What Healthpath does

Healthpath (Healthpath Ltd) is a UK-based, direct-to-consumer functional medicine company focused on gut health, founded in 2018/2019 by Richard Nehme and headquartered in London. The company offers at-home diagnostic kits (including the £399 Ultimate Gut Health Test with advanced microbiome analysis via 16S rRNA DNA sequencing and a £185 SIBO hydrogen/methane breath test), a portfolio of professional-grade supplements, paid consultations with BANT/ANP/IFM registered practitioners, and a structured 12-week Gut Health Program built on a proprietary 5R protocol (Remove, Replace, Reinoculate, Repair, Reintroduce). Underlying technology combines advanced laboratory testing (stool, breath and food sensitivity panels covering 200+ items) with practitioner-led interpretation, educational content (blog, scientific research reviews, YouTube, podcast) and a private community forum for program participants.

Healthpath monetises through a mix of one-time test kit and supplement sales, professional services (consultations), a recurring 12-week program membership, and transaction-fee revenue from Splitit interest-free payment plans. Distribution is exclusively direct-to-consumer via its own e-commerce storefronts (healthpath.com and my.healthpath.com), with shipping restricted to UK addresses. The company also operates Healthpath Pro, a B2B sub-brand enabling healthcare professionals to access Healthpath's testing and interpretation for their own clients. Since founding, Healthpath reports having served over 32,000 customers, with practitioners having supported 6,000+ clients through the Gut Health Program.

The business is privately held, founder-led, with one disclosed minority raise of approximately $1.33M via Crowdcube in May 2022, indicating a largely bootstrapped capital structure. Headcount sits in the 11–50 range, and strategic emphasis is on scaling practitioner-led functional medicine access, expanding the B2B Healthpath Pro channel, and broadening into adjacent product lines such as meal delivery via Field Doctor.

Name

Healthpath

Legal name

Healthpath Ltd

Website

https://healthpath.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Healthpath is a UK-based direct-to-consumer functional medicine company selling at-home gut health tests, professional-grade supplements, practitioner consultations, and a 12-week Gut Health Program to individual consumers seeking root-cause investigation of chronic digestive symptoms.

Ownership category

akta.pro rank

Product category

Functional Medicine / Gut Health Services

NAICS

Food (Health) Supplement Retailers (456191), Other Health and Personal Care Retailers (45619)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Medical Laboratories (8071)

akta.pro primary industry

At-Home Lab Testing & Diagnostics-Integrated Virtual Care (HLALAAAE)

akta.pro secondary industries

Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers) (HLAHACAL), Home-Use & OTC Rapid Self-Tests (Consumer POCT kits) (HLAHAOAK), Gut Health & Digestive Nutrition (IBS, GERD, Elimination Diets) (HSADAFAH), Probiotics & Digestive Health Supplements (CRADAGAF), Health, Wellness & Pharmacy Online Retailers (CRAFADAG)

Keywords

• Functional medicine services
• Gut health testing
• At-home diagnostic kits
• Nutritional therapy consultations
• Gut health supplements

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Diagnostic Test Kits: Sale of at-home test kits including Gut Health Tests, SIBO breath tests, and food sensitivity tests. Customers purchase kits, collect samples at home, and send to laboratories for analysis.
2. Supplements: Sale of professional-grade supplement bundles and individual products including PHGG prebiotic, Tributyrin, probiotics, and gut support formulas.
3. Practitioner Consultations: Paid consultations with registered nutritional therapists and functional medicine practitioners for personalized health guidance and test interpretation.
4. Gut Health Program Membership: 12-week structured gut health program with video lessons, downloadable resources, meal plans, and community access. Includes one month's free access with option to continue as membership.
5. Interest-Free Payment Plans: Partnership with Splitit to offer interest-free monthly payment installments on purchases, enabling higher ticket sales.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels7 records

Core offering

Healthpath sells at-home gut health diagnostic test kits (stool, SIBO breath, and food sensitivity panels), professional-grade supplements, online consultations with registered nutritional therapists and IFM-certified functional medicine practitioners, and a structured 12-week Gut Health Program. All offerings are sold direct-to-consumer via its own UK e-commerce platform, with practitioners providing test interpretation and personalised health plans.

Product overview

Healthpath offers a modular functional medicine platform focused on gut health, comprising three core components: advanced at-home testing (Gut Health Test, SIBO Breath Test), personalised health interventions (practitioner consultations, supplement bundles), and structured education (12-Week Gut Health Programme). The service uses a 5R approach (Remove, Replace, Reinoculate, Repair, Reclaim) to address root causes of gut-related symptoms through functional medicine principles. Customers can purchase individual tests and consultations or access bundled programmes combining multiple services with practitioner support.

Differentiator

Problem solved

Functional benefit

Brands

• Healthpath Pro: A platform for healthcare professionals to access Healthpath's testing and interpretation services for their clients.

Products and services

• Gut Health Test Comprehensive at-home gut health testing service including stool analysis for microbiome evaluation, food sensitivity testing, and personalised health recommendations reviewed by qualified practitioners. Priced at £399 for the Ultimate Gut Health Test option. Designed for UK adults wanting root-cause investigation of digestive and related symptoms.
• SIBO Breath Test At-home hydrogen and methane breath test kit for diagnosing Small Intestinal Bacterial Overgrowth (SIBO). Uses lactulose substrate with results reviewed by qualified practitioners. Priced at £185 and targets individuals with suspected SIBO symptoms.
• 12-Week Gut Health Program Structured 12-week programme featuring weekly video lessons, downloadable recipes and meal plans, tailored dietary plans, an interactive progress dashboard, and access to practitioners via a private community forum. Built on the proprietary 5R approach and informed by 30 years of clinical experience. Includes one month free access with option to continue as a membership. Has helped 6,000+ clients.
• Supplements Professional-grade supplement bundles and individual products supporting personalised health programmes, including PHGG (Partially Hydrolyzed Guar Gum) prebiotic and Tributyrin products, plus probiotic and gut support formulas. Sold direct-to-consumer via the Healthpath online shop.
• Practitioner Consultation Online consultation services with registered nutritional therapists and functional medicine practitioners who interpret test results and create bespoke health plans for customers. Available as a 20-minute paid consultation, supporting Healthpath's BANT, ANP, and IFM credentialed clinical team.

Quantifiable outcome

• Successfully helped over 32,000 customers since 2019
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• BANT (British Association for Nutrition and Nutritional Therapy)coreOthersProfessional association registration. Healthpath practitioners are BANT registered, providing credibility and professional standards compliance.
• ANP (Association of Naturopaths)coreOthersProfessional association registration for practitioners providing additional credibility and standards compliance.
• IFM (Institute for Functional Medicine)coreOthersProfessional certification body. Healthpath has IFM certified practitioners (including Alex Manos as IFMCP - Institute for Functional Medicine Certified Practitioner).
• Royal MailminorOthersShipping partner for UK deliveries. Gut Health Tests, SIBO and Blood tests dispatched via Royal Mail Tracked 48; Food sensitivity tests via Royal Mail First Class.
• StripeminorOthersPayment processor for online transactions on the Healthpath platform.
• PayPalminorOthersAlternative payment processor option for online transactions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thriva: UK-based at-home blood testing company offering finger-prick tests with practitioner-reviewed reports and personalized recommendations. Comparable D2C test-to-action model operating in the same UK market.
• Zoe: UK-based personalized nutrition platform built around at-home gut microbiome testing combined with continuous glucose monitoring and dietary guidance. Direct competitor in the gut-health testing plus personalized protocol category, with deeper venture funding but a higher price point.
• Daye: UK-based at-home diagnostic testing company focused initially on vaginal health but expanding into broader at-home health testing. Direct geographic and channel competitor with similar DTC e-commerce model and UK roots.
• Everlywell: Direct-to-consumer at-home lab testing platform offering a broad menu including food sensitivity panels, stool tests, and microbiome tests with practitioner-reviewed results. Mirrors Healthpath's DTC test-then-recommend model at much larger scale.
• Atlas Biomed: At-home DNA and microbiome testing service with personalized food and gut health recommendations. Comparable product (gut microbiome test → tailored nutrition), positioned at the consumer end of the testing spectrum.
• Viome Life Sciences: Direct-to-consumer gut microbiome and health testing company using at-home stool samples to generate personalized nutrition recommendations. Closely comparable product offering (at-home gut test → personalized plan → supplements), though US-centric.

Broad incumbents

• The Organic Pharmacy: UK-based wellness brand offering supplements, skincare and practitioner consultations with a holistic-health positioning. Broader incumbent in the natural health/wellness category, with overlapping supplement and consultation offerings.

Regional players

• Wild Nutrition: UK-based practitioner-grade supplement brand founded by a nutritional therapist, with similar evidence-based positioning and DTC model. Comparable on the supplements and nutritional-therapy credibility layer rather than diagnostics.
• Bio & Me: UK gut-health food brand offering functional products such as kefir, granolas, and breads designed for digestive wellness. Adjacent rather than direct — competes for the same gut-health-conscious UK consumer but through grocery rather than testing.

Emerging players

• Chuckling Goat: UK functional fermented-food and gut-health brand offering kefir and related products tied to gut wellness education. Partial overlap as a UK gut-health consumer brand; differs by being product-led rather than test-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/our_healthpath
• YouTubeyoutube.com/@ourhealthpath/featured
• Facebookfacebook.com/ourhealthpath
• LinkedInlinkedin.com/company/ourhealthpath
• Instagraminstagram.com/ourhealthpath

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthpath