One Planet Pizza
One Planet Pizza is a UK-based frozen vegan pizza company founded in 2016 that sells hand-stretched sourdough pizzas and pizzettas through major UK supermarkets (Asda, Morrisons, Co-op, Ocado, Aldi), independents, e-commerce, and international retailers, serving flexitarian, vegan, and environmentally conscious consumers.
- Company typePrivate
- Founded2016
- HeadquartersNorwich, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What One Planet Pizza does
One Planet Pizza is a UK-based frozen vegan pizza company founded in 2016 by a father-and-son team (Mike Hill and Joe Hill, with Jan Wise and Tanya Chapman listed as co-founders) in Norwich. The company produces hand-stretched sourdough pizzas with melty vegan cheese alternatives across four core SKUs (Peppernomi, Tex Mex, Hawaiian, Margherita) and a sub-line of single-serve Pizzettas and Cheezy Garlic Flatbread. It was the first UK plant-based business to crowdfund (2017) and the first frozen pizza brand globally to introduce carbon labels via a partnership with My Emissions, achieving an average 47% lower carbon footprint than non-plant-based equivalents.
The business operates a wholesale-led model: products are sold through major UK supermarket chains (Asda in 400+ stores, Morrisons in 350+ stores, Co-op in 255 stores, Ocado, Aldi UK) and ~500 independent retailers via wholesale distributors (Suma, CLF, Hunt's Food Group), complemented by a direct-to-consumer e-commerce store (One Planet Pizza Direct, launched 2020) and international distribution across France, Spain, the Netherlands, UAE, and Australia. Manufacturing, originally based in a Norwich kitchen, moved to a dedicated large-scale pizza factory in the Netherlands in 2023 to meet demand. Revenue was disclosed at £1M annual sales at entry into the NielsenIQ Million Club 2026, with growth indicators of 68% in the company's best year and 113% in the year preceding the Co-op listing.
Revenue mechanics are unit-pricing wholesale transactions to retailers at unspecified margins, with pricing set independently by each retailer. The company has raised approximately £700K (~$894K) across five funding rounds from 2017 to 2022, including checks from plant-aligned investors Kale United, Veg Capital, and Anglia Capital Group. It serves three core personas — flexitarian consumers, committed vegans/vegetarians, and environmentally conscious shoppers — and has layered strategic partnerships (notably with Ben & Jerry's for a 2024 Veganuary co-branded meal deal at Asda) to drive mainstream trial.
One Planet Pizza firmographics
Firmographics- Name
- One Planet Pizza
- Legal name
- One Planet Trading Limited
- Website
- https://oneplanetpizza.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- One Planet Pizza is a UK-based frozen vegan pizza company founded in 2016 that sells hand-stretched sourdough pizzas and pizzettas through major UK supermarkets (Asda, Morrisons, Co-op, Ocado, Aldi), independents, e-commerce, and international retailers, serving flexitarian, vegan, and environmentally conscious consumers.
- Ownership category
- akta.pro rank
One Planet Pizza industry classification
Industry- Product category
- Frozen Vegan Pizza
- NAICS
- Frozen Specialty Food Manufacturing (311412)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Frozen Pizza & Flatbreads (CRADADAB)
- akta.pro secondary industry
- Frozen Plant-Based & Vegetarian Meals (CRADADAF)
Keywords
Where One Planet Pizza is headquartered
LocationHeadquarters
- HQ city
- Norwich
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
One Planet Pizza business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Direct to Consumer E-commerce: One Planet Pizza Direct online store sends personalized deliveries of frozen pizzas to customers across the UK. Launched in 2020.
- Wholesale to Retailers: Revenue from selling frozen pizzas wholesale to major UK retailers including Asda, Morrisons, Co-op, Ocado, and independent stores. Products also distributed internationally through retailers in France, Spain, Netherlands, UAE, and Australia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail frozen pizza products available through major UK supermarkets |
Go-to-market motion2 records
Distribution channels12 records
Marketing channels8 records
One Planet Pizza product offering
Product offeringCore offering
One Planet Pizza manufactures and sells hand-stretched sourdough frozen vegan pizzas under its own brand. The core product range includes Peppernomi, Tex Mex, Hawaiian, and Margherita pizzas, plus single-serve Pizzettas and a Cheezy Garlic Flatbread. Products are manufactured in a dedicated factory in the Netherlands and sold through UK supermarkets (Asda, Morrisons, Co-op, Ocado, Aldi), international retailers, wholesale distributors, and a direct-to-consumer e-commerce store.
Product overview
One Planet Pizza is a UK-based frozen vegan pizza company founded in 2016 by father-son duo Mike and Joe. The company produces hand-stretched sourdough pizzas with melty vegan cheese and various toppings. The core product range includes Peppernomi (pepperoni-style), Tex Mex, Hawaiian, and Margherita pizzas. They also offer a sub-line of single-serve Pizzettas including Margherita Pizzetta and Cheezy Garlic Flatbread. Products are sold through major UK retailers including Asda, Co-op, Morrisons, Ocado, and internationally in the Netherlands, Spain, France, UAE, and Australia. The company is recognised as the fastest-growing brand in frozen plant-based pizza in the UK, achieving 41% growth at Asda and reaching NielsenIQ's Million Club for £1M in retail sales.
Differentiator
Problem solved
Functional benefit
Products and services
- Peppernomi
Quantifiable outcome
- 47% lower carbon footprint compared to standard non-plant-based pizza equivalents, with some products scoring A ratings on carbon intensity
- +4 more outcomes
Companies that use One Planet Pizza
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
One Planet Pizza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
One Planet Pizza partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- NielsenIQcoreRecognized by NielsenIQ for reaching £1M in retail sales, joining their Million Club 2026 alongside other UK plant-based brands Tiba Tempeh and Bosh!
- Ben & Jerry'sflagshipFirst ever brand to partner with Ben & Jerry's, offering a frozen plant-based meal deal nationwide with Asda. Launched during Veganuary 2024. This partnership marked a significant milestone in bringing plant-based meal deals to mainstream UK supermarkets.
- My EmissionscorePartnership to calculate and certify carbon footprint ratings for all products. My Emissions provided the scientific methodology and analysis to enable One Planet Pizza to become the first frozen pizza brand with Carbon labels on products and boxes. The ratings cover farming, processing, packaging, and transport stages.
- LoveRawminorCollaborated on a chocolate smores pizza for Pizza Party Day. One Planet Pizza provided the base while LoveRaw provided chocolate toppings. Joint marketing campaign with DIY pizza kit giveaways.
- Aldi UKcoreSold over 100,000 pizzettas with Aldi UK in just one month, demonstrating strong product-market fit in the value retail segment.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
One Planet Pizza competitors and assessment
Company assessmentDirect peers
- Caulipower: US-based frozen plant-based pizza brand and the most direct global comparable — cauliflower-crust frozen pizzas sold through US grocery retailers, sharing OPP's positioning at the intersection of plant-based, frozen, and better-for-you.
- Strong Roots: UK/Ireland-based frozen plant-based brand focused on vegetable-forward frozen meals, sharing OPP's grocery distribution model, plant-based positioning, and scaling-from-startup trajectory in the UK frozen aisle.
- Wicked Kitchen: Plant-based frozen food brand (UK and US retail) created by chefs Derek and Chad Sarno, with overlapping target consumer (flexitarian) and supermarket-channel GTM motion as OPP.
Broad incumbents
- Birds Eye (Green Cuisine): UK frozen-food incumbent with a dedicated plant-based 'Green Cuisine' range sold in major UK supermarkets; competes with OPP for the same plant-based freezer aisle and shopper, with substantially larger trade spend and brand recognition.
- Dr. Oetker Ristorante: Major frozen pizza brand from established CPG company, occupying mainstream freezer shelf space in UK supermarkets and competing for the same pizza-occasion shopper — a benchmark for category scale and pricing.
- McCain Foods: Largest UK frozen potato/pizza manufacturer; competes in the same freezer aisle and has been expanding plant-based lines (e.g., Garden Gourmet), making it a credible incumbent threat to OPP's category expansion.
Emerging players
- Booja-Booja: UK plant-based frozen desserts and meals brand sold through health-food and grocery channels — comparable in size, plant-based positioning, and UK specialty/independent retail distribution.
- BOSH!: UK plant-based food brand co-founded by Henry Firth and Ian Theasby; fellow NielsenIQ Million Club 2026 inductee alongside OPP, targeting the same flexitarian consumer via grocery and DTC channels.
- Tiba Tempeh: UK plant-based tempeh brand and fellow NielsenIQ Million Club 2026 member; comparable scale and stage, sharing the plant-based UK grocery growth narrative though in a different frozen sub-category.
Others
- My Emissions: Carbon-footprint calculation partner for OPP's on-pack labels; relevant as an adjacent ecosystem player enabling OPP's ESG differentiation rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
One Planet Pizza social profiles
Digital presenceOne Planet Pizza financial estimates
Financial estimateRevenue estimate
Valuation estimate
One Planet Pizza leadership team
Management profileNumber of profiles
Profiles2 records
One Planet Pizza funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
One Planet Pizza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about One Planet Pizza
What does One Planet Pizza do?
One Planet Pizza manufactures and sells hand-stretched sourdough frozen vegan pizzas under its own brand. The core product range includes Peppernomi, Tex Mex, Hawaiian, and Margherita pizzas, plus single-serve Pizzettas and a Cheezy Garlic Flatbread. Products are manufactured in a dedicated factory in the Netherlands and sold through UK supermarkets (Asda, Morrisons, Co-op, Ocado, Aldi), international retailers, wholesale distributors, and a direct-to-consumer e-commerce store.
Is One Planet Pizza a public or private company?
One Planet Pizza is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was One Planet Pizza founded?
One Planet Pizza was founded in 2016. It employs 11 to 50 people.
Where is One Planet Pizza based?
One Planet Pizza is headquartered in Norwich, United Kingdom, in the Europe region.
How does One Planet Pizza make money?
Two revenue lines are on record. Direct to Consumer E-commerce is the primary driver. The others are wholesale to Retailers.
Who are One Planet Pizza's main competitors?
Direct peers on record are Caulipower, Strong Roots and Wicked Kitchen. Broad incumbents are Birds Eye (Green Cuisine), Dr. Oetker Ristorante and McCain Foods. Emerging players are Booja-Booja, BOSH! and Tiba Tempeh. My Emissions is listed as an others.
Does One Planet Pizza have an API?
No public API is recorded for One Planet Pizza.
What industry is One Planet Pizza in?
One Planet Pizza's product category is Frozen Vegan Pizza. Its primary akta.pro industry code is CRADADAB, Frozen Pizza & Flatbreads, with a secondary code of CRADADAF, Frozen Plant-Based & Vegetarian Meals. Its NAICS code is 311412 and its SIC code is 2030.