Vicampo

What Vicampo does

Vicampo.de GmbH is a German online wine retailer and marketplace headquartered in Mainz, founded in 2012. The company operates dedicated storefronts at vicampo.de, vicampo.at, and vicampo.ch, targeting German-speaking wine consumers across Germany, Austria, and Switzerland. It lists more than 14,000 wines sourced from over 2,100 winemakers, spanning red, white, rosé, sparkling, and organic categories, supplemented by curated packages (Weinpakete), themed bundles such as Gläser-Deals (wine plus glassware), gift vouchers, and proprietary house brands including LEIDER GEIL and Lebenswerk.

The platform is built on a conventional e-commerce stack: a product catalog and order management system exposed via web and an iOS mobile app, fronted by CloudFlare CDN and monitored through New Relic. Customer engagement is supported by HubSpot-driven email marketing and personalization, with behavioral analytics via Google Analytics and Hotjar. Payment options span PayPal, Apple Pay, Visa, Mastercard, American Express, SEPA direct debit, and PayPal installment plans, with credit checks handled by infoscore for invoice purchases. Orders are fulfilled through DHL GoGreen, DPD, and UPS, with carbon-offset shipping as a positioning feature.

Vicampo operates a direct-to-consumer, pay-as-you-go pricing model with per-bottle and per-liter unit pricing, free shipping from 12 bottles per sender, and a 100% money-back guarantee. The company has accumulated over 200,000 customers and 14 years of transaction history, has earned multiple industry awards including Deutscher Kundenaward 2026 (1st place, wine online retail) and Berlin Wine Trophy recognition, and has integrated Miles & More as a loyalty partner. The ownership and funding structure are not publicly disclosed.

Name

Vicampo

Legal name

Vicampo.de GmbH

Website

https://vicampo.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Vicampo.de GmbH is a Mainz-based online wine marketplace founded in 2012, offering 14,000+ wines from 2,100+ winemakers to German-speaking consumers across Germany, Austria, and Switzerland via its DACH storefronts and iOS app.

Ownership category

akta.pro rank

Product category

Online Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (445320), Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)

akta.pro primary industry

Alcohol Gift, Basket & Specialty Packaging Retail (CRANABAG)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Online wine retail
• Wine marketplace
• Direct-to-consumer wine
• Wine e-commerce
• Wine delivery service

Headquarters

HQ city

Mainz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Direct Wine Sales: Online retail of wines through e-commerce platform. Customers purchase wines individually or in packages (Weinpakete) through the website. Revenue generated through direct consumer transactions with pricing per bottle and package deals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Vicampo is an online wine retailer and marketplace operating across Germany, Austria, and Switzerland that aggregates more than 14,000 wines from over 2,100 winemakers on a single e-commerce platform. Customers can browse by wine type, region, winemaker, vintage, and food pairing, and order directly through vicampo.de, vicampo.at, or vicampo.ch with home delivery. The platform also curates multi-bottle wine packages, special-offer bundles, gift vouchers, and carries VICAMPO's own sub-brands (LEIDER GEIL and Lebenswerk).

Product overview

Vicampo is an online wine retailer and marketplace operating across Germany (.de), Switzerland (.ch), and Austria (.at). The platform offers a comprehensive wine portfolio centered on four core wine categories (red, white, rosé, sparkling) supplemented by curated wine packages (Weinpakete) and special offers. The product range includes proprietary sub-brands like LEIDER GEIL and Lebenswerk, organic wine selections, and bundled offerings like Gläser-Deals that combine wine with glassware. Additional services include a mobile iOS app, gift vouchers, and a Miles & More loyalty partnership. The platform sources wines from over 2,100 winemakers, offering more than 14,000 wines, and features both VICAMPO's own selection and a marketplace with wines from third-party sellers.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine catalog (Red, White, Rosé, Sparkling)

Quantifiable outcome

• Over 200,000 positive customer reviews

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

Partnerships

Two partnerships are on record, tiered featured partner and core.

• Casa Vinicola Botterfeatured partnerStrategic or Co-development PartnerItalian winery featured as 'Weingut des Monats' (Winery of the Month). Family business since 1928 in northeastern Veneto, led by third generation Luca, Annalisa and Alessandro Botter. Broad portfolio of Italian wines.
• Over 2,100 WinemakerscoreChannel Partner/ Reseller/ DistributorPartnership network of more than 2,100 winemakers providing the wine selection. Vicampo maintains close, friendly relationships with partner winemakers, many collaborations spanning many years.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hawesko Holding: Germany's largest wine mail-order specialist and publicly listed company offering a comparable DTC wine retail proposition across DACH. Vicampo competes directly with Hawesko's online assortment but lacks its scale, marketing budget, and publicly-disclosed financials.
• Flaschenpost: German alcohol delivery service (now backed by Oetker Group) offering rapid on-demand alcohol delivery including wine. While broader in category, it competes with Vicampo for German wine e-commerce spend with superior logistics funding and brand awareness.
• Baur Versand: German general merchandise mail-order company with wine retail offering. Operates in the same DACH market via similar DTC e-commerce channel with broader assortment beyond wine, providing both competition and a category-extension template.
• Laithwaites: One of the UK's leading online wine retailers with strong DTC franchise, broad winemaker relationships, and subscription mechanics. Comparable curated-assortment marketplace approach but UK-focused; serves as a benchmark for Vicampo's potential DACH subscription expansion.

Direct peers

• Wine in Black: Berlin-based online wine club offering curated wine packages to German consumers with subscription-style mechanics. Closest comparable to Vicampo's Weinpakete and own-brand curation strategy, with overlapping target customer (urban German wine enthusiasts) and similar DTC e-commerce model.
• Ludwig von Kapff: Long-established German wine retailer with strong online presence and curated wine selection across multiple price tiers. Operates a similar DACH-focused DTC model with emphasis on expert selection and broad winemaker relationships.
• Rindchen's Weinkontor: Germany-based online wine retailer specializing in curated selection and direct-to-consumer wine delivery. Comparable assortment breadth, target customer, and DTC e-commerce approach in the same DACH market.

Regional players

• Wein & Co: Austrian wine retail chain with strong online store, expanding into Germany. Vicampo operates vicampo.at in Austria, so Wein & Co is a direct local competitor in that market and represents an expansion-defensive peer.
• Wijnvoordeel: Largest Dutch online wine retailer with broad catalog and direct winemaker relationships. Comparable marketplace-style assortment strategy and DTC model, but operates in Netherlands/Belgium rather than DACH, so a non-competing regional benchmark for similar business model execution.

Emerging players

• Naked Wines: UK-founded online wine marketplace connecting consumers directly with independent winemakers through crowdfunding/subscription mechanics. Highly analogous marketplace business model to Vicampo's 2,100+ winemaker network, but with funding model and UK/US focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vicampo.de
• Xx.com/vicampo

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vicampo