Navmii
Navmii is a UK-based mapping and navigation company that builds digital and HD maps using crowdsourced GPS data and AI, serving consumers, automotive OEMs, developers, and fleet operators via apps, SDKs, hardware, and embedded navigation.
- Company typePrivate
- Founded2007
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Navmii does
Navmii is a UK-headquartered mapping and navigation technology company founded in 2007 and registered as Navmii Publishing Ltd in Nottingham, England. The company combines OpenStreetMap as a base layer with crowdsourced GPS probe data (over 2 billion miles cumulatively and 1+ million miles per day) and AI computer vision techniques to produce both traditional digital maps for navigation and HD maps for autonomous-vehicle and ADAS applications. Its proprietary Voxel technology creates 3D addressable map models with 8m to 4cm resolution using 64-line LiDAR sensors, 360-degree cameras, and AI-based object recognition, all processed via NVIDIA edge compute on the SYMBO mobile mapping hardware.
Navmii firmographics
Firmographics- Name
- Navmii
- Legal name
- Navmii Publishing Ltd
- Website
- https://navmii.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Navmii is a UK-based mapping and navigation company that builds digital and HD maps using crowdsourced GPS data and AI, serving consumers, automotive OEMs, developers, and fleet operators via apps, SDKs, hardware, and embedded navigation.
- Ownership category
- akta.pro rank
Where Navmii is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Navmii business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Operations
Revenue model
- SDK Licensing: Navmii licenses its mobile navigation SDKs to developers and companies to build navigation and mapping capabilities into their products. Commercial licensing for white-label and custom solutions.
- Vehicle Tracking Subscription: Monthly subscription service for GPS vehicle tracking. Navmii Tracker provides real-time tracking, fleet management, geofencing, eco-driving analysis, and driver behavior monitoring via smartphone app.
- SYMBO Hardware Sales: Sale of SYMBO HD mapping hardware - all-in-one mobile mapping devices with LiDAR and camera systems for data collection. Available in vehicle-mounted and drone versions.
- POI Listing / Advertising: Business can add their location to Navmii for navigation users to find them, priced from $4 per month. Additional advertising revenue from third-party ad networks including Google AdSense.
- Automotive OEM Solutions: Custom navigation solutions for automotive OEMs and Tier 1 suppliers including connected navigation, embedded navigation for instrument clusters, and custom user interfaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Business POI listing starting at $4 per month |
| Subscription | Monthly | Vehicle tracking with no fixed term and no hidden fees |
| Freemium | Pay-as-you-go | Free AI DashCam app |
| Freemium | Pay-as-you-go | Consumer navigation app with freemium model |
| Other | Multi-year contract | Commercial SDK licensing - quote-based |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Navmii product offering
Product offeringCore offering
Navmii is a mapping and navigation technology company that combines open-data (OpenStreetMap), crowdsourced GPS data, and AI computer vision to build both standard digital maps and HD maps. It sells consumer navigation apps, mobile SDKs for developers, vehicle/fleet tracking subscriptions, OEM-embedded automotive navigation, and HD mapping hardware/services. The company serves individual consumers, app developers, automotive manufacturers, and fleet operators through the same underlying map, SDK, and crowdsourced data platform.
Product overview
Navmii is a mapping and navigation technology company offering a portfolio of interconnected products spanning consumer mobile apps, enterprise SDKs, HD mapping hardware, and fleet management solutions. The core offering includes Mobile Navigation apps for end consumers with offline maps, live traffic, and community reporting; the eOSM (Enhanced OpenStreetMap) platform providing automotive-grade map data; AI DashCam for dashcam with ADAS capabilities; and Vehicle Tracking for fleet management. Enterprise products include Navigation SDKs for Android/iOS developers, Automotive Navigation for OEM integration, Truck Navigation with HGV-specific routing, EV Navigation for electric vehicles, SYMBO HD Mapping Hardware for data collection, and HD Mapping services using proprietary Voxel Technology. These products share underlying map data, SDK technology, and crowdsourced data collection infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- Navmii Tracker: A GPS vehicle tracking solution offering real-time tracking, fleet management, driver behavior monitoring, and geofencing for both personal and commercial vehicles.
Products and services
- Mobile Navigation Premium turn-by-turn voice guided GPS navigation application for iOS and Android with live traffic from INRIX, offline maps covering over 190 countries, and community-based road incident reporting. Targeted at individual drivers seeking reliable navigation with offline capabilities.
- eOSM Map Data Automotive-grade digital map data built on OpenStreetMap foundation, combined with over 50 open data sources and 2 billion+ miles of GPS probe data. Covers North America and Western Europe with navigation-quality enhancements including average speed corrections, one-way street corrections, and turn restrictions. Sold to automotive and enterprise customers.
- AI DashCam Free dashcam mobile app with built-in artificial intelligence using deep neural networks for Advanced Driver Assistance Systems (ADAS). Continuously analyzes road video to detect hazards and recognize signs. Targeted at individual drivers and contributes to Navmii's map-building dataset.
- Truck Navigation Turn-by-turn navigation designed for professional truck drivers with routing modes that avoid roads unsuitable for heavy vehicles (low bridges, weight restrictions) plus speed limit and camera warnings. Targeted at professional trucking companies and freight operators.
- Automotive Navigation Navigation platform for OEM automotive manufacturers and Tier 1 suppliers offering connected navigation for connected car hardware, embedded navigation for instrument clusters and in-dash systems, and fully customisable user interfaces with custom UI branding. Targeted at automotive OEMs and Tier 1 suppliers.
- EV Navigation & Routing Electric vehicle navigation providing routing based on vehicle range, displaying charging stations along routes, and recommending charging stops based on vehicle attributes. Targeted at EV owners.
- Navmii Tracker GPS vehicle tracking system with real-time 24/7 tracking via smartphone app, fleet management, geofencing, eco-driving analysis, driver behavior monitoring, and automated reporting. Targeted at both personal vehicle owners and commercial fleet operators on a monthly subscription.
- Navigation SDK Mobile software development kits for Android and iOS enabling developers to build full-featured native navigation and mapping applications with offline and online maps, turn-by-turn navigation, traffic integration, geocoding, and place search. Commercial licensing for white-label and custom solutions available via sales.
- SYMBO HD Mapping Hardware All-in-one mobile mapping hardware for HD map data collection featuring 64-line LiDAR, 360-degree HD cameras with global shutters, NVIDIA edge processing, and LTE/WiFi connectivity. Available in vehicle-mounted and drone versions with less than 10cm absolute positional accuracy.
- HD Mapping High-definition mapping service using proprietary Voxel Technology to create 3D models of the planet. Combines LiDAR validation, camera imaging, and AI object recognition. Offers both International Mobile Mapping Team and Pro-Sourced Managed Mapping Team data collection solutions.
Quantifiable outcome
- 30 million+ users worldwide rely on Navmii technology
- +4 more outcomes
Companies that use Navmii
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles5 records
Navmii technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability5 records
Feature7 records
Navmii partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Google AdMobminorGoogle advertising partner for serving ads in Navmii applications. Navmii works with Google's DoubleClick Bid Manager for advertising and ad measurement purposes.
- INRIXcoreINRIX provides real-time traffic data that Navmii integrates into its navigation applications. This enables live traffic updates and automatic rerouting around congestion.
- OpenStreetMapcoreNavmii uses OpenStreetMap as its base map data for navigation. OSM provides the foundational map data that Navmii enhances with proprietary processing and probe data.
- Google (Analytics and DoubleClick)minorGoogle provides analytics services (Google Analytics) and advertising services (DoubleClick Bid Manager) for Navmii's applications and marketing measurement.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Navmii competitors and assessment
Company assessmentDirect peers
- Geotab: Fleet telematics and GPS vehicle tracking provider. Competes with Navmii Tracker for commercial fleet subscriptions, particularly in SMB and mid-market fleets.
- Mapbox: Developer-first maps, navigation and location platform. Closest direct peer to Navmii's SDK and white-label navigation business; competes for developer, OEM and enterprise integrations.
- TomTom: Mapmaker and navigation provider with HD map products for ADAS/autonomous driving. Competes with Navmii on automotive-grade map data and consumer navigation.
- Waze: Crowdsourced consumer navigation app owned by Alphabet. Directly competes with Navmii's mobile navigation app on driver-reported traffic, incidents and free turn-by-turn routing.
- HERE Technologies: Global map data and location platform serving automotive OEMs and enterprises. Competes head-to-head with Navmii's eOSM and automotive navigation offerings for embedded and connected car programs.
- Sygic: Consumer and professional (truck) GPS navigation app with SDK and OEM offerings. Competes with Navmii's mobile nav, truck routing and developer SDK products.
- Trimble Maps (formerly ALK Technologies): Commercial transportation and fleet navigation/routing provider. Competes with Navmii Truck and Navmii Tracker in the trucking and fleet routing segment.
- Telenav: Connected car, in-vehicle navigation and advertising platform for OEMs and advertisers. Directly competes with Navmii's automotive navigation and white-label OEM offerings.
Emerging players
- INRIX: Real-time traffic intelligence provider and current data partner of Navmii. Overlaps on traffic and road analytics; could evolve into a competitor for fleet and smart-city analytics.
Broad incumbents
- Mobileye: ADAS and autonomous driving supplier with crowdsourced HD mapping (REM). Competes with Navmii's HD mapping and AI dashcam/ADAS initiatives, but at a vastly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Navmii social profiles
Digital presenceNavmii financial estimates
Financial estimateRevenue estimate
Valuation estimate
Navmii leadership team
Management profileNumber of profiles
Profiles6 records
Navmii funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Navmii M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Navmii
What does Navmii do?
Navmii is a mapping and navigation technology company that combines open-data (OpenStreetMap), crowdsourced GPS data, and AI computer vision to build both standard digital maps and HD maps. It sells consumer navigation apps, mobile SDKs for developers, vehicle/fleet tracking subscriptions, OEM-embedded automotive navigation, and HD mapping hardware/services. The company serves individual consumers, app developers, automotive manufacturers, and fleet operators through the same underlying map, SDK, and crowdsourced data platform.
Is Navmii a public or private company?
Navmii is a private company. It is classified as venture growth investor backed and is currently operating.
When was Navmii founded?
Navmii was founded in 2007. It employs 51 to 100 people.
Where is Navmii based?
Navmii is headquartered in San Francisco, United States, in the North America region.
How does Navmii make money?
Five revenue lines are on record. SDK Licensing is the primary driver. The others are vehicle Tracking Subscription, SYMBO Hardware Sales, POI Listing / Advertising and automotive OEM Solutions.
Who are Navmii's main competitors?
Direct peers on record are Geotab, Mapbox, TomTom, Waze, HERE Technologies, Sygic, Trimble Maps (formerly ALK Technologies) and Telenav. INRIX is listed as an emerging player. Mobileye is listed as a broad incumbent.
Does Navmii have an API?
Yes. Navmii provides mobile Navigation SDKs for Android and iOS platforms, enabling developers to build full-featured native navigation and mapping applications. The SDKs offer features including offline and online maps, turn-by-turn navigation, traffic integration, geocoding, and place search. SDKs are available at specific version releases with documentation hosted on Atlassian Confluence. Developer documentation is at navmii.atlassian.net/wiki/spaces/NS/overview.