Til Valhalla Project
- Company typePrivate
- Founded2016
- HeadquartersSaint Augustine, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Til Valhalla Project firmographics
Firmographics- Name
- Til Valhalla Project
- Legal name
- Til Valhalla Project
- Website
- https://tilvalhallaproject.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Til Valhalla Project industry classification
Industry- Product category
- Veteran-Owned Patriotic Apparel & Memorial Products
- NAICS
- Office Supplies, Stationery, and Gift Retailers (4594), Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Customized & Personalized Fan Gear Retail (CRAMAOAJ)
- akta.pro secondary industry
- Historical & Military Collectibles Retail (CRALAGAM)
Keywords
Where Til Valhalla Project is headquartered
LocationHeadquarters
- HQ city
- Saint Augustine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Til Valhalla Project business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Apparel and Accessories Sales: Primary revenue stream from selling t-shirts, hoodies, and accessories featuring patriotic and mental health awareness messaging. Products are priced between $3.95 for silicone bracelets to $79.95 for tactical backpacks.
- Subscription Membership: T.V.P. Elite Membership offering monthly exclusive tees, free shipping, VIP group access, and monthly giveaways. Starting at $29.95/month with monthly or annual billing options.
- Custom Memorial Products: Custom memorial bracelets with personalized text, available in anodized aluminum or stainless steel. Starting at $24.95 for customization options.
- Gift Cards: Digital gift cards sold in denominations of $25, $50, $75, $100, and $250.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly membership with exclusive tees and perks |
| Subscription | Multi-year contract | 3-Month Membership |
| Subscription | Multi-year contract | Semi-Annual Membership |
| Subscription | Annual | Annual Membership |
| Unit Pricing | Pay-as-you-go | Custom Memorial Bracelet |
| Unit Pricing | Pay-as-you-go | Paracord Bracelet |
| Unit Pricing | Pay-as-you-go | Silicone Bracelet |
| Unit Pricing | Pay-as-you-go | Men's and Women's Apparel (Tees) |
| Unit Pricing | Pay-as-you-go | Accessories |
| Unit Pricing | Pay-as-you-go | E-Gift Cards |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Til Valhalla Project product offering
Product offeringCore offering
Til Valhalla Project sells patriotic apparel (t-shirts, hoodies, UPF shirts), memorial bracelets (customizable laser-etched, paracord, silicone, metal, hosted), and accessories (challenge coins, hats, patches, flight tags, backpacks, stickers, flags) through its own e-commerce store and military exchanges. Product sales fund a free handmade memorial plaque program that surprise-delivers plaques to families of fallen military and first responders, plus donations toward veteran suicide prevention therapy. The company also offers a monthly T.V.P. Elite subscription membership with exclusive designs and perks.
Product overview
Til Valhalla Project is a Veteran-owned e-commerce company operating primarily through a Shopify-hosted online store. The core mission is funded by selling premium apparel and accessories, organized into several product categories: (1) T.V.P. Elite Membership - a monthly t-shirt subscription service at $26.95-29.95/month delivering exclusive Members-only designs; (2) Men's and Women's Apparel - including t-shirts ($29.95), hoodies, and UPF shirts; (3) Memorial Bracelets - including customizable bracelets ($24.95), paracord bracelets ($19.95), silicone bracelets, metal bracelets, and 338+ hosted memorial bracelets honoring specific Fallen Heroes; (4) Accessories - including challenge coins, hats, patches, flight tags, backpacks, stickers, decals, and flags; (5) Gift Cards; and (6) Memorial Plaques - handmade plaques surprise-delivered to Fallen Hero families, funded by product sales. The business model channels approximately 20% of net proceeds toward surprise-delivering memorial plaques and funding therapy for Veterans at risk of suicide.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- $1.5M+ donated toward reducing Veteran suicide
- +4 more outcomes
Companies that use Til Valhalla Project
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Til Valhalla Project technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Til Valhalla Project partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- NASCAR Xfinity SeriesflagshipMulti-race NASCAR Xfinity car sponsorship creating high-visibility brand presence. This major marketing partnership includes car sponsorship and racing event participation to raise awareness for the T.V.P. mission among a sports-oriented audience.
- Marine Corps ExchangecoreT.V.P. gear became available in Marine Corps Exchange locations worldwide. This retail partnership provides visibility among the military community and validates the brand's connection to the veteran community. The partnership was described as allowing 'the ground of the base I once tread on' to help carry the T.V.P. legacy.
- Navy ExchangecoreT.V.P. products made available in Navy Exchange retail locations worldwide as part of the company's expansion into military retail.
- Coast Guard ExchangecoreT.V.P. products made available in Coast Guard Exchange retail locations as part of the company's military retail distribution network.
Scale indicators12 records
Recent moves9 records
Expansion highlights6 records
Til Valhalla Project competitors and assessment
Company assessmentDirect peers
- Nine Line Apparel: Veteran-owned apparel brand offering patriotic and military-themed graphic tees, hats, and accessories. Competes directly with T.V.P. on product mix, target customer, and DTC distribution.
- Ranger Up: Veteran-owned apparel and media brand targeting military and patriotic consumers with graphic tees and accessories. Closely comparable on founder narrative, product catalog, and community-driven marketing.
- Combat Flip Flops: Veteran-founded apparel and accessories brand with a mission-driven model supporting veteran and civilian causes. Comparable on founder story, mission-tied product offering, and purpose-driven branding.
- Article 15 Apparel: Military-themed apparel brand offering graphic tees and accessories with veteran-affiliated positioning. Comparable on product mix, customer segment, and DTC-first distribution strategy.
- Grunt Style: Veteran-owned patriotic apparel and accessories brand selling graphic tees, hoodies, and accessories to the same veteran/military/patriotic consumer base. Directly comparable in DTC e-commerce model, product categories, and mission-driven positioning.
Broad incumbents
- 5.11 Tactical: Established tactical apparel, bags, and accessories brand serving military, law enforcement, and first responders. Comparable in product categories (backpacks, accessories, tactical gear) and end-customer overlap, though broader and more commercial in scope.
- Black Rifle Coffee Company: Veteran-affiliated consumer brand with an expanding apparel and accessories line alongside its core coffee business. Targets the same patriotic/veteran customer base but with a much broader product portfolio and subscription model.
Emerging players
- Etsy (Custom Memorial/Engraved Jewelry sellers): Marketplace of small sellers offering custom engraved bracelets, memorial jewelry, and personalized keepsakes. Represents fragmented competition in the custom/memorial bracelet category that overlaps with T.V.P.'s core product.
- We Are The Mighty: Veteran-focused media and merchandise brand covering military culture with an affiliated apparel and accessories shop. Comparable in mission and target audience though smaller in apparel scale.
Others
- Spiritual Revolution / Memorial Plaque Makers: Custom plaque, signage, and engraved memorial product manufacturers and retailers. Adjacent provider category relevant to T.V.P.'s in-house memorial plaque production process and sourcing economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Til Valhalla Project social profiles
Digital presenceTil Valhalla Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Til Valhalla Project leadership team
Management profileNumber of profiles
Profiles2 records
Til Valhalla Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Til Valhalla Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Til Valhalla Project
What does Til Valhalla Project do?
Til Valhalla Project sells patriotic apparel (t-shirts, hoodies, UPF shirts), memorial bracelets (customizable laser-etched, paracord, silicone, metal, hosted), and accessories (challenge coins, hats, patches, flight tags, backpacks, stickers, flags) through its own e-commerce store and military exchanges. Product sales fund a free handmade memorial plaque program that surprise-delivers plaques to families of fallen military and first responders, plus donations toward veteran suicide prevention therapy. The company also offers a monthly T.V.P. Elite subscription membership with exclusive designs and perks.
Is Til Valhalla Project a public or private company?
Til Valhalla Project is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Til Valhalla Project founded?
Til Valhalla Project was founded in 2016. It employs 11 to 50 people.
Where is Til Valhalla Project based?
Til Valhalla Project is headquartered in Saint Augustine, United States, in the North America region.
How does Til Valhalla Project make money?
Four revenue lines are on record. Apparel and Accessories Sales are the primary driver. The others are subscription Membership, custom Memorial Products and gift Cards.
Who are Til Valhalla Project's main competitors?
Direct peers on record are Nine Line Apparel, Ranger Up, Combat Flip Flops, Article 15 Apparel and Grunt Style. Broad incumbents are 5.11 Tactical and Black Rifle Coffee Company. Emerging players are Etsy (Custom Memorial/Engraved Jewelry sellers) and We Are The Mighty. Spiritual Revolution / Memorial Plaque Makers is listed as an others.
Does Til Valhalla Project have an API?
No public API is recorded for Til Valhalla Project.
What industry is Til Valhalla Project in?
Til Valhalla Project's product category is Veteran-Owned Patriotic Apparel & Memorial Products. Its primary akta.pro industry code is CRAMAOAJ, Customized & Personalized Fan Gear Retail, with a secondary code of CRALAGAM, Historical & Military Collectibles Retail. Its NAICS code is 4594 and its SIC code is 5600.