IP2Location
IP2Location, operated by Malaysia's Hexasoft Development Sdn. Bhd. since 2002, provides IP geolocation and proxy-detection databases, APIs, and SDKs used by developers, cybersecurity teams, e-commerce platforms, and advertisers across both IPv4 and IPv6 address space.
- Company typePrivate
- Founded2002
- HeadquartersBradenton, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What IP2Location does
IP2Location, operated by Malaysia-based Hexasoft Development Sdn. Bhd. and founded in 2002, is a horizontal IP intelligence data provider that maps IPv4 and IPv6 addresses to geographic, network, and threat attributes. Its product portfolio centers on two databases — the IP2Location Database (offered in 26 packages ranging from country-level to deep-attribute geolocation including ASN, mobile carrier, weather station, and IAB category data) and the IP2Proxy Database (proxy, VPN, TOR, residential-proxy and data-center detection) — supplemented by a free LITE tier for adoption. Delivery is available through downloadable databases in proprietary BIN/CSV/CIDR formats updated daily, a real-time REST API (IP2Location.io), and bulk batch services for enterprise workloads.
The platform is integrated into 20+ programming-language SDKs and third-party ecosystems including WordPress, Matomo, Elastic Stack, Zapier, and n8n, with a 20,000+ developer installed base and reported usage by 24% of Fortune 500 companies. IP2Location monetizes through annual database subscriptions across three license tiers (Standard single-server, Site unlimited-internal-server, and Redistribution/SaaS for embedding in derivative works), usage-based API credit packages, and a freemium funnel via LITE and free tools that convert developers into paying customers. Its primary customer use cases span cybersecurity threat intelligence, e-commerce personalization and fraud prevention, advertising geo-targeting and click-fraud detection, and developer-centric integration scenarios; segments are horizontal rather than industry-vertical.
The business is privately held and bootstrapped with no disclosed external funding, no parent company, no M&A activity, and a small (11-50) employee base serving a globally distributed customer footprint from its Bayan Baru, Malaysia headquarters. Distribution is primarily direct, via the company e-commerce site and the IP2Location.io self-serve portal, with quote-based enterprise sales for redistribution and high-volume deployments.
IP2Location firmographics
Firmographics- Name
- IP2Location
- Legal name
- Hexasoft Development Sdn. Bhd.
- Website
- https://ip2location.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IP2Location, operated by Malaysia's Hexasoft Development Sdn. Bhd. since 2002, provides IP geolocation and proxy-detection databases, APIs, and SDKs used by developers, cybersecurity teams, e-commerce platforms, and advertisers across both IPv4 and IPv6 address space.
- Ownership category
- akta.pro rank
Where IP2Location is headquartered
LocationHeadquarters
- HQ city
- Bradenton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IP2Location business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Database Subscription: Annual subscription-based licensing for IP2Location and IP2Proxy databases. Three license tiers: Standard (single server), Site License (unlimited internal servers), and Redistribution/SaaS License (for embedding in derivative works). Database updated daily with new versions released.
- Web Service/API: Usage-based API calls through IP2Location.io web service. Real-time geolocation lookups via REST API with various API call volume packages.
- Batch Processing Service: Enterprise batch processing service for bulk IP lookups using IP2Location Batch Service and IP2Proxy Batch Service.
- Free LITE Database: Free tier database with limited data precision to drive adoption and freemium conversion to paid versions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard License - Single server internal use |
| Subscription | Annual | Site License - Unlimited internal servers |
| Subscription | Annual | Redistribution/SaaS License - Embed in products |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
IP2Location product offering
Product offeringCore offering
IP2Location sells IP geolocation databases, real-time REST APIs, and proxy/threat intelligence products that translate IPv4 and IPv6 addresses into geographic, network, and risk attributes for businesses and developers. Its portfolio includes the flagship IP2Location Database (26 packages), the IP2Proxy detection database, a free LITE tier, the IP2Location.io web service, and batch processing services for bulk lookups. Products are licensed under Standard, Site, and Redistribution/SaaS tiers and integrated via SDKs across 20+ programming languages.
Product overview
IP2Location offers a comprehensive IP intelligence product portfolio built around two core databases: the IP2Location Database (26 packages from basic country-level to comprehensive geolocation with 30+ data fields including ASN, mobile carrier, weather station, and IAB categories) and the IP2Proxy Database (proxy detection packages from PX4 to PX10). The LITE Database provides free access to basic geolocation data. The product line extends through the IP2Location.io Web Service (real-time API for on-demand lookups) and Batch Services (bulk processing for enterprise-scale operations). All products support both IPv4 and IPv6 addresses, deliver daily database updates, and are designed for use cases spanning cybersecurity, fraud prevention, e-commerce personalization, and digital advertising targeting.
Differentiator
Problem solved
Functional benefit
Brands
- IP2Location: Primary brand for IP geolocation databases providing country, region, city, latitude, longitude, ZIP code, time zone, ISP, domain, net speed, and other network data for IPv4 and IPv6 addresses.
- IP2Proxy
- IP2Location.io
Products and services
- IP2Location Database The flagship IP geolocation database that translates IPv4 and IPv6 addresses into geographic and network attributes including country, region, district, city, latitude/longitude, ZIP code, time zone, ISP, domain, net speed, area code, weather station, mobile carrier, elevation, usage type, address type, IAB category, and ASN. Available in 26 packages (DB1-DB26) and in BIN, CSV, and CIDR formats, updated daily with over 110,000 cities covered. Targets enterprises and developers needing on-premise IP intelligence.
- IP2Proxy Database
Quantifiable outcome
- 24% of Fortune 500 companies are IP2Location customers
- +3 more outcomes
Companies that use IP2Location
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles3 records
IP2Location technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature5 records
IP2Location partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights5 records
IP2Location competitors and assessment
Company assessmentEmerging players
- ipregistry: IP data and geolocation API provider including threat, company, and ASN data. Smaller API-first competitor with similar IP intelligence positioning.
- ipdata: IP geolocation API with threat and company data, focused on developer-friendly REST endpoints. Overlaps with IP2Location.io in API-first IP intelligence delivery.
Direct peers
- MaxMind: Category-leading IP geolocation and proxy/fraud intelligence provider; offers GeoIP databases, GeoIP2 web services, and minFraud. Directly overlaps with IP2Location across database, API, and fraud-prevention products.
- IPinfo: IP geolocation and ASN data provider offering IP to location, company, carrier, privacy detection (VPN/proxy/Tor), and hosted APIs. Closely comparable product breadth and developer-first GTM.
- DB-IP: IP geolocation database and API provider with country, city, ISP, and connection-type data on both IPv4 and IPv6. Direct competitor in the IP-to-location database market.
- ipapi: IP geolocation and threat intelligence API service offering location, ISP, ASN, timezone, currency, and security data via REST API. Competes directly with IP2Location.io web service.
- IP-API: Free and paid IP geolocation API service providing location, ISP, and proxy data. Competes with IP2Location in the developer/API tier with overlapping free/paid packaging.
- Digital Element (Digital Envoy): Long-standing IP geolocation and connection-type intelligence provider serving ad tech, content delivery, and cybersecurity use cases — a direct competitor in IP intelligence data licensing.
Broad incumbents
- Neustar (TransUnion): Identity resolution and risk/fraud prevention provider (now part of TransUnion) with IP-derived intelligence as part of a broader identity graph. Indirect competitor via fraud-prevention suite that incorporates IP data.
- LexisNexis Risk Solutions (ThreatMetrix): Large-scale fraud and identity risk platform incorporating device, IP, and behavioral signals. Competes with IP2Location's IP2Proxy offering as a comprehensive fraud-prevention stack rather than standalone IP data.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
IP2Location social profiles
Digital presenceIP2Location financial estimates
Financial estimateRevenue estimate
Valuation estimate
IP2Location leadership team
Management profileNumber of profiles
Profiles1 record
IP2Location funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IP2Location M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IP2Location
What does IP2Location do?
IP2Location sells IP geolocation databases, real-time REST APIs, and proxy/threat intelligence products that translate IPv4 and IPv6 addresses into geographic, network, and risk attributes for businesses and developers. Its portfolio includes the flagship IP2Location Database (26 packages), the IP2Proxy detection database, a free LITE tier, the IP2Location.io web service, and batch processing services for bulk lookups. Products are licensed under Standard, Site, and Redistribution/SaaS tiers and integrated via SDKs across 20+ programming languages.
Is IP2Location a public or private company?
IP2Location is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IP2Location founded?
IP2Location was founded in 2002. It employs 11 to 50 people.
Where is IP2Location based?
IP2Location is headquartered in Bradenton, United States, in the North America region.
How does IP2Location make money?
Four revenue lines are on record. Database Subscription is the primary driver. The others are web Service/API, batch Processing Service and free LITE Database.
Who are IP2Location's main competitors?
Emerging players on record are ipregistry and ipdata. Direct peers are MaxMind, IPinfo, DB-IP, ipapi, IP-API and Digital Element (Digital Envoy). Broad incumbents are Neustar (TransUnion) and LexisNexis Risk Solutions (ThreatMetrix).
Does IP2Location have an API?
Yes. IP2Location.io is a real-time IP geolocation web service API that enables developers to look up IP addresses for geographic location and network information. It supports IPv4 and IPv6 addresses and provides data including country, region, city, latitude, longitude, ZIP code, time zone, ISP, domain, net speed, area code, weather station, mobile carrier, elevation, usage type, address type, category, district, ASN, fraud score, proxy detection, and threat intelligence. Developer documentation is at www.ip2location.io.