3X4Genetics
3X4Genetics, a brand under South Africa's Next Biosciences, sells a 157-gene nutrigenomic test delivered as a personalized Blueprint Report to health-conscious consumers via certified healthcare practitioners in a B2B2C model.
- Company typePrivate
- Founded2018
- HeadquartersCape Town, South Africa
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 3X4Genetics does
3X4Genetics is a digital health brand operating under South African parent Next Biosciences. It sells a single preventative genetic lifestyle test that analyses 157 genes from a cheek-swab sample and delivers a personalized Blueprint Report covering nutrition, cardiovascular health, fitness, weight management, hormone function, and brain health. The product is sold B2B2C: customers purchase kits through the Next Biosciences customer portal but results are interpreted only by licensed healthcare practitioners who have completed the 3X4 Blueprint Certification Course, with tests typically priced from under $100 to several thousand dollars depending on panel depth. The science team is led by Dr. Yael Joffe (PhD), a globally acknowledged nutrigenomics expert, and the company states that every gene on the panel is selected based on peer-reviewed publications. Distribution has historically been concentrated in South Africa through independent practitioners, with two channel partnerships announced in 2024 — Cenegenics (membership-based preventive medicine) and HealthLynked Corp. (US consumer health network) — signalling an explicit push into international and concierge-medicine channels. The business is privately held, with one disclosed funding round of $2.5M raised in December 2019, and operates with a 1-10 employee team.
3X4Genetics firmographics
Firmographics- Name
- 3X4Genetics
- Legal name
- Next Biosciences
- Website
- https://3x4genetics.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 3X4Genetics, a brand under South Africa's Next Biosciences, sells a 157-gene nutrigenomic test delivered as a personalized Blueprint Report to health-conscious consumers via certified healthcare practitioners in a B2B2C model.
- Ownership category
- akta.pro rank
3X4Genetics industry classification
Industry- Product category
- Nutrigenomics Testing Services
- NAICS
- Medical Laboratories (621511)
- SIC
- Services-Medical Laboratories (8071)
- akta.pro primary industry
- Genetic & Genomic Testing (germline, somatic, carrier, pharmacogenomics) (HLAAALAD)
- akta.pro secondary industries
- Population Genomics & Preventive Precision Health Programs (HLAAANAL), Pharmacogenomics (PGx) Decision Support (HLAAANAB)
Keywords
Where 3X4Genetics is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
3X4Genetics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Genetic Testing Kits: One-time sale of genetic testing kits to customers through the Next Biosciences portal, with results delivered via practitioner consultation within 3-4 weeks.
- Practitioner Partnership Program: Revenue generated through licensed practitioners who purchase tests and interpret results for their patients, creating a B2B2C distribution model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Nutrigenomic testing starting at under $100 |
| One time/ perpetual license | Pay-as-you-go | Full nutrigenomic panel with comprehensive analysis |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
3X4Genetics product offering
Product offeringCore offering
3X4 Genetics sells a preventative genetic lifestyle screening test that analyzes 157 genes from a cheek swab sample to deliver a personalized Blueprint Report covering nutrition, cardiovascular health, activity, hormones, brain health, and weight management. The test is available only through licensed healthcare practitioners who have completed the 3X4 Blueprint Certification Course, with kits purchased via the Next Biosciences online portal and results delivered within 3-4 weeks.
Product overview
3X4Genetics offers a single unified genetic testing product—the 3X4 Genetics Test—which analyzes 157 genes through a cheek swab sample to provide personalized health insights across nutrition, cardiovascular, activity, hormone, and lifestyle domains. The test is only available through licensed healthcare practitioners who complete the 3X4 Blueprint Certification Course and is distributed via the Next Biosciences platform (nextbio.co.za). Results are delivered as a Blueprint Report within 3-4 weeks, providing prioritized recommendations for nutrition, supplements, and lifestyle changes tailored to each client's genetic profile.
Differentiator
Problem solved
Functional benefit
Products and services
- 3X4 Genetics Test
Quantifiable outcome
- 3-4 weeks for test results delivery
- +1 more outcomes
Companies that use 3X4Genetics
Customer profileSegments2 records
Ideal customer profiles2 records
3X4Genetics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
3X4Genetics partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- HealthLynked Corp.minorHealthLynked Corp. announced a strategic partnership with 3X4 Genetics to enhance its healthcare services and offerings, focusing on personalized genetic testing and health insights. The partnership aims to improve patient care through advanced diagnostics, wellness programs, and exclusive savings, with plans to forge additional alliances.
- Cenegenicscore3X4 Genetics announced a partnership with Cenegenics, a membership-based medical practice, to integrate 3X4's genetic testing into Cenegenics' health assessment and wellness programs. The collaboration provides clients with a Blueprint Report identifying their unique genetic pathways, enabling clinicians to fine-tune care plans tailored to each client's genetic profile. Both companies state the partnership aims to advance the integration of genetics into clinical practice and set a high standard for personalized medicine.
- CenegenicscorePartnership to incorporate genetic testing into Cenegenics' health and wellness programs. The collaboration aims to personalize health management by leveraging individual genetic profiles, improving health outcomes, and offering comprehensive insights.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
3X4Genetics competitors and assessment
Company assessmentBroad incumbents
- Color: Population-scale genetic testing provider offering health, hereditary cancer, and pharmacogenomic tests through clinicians and employers. Comparable in channel model (clinician-mediated) and breadth of genetic offerings.
- Helix: Population genomics and DNA testing platform powering partner-branded genetic products. Comparable in sequencing infrastructure and partner-network distribution model adjacent to 3X4's B2B2C approach.
- Myriad Genetics (GeneSight): Established clinical genetics company offering pharmacogenomic and hereditary disease tests through clinicians. Comparable in clinician-channel distribution and regulated genetic testing workflows, but with a therapeutic rather than wellness focus.
- Ancestry (AncestryDNA): Large-scale consumer genetic testing company primarily focused on ancestry, with health insights added. A broad incumbent in the consumer DNA testing space that pressures 3X4's addressable consumer pool.
Direct peers
- Nutrigenomix: Specialized nutrigenomic testing company providing genetic tests for personalized nutrition, distributed through healthcare professionals. Closely aligned with 3X4's practitioner-guided nutrigenomics model.
- Vitagene: Personalized nutrition and supplement company using genetic and biomarker insights to deliver custom plans. Overlaps with 3X4's gene-driven dietary and supplement recommendations.
- 23andMe: Consumer-facing genetic testing company offering health, ancestry, and trait reports with personalized insights. Directly comparable to 3X4 in the consumer genetic testing model, though at much larger scale and broader scope.
- DNAfit: Lifestyle and fitness-focused genetic testing service providing personalized diet and exercise recommendations. Comparable in product scope (nutrition, fitness, lifestyle) and DTC/practitioner hybrid distribution.
Emerging players
- Viome: Personalized health company combining gut microbiome and gene expression analysis for nutrition recommendations. Comparable in personalized nutrition mission; sibling brand within Next Biosciences' portfolio already.
- SelfDecode: Direct-to-consumer DNA analysis platform providing personalized health, wellness, and trait reports from raw genetic data. Comparable in nutrigenomic and lifestyle focus but positioned as a software/insights layer rather than a kit provider.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
3X4Genetics social profiles
Digital presence3X4Genetics compliance and trust
Trust signalCompliance2 records
3X4Genetics financial estimates
Financial estimateRevenue estimate
Valuation estimate
3X4Genetics leadership team
Management profileNumber of profiles
Profiles3 records
3X4Genetics funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3X4Genetics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3X4Genetics
What does 3X4Genetics do?
3X4 Genetics sells a preventative genetic lifestyle screening test that analyzes 157 genes from a cheek swab sample to deliver a personalized Blueprint Report covering nutrition, cardiovascular health, activity, hormones, brain health, and weight management. The test is available only through licensed healthcare practitioners who have completed the 3X4 Blueprint Certification Course, with kits purchased via the Next Biosciences online portal and results delivered within 3-4 weeks.
Is 3X4Genetics a public or private company?
3X4Genetics is a private company. It is classified as venture growth investor backed and is currently operating.
When was 3X4Genetics founded?
3X4Genetics was founded in 2018. It employs 1 to 10 people.
Where is 3X4Genetics based?
3X4Genetics is headquartered in Cape Town, South Africa, in the Africa region.
How does 3X4Genetics make money?
Two revenue lines are on record. Genetic Testing Kits are the primary driver. The others are practitioner Partnership Program.
Who are 3X4Genetics's main competitors?
Broad incumbents on record are Color, Helix, Myriad Genetics (GeneSight) and Ancestry (AncestryDNA). Direct peers are Nutrigenomix, Vitagene, 23andMe and DNAfit. Emerging players are Viome and SelfDecode.
Does 3X4Genetics have an API?
No public API is recorded for 3X4Genetics.
What industry is 3X4Genetics in?
3X4Genetics's product category is Nutrigenomics Testing Services. Its primary akta.pro industry code is HLAAALAD, Genetic & Genomic Testing (germline, somatic, carrier, pharmacogenomics), with a secondary code of HLAAANAL, Population Genomics & Preventive Precision Health Programs. Its NAICS code is 621511 and its SIC code is 8071.