Fabrica

What Fabrica does

Fabrica (Fabrica Land) operates a self-serve, blockchain-based marketplace for tokenized land parcels in the United States. Users connect an Ethereum wallet to list, buy, sell, fractionalize, and borrow against land holdings; each property is represented as an NFT on Ethereum, with legal title held in a proprietary structure called the Fabrica US Trust (versions v3.4 through v4.3) so that on-chain transfers map to compliant real-property transfers. The platform spans 10+ US states with 100+ listed parcels priced from approximately $1,200 up to $800,000, and integrates decentralized lending partners (MetaStreet as core, NftFi as secondary) so that landowners can take NFT-backed loans against their holdings without selling. TheTerrainProject is a key channel partner, responsible for a disproportionate share of platform activity including 10 completed loans and roughly $729,804 in total repaid value.

The business model is transaction-fee based: Fabrica earns on property sales executed through the marketplace and on the facilitation of NFT-backed loans via integrated lending partners. Distribution is fully self-serve via the web platform with global geo-scope, targeting individual land investors, property-backed borrowers, and land sellers — particularly those seeking liquidity for illiquid rural/undeveloped parcels or credit access against land collateral. Marketing is primarily organic marketplace discovery plus developer documentation, with no disclosed paid acquisition channels.

The company is privately held, was founded in 2017, is headquartered in San Francisco, and operates with 1-10 employees. Disclosed capital includes a $440,000 round from Banca Sella Holding in May 2018 and subsequent participations from atypical Ventures, Urban Innovation Fund, Techstars, Watertower Ventures, FirsthandVC, Lombardstreet Ventures, and Pioneer Fund (the 2019-2021 rounds are reported with undisclosed or zero amounts in the source). Leadership comprises Federico Pomi (CEO) and Cameron Morris (CTO). Revenue is not disclosed.

Name

Fabrica

Website

https://fabrica.land

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Fabrica Land is a self-serve blockchain marketplace that tokenizes US land parcels as Ethereum NFTs held in a proprietary US Trust, enabling listing, sale, and lending against real property to individual investors and borrowers.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Property Transaction Fees: Platform charges fees on property sales and purchases executed through the marketplace. Users list properties for sale and buyers purchase through the platform.
2. Lending Platform Integration: Integration with MetaStreet and NftFi for property-backed lending. Platform facilitates loans where land NFTs serve as collateral, earning referral or platform fees from loan facilitation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Fabrica operates Fabrica Land, a self-serve blockchain marketplace where U.S. land parcels are tokenized as Ethereum NFTs and held within proprietary Fabrica US Trust structures. Users can list, buy, and sell land, and borrow against their holdings through integrated lending partners MetaStreet and NftFi, with on-chain provenance and a Provenance Score providing trust signals.

Product overview

Fabrica Land is a single-platform blockchain marketplace for fractional land ownership. The platform enables users to list properties for sale, purchase properties, borrow against property holdings using decentralized lending protocols (MetaStreet, NftFi), and track property provenance and ownership history on-chain. All properties are represented as NFTs on Ethereum and held within trust structures.

Differentiator

Problem solved

Functional benefit

Products and services

• Fabrica Land Marketplace Blockchain-based marketplace where users list, buy, and sell U.S. land parcels tokenized as Ethereum NFTs, with on-chain provenance tracking and Fabrica US Trust legal wrapper for compliant transfers.
• NFT-Backed Land Lending Property-backed borrowing service for land NFT holders, facilitated through integrated lending partners MetaStreet and NftFi, enabling loans against tokenized land collateral.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• TheTerrainProjectcoreChannel Partner/ Reseller/ DistributorMajor property lister and marketplace participant operating at scale with 10 completed loans, $729,804 in total value repaid. Lists significant land portfolios including high-value Colorado properties worth $800K+.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RealT: RealT tokenizes US real estate into fractional ERC-20 tokens on Ethereum, enabling global investors to own income-producing property. Compares to Fabrica because it also serves crypto-native buyers seeking US property exposure via on-chain instruments, though RealT focuses on fractional ownership of rental homes rather than whole-land NFTs.
• AcreTrader: AcreTrader is a farmland investment marketplace enabling fractional ownership of US agricultural land. It is a direct peer because Fabrica's primary segment is land investors seeking liquid exposure to US land — directly overlapping AcreTrader's core use case of democratizing land ownership.
• Roofstock: Roofstock is an online marketplace for buying and selling single-family rental and investment properties. It compares as a peer because it addresses land/investment-property illiquidity — the same core pain Fabrica targets — though it uses traditional title transfers rather than NFT tokenization.
• Propy: Propy is a blockchain-based real-estate platform that tokenizes property titles and automates closings via smart contracts. It is the closest direct competitor to Fabrica Land, both operating NFT-native US real-estate transactions with on-chain provenance.
• LandWatch: LandWatch is one of the largest online marketplaces for rural land, hunting property, and acreage sales in the US. Comparable because it serves the same land-buyer/seller audience Fabrica targets, representing the incumbent non-tokenized alternative that Fabrica's blockchain-native features must beat on differentiation.
• Parcel: Parcel is a real-estate tokenization platform enabling fractional ownership of homes via blockchain. It is a direct peer to Fabrica in bringing real-estate transactions on-chain for crypto-native buyers, though Parcel focuses on equity tokens for residential homes versus Fabrica's whole-land NFTs.

Broad incumbents

• Yieldstreet: Yieldstreet is an alternative-investment platform offering fractional ownership in real estate, marine, art, and other assets. It is a broad incumbent comparable to Fabrica because both serve investors seeking access to private real-estate exposure, though Yieldstreet operates a much larger multi-asset portfolio rather than specializing in land NFTs.
• Zillow Land Listings: Zillow is the dominant US residential real-estate marketplace with extensive land and lot listings. It is a broad incumbent comparable to Fabrica because users searching for vacant land frequently default to Zillow, making it the primary non-Web3 alternative Fabrica must win users away from on selection and liquidity.

Emerging players

• MetaStreet: MetaStreet is a DeFi lending protocol that provides NFT-backed loans, including against Fabrica land NFTs. It is an integrated lending partner on Fabrica and an emerging player in NFT-collateralized credit, comparable because it shapes the liquidity layer that underpins Fabrica's land NFT utility.

Others

• Decentraland: Decentraland pioneered NFT-based virtual land ownership on Ethereum. It is thematically comparable to Fabrica as an early demonstration of blockchain-native land markets, though Decentraland operates purely in virtual real estate while Fabrica tokenizes physical US land.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/fabricaland
• Facebookfacebook.com/fabricaland
• LinkedInlinkedin.com/company/fabricarealestate

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fabrica