Flare
Flare is a Nairobi-based emergency response software company founded in 2016 that provides real-time tracking, resource management, coordination, and reporting tools to government agencies and private ambulance operators across multiple African countries, with a consumer membership layer via rescue.co.
- Company typePrivate
- Founded2016
- HeadquartersNairobi, Kenya
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Flare does
Flare (Flare Global LLC) is a Nairobi-headquartered emergency response technology company founded in 2016 that builds software infrastructure for first responders, including real-time tracking, resource management, multi-agency coordination, and operational reporting modules. The platform serves government emergency response agencies (fire, police, ambulance services) and private ambulance operators across multiple African countries, with additional consumer-facing emergency response membership through the rescue.co sub-brand in East Africa.
The core platform comprises four product modules — Real-time Tracking, Reporting, Resource Management, and Coordination — supplemented by specialized add-ons for Disaster Relief, Fire Response, and Preparedness. Technology centers on location-based response coordination, multi-vehicle and personnel dispatch, and cross-agency operational reporting for donors, public-sector accounting, and private operators. The company operates from Planning House, Lower Kabete Road, in Nairobi with a workforce of 11–50 employees.
Flare generates revenue primarily through annual subscription licensing of its platform to government and private emergency response organizations on a quote-based pricing model, with secondary consumer revenue from rescue.co individual memberships. To date the company has raised approximately $625,000 across disclosed rounds, predominantly from development-oriented and grant investors (Austrian Development Agency, Villgro Kenya, Sheraa Sharjah, Kofi Annan Award), rather than traditional venture capital. The company is privately held with no disclosed institutional ownership.
Flare firmographics
Firmographics- Name
- Flare
- Legal name
- Flare Global LLC
- Website
- https://flare.co.ke
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flare is a Nairobi-based emergency response software company founded in 2016 that provides real-time tracking, resource management, coordination, and reporting tools to government agencies and private ambulance operators across multiple African countries, with a consumer membership layer via rescue.co.
- Ownership category
- akta.pro rank
Flare industry classification
Industry- Product category
- Emergency Response Software
- NAICS
- Emergency and Other Relief Services (62423), Computer Systems Design and Related Services (54151), Fire Protection (922160)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Emergency Communications, Alerting & Public Warning Systems (HLAJAGAF)
- akta.pro secondary industries
- Disaster Response & Search and Rescue (SAR) (BPADADAA), Crisis Management & Communications Support (Mass Notification) (BPABANAF)
Keywords
Where Flare is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Offices1 record
Markets served
Flare business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Software Platform Licensing: Flare provides software infrastructure and operational support for emergency response teams through a platform licensing model, serving both government and private emergency response providers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise/Government Platform |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Flare product offering
Product offeringCore offering
Flare provides software infrastructure and operational support for emergency response teams, offering real-time tracking, resource management, multi-agency coordination, and reporting tools designed for government agencies and private emergency response providers. The platform also operates rescue.co, a consumer-facing membership product delivering emergency access services to individuals in East Africa.
Product overview
Flare is a single unified emergency response platform offering a suite of coordinated modules for first responders. The core platform comprises four main products: Real-time Tracking for location-based response coordination, Resource Management for vehicles and personnel supervision, Reporting for operational and financial accounting, and Coordination for multi-agency response management. Additional specialized modules include Disaster Relief, Fire Response, and Preparedness capabilities. The company also operates Rescue.co as a consumer-facing membership sub-brand for individual emergency response access in East Africa.
Differentiator
Problem solved
Functional benefit
Brands
- rescue.co: Emergency response membership platform for individuals and organizations in East Africa
Products and services
- Rescue.co Membership Emergency Response Consumer-facing membership product providing emergency response services and access to individuals in East Africa, available through the rescue.co portal. Designed for residents and visitors who need reliable emergency transport access in underserved areas.
Quantifiable outcome
- Decreased ambulance wait times and increased access to emergency transport
Companies that use Flare
Customer profileSegments4 records
Ideal customer profiles3 records
Flare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Flare partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Flare competitors and assessment
Company assessmentDirect peers
- RapidSOS: RapidSOS provides a digital platform that links emergency response data from connected devices to first responders, directly comparable to Flare's emergency response coordination and real-time data delivery mission.
- Pulsara: Pulsara offers a mobile communication and coordination platform for EMS, fire, and hospital teams — closely aligned with Flare's multi-agency coordination, real-time tracking, and hospital handoff workflows.
- ESO Solutions: ESO provides software for EMS agencies, fire departments, and hospitals including scheduling, reporting, and data analytics, overlapping directly with Flare's reporting, resource management, and fire response modules.
- ImageTrend: ImageTrend delivers EMS, fire, and healthcare data software used by public-safety agencies — comparable to Flare's government EMS and fire reporting and resource management offerings.
- Priority Dispatch: Priority Dispatch provides emergency dispatch software, protocols, and certification used by public safety answering points — directly comparable to Flare's dispatcher and multi-agency coordination use cases.
Broad incumbents
- Everbridge: Everbridge is a broad-incumbent mass notification and crisis management platform serving governments and enterprises globally — overlapping with Flare's crisis communications, preparedness, and disaster response modules, but at much larger scale.
- Rave Mobile Safety (Motorola Solutions): Rave provides mass notification, 911 communications, and emergency coordination software to public safety agencies — a broad-incumbent adjacent to Flare's emergency communications and coordination platform.
- Crisis24 (GardaWorld): Crisis24 offers integrated risk management, mass notification, and emergency response services globally, comparable in mission to Flare's disaster relief and preparedness modules though at a much larger organizational scale.
Emerging players
- Tulip Interfaces (Frontline Operations): Tulip provides frontline operations and real-time tracking software for distributed workforces in regulated industries; comparable to Flare's real-time resource tracking and reporting focus on mobile response teams.
Others
- Twilio (Segment / Communications APIs): Twilio is an enabling communications-infrastructure provider whose APIs power real-time messaging, voice, and location services — comparable as the underlying real-time tracking and communications layer that platforms like Flare can be built on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Flare social profiles
Digital presenceFlare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flare leadership team
Management profileNumber of profiles
Profiles3 records
Flare subsidiaries and ownership
Company hierarchySubsidiaries1 record
Flare funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flare
What does Flare do?
Flare provides software infrastructure and operational support for emergency response teams, offering real-time tracking, resource management, multi-agency coordination, and reporting tools designed for government agencies and private emergency response providers. The platform also operates rescue.co, a consumer-facing membership product delivering emergency access services to individuals in East Africa.
Is Flare a public or private company?
Flare is a private company. It is classified as venture growth investor backed and is currently operating.
When was Flare founded?
Flare was founded in 2016. It employs 11 to 50 people.
Where is Flare based?
Flare is headquartered in Nairobi, Kenya, in the Africa region.
How does Flare make money?
One revenue line is on record: software Platform Licensing.
Who are Flare's main competitors?
Direct peers on record are RapidSOS, Pulsara, ESO Solutions, ImageTrend and Priority Dispatch. Broad incumbents are Everbridge, Rave Mobile Safety (Motorola Solutions) and Crisis24 (GardaWorld). Tulip Interfaces (Frontline Operations) is listed as an emerging player. Twilio (Segment / Communications APIs) is listed as an others.
Does Flare have an API?
No public API is recorded for Flare.
What industry is Flare in?
Flare's product category is Emergency Response Software. Its primary akta.pro industry code is HLAJAGAF, Emergency Communications, Alerting & Public Warning Systems, with a secondary code of BPADADAA, Disaster Response & Search and Rescue (SAR). Its NAICS code is 62423 and its SIC code is 7372.