Tourisme Laurentides

What Tourisme Laurentides does

Tourisme Laurentides is the official regional destination marketing organization (DMO) for the Laurentides region of Quebec, Canada — a private non-profit corporation founded in 1975 and designated by the Quebec Ministry of Tourisme as the recognized voice of the regional tourism industry. The organization operates across a 20,548 km² territory covering eight municipal regional counties (MRCs), aggregating a membership of 1,731 tourism businesses across four complementary sectors: nature/adventure, cultural/historical, culinary/agricultural, and wellness/resort. Its sub-brands include Laurentides Affaires (business tourism and conventions), Laurentides Incentives (corporate incentive travel), Film Laurentides (film production services), and Tourisme Basses-Laurentides.

The organization's core asset is the digital destination platform laurentides.com, a bilingual (French/English) portal with directory listings, interactive maps, event calendars, themed tourist routes, and editorial content. The platform is supported by a network of ~9 tourist information offices across key gateways (Porte-du-Nord, Saint-Sauveur, Sainte-Adèle, Mont-Tremblant, Mont-Laurier plus seasonal locations) and by a curated content library including Le P'tit Train du Nord (234 km linear park, National Geographic recognized), the Chemin du Terroir (226 km agrotourism route), and the Route des Belles-Histoires (60+ heritage sites with audio guide). The technology stack is conventional web/analytics: Google Analytics, Hotjar, Facebook Pixel, and ad-tech vendors (StackAdapt, DoubleClick).

Tourisme Laurentides is funded primarily through voluntary membership dues from its 1,731 member businesses, supplemented by grants from the Quebec Ministry of Tourisme and the federal PDEQ program administered by Economic Development Canada. The organization's commercial activities span consumer marketing (website, blog, Instagram with #laurentides user content, newsletter, seasonal campaigns), B2B trade support (free toolkit, photothèque, familiarization tours for tour operators and travel agents via Fabienne Hervé), and MICE / incentive consulting (free advisory and quotation support via Janie Bolduc-Jacob for groups up to 1,000 people across 4 convention centers and 24 accommodation establishments). It recorded 11,584,041 visitors to the region in 2019 (pre-pandemic), celebrated its 50th anniversary in 2025 alongside a brand refresh under the slogan 'Pour toujours', and in May 2026 became the first region in Quebec to obtain GreenStep Silver sustainable tourism certification.

Name

Tourisme Laurentides

Legal name

Tourisme Laurentides

Website

https://laurentides.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Tourisme Laurentides is the official regional destination marketing organization (DMO) for Quebec's Laurentides region, aggregating 1,731 member tourism businesses across 20,548 km² and serving individual leisure travelers, MICE/incentive planners, and travel-trade professionals through its digital platform and tourist information network.

Ownership category

akta.pro rank

Product category

Regional Destination Marketing and Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industry

Tourism Trade & Services Exports Development (BPADAMAO)

Keywords

• Regional destination marketing
• Tourism promotion services
• Business tourism consulting
• Travel trade support
• Sustainable tourism certification

Headquarters

HQ city

Mirabel

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Dues: Primary revenue source from voluntary membership fees paid by 1,731 tourism businesses operating in the Laurentides region across four complementary activity sectors: nature/adventure, cultural/historical, culinary/agricultural, and wellness/resort.
2. Government Funding: Financial support from the Quebec Ministry of Tourism (Ministère du Tourisme) and the PDEQ program (Développement et promotion des atouts et des régions) from Economic Development Canada (Développement Économique Canada).

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Tourisme Laurentides operates as the official regional destination marketing organization for Quebec's Laurentides region, aggregating 1,731 member tourism businesses across accommodations, dining, activities, and attractions. The core service is the laurentides.com digital platform—a multilingual directory, content hub, and event calendar—complemented by free consulting services for meeting planners (Laurentides Affaires), incentive travel groups (Laurentides Incentives), travel trade professionals, and film production companies (Film Laurentides). Revenue is derived primarily from voluntary membership fees and Quebec Ministry of Tourism/Economic Development Canada grants.

Product overview

Tourisme Laurentides operates a comprehensive tourism destination platform for Quebec's Laurentides region, encompassing 8 geographic sectors and 1,731 member businesses. The core offering consists of the main destination website (https://www.laurentides.com/) supporting year-round tourism across accommodations, outdoor activities, dining, and attractions. Specialized sub-products include Laurentides Affaires for business/convention tourism (4 convention centers, team building, incentive programs for groups up to 1,000), Travel Trade Professional Services for travel agents, Film Laurentides for production support, and Laurentides Incentives for corporate event planning. The platform also features interactive mapping, themed tourist routes (Chemin du Terroir, Route des Belles-Histoires, P'tit Train du Nord), sustainable travel initiatives with 599 EV charging stations, a tourism blog, and a network of tourist information offices. The organization celebrated its 50th anniversary in 2025 with a brand refresh under the slogan 'Pour toujours.'

Differentiator

Problem solved

Functional benefit

Brands

• Laurentides Affaires: Business tourism division offering services for congresses, seminars, team building activities and business events in the Laurentides region.
• Laurentides Incentives
• Tourisme Laurentides - Professionnels du Voyage
• Film Laurentides
• Tourisme Basses-Laurentides

Products and services

• La Laurentides Tourism Destination Platform Official regional tourism platform for the Laurentides region of Quebec, Canada, offering a comprehensive multilingual (French/English) directory of 1,731 member tourism businesses with accommodations, activities, dining, attractions, interactive maps, event calendars, and thematic content for visitors planning four-season stays.
• Interactive Tourism Map Digital map tool enabling visitors to locate and filter tourism businesses by sector, activity type, and services across the Laurentides region, with member business directory listings integrated.
• Laurentides Affaires - Business Tourism Services Free business tourism consulting and coordination service for corporate meetings, conventions, seminars, and team building events, providing access to 4 convention centers, 24 accommodation establishments (including one 5-star), helicopter tours, bobsleigh experiences, and activity providers across the region.
• Travel Trade Professional Services Free consulting services, familiarization tours (éductours), webinars, toolkits (boîte à outils), and photothèque access for travel agents, tour operators, receptive agencies, and online travel agencies developing Laurentides tour programs and itineraries.
• Laurentides Incentives Free incentive travel planning service offering consultation, regional business connections, custom educational tours (éductours), and event coordination for corporate incentive groups up to 1,000 people across four-season venues in the Laurentides.
• Film Laurentides Single point of contact for film and television production companies, providing location scouting, local resources, and on-territory coordination for filming projects across the Laurentides region.
• Car-Free Exploration Programs Sustainable travel initiative promoting car-free visits via carpooling app, train, bus, and cycling combinations including the 234 km P'tit Train du Nord linear park, supporting low-impact tourism mobility.
• Responsible Travel Platform Online sustainable tourism resource directory featuring certified eco-friendly businesses, local product recommendations, 599 electric vehicle charging stations, and boat washing station locators to help visitors plan responsible trips.
• Tourist Routes Three themed tourist itineraries: Chemin du Terroir (226 km agritourism route), Route des Belles-Histoires (heritage trail with 60+ points of interest and audio guide), and Le P'tit Train du Nord (234 km multi-use trail).
• Tourist Information Services Network of tourist information offices across the Laurentides including the main Bureau d'information touristique Laurentides at Porte-du-Nord (Highway 15 exit 51), plus offices in Saint-Sauveur, Sainte-Adèle, Mont-Tremblant, Mont-Laurier, and seasonal locations.
• Accommodation Directory Comprehensive directory of tourism businesses offering accommodations including camping, vacation centers, chalets, B&Bs, unusual accommodations, hotels, and outfitters across the Laurentides region.
• Restaurant Directory Regional dining directory featuring local restaurants, terroir experiences, sugar shacks (cabanes à sucre), public markets, alcohol producers (vignerons, microbrasseries, cidricoles), and local products.

Quantifiable outcome

• 11,584,041 visitors in 2019 (pre-pandemic)
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Quebec Ministry of Tourism (Ministère du Tourisme)coreStrategic or Co-development Partner · 1 October 2025Official recognition as the designated voice of the Laurentides tourism industry. Provides primary government funding alongside membership dues, aligned with PDEQ program from Economic Development Canada. The ministry's support enables destination marketing, sustainable development initiatives, and regional tourism promotion.
• Alliance de l'industrie touristique du QuébeccoreStrategic or Co-development PartnerProvincial tourism industry alliance of which Tourisme Laurentides is a member. Provides framework for collaboration with other regional destination marketing organizations and provincial tourism initiatives.
• National Partners (8)majorStrategic or Co-development Partner8 national partners supporting the region's tourism development across the 1,731-member network spanning nature/adventure, cultural/historical, culinary/agricultural, and wellness/resort sectors.
• Regional Partners (14)majorStrategic or Co-development Partner14 regional partners contributing to tourism development initiatives across the 20,548 km² Laurentides territory spanning 8 MRCs (municipal regional counties).
• GreenStepmajorStrategic or Co-development PartnerSustainable tourism certification organization. Tourism Laurentides completed rigorous evaluation resulting in Silver-level GreenStep certification for the entire region in May 2026, making it Quebec's first certified sustainable tourism destination. GreenStep is accredited by the Global Sustainable Tourism Council (GSTC).
• Bonjour QuébecminorGTM or Marketing PartnerProvincial tourism promotion platform. Official partner providing cross-promotional visibility for the Laurentides destination within Quebec's tourism marketing ecosystem.
• Mont-Tremblant Casino (Loto-Québec)minorStrategic or Co-development PartnerPartner establishment located in Mont-Tremblant, one of the region's key five tourism poles, contributing to the destination's four-season appeal and entertainment offerings.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Visit Norway (Innovasjon Norge):
• Destination Canada (Canadian Tourism Commission):
• Tourism Vancouver (Destination Vancouver):

Regional players

• Tourisme Montréal:
• Tourisme Lanaudière:

Direct peers

• Tourisme Outaouais:
• Tourisme Charlevoix:

Others

• Alliance de l'industrie touristique du Québec:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TourismeLaurentides
• Instagraminstagram.com/tourismelaurentides
• Xx.com/TLaurentides
• LinkedInlinkedin.com/company/tourisme-laurentides

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourisme Laurentides