Coffee Crafters
Coffee Crafters is a US-based, privately-held manufacturer of all-electric fluid bed coffee roasters serving home micro-roasters, small commercial roasters, and coffee shops via direct-to-consumer e-commerce, with a product line spanning entry-level to commercial units.
- Company typePrivate
- Founded-
- HeadquartersPost Falls, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Coffee Crafters does
Coffee Crafters is a privately-held US manufacturer (Idaho-governed, Washington-state operations per phone area code) that designs and assembles all-electric fluid bed air coffee roasters under its own brand. Its core technology suspends coffee beans in a hot air stream for rapid, even heat transfer, eliminating on-site fossil fuel combustion and complex gas venting; proprietary subsystems include the AirSense safety system, brushless loft motor, and a digital power console with energy monitoring. The product portfolio spans the Duo entry-level home roaster ($2,995) through the Valenta 3/8/12/15/18 commercial lineup ($4,800-$22,795), the Artisan professional series, the Avalanche 1400 destoner, a fill-and-seal station, and the Hermetheus Co-Pilot automation add-on (2025). Coffee Crafters also sells roaster accessories, replacement parts, and green coffee beans via coffeecraftersgreen.com.
The company generates revenue through one-time hardware sales distributed via its direct-to-consumer e-commerce site (coffeecrafters.com) with phone-based sales assistance and Direct Capital financing for installment purchases; international shipping is offered via quote-based fulfillment. Customer segments are SMB-focused: home and cottage-food-law micro roasters, small commercial roasters, and coffee shops adding in-house roasting. Marketing relies on content (blog, SEO), social channels (Facebook, Instagram, X, YouTube), and an email newsletter targeting aspiring and existing specialty coffee entrepreneurs. Named customers are individually-owned operations such as Workbench Roasters, Teofilo Coffee, Zero Mile Roasters, and Brown Bag Coffee Roasters; no enterprise contracts or volume anchors are disclosed.
Coffee Crafters firmographics
Firmographics- Name
- Coffee Crafters
- Legal name
- Coffee Crafters
- Website
- https://coffeecrafters.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Coffee Crafters is a US-based, privately-held manufacturer of all-electric fluid bed coffee roasters serving home micro-roasters, small commercial roasters, and coffee shops via direct-to-consumer e-commerce, with a product line spanning entry-level to commercial units.
- Ownership category
- akta.pro rank
Coffee Crafters industry classification
Industry- Product category
- Coffee Roasting Equipment
- NAICS
- Coffee and Tea Manufacturing (31192)
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
- akta.pro secondary industry
- Coffee, Espresso & Tea Appliances Retail (CRACADAC)
Keywords
Where Coffee Crafters is headquartered
LocationHeadquarters
- HQ city
- Post Falls
- HQ country
- United States
- HQ region
- North America
Markets served
Coffee Crafters business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Coffee Roaster Sales: Primary revenue from selling all-electric fluid bed coffee roasters ranging from home to commercial scale. Products include Duo, Valenta 3, 8, 12, and 18 models with prices from $2,995 to $22,795.
- Roaster Accessories & Parts: Secondary revenue from selling roaster accessories, replacement parts, and complementary products like the Avalanche 1400 destoner.
- Green Beans: Revenue from green coffee bean sales through coffeecraftersgreen.com.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Duo - Entry-level home roaster |
| One time/ perpetual license | Pay-as-you-go | Valenta 3 Base/Deluxe - Small batch commercial |
| One time/ perpetual license | Pay-as-you-go | Valenta 8 - Mid-range commercial |
| One time/ perpetual license | Pay-as-you-go | Valenta 12 - Commercial production |
| One time/ perpetual license | Pay-as-you-go | Valenta 18 - High-volume commercial |
| One time/ perpetual license | Pay-as-you-go | Avalanche 1400 Destoner |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Coffee Crafters product offering
Product offeringCore offering
Coffee Crafters designs, manufactures, and sells all-electric fluid bed air coffee roasters assembled in the United States, offering a tiered lineup from the home-use Duo to commercial-grade Valenta and Artisan series roasters. The portfolio is rounded out by complementary roasting equipment (Avalanche 1400 destoner, Fill and Seal packaging station), accessories and replacement parts, green coffee beans through a subsidiary, and the Hermetheus Co-Pilot automation add-on.
Product overview
Coffee Crafters is a manufacturer of all-electric fluid bed air coffee roasters designed and assembled in the USA. Their product portfolio centers on fluid bed roasting technology, which uses hot air suspension for efficient, even heating. The core product line includes the entry-level Duo roaster, the Valenta series (Valenta 3, 8, 12, 15, and 18) offering escalating batch capacities for small to medium commercial operations, and the Artisan series (2.5 through XL) of professional-grade roasters. Supporting products include the Avalanche 1400 Destoner for bean purification, the Fill & Seal Station for packaging, and the Hermetheus Co-Pilot automation system. The company also offers roaster accessories, parts, and green beans through subsidiaries. All products are certified for commercial use and emphasized as easy to install, operate, and maintain.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Duo roaster capable of roasting 0.5 lbs to 2 lbs per batch
- +2 more outcomes
Companies that use Coffee Crafters
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
Coffee Crafters technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Coffee Crafters partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Coffee Crafters competitors and assessment
Company assessmentDirect peers
- Aillio: Aillio makes the Bullet R1 electric fluid bed home/small-batch roaster and integrates with the same Artisan roast profiling software Coffee Crafters supports. It directly competes with the Duo in the home/hobbyist segment.
- Behmor: Behmor produces consumer and prosumer coffee roasting equipment (e.g., Behmor 2000AB Plus). It competes with Coffee Crafters at the entry-level home roaster price point.
- Diedrich Manufacturing: Diedrich manufactures commercial coffee roasters used by specialty roasters worldwide. While more traditional drum-focused, it competes head-to-head in the small-to-mid commercial capacity band where Coffee Crafters' Valenta series sits.
- Mill City Roasters: Mill City Roasters manufactures electric and gas coffee roasters across small-to-mid commercial capacities, directly overlapping Coffee Crafters' Valenta 8–18 segment. It serves the same specialty/micro-roaster SMB customer base.
- Loring Smart Roast: Loring is a leading manufacturer of electric fluid bed coffee roasters (e.g., S15, S35) widely adopted by specialty roasters. It directly competes with Coffee Crafters' Valenta series on energy efficiency and ventless commercial certification.
Regional players
- Joper: Joper manufactures coffee roasters with strong presence in Latin America and emerging markets. It overlaps with Coffee Crafters in the small-to-mid commercial segment but is more prominent outside the U.S.
- Has Garanti: Has Garanti is a Turkish manufacturer of commercial coffee roasters serving emerging-market roasters. Comparable in capacity range and target customer to Coffee Crafters' commercial Valenta series, though regionally focused.
Broad incumbents
- Petroncini: Petroncini is an established Italian manufacturer of industrial coffee roasting plants with broad global reach. It is a broad incumbent in the coffee roasting equipment category.
- Probat: Probat is the world's largest industrial coffee roasting equipment manufacturer with drum, fluid bed, and complete plant solutions. It represents the upper bound of the commercial roasting market and competes indirectly with Coffee Crafters' Valenta 18.
Others
- Roast Log / Artisan (open-source roast software): Artisan is the open-source roast logging software that Coffee Crafters roasters integrate with (and Hermetheus Co-Pilot targets as a workflow). It is an ecosystem enabler adjacent to the company's hardware business rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Coffee Crafters social profiles
Digital presenceCoffee Crafters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coffee Crafters leadership team
Management profileNumber of profiles
Profiles1 record
Coffee Crafters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coffee Crafters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coffee Crafters
What does Coffee Crafters do?
Coffee Crafters designs, manufactures, and sells all-electric fluid bed air coffee roasters assembled in the United States, offering a tiered lineup from the home-use Duo to commercial-grade Valenta and Artisan series roasters. The portfolio is rounded out by complementary roasting equipment (Avalanche 1400 destoner, Fill and Seal packaging station), accessories and replacement parts, green coffee beans through a subsidiary, and the Hermetheus Co-Pilot automation add-on.
Is Coffee Crafters a public or private company?
Coffee Crafters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coffee Crafters founded?
Coffee Crafters was founded in -1. It employs 1 to 10 people.
Where is Coffee Crafters based?
Coffee Crafters is headquartered in Post Falls, United States, in the North America region.
How does Coffee Crafters make money?
Three revenue lines are on record. Coffee Roaster Sales are the primary driver. The others are roaster Accessories & Parts and green Beans.
Who are Coffee Crafters's main competitors?
Direct peers on record are Aillio, Behmor, Diedrich Manufacturing, Mill City Roasters and Loring Smart Roast. Regional players are Joper and Has Garanti. Broad incumbents are Petroncini and Probat. Roast Log / Artisan (open-source roast software) is listed as an others.
Does Coffee Crafters have an API?
No public API is recorded for Coffee Crafters.
What industry is Coffee Crafters in?
Coffee Crafters's product category is Coffee Roasting Equipment. Its primary akta.pro industry code is AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing, with a secondary code of CRACADAC, Coffee, Espresso & Tea Appliances Retail. Its NAICS code is 31192 and its SIC code is 3634.