Key Point Health Services
Key Point Health Services is a Maryland-based nonprofit behavioral health organization founded in 1982 that delivers outpatient mental health, psychiatric rehabilitation, residential, and school-based therapy services to children, adolescents, and adults across five counties and Baltimore City. Revenue is primarily Maryland Medicaid reimbursement supplemented by donations and corporate sponsorships.
- Company typePrivate
- Founded1982
- HeadquartersAberdeen, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Key Point Health Services does
Key Point Health Services is a Maryland-based nonprofit behavioral health organization founded in 1982 by Dr. Karl Weber in Dundalk, Maryland, and now headquartered at 135 North Parke Street, Aberdeen, MD. The organization delivers a continuum of behavioral health care across four integrated core programs: Child & Adolescent Psychiatric Rehabilitation Program (PRP), Adult PRP/Community Outreach Program, Outpatient Mental Health Clinic (OMHC), and Residential Rehabilitation Program (RRP), supplemented by a School-Based Therapy channel operating in Harford, Cecil, and Baltimore Counties for students ages 5–21. Services span five Maryland counties and Baltimore City (Anne Arundel, Baltimore City, Baltimore County, Cecil, Harford) through a network of clinics, residential homes, and mobile/in-home outreach, with both in-person and telehealth delivery. The core technology is a trauma-informed, person-centered care delivery model rather than proprietary software, supported operationally by a partnership with Streamline Healthcare Solutions.
The organization's revenue model is anchored by Maryland Medicaid reimbursement for psychiatric rehabilitation, outpatient mental health, and residential services, with most services provided at no cost to eligible Medicaid recipients. Secondary revenue streams include individual donations (one-time, monthly, tribute/memorial gifts), in-kind donations, and corporate sponsorships from local businesses (e.g., Walmart, APGFCU, Rosedale Bank, ServiceMaster Clean, Eastern Lift Truck). Commercial payers — Medicare, Blue Cross/Blue Shield, TriCare/US Family Health Plan, Cigna, and Aetna — are accepted alongside a private-pay sliding scale. The go-to-market motion is community-led: clients are reached through referrals from licensed behavioral health professionals, local behavioral health authorities, core service agencies, school partnerships, healthcare providers, and direct outreach.
Key Point is led by CEO Stacy C. Fruhling (joined October 2025, MBA from University of Baltimore, LCPC/LCADC-credentialed, 25+ years of behavioral health leadership) and governed by a Board of Directors with healthcare, nonprofit, finance, and community advocacy expertise. The organization is actively pursuing Certified Community Behavioral Health Clinic (CCBHC) certification, opening a new Adult PRP location in Glen Burnie (Anne Arundel County) in 2026, and recently completed a brand and website relaunch in Fall 2024 under new Director of Development & Marketing Kevin D. Lundin. Headcount is in the 251–500 range; no revenue figures are disclosed.
Key Point Health Services firmographics
Firmographics- Name
- Key Point Health Services
- Legal name
- Key Point Health Services, Inc.
- Website
- https://keypoint.org
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Key Point Health Services is a Maryland-based nonprofit behavioral health organization founded in 1982 that delivers outpatient mental health, psychiatric rehabilitation, residential, and school-based therapy services to children, adolescents, and adults across five counties and Baltimore City. Revenue is primarily Maryland Medicaid reimbursement supplemented by donations and corporate sponsorships.
- Ownership category
- akta.pro rank
Key Point Health Services industry classification
Industry- Product category
- Behavioral Health Services
- NAICS
- Offices of Physicians, Mental Health Specialists (621112), Individual and Family Services (6241), Social Assistance (624), Health Care and Social Assistance (62)
- SIC
- Services-Health Services (8000), Services-Social Services (8300), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI)
Keywords
Where Key Point Health Services is headquartered
LocationHeadquarters
- HQ city
- Aberdeen
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Key Point Health Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Medicaid Reimbursement: Primary revenue stream from Maryland Medicaid reimbursement for psychiatric rehabilitation, outpatient mental health, and residential rehabilitation services.
- Donations and Philanthropy: Individual donations (one-time, monthly, tribute/memorial gifts) and in-kind donations supporting behavioral health programs and client welfare.
- Corporate Sponsorships: Business sponsorships providing brand visibility, employee engagement, and volunteer opportunities in exchange for investment in local behavioral health initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Maryland Medicaid Recipient - Free Services |
| Subscription | Monthly | Child & Adolescent PRP - Free (Maryland Medicaid) |
| Hybrid | Monthly | Private Pay - Sliding Scale Available |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Key Point Health Services product offering
Product offeringCore offering
Key Point Health Services is a nonprofit behavioral health organization that provides outpatient mental health clinics, psychiatric rehabilitation programs (PRPs) for children/adolescents and adults, residential rehabilitation programs (RRP), school-based therapy, and community outreach services. Its services are delivered across multiple locations in Maryland and are primarily reimbursed through Maryland Medicaid and the public mental health system.
Product overview
Key Point Health Services operates as a unified behavioral health platform offering four integrated core programs: Child & Adolescent Psychiatric Rehabilitation Program (PRP), Adult Psychiatric Rehabilitation Program/Community Outreach Programs (PRP), Outpatient Mental Health Clinic (OMHC), and Residential Rehabilitation Program (RRP). An additional School-Based Therapy component extends OMHC services into educational settings. These programs serve children, adolescents, and adults across Maryland counties, functioning as interconnected care pathways that allow clients to move between levels of support based on their needs.
Differentiator
Problem solved
Functional benefit
Brands
- Kamp Key Point: Summer program for children in care offering exploration, play, confidence-building, and community outings without financial barriers.
Products and services
- Child & Adolescent Psychiatric Rehabilitation Program (PRP) A mobile, community-based rehabilitation program for children and adolescents (ages 5-17) with serious emotional disturbances, mental illness, intellectual disabilities, and co-occurring disorders. Services are provided at home, school, and in the community by mobile mental health professionals.
- Adult Psychiatric Rehabilitation Program (PRP) A mobile mental health rehabilitation program for adults (18+) with serious mental illness, providing psychiatric rehabilitation, case management, and community support services.
- Outpatient Mental Health Clinic (OMHC) An outpatient mental health clinic offering individual therapy, family therapy, group therapy, psychiatric evaluation, and medication management services. Services are offered at the office, in homes, and in schools.
- Residential Rehabilitation Program (RRP) A residential rehabilitation program providing supervised housing, life skills training, and clinical support for adults with serious mental illness. Multiple sites operate across Maryland.
- School-Based Therapy Therapy and behavioral health services delivered directly within school settings, supporting student mental health and emotional well-being as part of the educational environment.
- Community Outreach Programs Community-based case management and outreach services connecting individuals to behavioral health resources, support systems, and recovery-oriented care.
- Kamp Key Point A summer therapeutic camp program serving children and adolescents as part of the organization's child and adolescent service line.
Quantifiable outcome
- Services at least 3 times per month for enrolled PRP children
Companies that use Key Point Health Services
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Key Point Health Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Key Point Health Services partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Community Behavioral Health Association of MarylandcorePartnership with state-level behavioral health association to strengthen mental wellness advocacy and expand access to care in Maryland communities.
- Aberdeen Chamber of CommercecoreChamber partnership supporting business community engagement and local economic development while promoting mental wellness initiatives.
- Harford ChambercoreChamber partnership fostering community collaboration and business support for behavioral health initiatives in Harford County.
- United WaycorePartnership with United Way of Central Maryland supporting community wellness programs and behavioral health services for those in need.
- Route 40 Business AssociationminorBusiness association partnership supporting economic development and community wellness along the Route 40 corridor.
- ServiceMaster CleanminorCorporate sponsor providing cleaning services support and community investment in mental wellness.
- Rosedale BankminorFinancial institution sponsor supporting behavioral health initiatives in the community.
- APGFCU (Aberdeen Proving Ground Federal Credit Union)minorCredit union sponsor investing in local mental health and community wellness programs.
- NCInsureminorInsurance company sponsor supporting community behavioral health initiatives.
- RR Contractor ServicesminorContractor services company sponsoring mental wellness programs.
- Maryland Heating and AirminorHVAC company sponsor supporting community wellness initiatives.
- Walmart (Elkton, Fallston, North East, Aberdeen locations)minorCorporate sponsorship from multiple Walmart store locations supporting community behavioral health programs.
- Rotary Club of North EastminorService organization sponsoring community mental wellness initiatives.
- Harford's HeartminorLocal organization sponsor supporting community wellness and behavioral health programs.
- Eastern Lift Truck Co.minorIndustrial equipment company sponsor investing in local community health initiatives.
- Local Schools (Harford, Cecil, Baltimore Counties)coreSchool-based therapy partnerships providing mental health services for students ages 5-21 in partnership with local educational institutions.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Key Point Health Services competitors and assessment
Company assessmentDirect peers
- Sheppard Pratt Health System: Maryland's largest private nonprofit behavioral health provider offering outpatient, residential, and school-based services across the same geography as Key Point. Directly comparable in target population, payer mix (Maryland Medicaid), and continuum-of-care model.
- Mosaic Community Services: Maryland-based community behavioral health nonprofit serving individuals with mental illness and co-occurring disorders through outpatient, PRP, and residential programs. Closely comparable to Key Point in mission, county footprint, and Medicaid funding dependence.
- Penn-Mar Human Services: Mid-Atlantic nonprofit serving people with mental illness and intellectual disabilities through community-based residential, vocational, and clinical programs. Comparable to Key Point's residential and adult rehabilitation offerings.
- Chimes: Maryland-headquartered nonprofit providing community-based mental health, behavioral health, and developmental disability services including residential, outpatient, and supported employment. Comparable in scope and Medicaid-driven funding model.
- Family & Children's Services of Central Maryland: Maryland nonprofit offering outpatient mental health, substance use, and PRP-style rehabilitation services to children and adults. Comparable in payer mix (Medicaid) and child/adolescent mental health focus.
- Catholic Charities of Baltimore: Regional nonprofit providing behavioral health, residential, and case management services across Maryland to vulnerable populations. Overlaps with Key Point in outpatient mental health and community-based support for low-income clients.
Regional players
- Behavioral Health System Baltimore: Baltimore City–based nonprofit behavioral health provider focused on outpatient mental health, substance use, and community programs. Comparable population (Baltimore City and County) and Medicaid-funded service delivery model.
Broad incumbents
- Resources for Human Development (RHD): National nonprofit operating behavioral health, residential, and community programs across multiple states, including Maryland. Comparable in residential and community-based mental health services, with broader geographic scale.
- Merakey: Large national nonprofit providing behavioral health, intellectual/developmental disability, and autism services across multiple states. Comparable in community-based mental health and residential offerings, with significantly broader footprint.
- Devereux Advanced Behavioral Health: National nonprofit operating behavioral health programs including residential, outpatient, and community-based services for children and adults. Comparable in full continuum of care and Medicaid reimbursement dependence, though at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Key Point Health Services social profiles
Digital presenceKey Point Health Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Key Point Health Services leadership team
Management profileNumber of profiles
Profiles19 records
Key Point Health Services funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Key Point Health Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Key Point Health Services
What does Key Point Health Services do?
Key Point Health Services is a nonprofit behavioral health organization that provides outpatient mental health clinics, psychiatric rehabilitation programs (PRPs) for children/adolescents and adults, residential rehabilitation programs (RRP), school-based therapy, and community outreach services. Its services are delivered across multiple locations in Maryland and are primarily reimbursed through Maryland Medicaid and the public mental health system.
Is Key Point Health Services a public or private company?
Key Point Health Services is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Key Point Health Services founded?
Key Point Health Services was founded in 1982. It employs 251 to 500 people.
Where is Key Point Health Services based?
Key Point Health Services is headquartered in Aberdeen, United States, in the North America region.
How does Key Point Health Services make money?
Three revenue lines are on record. Medicaid Reimbursement is the primary driver. The others are donations and Philanthropy and corporate Sponsorships.
Who are Key Point Health Services's main competitors?
Direct peers on record are Sheppard Pratt Health System, Mosaic Community Services, Penn-Mar Human Services, Chimes, Family & Children's Services of Central Maryland and Catholic Charities of Baltimore. Behavioral Health System Baltimore is listed as a regional player. Broad incumbents are Resources for Human Development (RHD), Merakey and Devereux Advanced Behavioral Health.
Does Key Point Health Services have an API?
No public API is recorded for Key Point Health Services.
What industry is Key Point Health Services in?
Key Point Health Services's product category is Behavioral Health Services. Its primary akta.pro industry code is HLAFACAI, Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers. Its NAICS code is 621112 and its SIC code is 8000.