Credit of Morocco

What Credit of Morocco does

Credit du Maroc is a Casablanca-headquartered, private Moroccan universal bank founded in 1929 and operating as a subsidiary of the Holmarcom conglomerate. It serves five customer segments — Particulier (retail), Professionnel (SMB/self-employed), Entreprise (mid-market), Banque Privée (HNW), and Corporate/Institutionnel — through an extensive branch network of over 300 locations across Morocco complemented by digital channels (MyCDM mobile app, CDM e-Corporate, e-Trade, e-Documents, Pooling, Bip Bip SMS, facial-recognition-enabled remote account opening) and a telephone banking service (Bip Bip / 3232).

The product platform spans deposit accounts, mortgage and consumer credit, credit and debit cards (including prepaid Daba Daba and Corporate Prepaid), insurance-linked savings and retirement products (Sérénéa, Liberis, Mozaïc sub-brands), investment funds (OPCVM), trade finance (letters of credit, documentary collection, international bank guarantees), structured finance, factoring, leasing, and treasury/cash-management services for corporates. Specialized offerings include Shariah-compliant products (Sakane, Ard, Mounassib, Sarii) and a private banking line (Liberis Epargne, Patrimoine, Retraite, Education, Carte). Technology is delivered through Moroccan interbank infrastructure (CMI, GSIMT, Bank Al-Maghrib information centers) and integrations with SWIFT, PORTNET, and 3D-Secure schemes.

Revenue is generated from four streams: net interest income on lending products (mortgages, consumer, business, working capital), commissions and fees (account management, cards, FX, trade finance), insurance distribution commissions via AtlantaSanad Assurance, and asset management/wealth fees on OPCVM and Liberis products. Pricing is not publicly disclosed and is determined per customer profile. Strategic activity in 2024-2025 — a leasing/factoring subsidiary acquisition and a €50M EBRD green-financing partnership — indicates ongoing platform expansion and increasing institutional engagement in sustainable finance.

Name

Credit of Morocco

Legal name

Crédit du Maroc

Website

https://creditdumaroc.ma

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Credit du Maroc is a Casablanca-headquartered Moroccan universal bank (est. 1929), operating 300+ branches and serving retail, professional, corporate, and private banking clients with deposits, lending, trade finance, insurance, and digital banking services.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Commercial Banking (522110), Credit Card Issuing (522210), Credit Intermediation and Related Activities (522)

SIC

State Commercial Banks (6022)

akta.pro primary industry

SME Business Lending (Term Loans, Lines of Credit, Overdrafts) (FSABABAB)

akta.pro secondary industries

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA), Islamic SME & Commercial Banking (FSABAGAB), General Purpose Credit Cards (FSAKABAA)

Keywords

• Retail banking services
• Corporate banking
• Private banking
• Trade finance
• Savings products

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices45 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income: Traditional banking interest income from lending products including mortgage loans, consumer credit, and business financing.
2. Commission and Fee Income: Fees from banking services including account management, card services, wire transfers, foreign exchange transactions, and trade finance operations.
3. Insurance Products Distribution: Distribution of insurance products through partnerships with providers such as AtlantaSanad Assurance, earning commission income on savings and protection products.
4. Asset Management and Investment Products: Management and distribution of investment products including OPCVM funds, savings plans (Sérénéa, Liberis), and retirement products.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels3 records

Core offering

Credit du Maroc is a Moroccan banking institution offering a comprehensive suite of retail, professional, corporate, and private banking services. Core offerings include checking accounts, mortgage and consumer credit, savings and retirement plans, insurance-linked investment products, trade finance (letters of credit, documentary collection, international guarantees), factoring, leasing, cash management, and payment cards, delivered through a 300+ branch network and digital channels (MyCDM mobile app, e-banking platforms).

Product overview

Crédit du Maroc operates as a comprehensive retail and corporate banking institution offering a multi-segment banking platform. The product portfolio spans personal banking (Particulier), professional services (Professionnel), business banking (Entreprise), private banking (Banque Privée), and corporate/institutional services. Core banking products include checking accounts (Compte Chèque), various credit products (mortgage, auto, consumer), and savings instruments. The savings platform comprises Sérénéa branded products (Sérénéa Epargne, Sérénéa Retraite, Sérénéa Education) for retail customers and LIBERIS Patrimoine for high-net-worth clients. Digital services are delivered through Banque Directe online banking, MyCDM mobile app, and corporate platforms (CDM e-Corporate, CDM e-Trade, CDM e-Documents). Business solutions include factoring (CDM Factoring), leasing, international trade finance (letters of credit, guarantees), and cash management (CDM Pooling). The bank also offers prepaid card products (Daba Daba, Corporate Prepaid), insurance-linked savings (Tadamoun, Liberis), and specialized youth banking packages under the Mozaïc sub-brand. The architecture follows a platform-plus-modules model where core banking services are complemented by digital channels and specialized add-on products.

Differentiator

Problem solved

Functional benefit

Brands

• MyCDM: Online and mobile banking platform for retail customers
• Sérénéa Epargne
• Sérénéa Retraite
• Sérénéa Education
• LIBERIS Patrimoine
• CDM Factoring
• CDM Corporate
• CDM e-Corporate
• CDM e-Trade
• CDM e-Documents
• CDM Pooling
• CDM PRELEVEMENT
• CDM e-Swift
• CDM Chèques Express
• CDM PRELEVEMENT
• CDM e-Swift
• CDM Chèques Express
• Liberis Epargne
• Liberis Patrimoine
• Liberis Retraite
• Liberis Education
• Liberis Carte
• Liberis Assistance MRE
• Tadamoun Assistance
• Isaaf Mondial Assistance
• Mozaïc Etudiants
• Mozaïc Ados
• Mozaïc Jeunes Actifs
• Sakane
• Ard
• Mounassib
• Sarii
• Maskane
• Daba Daba
• CDM Pass
• CDM Silver
• e-Buy
• Bip Bip
• Banque Directe
• International DESK
• CREDICOM
• Portnet
• Finéa

Products and services

• Compte Chèque Standard checking account for individual customers enabling day-to-day banking operations including deposits, withdrawals, and payments.
• Crédit Immobilier Sakane Home mortgage loan product for purchasing real estate property, available for both new and second-hand properties, and offered as an Islamic-compliant home financing solution.
• Crédit Auto sans garantie Unsecured auto loan for individuals purchasing vehicles without requiring collateral.
• Crédit Conso Consumer credit facility for individuals financing personal projects and purchases with flexible repayment terms.
• Sérénéa Epargne Savings insurance product for individual customers allowing progressive capital accumulation with tax advantages and flexible withdrawal options, distributed in partnership with AtlantaSanad Assurance.
• Sérénéa Retraite Retirement savings plan with periodic contributions, tax benefits, and multiple exit modes including lifetime annuity for individual customers.
• Sérénéa Education Education savings plan designed to fund children's higher education with flexible contribution schedules and embedded death/disability insurance.
• LIBERIS Patrimoine Private banking savings and investment product offering capital capitalization or distribution options and tax exemption after 8 years, targeted at HNW private banking clients.
• Plan Epargne Logement Maskane Housing savings plan with government-backed returns for individuals financing residential property purchases.
• Banque Directe (Online Banking) Online banking platform enabling retail customers to manage accounts, transfer funds, and access banking services via the web.
• MyCDM Mobile App Mobile banking application for iOS and Android enabling retail customers to manage accounts, control cards, and execute transactions on smartphones.
• CDM e-Corporate Corporate internet banking platform enabling businesses to manage accounts, initiate payments, and access credit facilities remotely.
• CDM e-Trade Digital platform for managing the lifecycle of international trade operations from initiation through financing to foreign currency payment for corporate clients.
• CDM e-Documents Digital document management service for businesses to access, download, and print banking documents and accounting records electronically.
• CDM Factoring Accounts receivable management service for businesses providing invoice financing, debtor management, and credit risk protection.
• Leasing / Crédit-Bail Equipment and property leasing solutions for businesses allowing use of assets with an option to purchase at contract end.
• Crédit Documentaire Letter of credit service for international trade transactions providing payment security in high-risk countries or with new partners.
• Remise Documentaire Documentary collection service for international trade with risk management and buyer default protection for exporters.
• Garanties Bancaires Internationales International bank guarantee products including standby letters of credit, bid bonds, advance payment guarantees, and performance bonds for businesses.
• Carte Daba Daba Prepaid card product for individuals allowing account funding and payments without requiring a traditional bank account.
• CDM Corporate Prepaid Card Nominative prepaid card for businesses to manage employee travel expenses, eliminate cash handling risks, and control spending limits.
• CDM Pooling Cash management solution enabling centralized treasury management across multiple company accounts for optimal liquidity for corporate clients.
• Crédit de Trésorerie Short-term working capital credit facility for businesses to manage cash flow gaps and operational financing needs.
• Financement Structuré Structured financing solutions for large-scale corporate projects and acquisitions.
• OPCVM Investment Funds Collective investment vehicles including money market, bond, diversified, and equity funds managed professionally for individual and institutional investors.

Quantifiable outcome

• The Saiss Water Conservation Program will irrigate 20,000 hectares and transfer 90-120 million cubic meters annually
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability1 record

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Leasing and Factoring SubsidiarycoreOthers · 1 May 2024In May 2024, Credit du Maroc acquired a leasing and factoring subsidiary as part of its strategic expansion in emerging markets, strengthening its capabilities in equipment leasing and accounts receivable financing.
• AtlantaSanad AssurancecoreOthersInsurance partner providing savings and investment products including Sérénéa Epargne, Sérénéa Education, Sérénéa Retraite, and Liberis insurance products distributed through Crédit du Maroc's branch network.
• Bank Al-MaghribcoreOthersMorocco's central bank provides information sharing systems and regulatory oversight for the banking sector, with CDM participating in interbank clearing and information systems.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Attijariwafa Bank: Largest Moroccan banking group by assets and market cap, offering universal retail, corporate, and investment banking across Morocco and wider Africa. Directly comparable to Credit du Maroc as a full-service Moroccan commercial bank with broader scale and an international footprint.
• Banque Populaire du Maroc: Second-largest Moroccan banking group, structured as a cooperative bank serving retail, professional, and SME customers. A direct competitor to Credit du Maroc in Moroccan retail and SME banking, with a similarly extensive branch network.
• Bank of Africa (formerly BMCE Bank): Major Moroccan universal bank with strong corporate, trade finance, and African expansion footprint. Competes with Credit du Maroc in Moroccan corporate banking, international trade finance, and now-leasing/factoring verticals.

Direct peers

• Bank Assafa: Moroccan Islamic (participatory) bank offering Sharia-compliant retail, professional, and corporate banking. Direct competitor to Credit du Maroc's Islamic banking franchise (Sakane, Ard, Sarii) in the Moroccan participatory banking market.
• BMCI (BNP Paribas Maroc): Moroccan subsidiary of BNP Paribas offering retail, corporate, and private banking. Comparable to Credit du Maroc as a mid-sized Moroccan universal bank with multinational parent backing and similar retail-to-corporate product mix.
• Umnia Bank: Moroccan participatory bank affiliated with leading Moroccan banking groups, offering Sharia-compliant retail and corporate products. Comparable to Credit du Maroc's Islamic finance sub-brand offering in Morocco's growing Islamic banking segment.
• CIH Bank: Moroccan commercial bank historically focused on real estate and housing finance, now expanding into universal banking. Direct peer to Credit du Maroc as a mid-sized Moroccan bank offering retail, professional, and corporate services.
• Al Barid Bank: Morocco's postal bank, providing retail banking and remittance services through an extensive national branch network. Direct peer to Credit du Maroc in retail deposit-taking and mass-market financial services across Morocco.
• Société Générale Maroc: Moroccan subsidiary of Société Générale providing retail, SME, and corporate banking. Direct competitor to Credit du Maroc across all major Moroccan banking segments, with similar foreign-bank-parent capital structure.
• HSBC Maroc: Moroccan subsidiary of HSBC focused on corporate, investment, and private banking. Comparable to Credit du Maroc's corporate and international trade finance divisions, though skewed toward larger enterprise and HNW clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/creditdumaroc
• YouTubeyoutube.com/@creditdumarocOfficiel
• Facebookfacebook.com/creditdumaroc
• LinkedInlinkedin.com/company/credit-du-maroc
• Instagraminstagram.com/credit_du_maroc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Credit of Morocco