Name

BukuWarung

Legal name

PT Buku Usaha Digital

Website

https://bukuwarung.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

MSME Mobile Financial Platform

NAICS

Sales Financing (52222), Sales Financing (522220), Nondepository Credit Intermediation (5222)

SIC

Short-Term Business Credit Institutions (6153), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Accounts Payable Automation & Supplier Payments (FSAGAJAD)

akta.pro secondary industries

B2B BNPL (Invoice Split/Net Terms for SMB Procurement) (FSAKACAJ), Alternative Payment Method (APM) Acquiring (e.g., BNPL, wallets, local methods) (FSAMABAL), B2B / Invoice-Based BNPL (Trade Credit at Checkout) (FSAGAIAC)

Keywords

• Digital payments platform
• Mobile bookkeeping software
• QRIS payment acceptance
• MSME lending services
• Payment agent network

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations, Infrastructure

Revenue model

1. Transaction Fees (Tagih dan Bayar & EDC): BukuWarung charges transaction fees on digital payment collections (Tagih dan Bayar) and EDC/card reader transactions. Administrative fees (Biaya Administrasi) are charged per transaction processed through the platform. EDC agents earn commissions on each transaction they facilitate.
2. PPOB / Digital Product Commissions: Merchants and agents selling digital products (pulsa, data, electricity tokens, e-wallets, game vouchers) and bill payment services earn commissions of approximately 1-5% per transaction. BukuWarung retains a share of these commissions as platform revenue.
3. EDC Hardware Sales: BukuWarung sells EDC (MiniATM) devices — EDC Saku and EDC Android — directly to agents through its website. Pricing varies by model; discounts are offered via promo codes.
4. Business Loan Facilitation Fee (BukuModal): BukuWarung facilitates loans through partnered P2P lending providers (KoinWorks, Gandeng Tangan) and earns administrative fees from users accessing the BukuModal feature. Loan amounts range up to Rp50 million ( Rp100 million for EDC Android users).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

BukuWarung provides a mobile-first digital financial platform for Indonesian micro, small, and medium enterprises (MSMEs), combining free bookkeeping, QRIS payment acceptance, P2P business loans (BukuModal), digital product/bill payments (PPOB), wholesale purchasing with BNPL (Tokoko), and EDC hardware (EDC Saku/EDC Android) sold through the BukuAgen payment agent network. Revenue is generated via per-transaction commissions, EDC hardware sales, and loan facilitation fees through partnered OJK-regulated P2P lenders.

Product overview

BukuWarung is a mobile-first financial management platform for Indonesian MSMEs offering a unified ecosystem of products. The core BukuWarung app provides accounting, QRIS payments, bill payment services (PPOB), and business capital loans. The BukuAgen sub-brand offers EDC machines (EDC Saku and EDC Android) for payment agents. BukuSimpan provides digital savings accounts. BukuModal facilitates peer-to-peer lending through partner platforms KoinWorks and Gandeng Tangan. All products are interconnected, with the main app serving as the hub connecting payment processing, bookkeeping, and financial services for over 8 million merchants across 34 Indonesian provinces.

Differentiator

Problem solved

Functional benefit

Brands

• BukuAgen: Official payment agent service from BukuWarung offering EDC/Mini ATM machines for financial transactions including transfers, cash withdrawals, balance checks, and PKH disbursements
• BukuSimpan
• BukuModal
• BukuPay
• Tokoko

Products and services

• BukuWarung Main App Free Android mobile application that serves as the primary platform connecting digital bookkeeping, QRIS payment acceptance, PPOB digital product sales, invoice management, business loan facilitation (BukuModal), and BNPL wholesale purchasing for Indonesian MSMEs.
• BukuAgen (Payment Agent Program) Payment agent program enabling individuals and small businesses to purchase EDC hardware devices and earn commissions facilitating cash withdrawals, bank transfers, balance inquiries, government benefit (PKH) disbursements, and digital product sales for end-merchants and consumers across ~1,500 regions in Indonesia.
• EDC Saku Compact pocket-sized MiniATM/EDC hardware device enabling payment agents to process cash withdrawals, interbank transfers, balance inquiries, and PKH government benefit disbursements; provides access to BukuModal loans up to Rp50 million.
• EDC Android Full-featured EDC device running on Android OS with integrated application and thermal printer, enabling cash withdrawals, transfers, balance inquiries, PKH disbursements, and PPOB digital product sales; provides access to BukuModal loans up to Rp100 million.
• BukuSimpan Digital savings account product linked to the BukuAgen ecosystem offering up to 3% annual interest, zero monthly admin fees, and interbank transfers starting at Rp900 flat fee; provides EDC agents with official bank account functionality and higher EDC transaction commissions.
• Tokoko E-commerce platform for MSME inventory and wholesale purchasing enabling merchants to buy bulk stock and resell with the 'Talangin Dulu' buy-now-pay-later function that allows merchants to offer deferred payment to end-customers while receiving funds immediately.
• BukuPay Standalone digital payment solution (bukupay.com) offering additional payment processing capabilities for various transactions, accessible independently from the main BukuWarung app.
• BukuModal (Business Loan Facilitation) Business capital loan facilitation service connecting MSMEs with OJK-regulated peer-to-peer lending partners (KoinWorks, Gandeng Tangan), offering collateral-free loans up to Rp50 million (up to Rp100 million for EDC Android users) with tenors up to 6 months.

Quantifiable outcome

• Rp10.97 Trillion in increased MSME revenue facilitated in 2021
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability2 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• KoinWorks (PT Sejahtera Lunaria Annua)coreStrategic or Co-development Partner · 1 January 2021OJK-regulated peer-to-peer lending platform. Primary lending partner for the BukuModal business loan feature. Provides collateral-free loans up to Rp50-100 million to BukuWarung merchants.
• Gandeng Tangan (PT Kreasi Anak Indonesia)coreStrategic or Co-development Partner · 1 January 2021OJK-regulated peer-to-peer lending platform. Secondary lending partner for the BukuModal business loan feature, providing working capital loans to BukuWarung merchants.
• DOKU (PT Nusa Satu Inti Artha)coreTechnology or IntegrationBank Indonesia-licensed payment gateway and QRIS provider. Supports the Tagih dan Bayar and QRIS payment features on BukuWarung's platform.
• OY Indonesia (PT Dompet Harapan Bangsa)supportingTechnology or IntegrationPayment gateway provider. Listed as a supporting payment partner (Mitra Pendukung Tagih dan Bayar) working with BukuWarung for payment processing.
• Bank Negara Indonesia (BNI)supportingTechnology or IntegrationState-owned bank. Listed as a supporting payment partner (Mitra Pendukung Tagih dan Bayar) for the Tagih dan Bayar payment feature.
• VIDA (PT Indonesia Digital Identity)coreTechnology or IntegrationCertified electronic signature provider (PSrE) under Kemkominfo. Handles identity verification (KYC/Verifikasi Identitas) for BukuWarung merchants using digital signatures and e-KYC processes.
• Privy (PT Privy Identitas Digital)coreTechnology or IntegrationCertified electronic signature provider (PSrE) and digital identity platform under Kemkominfo. Secondary identity verification partner (alongside VIDA) for KYC/Verifikasi Identitas of BukuWarung users.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GoTo / Gojek (GoPay): Indonesian super-app combining mobility (Gojek), payments (GoPay), merchant services, and lending (GoPayLater). Overlaps directly with BukuWarung on QRIS merchant acceptance, MSME payments, and consumer/Merchant lending, but operates as a broader incumbent across many verticals rather than an MSME specialist.
• Grab / GrabPay: SEA super-app offering GrabPay merchant payments, GrabFin lending, and merchant SaaS tools. Comparable to BukuWarung in the Indonesian merchant payments and embedded finance space, but with broader mobility and delivery verticals and significantly larger scale.
• Kaspi.kz: Kazakhstan super-app combining payments, marketplace, and fintech for consumers and merchants. Comparable as a regional incumbent demonstrating the playbook of bundling payments, marketplace, and merchant services into a single platform — a similar trajectory BukuWarung is pursuing in Indonesia.

Direct peers

• KoinWorks: Indonesian OJK-regulated P2P lending platform serving both consumer and MSME borrowers. Comparable to BukuWarung on the credit/facilitation side, as KoinWorks is also a BukuModal lending partner, making it both a partner and a partial competitor for embedded MSME credit distribution.
• DOKU: Indonesian payment gateway and QRIS provider licensed by Bank Indonesia. Directly comparable as a payments infrastructure peer — BukuWarung integrates with DOKU for QRIS and Tagih dan Bayar, and DOKU serves similar Indonesian merchants with comparable payment acceptance products.
• OVO: Major Indonesian e-wallet and payment platform offering QRIS acceptance, merchant acquiring, and consumer financial services. Direct competitor for BukuWarung's QRIS, payment acceptance, and merchant engagement value proposition in the same Indonesian market.
• Xendit: SEA payment gateway serving Indonesia, Philippines, and Vietnam with QRIS, virtual accounts, e-wallets, and disbursements. Comparable as a payment infrastructure peer for SMB merchants, with similar product breadth across QRIS acceptance, payouts, and embedded finance.
• Akulaku: SEA-focused BNPL and digital financial services platform, with significant Indonesian merchant and consumer operations. Comparable to BukuWarung's Tokoko/Talangin Dulu BNPL feature for merchant inventory financing and consumer credit at the point of sale.

Emerging players

• M-KOPA: Emerging-market fintech providing asset financing, digital credit, and mobile financial services to underbanked customers in Africa. Comparable to BukuWarung as a peer in financial inclusion for low-income/underbanked customers using digital infrastructure and credit, though operating in a different geography.
• Tala: Emerging-market fintech offering digital lending and financial services to underbanked micro-merchants and consumers, primarily in Mexico, India, and the Philippines. Comparable to BukuWarung on the digital credit, alternative data underwriting, and MSME financial inclusion thesis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bukuwarung_
• Facebookfacebook.com/bukuwarung
• LinkedInlinkedin.com/company/bukuwarung
• Instagraminstagram.com/bukuwarung_
• TikTokvt.tiktok.com/ZSeytnnPd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds5 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BukuWarung