PrivyID
PrivyID is an Indonesia-based digital trust platform offering certified electronic signatures, e-KYC identity verification, and digital certificate issuance for enterprises and individual consumers. It serves banks, fintech firms, government agencies, and EdTech clients via PKI-based infrastructure and government database integration.
- Company typePrivate
- Founded2016
- HeadquartersJakarta, Indonesia
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingSoftware
What PrivyID does
PrivyID (legal entity PT Privy Identitas Digital) is an Indonesia-headquartered digital trust platform founded in 2015-2016, operating from Jakarta with engineering offices in Yogyakarta and a regional presence in Canberra, Australia. The company combines electronic signatures, digital identity verification (e-KYC), and digital certificate issuance into a unified product portfolio targeting both enterprises (Enterprise Plan) and individual consumers (Personal Plan via mobile app). Its core technology rests on public key infrastructure (PKI) with asymmetric key cryptography, biometric liveness detection, and direct integration with the Indonesian government's Dirjen Dukcapil civil registry database for verified identity issuance.
PrivyID is registered as a PSrE (Penyedia Sertifikat Elektronik) under the Indonesian Ministry of Communication and Digital, which grants its digital signatures legally binding and court-admissible status. The platform offers a Digital Signature API, on-premise deployment, single sign-on via Privy Digital Identity, and a free public document verification service. Customers span financial services and fintech (Bank Mandiri, Amartha), government (Direktorat Jenderal Pajak for tax filing and regional city governments), EdTech (Ruangguru), insurance, healthcare, and industrial sectors.
The business model is subscription-based, generating revenue from digital signature services, identity verification (e-KYC), digital certificate issuance, and customized enterprise plans. The go-to-market combines direct enterprise field sales with a self-serve consumer product-led motion. Total disclosed funding is approximately $71 million across rounds from 2015 to 2022, with the most recent being a $48 million Series C led by Kohlberg Kravis Roberts & Co. in November 2022. In February 2024, PrivyID acquired PT Garda Bina Utama (AyoPajak) to extend into digital tax administration. Geographic expansion beyond Indonesia includes European Union markets and Australia.
PrivyID firmographics
Firmographics- Name
- PrivyID
- Legal name
- PT Privy Identitas Digital
- Website
- https://privy.id
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- PrivyID is an Indonesia-based digital trust platform offering certified electronic signatures, e-KYC identity verification, and digital certificate issuance for enterprises and individual consumers. It serves banks, fintech firms, government agencies, and EdTech clients via PKI-based infrastructure and government database integration.
- Ownership category
- akta.pro rank
PrivyID industry classification
Industry- Product category
- Digital Identity & Electronic Signature Software
- akta.pro primary industry
- Identity Verification & Proofing (IDV, KYC, Biometrics) (HDADAAAF)
- akta.pro secondary industry
- Digital Identity, eKYC & Borrower Verification (Lending-Focused) (FSAGAHAF)
Keywords
Where PrivyID is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices4 records
Markets served
PrivyID business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Digital Signature Services: Revenue from providing certified electronic signature services to businesses and individuals, including signature issuance and document signing platform access.
- Identity Verification Services: Revenue from e-KYC (electronic Know Your Customer) verification services for businesses onboarding users and verifying customer identities digitally.
- Digital Certificate Issuance: Revenue from issuing digital certificates that serve as electronic identification for individuals and organizations, validated against government databases.
- Enterprise Plans: Customized enterprise solutions with dedicated support, higher volume limits, and advanced features for large organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Personal Plan - Individual digital identity and signature subscription |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
PrivyID product offering
Product offeringCore offering
PrivyID provides a digital trust platform combining certified electronic signatures, digital identity verification, and document management. It offers Personal Plans for individual users to sign, store, verify, and affix e-Meterai to documents via a mobile app, and Enterprise Plans for businesses to perform e-KYC onboarding, high-volume certified signing, and regulatory-grade identity verification, all built on cryptographic PKI infrastructure registered as a PSrE under Indonesian law.
Product overview
Privy is Indonesia's leading digital trust platform offering a unified portfolio of digital identity and electronic signature solutions. The product suite consists of Personal Plan and Enterprise Plan as the core offerings, supplemented by Online Identity Verification (e-KYC), On Premise deployment, Digital Signature API, Privy Digital Identity (SSO), and Document Verification tools. Personal Plan serves individual users with mobile-based document signing and e-Meterai capabilities, while Enterprise Plan provides businesses with high-volume transaction security, identity verification, and certified signatures for regulatory compliance. The platform positions itself as Indonesia's #1 Digital Identity and Digital Signature solution, serving industries including fintech, banking, insurance, education, healthcare, and government.
Differentiator
Problem solved
Functional benefit
Brands
- PrivySign: Digital signature brand offering certified electronic signatures for individuals and businesses.
Products and services
- Privy Personal Plan
Quantifiable outcome
- Increases daily transaction volume from 100,000 to 800,000 within two years
- +3 more outcomes
Companies that use PrivyID
Customer profileNamed customers5 records
Segments9 records
Ideal customer profiles4 records
PrivyID technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
PrivyID partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered major and core.
- RuanggurumajorEdTech company Ruangguru implemented 100% digitalization of document and contract signing using Privy's digital signature solutions, enabling remote work operations across hundreds of cities in Indonesia.
- PT Garda Bina Utama (AyoPajak)coreAcquisition of PT Garda Bina Utama, provider of AyoPajak tax application, to strengthen digital tax administration, compliance solutions, and expand digital identity offerings in Indonesia.
- AmarthacorePartnership to reach unbanked population in Indonesia using digital identity verification, addressing the 51% unbanked adult population challenge identified by World Bank Global Findex 2017.
- Direktorat Jenderal Pajak (DJP)coreDJP partnered with Privy to provide certified digital signatures for tax reporting and filing, supporting Indonesia's tax digitalization reform.
- Kementerian Komunikasi dan Digital (Komdigi)coreCollaboration with Komdigi to promote digital document verification culture through #CekDuluBaruPercaya initiative, addressing rising digital fraud in Indonesia.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
PrivyID competitors and assessment
Company assessmentBroad incumbents
- DocuSign: Global leader in electronic signature and agreement management. PrivyID competes with DocuSign in the e-signature space, particularly as DocuSign expands into Southeast Asia, though DocuSign operates at much larger scale with broader product portfolio.
- Adobe Acrobat Sign: Adobe's enterprise electronic signature solution, part of the broader Acrobat and Document Cloud platform. Competes with PrivyID for enterprise e-signature deals and benefits from integration with Adobe's document management ecosystem.
- Dropbox Sign (formerly HelloSign): Electronic signature solution owned by Dropbox, serving SMBs and enterprises globally. Comparable to PrivyID's e-signature offering for business customers, though PrivyID has stronger regulated market positioning.
- Okta: Global leader in identity and access management (IAM), offering SSO, MFA, and identity verification. PrivyID's SSO/identity offering competes with Okta in the broader IAM space, though Okta serves enterprise IT use cases globally.
Direct peers
- VIDA: Indonesian digital identity provider offering digital signatures, identity verification, and PKI-based certificates as a PSrE-licensed entity. VIDA is the most direct local competitor to PrivyID in Indonesia's regulated digital signature market.
- Mekari Sign: Indonesian electronic signature solution from Mekari, a major Indonesian SaaS provider for accounting, HR, and ERP. Competes directly with PrivyID in the Indonesian SMB and enterprise e-signature market, often bundled with business software.
- Verihubs: Indonesian identity verification and KYC provider offering face matching, liveness detection, and eKYC services. Competes with PrivyID's Online Identity Verification product for fintech, banking, and enterprise customers in Indonesia.
- SignEasy: Cloud-based electronic signature platform serving SMBs and enterprises with mobile-friendly signing workflows. Comparable to PrivyID's personal and SMB-focused digital signature offerings.
Regional players
- PERURI (Perum Peruri): Indonesian state-owned security printing and digital services company that provides certified electronic signature services (BSrE) and identity solutions. A state-affiliated competitor in the same regulated PSrE/BSrE market in Indonesia.
Emerging players
- iLovePDF / iLoveSign: Popular PDF and document management platform with growing e-signature functionality. Competes at the consumer and SMB tier with PrivyID's Personal Plan for everyday document signing and verification.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
PrivyID social profiles
Digital presencePrivyID financial estimates
Financial estimateRevenue estimate
Valuation estimate
PrivyID leadership team
Management profileNumber of profiles
Profiles4 records
PrivyID subsidiaries and ownership
Company hierarchySubsidiaries1 record
PrivyID funding detail
Funding detailFunding overview
Funding rounds6 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PrivyID M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PrivyID
What does PrivyID do?
PrivyID provides a digital trust platform combining certified electronic signatures, digital identity verification, and document management. It offers Personal Plans for individual users to sign, store, verify, and affix e-Meterai to documents via a mobile app, and Enterprise Plans for businesses to perform e-KYC onboarding, high-volume certified signing, and regulatory-grade identity verification, all built on cryptographic PKI infrastructure registered as a PSrE under Indonesian law.
Is PrivyID a public or private company?
PrivyID is a private company. It is classified as venture growth investor backed and is currently operating.
When was PrivyID founded?
PrivyID was founded in 2016. It employs 501 to 1,000 people.
Where is PrivyID based?
PrivyID is headquartered in Jakarta, Indonesia, in the Asia region.
How does PrivyID make money?
Four revenue lines are on record. Digital Signature Services are the primary driver. The others are identity Verification Services, digital Certificate Issuance and enterprise Plans.
Who are PrivyID's main competitors?
Broad incumbents on record are DocuSign, Adobe Acrobat Sign, Dropbox Sign (formerly HelloSign) and Okta. Direct peers are VIDA, Mekari Sign, Verihubs and SignEasy. PERURI (Perum Peruri) is listed as a regional player. iLovePDF / iLoveSign is listed as an emerging player.
Does PrivyID have an API?
Yes. Privy offers a Digital Signature API that enables developers and businesses to integrate certified digital signature capabilities into their applications and workflows. Developer documentation is at privy.id/digital-signature.
What industry is PrivyID in?
PrivyID's product category is Digital Identity & Electronic Signature Software. Its primary akta.pro industry code is HDADAAAF, Identity Verification & Proofing (IDV, KYC, Biometrics), with a secondary code of FSAGAHAF, Digital Identity, eKYC & Borrower Verification (Lending-Focused).