What Commerce Media Tech does

Commerce Media Tech (CMT) is a Kraków, Poland-based AdTech company founded in 2010 that builds commerce media and performance marketing technology for global advertisers, retailers, and publishers. The company has been a wholly-owned subsidiary of Team Internet Group (LON:TIG) since 2020 and operates a platform-plus-solutions architecture anchored on its proprietary Zeropark performance marketing platform, with a next-generation Commerce and Retail Media Platform currently in development. The technology stack spans Kotlin/Java/Spring backends, Kafka on Amazon MSK, AWS services including ECS, Fargate, Lambda, Aurora, DynamoDB, ClickHouse, and Redshift, with Angular/Vue frontends, Terraform/Docker infrastructure, GitHub Actions, and DataDog monitoring. CMT maintains certifications including ISO 27017, ISO 27018, PCI DSS Level 1, SOC 1, SOC 2 Type 2, SOC 3, GDPR, and WCAG 2.1 AA, and is a member of the Interactive Advertising Bureau Poland.

CMT monetizes through three solution modules: Advertise (performance-driven ad placements for brands and SMBs on the open web and retail media networks), Monetize (publisher and BNPL/coupon-site inventory monetization via RTB integrations), and Commercialize (retail media infrastructure enabling retailers to monetize digital assets through on-site and off-site placements with cleanroom data collaboration). Revenue is generated through CPC, CPM, and performance-based pricing for advertisers, marketplace commissions for publisher monetization, and retail media commercialization fees. The company operates a hybrid go-to-market combining a self-service platform with managed-service account teams, supported by direct enterprise sales and presence at industry events. Named enterprise customers and partners span Amazon, Walmart, Booking, Klarna, Calvin Klein, New Balance, Ulta, Leroy Merlin, Vivint, Awin, Rakuten Advertising, and others, alongside publisher partners including MSN, Opera, Forbes, Zalando Lounge, DoorDash, and Scheels.

The company's recent strategic positioning emphasizes AI-augmented commerce media: real-time shopping intent matching, cleanroom data integrations for privacy-safe attribution, and natural-language campaign management through Model Context Protocol (MCP) and AI agents. In February 2026 CMT announced a strategic partnership with IPinfo to enhance IP geolocation accuracy and reduce invalid traffic, coinciding with active hiring and event presence at Affiliate Summit East 2026 and eTail Boston 2026. Leadership includes CEO Aleksander Fronczek (promoted internally from Account Manager), CCO Bartosz Bielecki, CTO Michal Rumánek, and a dedicated Head of Strategic Partnerships, reflecting the company's emphasis on commercial execution alongside platform development.

Name

Commerce Media Tech

Legal name

Commerce Media Tech Sp. z o.o.

Website

https://cm.tech

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Commerce Media Tech (CMT) is a Poland-based AdTech company and Team Internet Group subsidiary that operates the Zeropark performance marketing platform and three commerce media solutions – Advertise, Monetize, and Commercialize – serving global advertisers, retailers, publishers, BNPL operators, and agencies through a hybrid self-service and managed-service model.

Ownership category

akta.pro rank

Product category

Commerce Media Advertising Technology

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising (7310)

akta.pro primary industry

Retail Media & Marketplace Advertising (Amazon/Walmart/Instacart, etc.) (BPAFACAD)

Keywords

• Performance marketing platform
• Retail media technology
• Advertising technology
• Commerce media solutions
• Publisher monetization tools

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Advertising services for brands: CMT provides advertising solutions enabling brands to reach consumers at peak buying intent across the open web and retail media networks. Revenue generated through CPC (cost-per-click), CPM, and performance-based pricing models.
2. Publisher monetization: Monetization solutions for commerce content publishers, BNPL operators, and coupon sites. Publishers receive revenue through ad placements with access to premium brand demand and long-tail brands.
3. Retail media commercialization: Retail media technology and services enabling retailers to monetize digital assets through on-site and off-site ad placements. Revenue generated from brand advertising on retailer platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Commerce Media Tech (CMT) operates an advertising technology platform that connects brands with consumers at peak buying intent across the open web and retail media networks. Its flagship product, the Zeropark performance marketing platform, along with three solution modules — Advertise, Monetize, and Commercialize — enable brands to run performance-driven campaigns, publishers to monetize commerce content via RTB, and retailers to launch retail media networks with on-site and off-site ad placements. The platform incorporates AI-driven real-time shopping intent matching, cleanroom data integrations, and natural language campaign management via AI agents.

Product overview

Commerce Media Tech is a performance marketing and commerce media technology company offering a platform-plus-solutions architecture. The core product portfolio includes Zeropark, the company's established performance marketing platform, alongside a next-generation Commerce and Retail Media Platform currently under development. The three primary solution modules — Advertise (for brands and SMBs seeking high-intent audience reach), Monetize (for publishers and BNPL/coupon site operators), and Commercialize (for retailers monetizing digital assets) — work together to connect brands, media owners, and consumers across the commerce journey, from open web discovery to retail media placements.

Differentiator

Problem solved

Functional benefit

Brands

• Zeropark: Trusted performance marketing platform under Commerce Media Tech, offering performance-driven solutions for advertisers and publishers.

Products and services

• Zeropark

Quantifiable outcome

• Calvin Klein campaign: $0.50 CPC, 6.55% conversion rate, $181,548.60 GMV in 7 days
• +3 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• IPinfocoreTechnology or Integration · 27 February 2026Strategic partnership to enhance IP geolocation accuracy in advertising technology. The partnership aims to improve data quality, reduce invalid traffic, and build a more trustworthy ad ecosystem through evidence-based IP intelligence. CMT is developing a new platform incorporating measurement-driven data verified by IPinfo's core technology.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Criteo: Criteo is a publicly listed commerce media platform serving retailers, brands, and agencies with retargeting and retail media technology. CMT's Advertise/Commercialize/Monetize suite directly mirrors Criteo's three-sided commerce media approach, making it the closest comparable.
• Topsort: Topsort provides API-first retail media infrastructure enabling marketplaces and retailers to monetize onsite search and off-site placements. CMT's Commercialize solution and cleanroom targeting compete head-to-head with Topsort's stack for the same retailer and brand buyers.
• Moloco: Moloco operates a machine-learning powered programmatic and retail media platform with cloud-based demand-side and supply-side solutions. CMT's AI-driven intent matching and retail media tech overlap directly with Moloco's commerce media offering.
• Rakuten Advertising: Rakuten Advertising operates an affiliate and performance marketing network connecting brands, publishers, and agencies globally. CMT already lists Rakuten as a partner, and the two compete for similar brand and agency spend in performance and affiliate marketing.
• Awin: Awin is a global affiliate marketing network connecting advertisers with publishers across multiple verticals. CMT's Advertise and Monetize offerings for performance-driven campaigns overlap with Awin's network model, and CMT already lists Awin as a partner.

Broad incumbents

• The Trade Desk: The Trade Desk is the leading independent DSP offering omnichannel media buying across display, video, audio, and retail media. CMT's Zeropark performance platform competes for the same advertiser media-buying budget, though TTD operates at vastly larger scale.
• Pubmatic: Pubmatic is a public sell-side ad platform enabling publishers and supply-side partners to monetize inventory through programmatic channels. CMT's Monetize solution for publishers and BNPL operators overlaps with Pubmatic's publisher-side monetization tooling.
• Magnite: Magnite (formerly Rubicon Project / Telaria) is the largest independent SSP for CTV and omnichannel programmatic. As a publisher monetization competitor and programmatic infrastructure provider, it overlaps with CMT's Monetize product line.
• LiveRamp: LiveRamp is a leading data collaboration platform powering clean rooms, identity resolution, and audience activation for retail media and advertising. CMT's cleanroom data integrations align with LiveRamp's core data collaboration network used by retailers and brands.

Emerging players

• Caden: Caden is an emerging commerce data platform that lets users monetize first-party data through clean room integrations and retail media activations. CMT's cleanroom data integrations target the same enterprise need for privacy-safe retail media data collaboration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/com_media_tech
• YouTubeyoutube.com/@commercemediatech
• Facebookfacebook.com/commercemediatech
• LinkedInlinkedin.com/company/commercemediatech
• Instagraminstagram.com/commercemediatech

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Commerce Media Tech