Piggy
Piggy is a Mumbai-based, privately-held Indian investment application founded in 2016 that enables direct mutual fund investments for retail investors. It operates with a team of 1-10 and has raised roughly $1M led by Y Combinator.
- Company typePrivate
- Founded2016
- HeadquartersMumbai, India
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Piggy firmographics
Firmographics- Name
- Piggy
- Website
- https://piggy.co.in
- Company type
- Private
- Founded year
- 2016
- Headcount range
- 1–10 employees
- Short description
- Piggy is a Mumbai-based, privately-held Indian investment application founded in 2016 that enables direct mutual fund investments for retail investors. It operates with a team of 1-10 and has raised roughly $1M led by Y Combinator.
- Ownership category
- akta.pro rank
Where Piggy is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
Piggy business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Piggy product offering
Product offeringCore offering
Piggy is a fintech investment application that allows users to make direct investments into mutual funds, enabling retail investors to bypass traditional distribution intermediaries. Founded in 2016 in Mumbai, India, the company delivers its offering through a software-based investment platform accessible via piggy.co.in. The application targets individual investors seeking a streamlined channel for direct mutual fund investing.
Differentiator
Problem solved
Functional benefit
Products and services
- Piggy Investment Application Piggy is an investment application that allows users to make direct investments in mutual funds, targeting individual retail investors in India seeking a simplified, direct-investing channel via a mobile/web app.
Companies that use Piggy
Customer profileIdeal customer profiles1 record
Piggy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Piggy competitors and assessment
Company assessmentDirect peers
- Groww: India's largest direct mutual fund and stock investment app. Directly comparable as a retail investment application targeting Indian consumers with mutual fund investing at its core.
- Zerodha (Coin): Zerodha's Coin platform offers direct mutual fund investments to Indian retail users. Closely aligned with Piggy's value proposition of low-cost, direct-plan fund investing.
- Kuvera: Direct mutual fund investment platform in India focused on goal-based investing and zero-commission direct plans. Shares the direct-fund-investment positioning with Piggy.
- INDmoney: Indian personal finance and investment app aggregating mutual funds, stocks, and fixed deposits. Competes in the same retail investment-app category as Piggy.
- ETMONEY: Times Internet-owned investment app offering mutual fund, stocks, and tax-saving investments. Directly overlaps with Piggy's investment-application positioning.
Broad incumbents
- Paytm Money: Investment vertical of Paytm offering mutual funds, stocks, and NPS. A broader fintech incumbent with overlapping capabilities and vastly more capital and distribution.
Emerging players
- Smallcase: Indian thematic investing platform for baskets of stocks and ETFs. Adjacent retail investment platform with overlapping user base and fintech-distribution DNA.
- WealthDesk: B2B and B2C Indian wealth-tech platform enabling curated investment portfolios. Niche overlap with Piggy's investment-app category at a more curated wealth-management tier.
Market position
Customer concentration
Piggy social profiles
Digital presencePiggy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Piggy leadership team
Management profileNumber of profiles
Profiles3 records
Piggy funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Piggy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Piggy
What does Piggy do?
Piggy is a fintech investment application that allows users to make direct investments into mutual funds, enabling retail investors to bypass traditional distribution intermediaries. Founded in 2016 in Mumbai, India, the company delivers its offering through a software-based investment platform accessible via piggy.co.in. The application targets individual investors seeking a streamlined channel for direct mutual fund investing.
When was Piggy founded?
Piggy was founded in 2016. It employs 1 to 10 people.
Where is Piggy based?
Piggy is headquartered in Mumbai, India, in the Asia region.
Who are Piggy's main competitors?
Direct peers on record are Groww, Zerodha (Coin), Kuvera, INDmoney and ETMONEY. Paytm Money is listed as a broad incumbent. Emerging players are Smallcase and WealthDesk.
Does Piggy have an API?
No public API is recorded for Piggy.