VIDA
VIDA is an Indonesian-licensed Certificate Authority that provides digital identity verification, biometric authentication, and legally binding digital signatures to banks, fintechs, insurers, and enterprises across Southeast Asia, with AI-powered fraud defense capabilities.
- Company typePrivate
- Founded2021
- HeadquartersJakarta, Indonesia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What VIDA does
VIDA (PT Indonesia Digital Identity), founded in 2021 and headquartered in Jakarta, operates as a licensed Certificate Authority under Indonesia's Ministry of Communication and Digital Affairs (Komdigi). The company delivers an integrated digital identity and digital signature platform structured around the VIDA Identity Stack — combining verification (OCR, document verification, liveness detection, income verification, Smart KYC), authentication (Phone Token, Face Token, Selfie ID), and an Identity Operation Center with fraud analytics. On top of this base, VIDA offers AI-powered fraud defense products (ID Fraud Shield, Deepfake Shield), an enterprise signing suite (VIDA Sign Platform, Direct Sign, POA Sign, Sign Inline APIs), and consumer/enterprise modules for e-Meterai, e-Seal, Magic Scan, DocsVault, and SecureShare.
VIDA's business model is hybrid: enterprise contracts with banks, fintechs, insurers, healthcare providers, and large corporates (priced per document, per user, or per verification, with annual subscriptions) anchor revenue, while a freemium consumer layer (e-Sign free/unlimited, 10 free credits on sign-up) drives PLG adoption and brand awareness. Direct Dukcapil integration provides authoritative NIK-based identity matching, and certifications (ISO 27001, WebTrust, iBeta Level 2, NIST, Adobe AATL, Cloud Signature Consortium) underpin legal and trust positioning. The company distributes through direct enterprise sales, API-first integration, the VIDA App, and the AWS Marketplace for global reach, serving customers including Bank BRI, BNI, Mandiri Taspen, HSBC, JP Morgan, Standard Chartered, SeaMoney, Kredivo, GoTo, Shopee, Grab, Halodoc, and AIA.
The company has raised a $47.67 million Series A led by Hedosophia (2022), with prior backing from Jungle Ventures, Alpha JWC Ventures, and Monk's Hill Ventures, and reports processing over 2.5 million identity verifications and 50,000 digital signatures daily. VIDA has expanded into Malaysia and is pursuing global distribution via AWS Marketplace, while continuing to launch new AI-driven fraud defense products.
VIDA firmographics
Firmographics- Name
- VIDA
- Legal name
- PT Indonesia Digital Identity
- Website
- https://vida.id
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- VIDA is an Indonesian-licensed Certificate Authority that provides digital identity verification, biometric authentication, and legally binding digital signatures to banks, fintechs, insurers, and enterprises across Southeast Asia, with AI-powered fraud defense capabilities.
- Ownership category
- akta.pro rank
VIDA industry classification
Industry- Product category
- Digital Identity Verification
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Identity Verification & Digital ID (IDV, eIDAS, biometrics) (FSAGAFAA)
- akta.pro secondary industries
- Identity Verification & Proofing (IDV, KYC, Biometrics) (HDADAAAF), Digital Identity, eKYC & Borrower Verification (Lending-Focused) (FSAGAHAF)
Keywords
Where VIDA is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
VIDA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Digital Signature Services: Certified digital signatures for legally binding document signing. Includes Digital Sign (paid, certified) and e-Sign (free and unlimited). Enterprise pricing per document or per user.
- Identity Verification & KYC: eKYC services for customer onboarding, identity verification, and compliance. Billed per verification or through enterprise contracts.
- Authentication Services: Biometric authentication services including Face Token, Selfie ID, and Phone Token for secure access verification.
- e-Meterai (Digital Stamp): Official digital stamp duty service for legal and tax document compliance. Billed per document stamped.
- Enterprise API Access: API access and integration services for enterprise clients with dedicated support and custom configurations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with e-Sign and 10 credits |
| Subscription | Monthly | Individual paid subscription |
| Subscription | Annual | Annual subscription plan |
| Per seat | Annual | Enterprise custom pricing |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
VIDA product offering
Product offeringCore offering
VIDA (PT Indonesia Digital Identity) is a licensed Certificate Authority under Indonesia's Ministry of Communication and Digital Affairs (Komdigi) that delivers digital identity verification, biometric authentication, and legally binding digital signature solutions. The VIDA Identity Stack combines OCR, liveness detection, Smart KYC, facial biometrics, and AI-powered fraud detection (ID Fraud Shield, Deepfake Shield), with direct integration to Indonesia's Dukcapil national civil registry. Enterprise customers access the platform via APIs (Direct Sign, POA Sign, Sign Inline, Open API), while individuals use the VIDA App for e-Sign, e-Meterai, Magic Scan, DocsVault, and SecureShare.
Product overview
VIDA (PT Indonesia Digital Identity) is an Indonesian digital identity and digital signature platform structured as a platform-plus-modules architecture. At its core is the VIDA Identity Stack — a unified identity verification and authentication platform encompassing the Verify module (OCR, document verification, liveness detection, income verification, Smart KYC), the Authentication module (Phone Token, Face Token, Selfie ID), and the Identity Operation Center (Conversion Ops, Fraud Ops, SSP Dashboard). Built on top of this are AI-powered fraud defense products: ID Fraud Shield and Deepfake Shield, both leveraging computer vision and anomaly detection to protect against synthetic identities and deepfakes. VIDA also operates VIDA Sign Platform, an enterprise digital signature platform with multiple API products (VIDA Sign Platform and Open API, Direct Sign API, POA Sign API, Sign Inline API) plus supporting modules (e-Meterai, e-Seal). The consumer-facing VIDA App provides mobile access to Magic Scan, e-Sign, Digital Sign, DocsVault, and SecureShare. The Where's The Fraud Hub (WTF Hub) serves as the company's research and public awareness arm for digital fraud. All solutions are underpinned by VIDA's CA certification under Komdigi and ISO 27001 / WebTrust compliance.
Differentiator
Problem solved
Functional benefit
Brands
- ID FraudShield: AI-powered defense system capable of detecting deepfakes, blocking synthetic identities, and stopping fraud networks in real time.
- Where's The Fraud Hub
- VIDA Sign Platform
- VIDA App
- Deepfake Shield
- Magic Scan
Products and services
- VIDA Identity Stack Comprehensive digital identity platform spanning the Verify layer (OCR, document verification, liveness detection, income verification, Smart KYC), Authentication layer (Phone Token, Face Token, Selfie ID), and Identity Operation Center (Conversion Ops, Fraud Ops, SSP Dashboard). Targeted at enterprises needing integrated identity verification, authentication, and digital signatures.
- ID Fraud Shield AI-powered identity fraud detection product that identifies fake and synthetic identities early to prevent breaches, combining biometric verification, device intelligence, and real-time fraud analysis into a layered defense. Sold as a standalone capability under VIDA's Identity Online Fraud Detection umbrella.
- Deepfake Shield AI-based defense product against deepfakes and synthetic identity fraud that detects AI-generated face fraud attempts in real time and blocks injection attacks to preserve trust in digital interactions.
- VIDA Sign Platform Enterprise digital signature platform providing a comprehensive suite for secure, scalable signing built for enterprise workflows. Covers individual and business accounts with document templates, team management, reminders, stamp fields, and bulk signing.
- Direct Sign API Embedded digital signing API with real-time biometric authentication, allowing organizations to integrate digital signature capture directly into their applications with identity verification at point of signing.
- POA Sign API API for automated delegated signing under Power of Attorney, enabling bulk or automated signing workflows where a designated party signs on behalf of another with full legal compliance.
- Sign Inline API Lightweight, one-time digital signing API without requiring full user authentication, designed for low-friction signing flows where identity has already been established.
- e-Meterai Official electronic meterai (digital stamp duty) for legal and tax compliance in Indonesia, integrated within VIDA's signing platform and via the VIDA App. Digitally attaches to documents to fulfill Indonesian regulatory requirements and supports the Coretax tax filing system.
- e-Seal Digital company seal solution that ensures document authenticity and integrity, using VIDA's CA certificates to bind a company's official seal to digital documents.
- VIDA App Consumer mobile application for scanning, signing, and sealing documents. Includes free e-Sign, certified Digital Sign, e-Meterai, and document management. Available on iOS and Android.
Quantifiable outcome
- 99.9% KTP spoofing prevention rate
- +4 more outcomes
Companies that use VIDA
Customer profileNamed customers22 records
Segments8 records
Ideal customer profiles4 records
VIDA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature10 records
VIDA partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor, flagship and core.
- Persija JakartaminorOfficial partnership with Persija football club to digitalize administrative processes using VIDA's digital identity and signature solutions.
- Amazon Web Services (AWS)flagshipVIDA expanded global reach through availability on AWS Marketplace, enabling international customers to access digital identity and verified credentials solutions.
- TocominorContinuation of partnership with Toco community marketplace to strengthen marketplace security and protect millions of users from fraud.
- SuperbankcoreVIDA accelerated digital onboarding for Superbank supporting growth to 2 million customers through identity verification technology.
- Bank Mandiri TaspencorePartnership with Bank Mandiri Taspen to launch Online Onboarding (OOB) feature on mobile banking Movin app using VIDA technology.
- Dukcapil (Ministry of Home Affairs)flagshipIntegration with Dukcapil (Dinas Kependudukan dan Pencatatan Sipil) National Civil Registry database for authoritative identity verification using NIK matching.
- Komdigi (Ministry of Communication and Digital)flagshipLicensed and certified Certificate Authority under Komdigi (Ministry of Communication and Digital Affairs) for issuing legally binding digital certificates.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
VIDA competitors and assessment
Company assessmentDirect peers
- Privy: Privy is an Indonesian digital signature and identity verification provider, also a registered Certificate Authority, that competes head-to-head with VIDA in Indonesian e-signature, eKYC, and Dukcapil-integrated verification for banks, fintechs, and enterprises. It is the most direct local competitor with overlapping customers and product set.
- Verihubs: Verihubs is an Indonesia-based digital identity verification platform offering eKYC, facial recognition, and liveness detection APIs to banks, fintechs, and telecom operators in Southeast Asia, directly competing with VIDA's Verify and Authentication modules in the same customer segments.
- Advance.AI: Advance.AI is a Singapore-headquartered digital identity and risk management platform offering eKYC, face biometrics, and fraud detection across Southeast Asia; it competes directly with VIDA in Indonesian banking, fintech, and lending use cases and represents a well-funded regional challenger.
- Sumsub: Sumsub is a global identity verification and fraud prevention platform offering KYC, AML, biometric authentication, and deepfake detection; it competes with VIDA in Indonesian and regional enterprise accounts and represents the type of well-capitalized global IDV suite that threatens VIDA's wallet share.
Broad incumbents
- Onfido: Onfido is a global identity verification provider owned by Entrust offering document verification, biometric authentication, and fraud signals; it sells into the same multinational banking and fintech customers (e.g., HSBC, Standard Chartered) that VIDA serves, making it a broader incumbent alternative in IDV procurement.
- Jumio: Jumio is a global identity-as-a-service provider offering KYC, AML, biometric authentication, and eKYC onboarding to banks, fintechs, and large enterprises; as an established multi-region incumbent, it competes for the same SEA and global banking RFPs as VIDA.
- DocuSign: DocuSign is the global leader in e-signature and contract lifecycle management and is already a listed technology partner/integrator of VIDA; it represents a broader incumbent competing at the digital signing layer of VIDA's stack, particularly with multinational enterprise customers.
Emerging players
- Persona: Persona is an identity verification platform offering configurable KYC, biometric authentication, and fraud detection with strong focus on AI-driven deepfake and synthetic identity prevention; it is an emerging global player whose capabilities overlap directly with VIDA's Deepfake Shield and ID Fraud Shield.
- iDenfy: iDenfy is a Lithuania-based identity verification and fraud prevention provider offering AI-powered KYC, AML screening, and biometric liveness detection; it targets fintechs and banks globally with comparable use cases to VIDA's Verify and Authentication modules.
Regional players
- Mekari: Mekari is an Indonesian business SaaS platform offering accounting, HR, payroll, and e-signature solutions (e.g., Mekari Sign/Qontak) to Indonesian SMBs and enterprises; it overlaps with VIDA's digital signing and enterprise workflow products in the same geography and customer base.
Market position
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
VIDA social profiles
Digital presenceVIDA compliance and trust
Trust signalCompliance7 records
VIDA financial estimates
Financial estimateRevenue estimate
Valuation estimate
VIDA leadership team
Management profileNumber of profiles
Profiles1 record
VIDA funding detail
Funding detailFunding overview
Funding rounds6 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VIDA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VIDA
What does VIDA do?
VIDA (PT Indonesia Digital Identity) is a licensed Certificate Authority under Indonesia's Ministry of Communication and Digital Affairs (Komdigi) that delivers digital identity verification, biometric authentication, and legally binding digital signature solutions. The VIDA Identity Stack combines OCR, liveness detection, Smart KYC, facial biometrics, and AI-powered fraud detection (ID Fraud Shield, Deepfake Shield), with direct integration to Indonesia's Dukcapil national civil registry. Enterprise customers access the platform via APIs (Direct Sign, POA Sign, Sign Inline, Open API), while individuals use the VIDA App for e-Sign, e-Meterai, Magic Scan, DocsVault, and SecureShare.
Is VIDA a public or private company?
VIDA is a private company. It is classified as venture growth investor backed and is currently operating.
When was VIDA founded?
VIDA was founded in 2021. It employs 101 to 250 people.
Where is VIDA based?
VIDA is headquartered in Jakarta, Indonesia, in the Asia region.
How does VIDA make money?
Five revenue lines are on record. Digital Signature Services are the primary driver. The others are identity Verification & KYC, authentication Services, e-Meterai (Digital Stamp) and enterprise API Access.
Who are VIDA's main competitors?
Direct peers on record are Privy, Verihubs, Advance.AI and Sumsub. Broad incumbents are Onfido, Jumio and DocuSign. Emerging players are Persona and iDenfy. Mekari is listed as a regional player.
Does VIDA have an API?
Yes. VIDA offers multiple API products under its Sign for Enterprise suite: VIDA Sign Platform and Open API (flexible signing via ready-to-use platform or API integration), Direct Sign API (embedded signing with real-time authentication), POA Sign API (automated delegated signing under Power of Attorney), and Sign Inline API (lightweight, one-time signing without authentication). The Developer resource page is accessible at vida.id/en/developer for tech resources. VIDA also provides an SDK for Liveness Detection (referenced as 'SDK Liveness' with 40 million fraud reductions claimed). API access is available via integrated platforms and the VIDA App ecosystem. Developer documentation is at vida.id/en/developer.
What industry is VIDA in?
VIDA's product category is Digital Identity Verification. Its primary akta.pro industry code is FSAGAFAA, Identity Verification & Digital ID (IDV, eIDAS, biometrics), with a secondary code of HDADAAAF, Identity Verification & Proofing (IDV, KYC, Biometrics). Its NAICS code is 541511 and its SIC code is 6199.