Bliss

What Bliss does

Bliss is a privately held, Los Angeles-based skincare brand operating under the legal name Bliss World Store, founded in 1996 as the first feel-good spa and evolved into a mass-market direct-to-consumer and drugstore skincare business. The company employs 501-1000 people and sells approximately 50+ SKUs across face (cleansers, serums, moisturizers, toners, masks, eye care, SPF), body (butters, washes, scrubs), lip care, and curated kit bundles. Its core technology centers on proprietary ingredient complexes — Clarity 5 Complex (2% salicylic acid with niacinamide and cica), Pore-Vanish Complex (mushroom, rose canina, green tea extracts), NAD+ Peptide Complex, marine spicule serums, and time-released glycolic acid delivery — combined with clinically-proven efficacy claims tested through conventional dermatological methods. The product architecture is split between the mass-market core line, the recently launched premium Bliss Pro sub-brand featuring NAD+ serum and microneedling gel masks, and the Fabgirl Firm body contouring line. The business model is predominantly one-time direct purchase (no subscription model evident) at price points ranging from $4 single items to $94 bundled sets, distributed through blissworld.com, mass-market drugstores, exclusive Amazon launches for new products, and televised retail promotions such as GMA3 Deals & Steals. International DTC shipping extends to Australia, Canada, the UK, Europe, New Zealand, and the Philippines. The brand targets mass-market skincare consumers seeking affordable, cruelty-free, paraben-free and phthalate-free formulations, with marketing distributed across owned social (Instagram, TikTok, YouTube, Pinterest, Facebook), email, celebrity partnerships (notably Piper Perabo for the 2026 Fabgirl Firm relaunch), and PR-driven media placements.

Name

Bliss

Legal name

Bliss World Store

Website

https://blissworld.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bliss is a privately held skincare brand founded in 1996 as a spa and now operating as a direct-to-consumer, drugstore, and Amazon retailer of cruelty-free face and body skincare. It sells over 50 SKUs across cleansers, serums, moisturizers, body care, and SPF, recently launching the premium Bliss Pro sub-brand.

Ownership category

akta.pro rank

Product category

Skincare Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)

Keywords

• Skincare products
• Anti-aging serums
• Acne treatments
• Body care products
• Facial moisturizers

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Operations

Revenue model

1. Direct E-commerce Product Sales: Bliss generates revenue through direct-to-consumer sales via blissworld.com, offering one-time purchases of skincare products across categories including cleansers, serums, moisturizers, body care, and SPF. Products are sold at various price points from $4 for single items to $94 for bundled sets.
2. Exclusive Launch Partnerships: Bliss partners with Amazon for exclusive product launches, such as the March 2026 Fabgirl Firm Body Cream relaunch, generating revenue through marketplace channels with strategic retail partnerships.
3. Retail Distribution: Bliss distributes through mass-market drugstores and retail chains, with products appearing in promotional campaigns like GMA3 Deals & Steals offering discounts up to 65%.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bliss is a spa-backed skincare brand founded in 1996 that designs, formulates, and sells a comprehensive portfolio of face and body skincare products — including cleansers, serums, moisturizers, toners, exfoliators, masks, eye care, acne treatments, sunscreens, body butters, and lip care — primarily through direct-to-consumer e-commerce (blissworld.com), mass-market drugstores, and exclusive Amazon launches. The brand also markets the Bliss Pro™ professional-grade sub-brand featuring advanced treatments such as NAD+ Peptide Serum and Microneedling Gel Mask.

Product overview

Bliss is a spa-backed skincare brand founded in 1996, offering a comprehensive portfolio of face and body skincare products. The brand operates with a multi-tiered product architecture consisting of: (1) the core Bliss line featuring everyday essentials including cleansers, moisturizers, serums, toners, eye care, masks, and sunscreens organized into collections like Bright Idea (vitamin C), Clear Genius (acne), Drench & Quench (hydration), and Body Butters; (2) Bliss Pro, a professional-grade sub-brand featuring advanced treatments like NAD+ Peptide Serum and Microneedling Gel Mask; (3) targeted solutions like Fabgirl Firm for body firming, and (4) curated kit bundles combining multiple products for complete routines. The product line spans face serums, eye creams, facial cleansers, toners, exfoliators, masks, body care, sunscreens, and lip care. Key ingredient technologies include vitamin C, hyaluronic acid, glycolic acid, salicylic acid, retinol, niacinamide, peptides, and natural extracts. Products are positioned as cruelty-free, paraben-free, and phthalate-free formulations delivering clinical results at accessible price points.

Differentiator

Problem solved

Functional benefit

Brands

• Bliss Pro™: Professional-grade skincare treatments from global labs, featuring advanced formulations like NAD+ Peptide Serum and Microneedling Gel Mask.

Products and services

• Bliss Pro™ NAD+ Peptide Serum A lightweight serum powered by NAD+ coenzyme (2%) paired with Multi-Peptide Complex (3%) containing 11 peptides, designed to revitalize skin, restore bounce and clarity, smooth and firm tired skin, and strengthen the skin's barrier.
• Bliss Pro™ Microneedling Gel Mask A face mask soaked in marine sponge spicule serum (80μm) that gently pricks the skin's surface for maximum absorption, boosted with plant-derived exosomes and vegan peptides to boost elasticity for a visible glow.
• Clear Genius Acne Spot Treatment A targeted spot treatment clinically proven to reduce and prevent acne severity by 50% in 7 days without itchy dryness, powered by 2% salicylic acid and the proprietary Clarity 5 Complex (niacinamide + cica).
• Incredipeel Glycolic Acid Pads A powerful overnight facial treatment with time-released 10% glycolic acid that exfoliates and resurfaces skin, targeting fine lines and uneven tone; vitamin E protects and licorice root soothes. Available in 1ct, 5ct, and 15ct sizes. 92% of users reported skin looked healthier after 3 days; 95% saw softer skin after 3 days.
• Lemon & Sage Body Butter The original cult-favorite body butter in Lemon & Sage scent, providing butter-soft skin with deeply hydrating properties. Award-winning formula that has been a bestseller for decades.
• Bright Idea Vitamin C Serum The #1 best-selling brightening serum that delivers vitamin C for radiant, even-toned skin.
• Block Star Tinted Daily Mineral Sunscreen SPF 30 A tinted mineral sunscreen that protects and perfects skin with SPF 30 coverage.
• Drench & Quench Hyaluronic Acid Moisturizer A cream-to-water moisturizer that delivers waves of hydration on contact using hyaluronic acid, providing deep moisturization.
• Fabgirl Firm Body Firming & Contouring Cream A decadent firming body cream with collagen amino acids and caffeine that firms, hydrates, and improves skin texture. 96% of users reported softer, smoother, moisturized skin after 28 days.
• Bright Idea Vitamin C Spot Treatment A targeted treatment enriched with 30% vitamin C to brighten and fade dark spots and skin discoloration caused by sun exposure.
• Disappearing Act Pore-Vanish Toner A purifying toner that sweeps away dirt, oil, and dead skin cells with the proprietary Pore-Vanish Complex (mushroom, rose canina, green tea extracts) for a strengthened barrier and smooth, even texture.
• Peek Performance Overnight Repair Eye Cream A rich overnight eye cream that boosts the moisture barrier with ceramides and visibly reduces fine lines, while niacinamide revives the look of under-eyes.
• Supercharged Eye Masks Reusable silicone eye masks with mini suction cups that attach to skin to lock in serum or eye cream, activating benefits and boosting microcirculation for a de-puffing effect.
• Eye Do All Things Morning De-Puff Eye Gel A lightweight eye gel that hydrates, visibly depuffs, brightens, and tightens with caffeine and peptides, featuring a cooling rollerball applicator.
• Lemon & Sage Body Polish A silky body polish with real sugar crystals that exfoliates and a blend of coconut and jojoba oils to moisturize, revealing extremely soft skin.
• Lemon & Sage Soapy Suds Body Wash A foaming body wash in Lemon & Sage scent that suds up in the shower for soft skin.
• Youth Got This Retinol Serum A pro-aging retinol serum designed to address signs of aging with a professional-grade formulation.
• Fab Foaming Exfoliating Cleanser A 2-in-1 daily cleanser that foams and exfoliates for clean, refreshed skin.
• Micro Magic Microdermabrasion Scrub A pro-level microdermabrasion scrub with volcanic pumice and kaolin clay that polishes away dead skin cells and tightens pores.
• Bliss Bestsellers Set A curated set of best-selling products from 1996 including cleanser, toner pads, serum, moisturizer, and sunscreen for a complete skincare regimen. Priced at $94 (reg. $156, save 39%).
• Clear Skin Set A skin smart solution set for breakouts containing Clear Genius products. Priced at $75 (reg. $90, save 16%).
• Glow-Up Set A trio of products that exfoliate, tone, and hydrate for a lit-from-within glow. Priced at $59 (reg. $84, save 29%).
• Glow & Hydrate Day Serum A multi-action super serum with niacinamide and hyaluronic acid that delivers a dewy glow, improves dullness, and plumps skin for radiance.
• Drench & Quench Hyaluronic Acid Serum An ultra-hydrating serum with four different molecular weights of hyaluronic acid and amino acids that drench skin instantly for plumper, smoother, more hydrated skin.
• Fabgirl Firm Body Contour Kit A kit combining iconic Fabgirl Firm body cream and a body gua sha tool to firm and sculpt arms, legs, and stomach with collagen amino acids and caffeine.
• Fabgirl Firm Body Sculptor A contoured gua sha tool designed to massage body creams into skin for an invigorating body contouring experience.
• Naked (Unscented) Body Butter An unscented body butter for those preferring fragrance-free options, delivering the same deep hydration as other body butters.
• Lemon & Sage Set A set featuring Lemon & Sage body wash, body polish, and body butter for a complete cleansing, scrubbing, and nourishing routine.
• Blood Orange & White Pepper Body Butter A body butter in Blood Orange & White Pepper scent that provides cult-favorite butter-soft skin hydration.
• Fake Awake Set A duo of Eye Do All Things gel and Supercharged Eye Masks designed to supercharge an eye wake-up appearance.
• Block Star Clarifying Mineral Sunscreen SPF 30 A mineral sunscreen formulated for blemish-prone skin that provides SPF 30 protection while addressing skin clarity.

Quantifiable outcome

• Clear Genius Acne Spot Treatment clinically proven to reduce acne severity by 50% in 7 days
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• Bliss Pro Collection DevelopmentcoreStrategic or Co-development Partner · 22 May 2026Bliss Pro treatment-based collection featuring advanced ingredients like salmon DNA and exosomes, representing the brand's professional-grade line extension with lab-developed formulations positioned at higher price points.
• AmazoncoreChannel Partner/ Reseller/ Distributor · 25 March 2026Amazon serves as exclusive launch partner for Bliss strategic product releases, including the March 2026 Fabgirl Firm Body Cream relaunch. This marketplace partnership provides access to Amazon's massive customer base and Prime shipping infrastructure for new product introductions.
• Piper PeraboflagshipGTM or Marketing Partner · 25 March 2026Actress Piper Perabo serves as celebrity partner for Fabgirl Firm Body Cream relaunch campaign. The partnership leverages her connection to the 2000 film Coyote Ugly for nostalgia-driven marketing tied to the film's 25th anniversary, featuring exclusive Amazon launch with custom content.
• GMA3 (ABC Television)minorGTM or Marketing Partner · 19 February 2025Bliss participated in GMA3 Deals & Steals promotional segment featuring exclusive deals on skincare products with discounts up to 65%, valid during specific February 2025 dates. Hosted by Tory Johnson.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CeraVe: CeraVe is a leading drugstore skincare brand offering accessible, dermatologist-developed formulations. Like Bliss, CeraVe competes in mass-market channels with clinically-positioned facial skincare, cleansers, and moisturizers at drugstore price points.
• Cetaphil: Cetaphil is a long-established drugstore skincare brand owned by Galderma. It directly overlaps with Bliss on facial cleansers, moisturizers, and gentle skincare positioned for sensitive skin at mass-market price points.
• The Ordinary: The Ordinary is a clinical, ingredient-focused DTC skincare brand under Deciem. It competes directly with Bliss on affordable serums, acids, and actives delivered through e-commerce with cult-brand positioning.
• Pacifica Beauty: Pacifica Beauty is a cruelty-free, vegan beauty brand explicitly named in Bliss's competitive landscape (deodorant wipes market). Both brands compete on clean, accessible personal care in drugstore and DTC channels.
• Drunk Elephant: Drunk Elephant is a clinical, biocompatible skincare brand under Shiseido. It competes directly with Bliss on ingredient-led facial skincare, particularly serums and treatments positioning around efficacy and clean formulation.
• Dermalogica: Dermalogica is a professional-grade skincare brand founded by an esthetician. Its spa- and professional-treatment heritage parallels Bliss's origins, and both brands offer treatment-based skincare with clinical positioning.
• Mario Badescu: Mario Badescu is an affordable, spa-inspired skincare brand with cult-favorite products. Like Bliss, it originated with a spa aesthetic and offers accessible facial treatments including acne solutions, masks, and toners.

Broad incumbents

• Neutrogena: Neutrogena is a Johnson & Johnson-owned mass-market skincare giant with broad portfolio across cleansers, acne treatments, anti-aging, and sun care. It occupies the same drugstore shelf space as Bliss with significantly greater scale.
• La Roche-Posay: La Roche-Posay is an L'Oréal-owned dermatological skincare brand sold in drugstores. It competes with Bliss on clinically-positioned facial skincare including acne treatments, hydration, and anti-aging at accessible price points.
• e.l.f. Beauty: e.l.f. Beauty is a mass-market affordable beauty company with skincare and cosmetics. It competes with Bliss in drugstores with value-priced skincare including cleansers, serums, and treatments at similar price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BlissSkincare
• Facebookfacebook.com/blissworld
• Instagraminstagram.com/bliss
• Pinterestpinterest.com/blissworld
• TikToktiktok.com/@bliss
• Xx.com/blissworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bliss