Sunday Goods
Sunday Goods (The Pharm, LLC) operates four vertically integrated cannabis dispensaries across the Phoenix metro — Tempe, Surprise, North Central Phoenix, and Laveen/PRC — serving Arizona adult-use and medical marijuana patients with sun-grown, sustainably cultivated cannabis and curated partner brands.
- Company typePrivate
- Founded2014
- HeadquartersScottsdale, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Sunday Goods does
Sunday Goods, operating through its legal entity The Pharm, LLC, is a vertically integrated Arizona cannabis retailer and cultivator. The company cultivates cannabis in Dutch greenhouses using sustainable methods — natural sunlight as the primary light source, geothermal wells for water heating, and closed-loop extraction processes that reduce CO2 emissions — and sells the output and partner-branded products through four company-owned dispensary locations across the Phoenix metropolitan area: Tempe (with a drive-through), North Central Phoenix, Laveen Village (operated as the sub-brand "PRC by Sunday Goods"), and Surprise (opened October 2025). The product portfolio spans flower, pre-rolls, vaporizers, edibles, concentrates, topicals, CBD products, accessories, and branded apparel, sourced from The Pharm's in-house cultivation and a curated set of partner brands including Wyld, Alien Labs, Grow Sciences, Dr. Greenthumb's, Rove, Wizard Trees, Keef, TRU Infusion, and Copperstate.
The business model is direct-to-consumer retail cannabis sales in Arizona's regulated market (post-Prop 207 legalization), with revenue generated at point-of-sale across dispensaries and supplemented by online ordering with in-store pickup, drive-through service, and delivery via licensed agents. Pricing follows a unit-based retail model with promotional levers including 25-35% first-time-buyer discounts, daily specials, bundle pricing, and the Feel Good Club loyalty program that issues points redeemable for discounts, exclusive product access, early drops, and birthday perks. The customer base is split between adult-use recreational consumers (21+) — including out-of-state visitors — and registered Arizona medical marijuana patients, with a brand positioning that emphasizes lifestyle, sustainability, and an "easy Sunday" retail experience staffed by knowledgeable budtenders. The company supports cannabis-adjacent social initiatives (National Expungement Week, Last Prisoner Project, The MASA Project of Arizona) and runs experiential marketing events such as the April 2026 "Sunday's Best SBFM 42.0" 4/20 campaign.
Sunday Goods firmographics
Firmographics- Name
- Sunday Goods
- Legal name
- The Pharm, LLC
- Website
- https://sundaygoods.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sunday Goods (The Pharm, LLC) operates four vertically integrated cannabis dispensaries across the Phoenix metro — Tempe, Surprise, North Central Phoenix, and Laveen/PRC — serving Arizona adult-use and medical marijuana patients with sun-grown, sustainably cultivated cannabis and curated partner brands.
- Ownership category
- akta.pro rank
Sunday Goods industry classification
Industry- Product category
- Cannabis Retail & Cultivation
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Medical Cannabis Dispensaries (CRANAFAB)
Keywords
Where Sunday Goods is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Sunday Goods business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Cannabis Sales: Direct point-of-sale revenue from cannabis products sold at retail dispensary locations. Products include flower, pre-rolls, concentrates, vapes, edibles, topicals, accessories, and merchandise. Serves recreational adult-use customers (21+) and medical marijuana patients in Arizona.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing across product categories |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Sunday Goods product offering
Product offeringCore offering
Sunday Goods is an Arizona cannabis retail and cultivation company operating four company-owned dispensaries in the Phoenix metro area (Tempe, Surprise, North Central Phoenix, and Laveen/PRC). It cultivates cannabis under its parent The Pharm, LLC using Dutch greenhouse, sun-grown, and geothermal practices, and sells flower, pre-rolls, concentrates, vaporizers, edibles, topicals, accessories, and CBD products to adult-use (21+) and registered medical marijuana patients. Customers can purchase in-store, online for pickup, via drive-through (Tempe), or delivery.
Product overview
Sunday Goods is a multi-location Arizona cannabis dispensary brand operating four recreational and medical dispensary locations (Tempe, Surprise, North Central Phoenix, and Laveen/PRC). The company offers a curated portfolio of cannabis products spanning flower, pre-rolls, vaporizers, edibles, concentrates, topicals, accessories, and CBD products. Products come from both in-house cultivation (The Pharm) and carefully selected partner brands including Grow Sciences, Wyld, Keef, Alien Labs, and Dr. Greenthumb's. The offering is complemented by an online ordering system for in-store pickup and the Feel Good Club loyalty program. The company positions itself around a lifestyle-forward, feel-good brand identity with emphasis on sustainability (sun-grown, geothermal, closed-loop extraction) and community engagement.
Differentiator
Problem solved
Functional benefit
Brands
- PRC by Sunday Goods: A recreational and medical cannabis dispensary location in Phoenix, AZ (Laveen Village) operating under the Sunday Goods brand.
Products and services
- Flower Cannabis flower in Premium, Popcorn, Shake, and Trim grades, sourced from The Pharm's in-house cultivation and partner cultivators such as Grow Sciences, Alien Labs, Wizard Trees, and Savvy; sold to Arizona adult-use and medical customers.
- Pre-Rolls Pre-rolled cannabis joints in single-strain, infused, and multi-pack formats, produced with partner and Sunday Goods house flower; for adult-use and medical consumers.
- Vaporizers / Vape Carts THC cartridges and disposable vape pens (0.5g to 2g) including live resin, solventless rosin, and terpene-rich distillate options from Copperstate, Grow Sciences, TRU Infusion, and Sunday Goods own-brand carts.
- Edibles Cannabis-infused gummies, chocolates, seltzers, baked goods, hard candies, and beverages from brands such as Wyld, Keef, TRU Infusion, HiDays, Sprinkle, Sofa King, Jams, Wana, Kushy Punch, Camino, Pure, and Bits.
- Concentrates / Extracts THC-rich cannabis extracts including wax, shatter, live resin, badder, batter, sugar, crumble, sauce, solventless rosin, and Rick Simpson Oil (RSO) from Grow Sciences, Dr. Greenthumb's, and Venom.
- Topicals Cannabis-infused topical products such as Sport Ice Lotion with CBD/CBG ratios, applied to skin for localized relief.
- Accessories Cannabis consumption accessories including chillums, pipes, bongs, and related smoking tools.
- Merch / Apparel Sunday Goods branded apparel and merchandise such as the SGM-ACC-laminated lunch box and other lifestyle items.
- CBD Products CBD-dominant tinctures, wellness products, and staples for consumers seeking non-psychoactive cannabis options.
- PRC by Sunday Goods Dispensary Sub-brand retail dispensary at 6330 S 35th Ave #104, Phoenix, AZ 85041 in Laveen Village; offers sun-grown flower, pre-rolls, concentrates, cartridges, edibles, and CBD products to adult-use and medical customers, open daily 8am-9pm.
- Sunday Goods Surprise Dispensary Sunday Goods' West Valley dispensary at 13150 W Bell Rd, Surprise, AZ 85378, serving adult-use and medical cannabis customers from Bell Mar Plaza with easy parking and fast checkout.
- North Central Phoenix Dispensary Sunday Goods dispensary at 1616 E Glendale Ave, Phoenix, AZ 85020 serving Uptown Phoenix, the Camelback corridor, and the Central Avenue area; open daily 8AM-10PM.
- Tempe Dispensary Sunday Goods flagship dispensary at 723 N Scottsdale Rd, Tempe, AZ 85288 with drive-through service, open daily 8AM-midnight (drive-through until 11:30PM), featuring a thoughtfully designed retail space and knowledgeable staff.
Quantifiable outcome
- Sunlight used as main light source for cultivation
- +1 more outcomes
Companies that use Sunday Goods
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Sunday Goods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Sunday Goods partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- The PharmcoreThe Pharm, LLC is the parent company of Sunday Goods. The company cultivates cannabis using sustainable greenhouse practices and is integrated into Sunday Goods' retail operations. Sunday Goods offers products from The Pharm including The Pharm Party Pack and in-house grown strains.
- Grow SciencescoreCultivation partner providing premium cannabis flower and concentrates. Grow Sciences is featured as one of Arizona's most popular growers, with products including live resin hash badder and strain-specific offerings.
- Alien LabscorePremium cannabis cultivator providing highly potent strains for flower and pre-roll products. Known for top-tier genetics and consistent quality.
- WyldcoreLeading edibles brand offering THC gummies including their popular elderflower-flavored products. Wyld is one of the top brands featured in Sunday Goods' edibles selection.
- KeefminorCannabis beverage brand known for THC-infused drinks and sodas. Featured as a popular option for consumers seeking alternative consumption methods.
- TRU InfusionminorInfused products brand providing chocolates and other edibles. Known for quality infusions and craft cannabis edible products.
- HiDaysminorCannabis brand offering functional gummies including the 2:1 THCV/THC 'Get Sh*t Done' line designed for productivity and focus.
- LeafersminorPre-roll brand providing premium cannabis joints. Partner in Sunday Goods' pre-roll offerings.
- El BluntominorPre-roll brand specializing in infused and premium cannabis joints. Featured alongside Sunday Goods' own pre-rolls.
- Dr. Greenthumb'sminorCannabis brand providing concentrates and extracts including solventless options. Known for quality hash and rosin products.
- VenomminorConcentrates brand providing products including Rick Simpson Oil (RSO). Offers potent extract options.
- CopperstateminorVape cartridge brand providing THC cartridges and cannabis products. One of the trusted brands in Sunday Goods' vape selection.
- RoveminorLeading cannabis vape cartridge brand in Arizona. Known for quality cartridges and consistent products.
- Wizard TreesminorPremium cannabis cultivator providing highly potent strains. Known for craft cannabis genetics and quality flower.
- SavvyminorCannabis brand known for quality flower and strains. Featured among premium cultivators at Sunday Goods.
- Rolling BonesminorMid-range cultivar brand providing accessible cannabis strains. Popular option for various tolerance levels.
- The MASA Project of ArizonaminorCommunity partnership supporting charitable initiatives including blanket drives. Sunday Goods actively supports various charitable initiatives including education programs, healthcare, and community development.
- National Expungement WeekminorOrganization facilitating record expungement for cannabis-related offenses. Sunday Goods supports this initiative as part of advocacy for cannabis justice.
- Last Prisoner ProjectminorCriminal justice reform organization focused on cannabis-related prisoner issues. Sunday Goods supports record expungement efforts through this organization.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Sunday Goods competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sunday Goods social profiles
Digital presenceSunday Goods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunday Goods leadership team
Management profileNumber of profiles
Profiles2 records
Sunday Goods funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunday Goods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunday Goods
What does Sunday Goods do?
Sunday Goods is an Arizona cannabis retail and cultivation company operating four company-owned dispensaries in the Phoenix metro area (Tempe, Surprise, North Central Phoenix, and Laveen/PRC). It cultivates cannabis under its parent The Pharm, LLC using Dutch greenhouse, sun-grown, and geothermal practices, and sells flower, pre-rolls, concentrates, vaporizers, edibles, topicals, accessories, and CBD products to adult-use (21+) and registered medical marijuana patients. Customers can purchase in-store, online for pickup, via drive-through (Tempe), or delivery.
Is Sunday Goods a public or private company?
Sunday Goods is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sunday Goods founded?
Sunday Goods was founded in 2014. It employs 101 to 250 people.
Where is Sunday Goods based?
Sunday Goods is headquartered in Scottsdale, United States, in the North America region.
How does Sunday Goods make money?
One revenue line is on record: retail Cannabis Sales.
Does Sunday Goods have an API?
No public API is recorded for Sunday Goods.
What industry is Sunday Goods in?
Sunday Goods's product category is Cannabis Retail & Cultivation. Its primary akta.pro industry code is CRANAFAB, Medical Cannabis Dispensaries. Its NAICS code is 459991 and its SIC code is 5122.