Moff

What Moff does

Moff (株式会社Moff) is a Tokyo-based health technology company founded in October 2013 by Motohiro Yonezaka that designs and sells the Moff Band, a wearable wristband combining gyroscope and accelerometer sensors for 3D motion recognition, along with a portfolio of IoT healthcare services built on top of it. After a 2015 pivot from consumer wearables to rehabilitation and preventive elderly care, the company launched Moff Training (モフトレ) in 2017 as a tablet-and-sensor based service for Japanese long-term care facilities, automating functional training programs, ADL exercises, and documentation that supports Individual Functional Training Addition (個別機能訓練加算) insurance claims. The platform has since expanded to include Moff Training Home for visiting nursing stations, e-mental Care powered by Moff (an online dementia prevention program co-developed with Kobe University), Moff Life (B2C online health promotion), Hiza-Training (online knee rehabilitation), and a Fall Risk Checker predictive analytics service trained on accumulated gait and exercise data.

Moff generates revenue through a mix of multi-year subscription SaaS contracts to care facilities and visiting nursing stations, one-time Moff Band hardware sales, professional/consulting services (Moff Helper) for care-plan and billing documentation, and direct-to-consumer subscriptions for B2C exercise programs. Go-to-market combines direct enterprise sales to day service facilities and municipalities, channel partnerships with national insurance and consumer brands (JA Kyosai, Mitsui Sumitomo Insurance, FANCL, Rakuten Mobile, Ekshing), and public-private Social Impact Bond programs with local governments such as Kobe City and Toyota City. Strategic investors include SOMPO Holdings (2018) and Sparkas Group's Future Vision Fund #2 (2020), which together committed 760 million yen of disclosed funding; capital base is 100 million yen and headcount is 11-50. As of 2024-2025, over 400 care facilities and municipalities have adopted Moff services, with customer evidence at named accounts including SOMPO Care (approximately 280 nursing homes), National Hospital Organization Osaka Minami Medical Center, and various regional day-service operators.

Name

Moff

Legal name

株式会社 Moff

Website

https://jp.moff.mobi

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Moff is a Tokyo-based health technology company that builds the Moff Band wearable motion sensor and operates IoT rehabilitation, dementia-prevention, and online fitness subscription services for Japanese elderly care facilities, visiting nursing stations, municipalities, and individual seniors.

Ownership category

akta.pro rank

Product category

Digital Health / Elderly Rehabilitation Technology

NAICS

Electronic and Precision Equipment Repair and Maintenance (811210)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Sleep Tech Wearables (CRACAIAG)

Keywords

• Wearable healthcare sensors
• Elderly rehabilitation software
• Motion recognition technology
• Functional training support
• Dementia prevention programs

Headquarters

HQ city

Minato

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Functional Training Support Services (モフトレ): Subscription-based SaaS service for care facilities providing functional training programs, automatic record generation, and reporting for insurance claims. Primary revenue stream targeting daycare centers and visiting nursing stations.
2. Moff Band Hardware Sales: Sale of wearable sensor devices (Moff Band) to care facilities and individuals for motion capture and physical assessment.
3. Consulting Services (モフ助っ人): Plan document creation and consulting services for Individual Functional Training Addition claims. Includes training and support for care facility staff.
4. e-mental Care / eコグニケア: Online dementia prevention and health promotion program developed with Kobe University. Annual subscription service offering exercise classes, cognitive training, and health checkups.
5. Hiza-Training (ヒザトレ): B2C online knee training subscription service for individuals with knee pain. Physiotherapist-guided exercise programs delivered online.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Moff designs, develops, and sells the Moff Band wearable 3D motion recognition sensor and a portfolio of IoT healthcare software services built on it. Its primary offering is Moff Training, a subscription SaaS service for elderly nursing care facilities and visiting nursing stations that supports functional training, automatically generates implementation records and reports, and enables billing for Individual Functional Training Addition insurance claims. The company also offers B2C services (Moff Life online health promotion, Hiza Training online knee training) and a university-co-developed dementia prevention program (eCogni Care powered by Moff).

Differentiator

Problem solved

Functional benefit

Brands

• モフトレ (Moff Training): IoT rehabilitation support service for nursing care facilities using Moff Band sensors and tablet apps. Supports functional training, ADL training, and locomotive prevention with automated recording and reporting for individual functional training additional billing.
• eコグニケア powered by Moff (eCogni Care)
• ヒザトレ (Hiza Training)
• 転倒リスクチェッカー (Fall Risk Checker)
• モフライフ (Moff Life)
• モフ測 (Moff Soku)
• モフバンド (Moff Band)
• モフトレHome (Moff Training Home)
• モフトレLight (Moff Training Light)
• モフ助っ人 (Moff Helper)

Products and services

• Moff Band (モフバンド) Wearable wristband sensor with gyroscope and accelerometer that enables real-time, quantitative 3D motion capture and evaluation of physical and cognitive abilities. Used by care facilities, visiting nurses, medical institutions, and individual consumers across all Moff services; the core hardware building block of the Moff product portfolio.
• Moff Training (モフトレ) IoT rehabilitation support subscription service for nursing care facilities (primarily day service/daycare centers) that combines Moff Band sensors and tablet apps to deliver functional training, automatically generates implementation records and reports, and supports Individual Functional Training Addition insurance billing. Designed for facilities without on-site PT/OT specialists.
• Moff Training Home (モフトレHome) Home rehabilitation support app for visiting nursing stations, enabling nurses without rehabilitation specialist qualifications to deliver guided rehabilitation programs using Moff Band during patient home visits. Supports rehabilitation-with-nursing-care billing.
• Moff Training Light (モフトレLight) Lightweight version of Moff Training for nursing care facilities, providing outcome evaluation support apps (TUG/one-leg standing measurement, Barthel Index recording, Hasegawa dementia scale, and ADL Senior Yoga) using Moff Band and tablet apps.
• Moff Training Check (モフトレ・チェック) iPad app that automatically measures TUG (Timed Up and Go) and single-leg standing tests using Moff Band, generating 6-stage walking ability and fall risk reports for elderly users.
• Moff Soku (モフ測) IoT body function measurement service using Moff Band to capture posture, walking patterns, joint mobility, and range of motion. Validated for accuracy against Vicon clinical-grade optical motion capture system; used by medical institutions and researchers.
• Moff Life (モフライフ) Online health promotion subscription service for seniors to participate from home, including exercise lessons, digital physical fitness measurement, health lectures, and remote consultations with physical therapists and nutritionists.
• eCogni Care powered by Moff (eコグニケア) Online dementia prevention and health promotion program jointly developed with Kobe University Dementia Prevention Promotion Center, combining cognitive training, digital physical fitness measurement, expert consultations, health seminars, and online chat. Annual subscription distributed to insurance and corporate partners.
• Hiza Training (ヒザトレ) B2C online knee training subscription service for individuals with knee pain from osteoarthritis and related conditions. Provides guideline-recommended strengthening and range-of-motion exercises delivered online with physiotherapist guidance.
• Fall Risk Checker (転倒リスクチェッカー) Predictive fall risk analysis service that leverages accumulated motion data from over 500 nursing care facilities and 1,000+ elderly individuals to generate individualized, high-precision fall risk predictions using Moff's proprietary analysis technology.
• Moff Helper (モフ助っ人) Consulting and plan-document preparation service that helps nursing care facilities create Individual Functional Training Addition plans and obtain the additional insurance billing designation, including staff training and support.
• ADL Senior Yoga (ADLのためのシニアヨガ) iPad app offering yoga programs corresponding to each of the 10 Barthel Index ADL categories (eating, transfer, grooming, toilet use, bathing, walking, stairs, dressing, bowel control, bladder control), co-developed with a yoga instructor and physical therapist.

Quantifiable outcome

• 9 out of 10 participants showed physical fitness improvement in Kobe City demonstration (2020-2021)
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• 株式会社日本旅行 (Nippon Travel Agency)coreStrategic or Co-development Partner · 9 February 20264-company consortium for XKANSAI Social Innovation Program award. Joint dementia prevention business model combining Moff's sensor technology with travel agency's community network.
• 株式会社 Totaru Brain Care (株式会社 Totaru Brain Care)coreStrategic or Co-development Partner · 9 February 20264-company consortium for XKANSAI Social Innovation Program award. Brain fitness expertise combined with Moff's remote rehabilitation and exercise habituation technology.
• アトラス情報サービス株式会社 (Atlas Information Service)coreStrategic or Co-development Partner · 9 February 20264-company consortium for XKANSAI Social Innovation Program award. Information technology services supporting data integration for dementia prevention programs.
• FANCL CorporationminorGTM or Marketing Partner · 18 September 2024Joint online exercise program offering live and on-demand fitness classes. Integration of Moff's exercise technology with FANCL's wellness customer base.
• 墨田区 (Sumida-ku)minorGTM or Marketing Partner · 5 September 2024Health management support partnership agreement. Moff acts as health management supporter providing physical measurement services to small and medium enterprises in the ward.
• 三井住友海上あいおい生命 (Mitsui Sumitomo Insurance)minorChannel Partner/ Reseller/ Distributor · 28 February 2024e-mental Care offered through MSA Care healthcare service platform at preferential rates for policy holders.
• 株式会社三菱総合研究所 (Mitsubishi Research Institute)coreStrategic or Co-development Partner · 6 March 2023Joint development of OMO-type health promotion services for municipalities. MRI provides research and consulting expertise while Moff provides sensor technology and services.
• 株式会社ティーガイア (T-GAIA)coreStrategic or Co-development Partner · 6 March 20233-company consortium with MRI and Moff for OMO-type health services to municipalities. T-GAIA provides telecommunications and service platform capabilities.
• 公益財団法人がん地域医療センター (Toyota Regional Medical Center)minorStrategic or Co-development Partner · 15 April 20224-company partnership for Toyota City SIB-based health prevention project. Medical checkup-linked 'Smartphone Health Support Project' combining exercise programs with health screenings.
• ひまわりネットワーク株式会社 (Himawari Network)minorStrategic or Co-development Partner · 15 April 20224-company partnership for Toyota City SIB-based health prevention project. Local telecommunications provider supporting service delivery.
• 全国共済農業協同組合連合会 (JA Kyosai Ren)coreChannel Partner/ Reseller/ Distributor · 5 April 2022Distribution partnership for e-mental Care service through JA 'Genki na Karada Project'. Preferred pricing for dementia insurance customers nationwide.
• 神戸大学 dementia予防推進センター (Kobe University)coreStrategic or Co-development Partner · 15 September 2021Business partnership integrating Kobe University's e-mental Care program with Moff's sensor technology. 'e-mental Care powered by Moff' offers online dementia prevention with digital physical measurement.
• 楽天モバイル株式会社 (Rakuten Mobile)coreGTM or Marketing Partner · 30 June 2021Joint initiative in Toyota City 'Zutto Genki Project' SIB program. Integration with Rakuten Senior app for health promotion. Over 1,200 check-in terminals nationwide.
• 株式会社エクシング (Ekshing)minorGTM or Marketing Partner · 21 July 2020Joint seminar on functional training with karaoke-based programs. Partnership for 健康王国DX service integration.
• トヨタ自動車株式会社 (Toyota Motor)coreStrategic or Co-development Partner · 16 December 2019Joint development of seamless rehabilitation support services from medical to nursing care. Collaboration with Toyota's Future Creation Center for evidence-based training services for medical institutions.
• 積愛会横浜舞岡病院 (Sekiai-kai Yokohama Maoka Hospital)minorStrategic or Co-development PartnerResearch collaboration on gait analysis using Moff Band for dementia patients. Study published in Assistive Technology journal showing 4-degree hip extension threshold for wheelchair transition prediction.
• 東京大学先端科学技術研究センター (UTokyo RCAST)minorStrategic or Co-development PartnerResearch collaboration on dementia severity screening using drum-playing motion analysis with Moff Band. Published May 2023 showing correlation between arm angle and dementia severity.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Cyberdyne: Japanese company (HAL robotic suit) that develops wearable robotic devices for rehabilitation and physical function support. Comparable as a Japanese-headquartered wearable technology company addressing elderly mobility and rehabilitation outcomes, though Cyberdyne operates in exoskeleton hardware rather than software-led care services.
• Hinge Health: Global digital musculoskeletal platform offering sensor-guided exercise therapy and remote PT. Comparable as a digital rehabilitation platform monetizing motion-capture data to deliver measurable functional improvement outcomes, though Hinge Health focuses on employer/payer channels and MSK pain rather than elderly fall/dementia prevention.
• Sword Health: Digital physical therapy platform combining AI with wearable sensors to deliver at-home rehabilitation. Closely comparable as a sensor + SaaS digital PT model targeting measurable functional outcomes; differs in targeting employer-sponsored MSK rather than elderly care facilities.
• Kaia Health: Digital therapy company for MSK pain and COPD using app-based exercise with biofeedback. Comparable as a digital therapeutic that combines motion-tracking with guided exercise programs to demonstrate clinical outcomes, though geographically focused on US/Europe rather than Japan.
• Force Therapeutics: Digital rehabilitation platform delivering video-based PT with remote monitoring. Comparable in providing sensor/digital-augmented rehab programs with automated outcome reporting for healthcare providers; smaller scale and primarily US-focused.
• Biofourmis: Continuous monitoring and predictive analytics platform using wearable biosensors. Comparable in combining wearable hardware data with AI-driven predictive health insights (analogous to Moff's Fall Risk Checker); Biofourmis focuses on post-acute and chronic conditions rather than elderly rehabilitation.

Emerging players

• Omada Health: Digital chronic disease prevention platform covering diabetes, hypertension, and MSK through behavior change programs. Comparable as a digital health platform combining wearable/connected data with structured interventions and insurance reimbursement; broader in scope than Moff's elderly focus.
• DarioHealth: Digital health platform for chronic conditions including MSK, diabetes, and behavioral health, combining connected devices with AI-driven coaching. Comparable multi-condition digital therapeutics platform, though primarily B2B/B2B2C payer channel rather than facility-licensed.
• Pear Therapeutics: Digital therapeutics company developing software-based treatments for chronic disease. Comparable in pursuing FDA-cleared/reimbursed digital interventions with measurable outcomes, though Pear focused on cognitive/psychiatric indications and has gone through significant restructuring.

Others

• Toyota Motor (Welwalk): Toyota's Welwalk robotic rehabilitation leg is a directly comparable rehabilitation robotics product for stroke and lower-limb recovery. Toyota is also an explicit Moff partner (2019 joint development for medical-to-care rehabilitation), making it a strategic ally as well as an adjacent competitor in the broader rehabilitation device market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/moff_toy
• LinkedInlinkedin.com/company/moff-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moff