ONNA Farming
ONNA Farming is a Norwegian vertical farming company producing seven pesticide-free, ready-to-eat hydroponic lettuce varieties from a clean room facility in Moss for Norwegian grocery retail, B2B foodservice, and direct-to-consumer channels.
- Company typePrivate
- Founded2020
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What ONNA Farming does
ONNA Farming (legal entity Onna Greens AS) is a Norwegian controlled-environment agriculture company founded in 2020 that operates a high-tech vertical farming facility in Moss, Norway. The company grows seven varieties of hydroponic lettuce in a fully enclosed clean room with 10-tier stacked racks, enabling precise real-time control of temperature, light spectrum, CO2, humidity, and nutrient delivery. This architecture delivers pesticide-free, naturally clean produce that does not require washing before consumption, and the absence of wash steps preserves cell structure to extend shelf life. The product portfolio spans butterhead varieties (Big Butter, Baby Butter), oak leaf varieties (Sassy Red Oak, Kjekkas Grønn Ekeblad), a Romano variety (Rebell Romano), and two ready-to-eat mixes (Mamma Mia Mix, Crispy Crispi).
ONNA generates revenue by selling branded packaged salads year-round through three distribution channels: Norwegian grocery retail as the primary channel, a direct-to-consumer online store, and a B2B channel targeting restaurants, caterers, and corporate dining customers. The company's go-to-market is anchored in "short supply chain" Norwegian provenance, pesticide-free positioning, and 365-day consistency versus seasonal or imported supply.
The company has raised approximately $5.5 million from Altitude Capital Partners (September 2020) and operates with an 11–50 employee base. Operational maturity is evidenced by automation retrofitting that delivered a 40% labor reduction and by a Norwegian chef/author endorsement for the Big Butter product. Geographic scope is currently limited to Norway.
ONNA Farming firmographics
Firmographics- Name
- ONNA Farming
- Legal name
- Onna Greens AS
- Website
- https://weareonna.no
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ONNA Farming is a Norwegian vertical farming company producing seven pesticide-free, ready-to-eat hydroponic lettuce varieties from a clean room facility in Moss for Norwegian grocery retail, B2B foodservice, and direct-to-consumer channels.
- Ownership category
- akta.pro rank
ONNA Farming industry classification
Industry- Product category
- Indoor Vertical Farming / Hydroponic Salads
- NAICS
- Other Food Crops Grown Under Cover (111419), Food Crops Grown Under Cover (11141)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms) (AFAGAHAJ)
- akta.pro secondary industry
- Leafy Greens Farming (Lettuce, Spinach, Kale, Arugula, Chard) (AFAGADAA)
Keywords
Where ONNA Farming is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
ONNA Farming business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Infrastructure, Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Fresh Produce Sales: ONNA generates revenue by growing and selling premium ready-to-eat salads and lettuce varieties through Norwegian retail channels and directly to consumers and corporate customers. Products include whole heads and pre-mixed salad packs sold in retail packaging.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
ONNA Farming product offering
Product offeringCore offering
ONNA Farming grows and sells premium ready-to-eat Norwegian salads using hydroponic vertical farming in a fully enclosed clean room facility in Moss, Norway. Plants are cultivated in 10 stacked tiers under hypercontrolled conditions of temperature, light, CO2, humidity, and nutrients, producing pesticide-free, soil-free lettuce varieties that are naturally clean and require no washing. Products are distributed year-round through Norwegian grocery retailers, an online store, and a B2B corporate customer channel.
Product overview
ONNA operates as a vertical farming company producing fresh, Norwegian lettuce varieties year-round in Moss using hydroponic and clean room production methods. The product portfolio consists of seven distinct lettuce varieties sold directly to consumers and business customers. Products include butterhead varieties (Big Butter, Baby Butter), oak leaf varieties (Sassy Red Oak, Kjekkas Grønn Ekeblad), a Romano variety (Rebell Romano), a mixed salad (Mamma Mia Mix), and a crispy mix (Crispy Crispi). All products are grown hydroponically in a 10-tier vertical farming system without soil or pesticides, and are naturally ready-to-eat without washing.
Differentiator
Problem solved
Functional benefit
Products and services
- Big Butter A hydroponically grown butterhead lettuce variety with delicate leaves combining crunch and buttery soft texture, mild delicate flavor without bitterness, suitable for burgers, salad bowls, and fine dining presentations. Sold as a premium, no-wash, ready-to-eat Norwegian salad.
- Baby Butter A small hydroponically grown butterhead lettuce variety resembling a delicate flower, suitable for premium burgers and fine dining presentations. Sold as a no-wash, ready-to-eat Norwegian salad.
- Mamma Mia Mix A red and green hydroponic salad mix combining baby crispi, baby butterhead, and baby oak leaf varieties with crisp and velvety textures and mild nutty flavors, sold pre-cut and ready-to-eat in retail packaging with extended shelf life.
- Sassy Red Oak A hydroponic red oak leaf lettuce variety with deep burgundy coloring and curly leaves, offering velvety buttery texture with a juicy stem, and a mild sweet nutty flavor without bitterness. Sold as a no-wash ready-to-eat Norwegian salad.
- Rebell Romano A hydroponic Romano-style baby butter lettuce variety that grows more like a flower than upright, juicy with mild flavor and crunch. Sold as a versatile ready-to-eat Norwegian salad for tacos, wraps, salads, and sandwiches.
- Kjekkas Grønn Ekeblad A hydroponic green oak leaf lettuce variety known for curly delicious leaves and a juicy crispy stem, with a mild slightly sweet flavor without bitterness. Sold as a no-wash, ready-to-eat Norwegian salad suitable for salads, tacos, burgers, sandwiches, and wraps.
- Crispy Crispi A hydroponic lettuce mix combining crispi and frisée varieties with spiky leaves and mild fresh flavor, offering a juicy and crunchy texture as a ready-to-eat salad base for various dishes.
Quantifiable outcome
- 40% labour reduction achieved through automation retrofitting
- +1 more outcomes
Companies that use ONNA Farming
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
ONNA Farming technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ONNA Farming partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lise FinckenhagenminorNorwegian chef and author Lise Finckenhagen has endorsed ONNA's Big Butter salad product, publicly stating 'Big Butter – you're my favourite!' in marketing materials and appearing in branded photography. This is an influencer/celebrity endorsement partnership that leverages her culinary authority to build consumer trust and drive product demand.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
ONNA Farming competitors and assessment
Company assessmentDirect peers
- Bowery Farming: US indoor vertical farming company producing pesticide-free leafy greens and herbs for grocery retail and foodservice. Directly overlapping product portfolio and retail distribution motion.
- 80 Acres Farms: US vertical farming operator producing leafy greens, herbs, and microgreens in fully controlled indoor environments for retail and foodservice. Comparable fully-enclosed CEA technology and leafy greens focus.
- Nordic Harvest: Denmark-based vertical farming operator producing leafy greens and herbs in large-scale indoor facilities. Directly comparable to ONNA in technology stack (indoor vertical farming) and Nordic geography, competing for similar premium retail customers.
- Kalera AS: Vertical farming company with operations in Norway and internationally, producing hydroponic leafy greens. Closest geographic peer to ONNA in the Norwegian market with a directly overlapping product category and retail channel.
- Infarm: Germany-headquartered vertical farming company growing herbs, salads, and leafy greens in modular indoor units for European grocery retailers. Comparable technology platform, product mix, and retail GTM motion.
- AeroFarms: US vertical farming pioneer using aeroponic indoor systems to grow leafy greens at scale. Direct technology and category peer; recent Chapter 11 and restructuring illustrate the sector's capital-intensity risks.
- Plenty: US-based vertical farming operator focused on leafy greens using indoor tower systems. Comparable indoor CEA production technology and leafy greens product focus.
- Jones Food Company: UK-based vertical farm operating one of Europe's largest indoor facilities, supplying herbs and leafy greens to UK grocers. Comparable scale, technology, and grocery-led go-to-market.
Emerging players
- Sky Greens: Singapore-based vertical farming operator using low-energy rotating tier systems to grow tropical leafy greens. Comparable multi-tier indoor architecture and leafy greens focus, though tropical crop mix differs.
- Gotham Greens: US indoor CEA operator using hydroponic greenhouses to grow leafy greens, herbs, and tomatoes for retail. Partial overlap — greenhouse-based rather than fully enclosed clean-room, but similar hydroponic stack and retail channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
ONNA Farming social profiles
Digital presenceONNA Farming financial estimates
Financial estimateRevenue estimate
Valuation estimate
ONNA Farming leadership team
Management profileNumber of profiles
Profiles3 records
ONNA Farming funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ONNA Farming M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ONNA Farming
What does ONNA Farming do?
ONNA Farming grows and sells premium ready-to-eat Norwegian salads using hydroponic vertical farming in a fully enclosed clean room facility in Moss, Norway. Plants are cultivated in 10 stacked tiers under hypercontrolled conditions of temperature, light, CO2, humidity, and nutrients, producing pesticide-free, soil-free lettuce varieties that are naturally clean and require no washing. Products are distributed year-round through Norwegian grocery retailers, an online store, and a B2B corporate customer channel.
Is ONNA Farming a public or private company?
ONNA Farming is a private company. It is classified as venture growth investor backed and is currently operating.
When was ONNA Farming founded?
ONNA Farming was founded in 2020. It employs 11 to 50 people.
Where is ONNA Farming based?
ONNA Farming is headquartered in Oslo, Norway, in the Europe region.
How does ONNA Farming make money?
One revenue line is on record: fresh Produce Sales.
Who are ONNA Farming's main competitors?
Direct peers on record are Bowery Farming, 80 Acres Farms, Nordic Harvest, Kalera AS, Infarm, AeroFarms, Plenty and Jones Food Company. Emerging players are Sky Greens and Gotham Greens.
Does ONNA Farming have an API?
No public API is recorded for ONNA Farming.
What industry is ONNA Farming in?
ONNA Farming's product category is Indoor Vertical Farming / Hydroponic Salads. Its primary akta.pro industry code is AFAGAHAJ, Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms), with a secondary code of AFAGADAA, Leafy Greens Farming (Lettuce, Spinach, Kale, Arugula, Chard). Its NAICS code is 111419 and its SIC code is 100.