Rove
Rove Charging, LLC operates full-service EV charging centers in Southern California, combining 40 Level 3 DC fast chargers with solar canopies, lounges, fresh markets, and car washes. It serves individual EV drivers and commercial fleet operators across Orange County and Los Angeles.
- Company typePrivate
- Founded2023
- HeadquartersSanta Ana, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rove does
Rove Charging, LLC operates a network of full-service EV charging centers in Southern California, founded in 2023. Each center pairs 40 ultra-fast Level 3 DC fast chargers supporting NACS, CCS, and CHAdeMO connectors with a 400-panel solar canopy, an on-site lounge, the ReCharge Market by Gelson's, a car wash, and free Wi-Fi. The company targets two primary customer sets: individual EV drivers seeking a destination experience rather than a basic stall, and commercial fleet operators (rideshare, delivery, and corporate fleets), the latter served by a dedicated Fleet Charging product line.
The business model is multi-stream. Core revenue comes from per-kWh usage fees at DC fast chargers, layered with monthly subscription memberships offering discounted pricing. Car wash passes/memberships and in-market food and beverage sales (operated by Gelson's) provide transactional add-ons. Access is fully self-serve through the Rove iOS/Android app and direct card tap at the charger, with Apple Pay and Google Pay integrated. Charging hardware is sourced from ABB (12 Rove-branded ABB units per site) and Tesla (28 Tesla V4 Superchargers per site at Costa Mesa), ensuring interoperability across all major EV brands. Energy management is delivered through PXiSE controllers and Pioneer Power E-Block units, coordinating solar, on-site battery storage, and grid draw to manage peak demand.
As of April 2026, Rove operates two 24/7 centers in Santa Ana (flagship, opened October 2024) and Costa Mesa (opened April 2026), with three additional signed sites in development for Torrance, Long Beach, and Corona. The company reports 97-98% uptime at the Santa Ana location and has received the 2025 AutoTech Breakthrough "Best Charging Station Provider" and "Charging Station Solution of the Year" awards, plus the 2025 CleanTech Breakthrough recognition. Funding sources are not publicly disclosed; given the multi-million-dollar capital intensity of each site, the company appears to be privately financed.
Rove firmographics
Firmographics- Name
- Rove
- Legal name
- Rove Charging, LLC
- Website
- https://rovecharging.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rove Charging, LLC operates full-service EV charging centers in Southern California, combining 40 Level 3 DC fast chargers with solar canopies, lounges, fresh markets, and car washes. It serves individual EV drivers and commercial fleet operators across Orange County and Los Angeles.
- Ownership category
- akta.pro rank
Rove industry classification
Industry- Product category
- EV Charging Services
- NAICS
- Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Passenger Vehicle Leasing & Long-Term Rental (Cars/SUVs) (TLABAHAA)
- akta.pro secondary industries
- EV Charging-Integrated Rentals (Bundled Charging, Roaming, Home Charger Add-ons) (THADANAJ), EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG), EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK), Corporate EV Rental Programs & Charging Coordination (THADAOAK)
Keywords
Where Rove is headquartered
LocationHeadquarters
- HQ city
- Santa Ana
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Rove business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- EV Charging Fees: Revenue from per-kWh charging fees at DC fast chargers. Pricing varies by maximum charging rate and time of day. Supports idle fees and congestion fees.
- Subscription Plans: Monthly subscription plans offering discounted pricing for Network use in exchange for recurring monthly fees.
- Car Wash Services: Car wash services available at charging centers, sold as prepaid passes or memberships through app or kiosk.
- Retail/Market Sales: ReCharge Market by Gelson's provides food, beverages, snacks, and convenience items to charging customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Standard Pay-Per-Use Charging |
| Subscription | Monthly | Subscription Membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Rove product offering
Product offeringCore offering
Rove develops and operates full-service EV charging centers in Southern California. Each center features 40 Level 3 DC fast chargers supporting NACS, CCS, and CHAdeMO connectors, paired with solar canopies, a 24/7 lounge, ReCharge Market by Gelson's (fresh food and convenience items), car wash services, and complimentary vacuums. The Rove mobile app enables session initiation, payments (Apple Pay, Google Pay, credit/debit card), subscription management, and location discovery. Fleet Charging extends the platform to commercial EV fleet operators.
Product overview
Rove offers a unified full-service EV charging platform centered on its network of charging centers across Southern California. The core offering consists of charging centers with 40 Level 3 DC fast chargers supporting all plug types (NACS, CCS, CHAdeMO), paired with onsite amenities including the ReCharge Market by Gelson's, Rove Lounge, and Rove Car Wash—all designed to transform charging stops into destination experiences. The Rove App serves as the digital hub for session management, payments (via Apple Pay, Google Pay, and card), and subscription access. Fleet Charging extends the platform to commercial customers, while subscription plans provide discounted pricing for frequent users.
Differentiator
Problem solved
Functional benefit
Products and services
- Rove EV Charging Centers Full-service EV charging centers operating 24/7, each offering 40 ultra-fast Level 3 DC fast chargers supporting NACS, CCS, and CHAdeMO connectors, solar-shaded stalls, lounge with free Wi-Fi, ReCharge Market by Gelson's, car wash, and complimentary vacuums. Located at freeway-accessible sites in Southern California.
- Rove App Mobile app for iOS and Android enabling users to start charging sessions, locate Rove centers, manage subscription plans, and complete payments via Apple Pay, Google Pay, or credit/debit cards.
- Fleet Charging Dedicated EV charging services for commercial fleet operators (rideshare, delivery, corporate, municipal) in Southern California, providing fleet-scale access to Rove's Level 3 DC fast charging infrastructure with reliability-focused uptime and capacity for high-mileage daily operations.
Quantifiable outcome
- 200 miles of range added in 20 minutes
- +2 more outcomes
Companies that use Rove
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Rove technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Rove partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Gelson'scoreGelson's operates the ReCharge Market at Rove charging centers, providing fresh food, coffee, baked goods, snacks, and grab-and-go meals. The partnership creates a destination experience where EV drivers can shop and dine while charging. Available at Santa Ana and Costa Mesa locations.
- ABBcoreABB provides premium high-power DC fast chargers for Rove locations. Rove operates 12 Rove-branded ABB chargers at Costa Mesa alongside Tesla-branded chargers.
- TeslacoreTesla V4 Superchargers integrated at Rove locations. Costa Mesa features 28 Tesla-branded chargers alongside ABB units.
- SoCal EVsminorSoCal EV is an EV enthusiast community group that partners with Rove for community events such as the annual EVs & Dogs event and Electrify Expo Block Party.
- Lucid Owners ClubminorEV community organization that participates in Rove community events and test drive experiences.
- TeslaClubSoCalminorSouthern California Tesla owners club community partnering with Rove for EV community events.
- FordminorFord sponsored community events at Rove, providing giveaways and demonstrating F-150 Lightning mobile power capabilities.
- PXiSEcorePXiSE controllers manage power delivery across multiple resources at Rove centers, from dozens of Level 3 fast chargers to on-site solar and battery storage systems, ensuring grid reliability.
- Pioneer PowercorePioneer Power provides E-Block technology to supplement grid electricity during peak times and support more sustainable energy use at Rove centers.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
Rove competitors and assessment
Company assessmentDirect peers
- ChargePoint: Major EV charging network operator offering Level 2 and DC fast charging, with a comparable subscription and pay-as-you-go model. Targets similar commercial and consumer segments as Rove and operates across the same Southern California geography.
- Blink Charging: Vertically integrated EV charging equipment owner-operator with a comparable mix of Level 2 and DC fast charging. Competes with Rove for commercial site hosts and public fast-charging customers across California.
- Electrify America: National DC fast-charging network deploying 150–350kW stalls across the US, including California corridors. Comparable to Rove in core product (public DC fast charging) and target customer (multi-brand EV drivers), though Electrify America lacks Rove's amenity-anchored destination model.
- Tesla Supercharger: The largest US DC fast-charging network and a direct competitor — and partner — to Rove. Tesla V4 Superchargers are integrated at Rove's Costa Mesa site, but Tesla also operates its own destination-style Supercharger locations competing for the same EV driver.
- EVgo: Public DC fast-charging operator with 1,000+ stalls across the US and a similar focus on urban infill and freeway-adjacent sites. Closely comparable business model to Rove (usage-based kWh pricing, subscription plans, app-driven experience), though EVgo does not pair charging with retail amenities.
Emerging players
- Ionna: EV charging joint venture backed by eight major automakers (BMW, GM, Honda, Hyundai, Kia, Mercedes, Stellantis, Toyota) building a high-power DC fast-charging network across North America. A meaningful emerging competitor to Rove as it scales destination-style sites in California.
- Terawatt Infrastructure: Developer of large-scale EV charging depots and energy infrastructure for commercial fleets. Comparable to Rove on the capital-intensive site model and on serving California fleet customers, with overlap in the high-utilization commercial charging use case.
- WattEV: California-based heavy-duty and public DC fast-charging developer operating solar-powered charging plazas. Closely comparable to Rove in pairing solar generation with fast charging at purpose-built California sites, and a relevant emerging peer given geographic overlap.
Regional players
- Pilot Flying J (Pilot Travel Centers): Travel center operator deploying DC fast charging at highway-adjacent travel plazas via a partnership with GM Energy. A regional, travel-corridor competitor to Rove for drivers taking longer trips, with amenity-anchored sites (food, restrooms) analogous to Rove's full-service model, though more focused on highway than urban infill locations.
Broad incumbents
- bp pulse: bp's global EV charging subsidiary operating a large DC fast-charging and fleet charging network. A broad incumbent with overlapping capabilities to Rove (public fast charging, fleet solutions) and significantly larger capital base, though operating a wider portfolio rather than Rove's amenity-focused destination model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rove social profiles
Digital presenceRove financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rove leadership team
Management profileNumber of profiles
Profiles1 record
Rove funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rove M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rove
What does Rove do?
Rove develops and operates full-service EV charging centers in Southern California. Each center features 40 Level 3 DC fast chargers supporting NACS, CCS, and CHAdeMO connectors, paired with solar canopies, a 24/7 lounge, ReCharge Market by Gelson's (fresh food and convenience items), car wash services, and complimentary vacuums. The Rove mobile app enables session initiation, payments (Apple Pay, Google Pay, credit/debit card), subscription management, and location discovery. Fleet Charging extends the platform to commercial EV fleet operators.
Is Rove a public or private company?
Rove is a private company. It is classified as unknown and is currently operating.
When was Rove founded?
Rove was founded in 2023. It employs 11 to 50 people.
Where is Rove based?
Rove is headquartered in Santa Ana, United States, in the North America region.
How does Rove make money?
Four revenue lines are on record. EV Charging Fees are the primary driver. The others are subscription Plans, car Wash Services and retail/Market Sales.
Who are Rove's main competitors?
Direct peers on record are ChargePoint, Blink Charging, Electrify America, Tesla Supercharger and EVgo. Emerging players are Ionna, Terawatt Infrastructure and WattEV. Pilot Flying J (Pilot Travel Centers) is listed as a regional player. bp pulse is listed as a broad incumbent.
Does Rove have an API?
No public API is recorded for Rove.
What industry is Rove in?
Rove's product category is EV Charging Services. Its primary akta.pro industry code is TLABAHAA, Passenger Vehicle Leasing & Long-Term Rental (Cars/SUVs), with a secondary code of THADANAJ, EV Charging-Integrated Rentals (Bundled Charging, Roaming, Home Charger Add-ons). Its NAICS code is 5321 and its SIC code is 7510.