Let's Go!
Let's Go! (Погнали!) is a Russian travel social network that helps individual travelers find trip companions, share content, and plan routes via web and iOS/Android apps. It serves Russian domestic consumers and a small set of tour operator SMBs, monetizing via a freemium model with no paid tier yet launched.
- Company typePrivate
- Founded2024
- HeadquartersTula, Russia
- Headcount—
- GTM typeB2C
- OfferingSoftware
Let's Go! firmographics
Firmographics- Name
- Let's Go!
- Legal name
- ООО «Погнали»
- Website
- https://pognali.ru
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Short description
- Let's Go! (Погнали!) is a Russian travel social network that helps individual travelers find trip companions, share content, and plan routes via web and iOS/Android apps. It serves Russian domestic consumers and a small set of tour operator SMBs, monetizing via a freemium model with no paid tier yet launched.
- Ownership category
- akta.pro rank
Let's Go! industry classification
Industry- Product category
- Travel Social Network
- NAICS
- Travel Agencies (561510)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- General-Purpose Social Networks (BPAMABAA)
- akta.pro secondary industry
- Travel Deal, Loyalty & Subscription Platforms (BPAMAIAM)
Keywords
Where Let's Go! is headquartered
LocationHeadquarters
- HQ city
- Tula
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Let's Go! business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Platform Services: The platform appears to offer free basic access with potential premium features. The user agreement mentions paid services may be available but the core platform is free to use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free platform access with basic features |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Let's Go! product offering
Product offeringCore offering
Погнали! (Let's Go!) operates a Russian-language social network for travelers, available via web and native iOS/Android mobile apps. The platform enables users to find trip companions by posting and browsing travel proposals with destination, dates, and budget, share user-generated travel content such as posts, photos, and route guides, discover destinations across Russian regions, organize travel events and meetups, mark visited places on an interactive map, and interact via chat and a social feed.
Product overview
Погнали! is a social network for travelers (социальная сеть для путешественников) that operates as a unified platform combining social networking, companion-finding, and travel planning features. The core product consists of the Web Platform at pognali.ru and native Mobile Apps for iOS and Android. The platform is structured around interconnected modules including Travel Proposals (for finding companions), Travel Routes (user-generated guides), Travel Feed (social content sharing), Travel Map (destination tracking), and Events. A Business Profile feature enables tour operators and travel guides to maintain professional presences. The platform aims to transform tourism in Russia by enabling users to share content, discover new places, and plan trips, with regional pilot participation across Ulyanovsk, Volgograd, Sakhalin, and the North Caucasus.
Differentiator
Problem solved
Functional benefit
Brands
- Больше, чем путешествие: A Rosmolodezh (Russian Youth Agency) program integrated into the platform enabling over 320,000 young people to visit unique places across Russia, learn about universities and industrial enterprises, develop socially significant projects, and find new friends.
Products and services
- Погнали! Mobile App (iOS) Native iOS mobile application providing the travel social network experience on iPhone and iPad. Users can find trip companions, browse user-generated routes, share posts and photos, mark visited places on a map, organize events, and chat with other travelers. Available via the App Store.
- Погнали! Mobile App (Android) Native Android mobile application providing the travel social network experience on Android devices. Users can find trip companions, browse user-generated routes, share posts and photos, mark visited places on a map, organize events, and chat with other travelers. Available via Google Play.
- Погнали! Web Platform Full-featured web-based travel social network at pognali.ru. Allows users to create accounts, post and browse travel proposals with companions, create and share user-generated travel routes, view the social travel feed, mark visited places on an interactive map, organize events, and connect with other travelers.
Quantifiable outcome
- 30,000+ registered users within first year of operation
- +2 more outcomes
Companies that use Let's Go!
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Let's Go! technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature3 records
Let's Go! partnerships and signals
Strategic signalScale indicators4 records
Recent moves8 records
Expansion highlights4 records
Let's Go! competitors and assessment
Company assessmentDirect peers
- Couchsurfing: Global social network connecting travelers with hosts and companions. Погнали! replicates the companion-matching core concept of Couchsurfing but narrows it to Russian travelers and trips rather than accommodation hosting.
- Travello: Travel social network where users share experiences, connect with other travelers, and discover destinations. Directly comparable in social-feed-plus-discovery mechanics and target audience of independent travelers.
- TourRadar: Online tour marketplace connecting travelers with multi-day guided tour operators. Comparable in surfacing tour-operator inventory alongside traveler demand and integrating business profiles for travel companies.
- Matador Network: Travel creator community and content platform for sharing destination guides, trip stories, and connecting independent travelers. Comparable in travel UGC, route sharing, and community-led discovery mechanics.
- Viator: Global marketplace for tours, activities, and experiences with operator profiles. Comparable in operator-facing business profiles and traveler discovery of bookable experiences layered onto a content/feed experience.
Broad incumbents
- Aviasales: Russia's leading travel meta-search engine for flights and broader travel. Operates at much larger scale in the same Russian travel market, with potential to add social/companion features that would compete with Погнали!'s niche.
- Tutu.ru: Major Russian travel super-app for rail, bus, and air ticketing. Serves the same Russian traveler persona and could extend its platform with social/community modules adjacent to Погнали!'s offering.
- TripAdvisor: Global travel content, reviews, and experiences platform. Competes in the user-generated travel content and discovery space and has been expanding into bookable tours and experiences adjacent to Погнали!'s business profiles.
- Ostrovok: One of Russia's largest online travel agencies for hotel booking. Part of the same Russian travel ecosystem and serves an overlapping audience that could be retargeted into Погнали!'s companion-matching offering.
Regional players
- Travelata: Leading Russian online travel agency specializing in package tours. Targets the same Russian leisure traveler base as Погнали! and represents a potential distribution partner or competitive threat for travel-related transactions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Let's Go! financial estimates
Financial estimateRevenue estimate
Valuation estimate
Let's Go! leadership team
Management profileNumber of profiles
Profiles1 record
Let's Go! funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Let's Go! M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Let's Go!
What does Let's Go! do?
Погнали! (Let's Go!) operates a Russian-language social network for travelers, available via web and native iOS/Android mobile apps. The platform enables users to find trip companions by posting and browsing travel proposals with destination, dates, and budget, share user-generated travel content such as posts, photos, and route guides, discover destinations across Russian regions, organize travel events and meetups, mark visited places on an interactive map, and interact via chat and a social feed.
Is Let's Go! a public or private company?
Let's Go! is a private company. It is classified as venture growth investor backed and is currently operating.
When was Let's Go! founded?
Let's Go! was founded in 2024.
Where is Let's Go! based?
Let's Go! is headquartered in Tula, Russia, in the Europe region.
How does Let's Go! make money?
One revenue line is on record: platform Services.
Who are Let's Go!'s main competitors?
Direct peers on record are Couchsurfing, Travello, TourRadar, Matador Network and Viator. Broad incumbents are Aviasales, Tutu.ru, TripAdvisor and Ostrovok. Travelata is listed as a regional player.
Does Let's Go! have an API?
No public API is recorded for Let's Go!.
What industry is Let's Go! in?
Let's Go!'s product category is Travel Social Network. Its primary akta.pro industry code is BPAMABAA, General-Purpose Social Networks, with a secondary code of BPAMAIAM, Travel Deal, Loyalty & Subscription Platforms. Its NAICS code is 561510 and its SIC code is 4700.