Partnership with Advance Auto Parts for ROGER Wellness Service support. From May 24-July 18, 2026, portion of qualifying purchases donated to Stop Soldier Suicide with commitments up to $50,000.
• Face The Fight (founded by USAA)coreStrategic or Co-development PartnerCoalition of corporations, foundations, and veteran-focused organizations joined together to raise awareness and support for veteran suicide prevention, breaking stigmas and opening conversation.
• Atrium HealthcoreStrategic or Co-development PartnerIntegrated nonprofit health system serving at 40 hospitals and 1,400+ care locations partnered with SSS to pilot unique primary care referral process for veterans identified for suicide risk.
• VetTixminorStrategic or Co-development PartnerProvides tickets to events that reduce stress and strengthen family bonds for service members and veterans, supporting veterans in staying engaged with local communities.
• Boot CampaignminorStrategic or Co-development PartnerProvides care for diverse health challenges connected to PTSD, TBI, trauma-based insomnia, chronic pain, and substance abuse for veterans of any era and branch.
• Hope For The WarriorsminorStrategic or Co-development PartnerComprehensive support programs for service members, veterans, and military families focused on transition, health and wellness, peer engagement, and community resources.
• Til ValHalla ProjectminorStrategic or Co-development PartnerVeteran-owned clothing brand donating and hand-delivering memorial plaques to families of fallen heroes while working to reduce veteran suicide.
• Irreverent WarriorsminorStrategic or Co-development PartnerBrings community of warriors together through therapeutic events, working with other veteran organizations for job placement, training, housing, and service dogs.
• Alliance 180minorStrategic or Co-development PartnerPeer-to-peer purpose-driven program providing transformative equine experience for Veterans facing trauma effects, at no cost including accommodations and travel.
• Advance Auto PartscoreGTM or Marketing PartnerRetail partner dedicating portion of sales to support Stop Soldier Suicide through point-of-purchase campaigns and corporate foundation grants.
• Big LotscoreGTM or Marketing PartnerRetail partner supporting Stop Soldier Suicide through point-of-purchase campaigns and corporate foundation contributions.
• Tailored BrandscoreGTM or Marketing PartnerRaised over $16 million since 2022 through 'Threads of Valor' campaign supporting U.S. Veterans organizations including SSS.
• WalmartcoreGTM or Marketing PartnerRetail partner supporting through point-of-purchase campaigns, corporate fundraising events, golf invitationals, and corporate foundation grants.
• AmazoncoreGTM or Marketing PartnerCorporate partner with employee engagement initiatives and company matching gifts. Also technology partner through AWS for Black Box Project cloud infrastructure.
• Ledcor GroupminorGTM or Marketing PartnerCorporate partner with employee engagement initiatives and company matches supporting Stop Soldier Suicide mission.
• T. Rowe PriceminorGTM or Marketing PartnerCorporate partner supporting through employee engagement and matching gift programs.
• Bloom EnergyminorGTM or Marketing PartnerCorporate fundraising event partner spearheading annual fundraising events and golf invitationals.
• Centurion Construction Management SolutionsminorGTM or Marketing PartnerCorporate fundraising event partner for annual events supporting Stop Soldier Suicide.
• EDiSminorGTM or Marketing PartnerCorporate fundraising event partner for annual events and golf invitationals.
• QTS Data CentersminorGTM or Marketing PartnerCorporate fundraising event partner for annual events supporting Stop Soldier Suicide.
• LeidoscoreGTM or Marketing PartnerFlagship One More Corporate Challenge partner providing turnkey employee engagement experience prioritizing mental health and well-being.
• Navy Federal Credit UnioncoreGTM or Marketing PartnerFlagship One More Corporate Challenge partner with employee engagement programs supporting military community mental health.
• Navy Mutual Life InsurancecoreGTM or Marketing PartnerFlagship One More Corporate Challenge partner for national challenge supporting mental health in workplace.
• SalesforcecoreGTM or Marketing PartnerFlagship One More Corporate Challenge partner providing employee engagement experience for mental health and well-being.
• SiemenscoreGTM or Marketing PartnerFlagship One More Corporate Challenge partner for national challenge with turnkey employee engagement.
• Amazon Web Services (AWS)coreTechnology or IntegrationTechnology partner supporting Black Box Project with cloud infrastructure and AI/machine learning capabilities for analyzing digital device data for suicide risk prediction.

Scale indicators32 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@StopSoldierSuicide
• Facebookfacebook.com/stopsoldiersuicide
• LinkedInlinkedin.com/company/stopsoldiersuicide
• Instagraminstagram.com/stopsoldiersuicide
• Xx.com/SoldierSuicide

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stop Solider Suicide