The Healing Place

What The Healing Place does

The Healing Place is a 501(c)(3) nonprofit addiction recovery organization headquartered in Louisville, Kentucky, operating a nationally recognized social model recovery program for adults with substance use disorders. Founded in 1989 from an overnight men's shelter, the organization has grown to serve nearly 1,000 clients daily across three campuses: a men's campus and women's campus in Louisville, and a 100-bed rural campus in Campbellsville, Kentucky. Core services include low-barrier overnight shelter, non-medical detox, a long-term (6-9 month) residential recovery program delivered through the proprietary SOBER180 curriculum, an intensive outpatient program (Recovery Louisville), transitional sober housing, specialized veterans programming, and the recently launched Integrated Recovery Program (Brady Center for Productive Living) that combines treatment with workforce readiness.

Name

The Healing Place

Legal name

The Healing Place

Website

https://thehealingplace.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

The Healing Place is a 501(c)(3) nonprofit operating social model addiction recovery programs in Kentucky and North Carolina, serving nearly 1,000 adults daily through free detox, long-term residential recovery, outpatient, and workforce readiness services.

Ownership category

akta.pro rank

Product category

Addiction Recovery Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Substance Use Detoxification Centers (Medical Detox) (HLAFACAD)

Keywords

• Addiction recovery services
• Substance abuse treatment
• Residential recovery program
• Social model recovery
• Outpatient addiction services

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: The Healing Place operates primarily through donations from individuals, businesses, and organizations. Monetary donations can be made online, by check, or through cryptocurrency. The organization is a registered 501(c)(3) nonprofit.
2. Government Grants and Contracts: Partnerships with government entities including Louisville Metro, U.S. Department of Veterans Affairs, and county governments. These partnerships fund specific programs including the Veterans Program and expansion efforts.
3. Practice Management Software Services: Partnership with Olari provides practice management platform for operational processes including intake, client information access, reporting, and billing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Healing Place delivers a continuum of free addiction recovery services including a low-barrier overnight shelter, non-medical detox, and a 6-9 month long-term residential recovery program organized around a motivational track and recovery stage that use the proprietary SOBER180 curriculum and 12-step peer-driven methodology. It supplements residential care with intensive outpatient services (Recovery Louisville), sober housing, transitional living, a free medical clinic, peer support specialist training, family support services, and specialized programs for veterans and women veterans. All residential and detox services are provided at no cost to clients; outpatient services accept Kentucky Medicaid.

Product overview

The Healing Place is a nonprofit addiction recovery organization offering a comprehensive continuum of care through multiple distinct programs. The core offerings include: an overnight shelter (low-barrier emergency shelter), non-medical detox, and a long-term residential recovery program (6-9 months) delivered in stages (Motivational Track/OTS using SOBER180 curriculum and Recovery Stage/Phase I with 12-step application). The organization also provides outpatient services through Recovery Louisville (IOP with sober housing), specialized programs for veterans, and the Integrated Recovery Program through its Brady Center for Productive Living. Supporting services include family support programs, peer support specialist training, a free medical clinic, and transitional care. All residential and detox services are provided at no cost to clients, with outpatient services accepting Kentucky Medicaid. The organization operates campuses in Louisville (men's and women's) and Campbellsville, Kentucky.

Differentiator

Problem solved

Functional benefit

Brands

• Integrated Recovery Program: Delivered through the Brady Center for Productive Living Program, combining substance use treatment, mental health services, and workforce readiness support.
• SOBER180
• Safe Haven
• Let's Be For Real

Products and services

• Overnight Shelter
• Non-Medical Detox
• Long-Term Residential Recovery Program (Motivational Track and Recovery Stage)
• Continuing Care / Transitional Living

Quantifiable outcome

• 91% to 19% reduction in illegal drug use from intake to follow-up
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• OlaricoreTechnology or IntegrationWilmington-based software company Olari launched its practice management platform through partnership with The Healing Place. The platform automates processes including intake, client information access, reporting, and billing at annual cost below $40,000. The partnership positions Olari as a more affordable alternative to larger enterprise systems for small- to mid-size organizations serving addiction recovery and behavioral health clients.
• Louisville EmployerscoreStrategic or Co-development PartnerThe Healing Place's Integrated Recovery Program, delivered through its Brady Center for Productive Living Program, partners with Louisville employers to address workforce shortages. Participants receive workforce readiness support to secure employment when recovery support continues beyond discharge.
• Louisville Metro GovernmentcoreStrategic or Co-development PartnerThe Healing Place announced partnership with Louisville Metro to assist the homeless population. Works in coordination with various community resources and the Coalition for the Homeless to provide wrap-around services to individuals experiencing homelessness.
• Coalition for the HomelessminorStrategic or Co-development PartnerCoordinates with The Healing Place to provide wrap-around services and resources to homeless individuals in Louisville.
• U.S. Department of Veterans AffairscoreStrategic or Co-development PartnerPartnership with VA to launch Women Veterans Program at The Healing Place's Women's Campus. Provides housing and clinical services to veterans suffering from addiction and alcoholism at no cost to the client. Also supports general Veterans Program for homeless veterans.
• New Hanover County GovernmentcoreStrategic or Co-development PartnerPartnership to bring The Healing Place social model recovery program to Wilmington, North Carolina. 200-bed facility with 100 beds for women and 100 beds for men. Includes detox, overnight shelter, motivational track, recovery phase, and peer mentoring program.
• Trillium Health ResourcescoreStrategic or Co-development PartnerLocal management entity (LME) in North Carolina partnering to fund and support The Healing Place of New Hanover County expansion. Provides funding and coordination for behavioral health services.
• Onslow CountyminorStrategic or Co-development PartnerCounty government in North Carolina partnering with The Healing Place for regional expansion of recovery services.
• Brunswick CountyminorStrategic or Co-development PartnerCounty government in North Carolina partnering with The Healing Place for regional expansion of recovery services.
• Goodwill IndustriescoreStrategic or Co-development PartnerPartnership to offer transitional care clients career counseling, resume workshops, computer support, and other life skill opportunities.
• WLOU/WLLV RadiominorGTM or Marketing PartnerRadio station partnership for 'Let's Be For Real' radio show airing every Monday 2:30-3:30pm. Show features recovery stories and community resources.
• Momma's Mustard, Pickles & BBQminorGTM or Marketing PartnerRestaurants donate 2% from every check to six local organizations including The Healing Place. As of July 2021, had raised more than $489,000 with more than $56,000 donated to The Healing Place.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Salvation Army Adult Rehabilitation Centers: The Salvation Army operates a network of free, long-term residential social-model recovery programs with peer-driven work therapy and 12-step orientation. Highly comparable to The Healing Place in mission (free, faith-rooted residential recovery), open-access admission, and reliance on donations rather than insurance revenue.
• Cenikor Foundation: Cenikor is a non-profit operating residential and outpatient substance use treatment programs with workforce-readiness components, funded by government contracts and donations. Comparable to The Healing Place in operating free or low-cost long-term residential recovery and in blending employment services with addiction treatment.
• Oxford House: Oxford House operates a nationwide network of democratically self-run sober living homes, providing low-cost recovery housing after primary treatment. Comparable to The Healing Place in emphasizing peer-supported recovery environments, sober housing as a continuing-care offering, and self-sustaining community-based operations.
• McShin Foundation: McShin Foundation is a peer-run recovery community organization offering residential sober living, peer coaching, and recovery advocacy. Comparable to The Healing Place in centering peer mentor/alumni engagement and offering free-to-low-cost recovery housing.
• Odyssey House Louisiana: Odyssey House Louisiana is a nonprofit providing long-term residential substance use treatment with workforce-readiness and housing components. Comparable to The Healing Place in combining residential recovery, employment training, and government-funded service delivery.

Broad incumbents

• Hazelden Betty Ford Foundation: Hazelden Betty Ford is the largest U.S. nonprofit addiction treatment provider with residential, outpatient, and recovery housing across multiple states. Comparable to The Healing Place as a national nonprofit SUD treatment operator, but operates at much larger scale and primarily insurance-funded.
• Caron Treatment Centers: Caron operates residential and outpatient addiction treatment with a national footprint and a focus on long-term recovery. Comparable to The Healing Place in delivering residential recovery programs with extended lengths of stay, but is insurance-based and substantially larger.
• Phoenix House: Phoenix House runs residential and outpatient substance use treatment programs across multiple states with a recovery-community model. Comparable to The Healing Place in mission and residential long-term program structure, though Phoenix House is significantly larger and more clinically oriented.
• Gateway Foundation: Gateway Foundation is one of the largest nonprofit addiction treatment providers in the U.S., offering residential, outpatient, and recovery housing. Comparable to The Healing Place in delivering long-term residential recovery but typically insurance-funded and clinical-model rather than peer-driven.
• Acadia Healthcare: Acadia Healthcare is the largest publicly traded operator of behavioral health facilities, including residential SUD treatment. Comparable to The Healing Place as a major provider in the same SUD treatment category, but for-profit, insurance-funded, and much larger in scale.

Market position

Strengths5 records

Weaknesses3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/healingplace_KY
• YouTubeyoutube.com/c/TheHealingPlace
• Facebookfacebook.com/healingplacerecovery
• LinkedInlinkedin.com/company/the-healing-place
• Instagraminstagram.com/healingplaceky

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Healing Place