What IPInfo does

IPinfo is a Seattle-based internet data company, founded in 2014, that provides IP address intelligence to developers and enterprises. Its core offering spans geolocation, privacy/anonymization detection (VPN, proxy, Tor, relay, residential proxy), ASN and routing context, mobile carrier identification, company attribution, hosted domains, WHOIS ownership, IP ranges, and abuse contact data. The underlying differentiator is ProbeNet, a proprietary active-measurement network of 1,352 live points of presence across 167 countries and 595 cities, running over 5.2 billion active measurements per month and cross-validated by a custom hint engine performing 400 billion-plus weekly validation checks. This active-measurement approach produces verified, confidence-scored data (accuracy radius, last-changed timestamps, named service identification) rather than the static registry/WHOIS aggregation used by competitors.

Data is delivered through a REST API (dual-stack IPv4/IPv6, 50–200ms response, 99.99% uptime, up to 100,000 queries per second), downloadable databases (CSV, JSON, MMDB, Parquet), and native cloud integrations with Snowflake Marketplace, Splunk, Google Cloud/BigQuery, and Microsoft Sentinel. The company reports processing over 1.95 trillion API requests in the past year (1 billion-plus daily). It serves horizontal use cases including cybersecurity and fraud prevention, digital marketing and adtech, e-commerce and content platforms, network/infrastructure teams, B2B sales intelligence, and individual developers.

IPinfo monetizes via a product-led, API-first model with a freemium free tier (Lite, unlimited requests under CC BY-SA 4.0) that converts developers into paying customers, self-serve tiered subscriptions (Core $49/mo, Plus $74/mo, Max $94/mo, each at 150k requests with usage-based overage billing), and custom-quoted Enterprise contracts (1M+ monthly requests, database downloads, private routing, OEM relationships, SLA and dedicated account management) sold through an enterprise field-sales motion. The company is privately held and founder-led (Ben Dowling, Founder & CEO; Paul Heywood, Co-CEO), with a single disclosed 2018 involvement from Founder Friendly Labs and no venture or private-equity funding on record.

Name

IPInfo

Legal name

IPinfo

Website

https://ipinfo.io

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

IPinfo is a Seattle-based internet data company providing verified IP address intelligence—geolocation, privacy/proxy detection, and ASN data—via API, databases, and cloud integrations, powered by its ProbeNet active-measurement network, serving developers and enterprises in security, adtech, and finance.

Ownership category

akta.pro rank

Product category

IP Geolocation & Network Intelligence

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

akta.pro primary industry

IP Address Management (IPAM) & DNS/DHCP Management (DDI) (HDAFAGAF)

Keywords

• IP geolocation API
• IP intelligence data
• Privacy detection
• ASN lookup
• WHOIS database

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. API Subscription Plans: Tiered subscription plans (Lite, Core, Plus, Max) with monthly request limits and overage billing at per-query rates. Annual plans offer ~2 months free. Enterprise plans are custom-quoted with tailored SLA, support, and data combinations.
2. Usage-based Overage Billing: When monthly request quota is exceeded, usage is billed at the plan's exact price-per-query (PPQ): Core $0.000539/req, Plus $0.000811/req, Max $0.001030/req. Billed monthly, rounded to the nearest cent, with no minimum charge.
3. IPinfo Lite Free Tier: Free unlimited API access to country-level geolocation and ASN data under Creative Commons Attribution-ShareAlike 4.0 license. No credit card required. Converts free users to paid tiers as their data needs scale.
4. Database Downloads: Downloadable IP databases (CSV, JSON, MMDB, Parquet) available via custom enterprise plans. Not included in self-serve subscription plans; requires contacting sales for pricing and delivery configuration.
5. Enterprise Custom Solutions: Custom data stacks, private routing, OEM partnerships, and bespoke data combinations for high-volume enterprise customers. Priced individually based on requirements, with dedicated account management, onboarding support, and SLA-specified terms.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

IPinfo provides verified IP address intelligence — including geolocation, privacy/anonymizer detection (VPN, Tor, proxy, relay, residential proxy), ASN context, WHOIS ownership, mobile carrier data, hosted domains, company attribution, and abuse contacts — delivered as a REST API, native cloud-platform integrations, and downloadable databases. The offering is structured as a tiered portfolio from a free unlimited IPinfo Lite tier through paid Core/Plus/Max plans and custom Enterprise contracts, all powered by ProbeNet, a proprietary active-measurement network that validates every data signal in real time.

Product overview

IPInfo is an internet data company offering a tiered portfolio of IP address intelligence products. The core offering spans five subscription tiers (Lite through Enterprise) delivering IP geolocation, ASN, privacy detection, and related metadata via REST API or database downloads. Lite provides free country-level data; Core adds city accuracy and privacy flags; Plus adds named anonymizers and change tracking; Max adds residential proxy signals; Enterprise delivers custom stacks with full WHOIS, IP ranges, and dedicated support. Supplementary data products cover ASN, Privacy Detection, Residential Proxy, Mobile Carrier, Hosted Domains, Company, Abuse Contact, WHOIS, and IP Ranges. Infrastructure is powered by ProbeNet with 1,000+ PoPs running 5B+ monthly measurements. All data updated daily with 99.99% uptime SLA.

Differentiator

Problem solved

Functional benefit

Brands

• ProbeNet: IPinfo's proprietary internet measurement platform with 1,350+ live points of presence (PoPs) in 167 countries, conducting over 5.2 billion active measurements per month.

Products and services

• IPinfo Lite Free IP data service providing country-level geolocation and ASN details with unlimited API requests. Includes 7 IP attributes (network, ASN, AS name, AS domain, country code, country, continent), with no credit card required and commercial use permitted under Creative Commons Attribution-ShareAlike 4.0 International License; designed for developers evaluating IPinfo before paid usage.
• IPinfo Core City-level IP geolocation with privacy detection at $49/month for 150k requests. Includes 16 IP attributes covering city, region, postal code, timezone, lat/long, ASN details, VPN/proxy/Tor/relay detection, hosting providers, mobile networks, satellite links, and anycast routing.
• IPinfo Plus High-resolution IP data with 32 attributes. Adds accuracy radius, geo/ASN change timestamps, named anonymizers (VPN, Tor, proxy, relay service names), continent/region/DMA codes, GeoName ID, and carrier MCC/MNC codes. Priced at $74/month for 150k requests.
• IPinfo Max Residential proxy and anonymizing services with 35 IP attributes. Includes recency and frequency signals: percentage of days the IP was active in the past 7 days, last-seen timestamps for residential proxy/VPN/other proxies, and 100% coverage for residential proxy service names. Priced at $94/month for 150k requests.
• IPinfo Enterprise Custom IP intelligence stacks with 40+ attributes. Includes all Plus/Max features plus full WHOIS data, IP ranges, hosted domains (unlimited), dedicated account manager, SLA-specified support, onboarding assistance, private routing, and custom data blends; available via custom pricing for over 1M monthly requests.
• IP ASN Data Maps IP addresses to Autonomous System Numbers and provides network context. Returns AS number, registry name, related domains, total IPs, organizations, prefixes (IPv4/IPv6), RPKI status, and peer/upstream/downstream ASN relations.
• IP Privacy Detection Data Identifies anonymization mechanisms including VPNs, proxies, Tor exit nodes, private relays, and hosting providers with accuracy above 99% and daily updates.
• IP Residential Proxy Detection Data Detects verified residential proxy IPs that bypass standard privacy detection. Returns service name, last-seen dates, and percent days active in a 90-day period. Purpose-built dataset separate from Privacy Detection with 107M+ entries updated daily.
• IP Mobile Carrier Data Identifies mobile network affiliation for IPv4/IPv6 addresses. Returns carrier name, Mobile Country Code (MCC), Mobile Network Code (MNC), and mobile flag, used for user experience optimization and targeted engagement.
• IP Hosted Domains Data Lists domains hosted on a single IP address. Returns total domain count and ranked list of 5 to 1,000 domains (powered by host.io ranking), used for threat investigation, brand protection, and infrastructure analysis.
• IP Company Data Identifies organizations behind IP traffic. Returns company name, domain, type (ISP, business, hosting, government, education), associated ASN details, and country, transforming anonymous traffic into actionable business information for account-based marketing and network security.
• IP Abuse Contact Data Provides abuse contact information for reporting malicious IPs across 37M+ IP addresses. Returns network block, name, email, address, country, and phone for incident response, fraud prevention, and policy enforcement.
• IP WHOIS Data Well-parsed WHOIS ownership data sourced daily from RIRs. Returns IP range, netblock ID, organization, technical/admin/abuse contacts, assignment status, RIR source, created/updated dates, reverse DNS, geolocation, and ASN details; raw WHOIS available for 12M+ entries.
• IP Ranges API Returns IP address ranges owned or operated by a company identified by domain name. Provides total range count and full list of ranges; supports a batch endpoint for up to 1,000 lookups in a single request. Available via Enterprise plans.
• ProbeNet IPinfo's proprietary internet measurement platform with 1,352 live PoPs across 167 countries and 595 cities, running 5.2B+ active measurements monthly and reaching 50% of ASNs under 2ms. Includes a public ProbeNet Live tool for latency, traceroute, and ping tests from any probe location.

Quantifiable outcome

• Over 1.95 trillion API requests processed in the past year, reflecting enterprise-scale reliability and adoption
• +4 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and strategic.

• SnowflakecoreTechnology or Integration · 23 June 2026IPinfo's IP intelligence data is available natively through Snowflake Marketplace, positioning it as a foundational data layer for automated marketing and advertising workflows. Recognized as a Data & Identity "One to Watch" in Snowflake's Modern Marketing Data Stack Report (5th edition) at Cannes Lions 2026. The partnership enables Snowflake's 12,000+ customers to access verified IP geolocation, privacy detection, and ASN data within their Snowflake environment.
• SplunkcoreTechnology or Integration · 19 May 2026IPinfo announced residential proxy detection capability directly inside Splunk Enterprise, Splunk Cloud, and Splunk Enterprise Security. The integration identifies commercial residential proxy network IP addresses through direct observation rather than inference, helping security teams detect account takeover, credential stuffing, ad fraud, and bot-driven abuse. Supports both real-time API enrichment and high-volume local database lookups using existing IPinfo subscriptions.
• Commerce Media Tech (CMT)strategicStrategic or Co-development Partner · 27 February 2026Commerce Media Tech (CMT) announced a strategic partnership with IPinfo to bring accuracy-first IP geolocation data into advertising technology. The partnership aims to improve data quality, reduce invalid traffic, and build a more trustworthy ad ecosystem through evidence-based IP intelligence. CMT is developing a new platform incorporating measurement-driven data verified by IPinfo's core technology.
• Google Cloud Platform / BigQuerycoreTechnology or IntegrationNative integration with Google Cloud Platform enabling IP lookup data within GCP and BigQuery environments. Part of IPinfo's cloud platform integration strategy alongside Snowflake and Splunk.
• Microsoft SentinelcoreTechnology or IntegrationNative integration with Microsoft Sentinel allowing security operations teams to enrich security incidents with IP intelligence data within the Sentinel environment.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ipapi: Simple IP geolocation API with freemium pricing that competes with IPinfo's Lite tier on the developer self-serve side. Overlaps on country/city lookup, ASN, and currency/timezone metadata for lightweight app integrations.
• IPdata: API-first IP intelligence provider delivering geolocation, company, ASN, threat, and carrier data through a single REST endpoint. Competes directly with IPinfo's Core/Plus/Max tiers on developer experience, freemium onboarding, and per-request pricing.
• db-ip: IP geolocation and network intelligence provider offering free and paid databases and APIs with city-level accuracy and ASN data. Directly comparable to IPinfo's Lite and Core tier features and pricing structure.
• MaxMind: Long-standing IP geolocation and IP intelligence provider offering GeoIP databases and APIs (city-level accuracy, VPN/proxy flags, ASN context). Directly competes with IPinfo across developer self-serve and enterprise tiers with a comparable product surface and pricing structure.
• Digital Element: Provider of NetAcuity IP geolocation and IP-context solutions used widely in adtech, content localization, and compliance. Overlaps directly with IPinfo's enterprise IP intelligence offering, especially around accurate geo and anonymizer detection for high-volume buyers.
• IP2Location: Malaysia-based IP geolocation and proxy/VPN detection provider selling downloadable databases and REST APIs in tiered packages. Directly competes with IPinfo on geolocation precision, fraud detection datasets, and developer-led integration.
• IPQualityScore: IP reputation, fraud, and proxy/VPN detection API used by e-commerce, financial services, and adtech for invalid traffic filtering. Overlaps with IPinfo's Privacy Detection, Residential Proxy, and abuse-contact datasets in fraud-prevention workflows.

Broad incumbents

• Censys: Internet-wide scanning and exposure-management platform collecting ASN, certificate, host, and service data with a research-grade dataset. Overlaps with IPinfo on ASN, WHOIS, and hosted-domains intelligence while being a broader attack-surface-management incumbent.

Emerging players

• Abstract API: Aggregator of many small APIs (IP geolocation, email validation, phone validation, exchange rates, etc.) with freemium tiers. Provides IP geolocation as one of many endpoints, competing with IPinfo on developer onboarding rather than depth of IP intelligence.
• DomainTools: WHOIS history and domain intelligence provider serving security, fraud, and brand-protection teams. Comparable to IPinfo's WHOIS, Hosted Domains, and IP Ranges data products for infrastructure attribution and threat investigation use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ipinfoio
• GitHubgithub.com/ipinfo
• LinkedInlinkedin.com/company/ipinfo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IPInfo