Pet 100%

What Pet 100% does

Pet 100% (\u5bf5\u7269\u767e\u5206\u767e\u80a1\u4efd\u6709\u9650\u516c\u53f8, trade name \u767e\u5206\u767e\u5bf5\u7269\u751f\u6d3b\u9928 / Pet 100% Pet Life Museum) is a privately held Taiwanese integrated pet lifestyle platform founded in 2019 and headquartered in Kaohsiung. The company operates at least three physical retail stores (Renwu, Zuoying, Qinan) offering pet food, supplies, and grooming services; a SHOPLINE-powered e-commerce platform (shop.pet100pa.com) carrying a proprietary product portfolio (\u7378\u7814\u6240 / Vet Institute functional wet food, 100% SELECT vet-selected treats, Dr. Mamma Korean vet-developed functional snacks, Clean Paws cat litter and pee pads) alongside authorized third-party prescription brands (Hill's, Royal Canin, Farmina); and the Alliance Animal Hospital (\u806f\u76df\u52d5\u7269\u91ab\u9662) network of 10 veterinary branches across Taiwan spanning general medicine, surgery, oncology, cardiology, dentistry, emergency care, and exotic animal care. The company also runs an in-house logistics fleet that distributes pharmaceuticals wholesale to veterinary clinics and pet stores, and operates a PWA-based online booking system for grooming and veterinary appointments.

Name

Pet 100%

Legal name

寵物百分百股份有限公司

Website

https://pet100pa.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Pet 100% is a privately held Taiwan-based integrated pet lifestyle platform operating retail stores, e-commerce, grooming, and a 10-branch veterinary hospital network (Alliance Animal Hospital), selling its own Vet Institute functional pet food alongside third-party prescription brands to dog, cat, and small-animal owners nationwide.

Ownership category

akta.pro rank

Product category

Pet Retail and Veterinary Services

NAICS

Pet and Pet Supplies Retailers (459910), Pet and Pet Supplies Retailers (45991), Veterinary Services (54194), Veterinary Services (541940), Dog and Cat Food Manufacturing (311111)

SIC

Retail-Misc General Merchandise Stores (5399), Services-Hospitals (8060)

akta.pro primary industry

Pet Food & Treats Retail (CRALAHAB)

akta.pro secondary industries

Pet Supplies Inventory-led Online Retailers (CRAFADAH), Companion Animal Maintenance & Wellness Nutrition (HLAMAHAB), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Pet Pharmaceuticals & Veterinary Supply Distribution (CRAOAKAD)

Keywords

• Pet retail stores
• Veterinary hospital services
• Pet grooming services
• Veterinary prescription diets
• Pet supplements

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pet Food and Supplies Retail (Physical Stores + E-commerce): Sale of pet food, treats, supplies, and accessories through physical retail stores and the online shop.pet100pa.com platform. Includes own-brand products (Vet Institute, 100% SELECT, Dr. Mamma) and third-party brands (Hill's, Royal Canin, Farmina, Clean Paws). Both one-time purchases and subscription auto-delivery options are available.
2. Pet Grooming Services: In-store pet grooming services including bathing, haircuts, and monthly grooming packages. New customers receive discounts (NT$100 off for first grooming visit; 50% off for Tainan Minsheng store). Packages offered at 9折 discount for 2 grooming cards.
3. Subscription/Recurring Delivery (定期購): 30-day automatic delivery subscription for staple consumables (wet food). Monthly billing with auto-debit, free shipping across Taiwan, and exclusive subscriber gifts. Generates predictable recurring revenue from the same customer base.
4. Veterinary Medical Services (Alliance Animal Hospital): Comprehensive veterinary services across 10 hospital branches including general medicine, surgery, oncology, dentistry, emergency care, and exotic pet clinics. Revenue from consultation fees, medical procedures, and related treatments. Specialties include cardiology, internal medicine, endoscopy, and senior pet care.
5. Pharmaceutical/Wholesale Distribution: Wholesale distribution of veterinary pharmaceuticals and pet health products to veterinary clinics and pet stores, delivered via company logistics fleet to locations across Taiwan.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Pet 100% operates an integrated pet lifestyle ecosystem in Taiwan combining physical retail stores, an e-commerce platform (shop.pet100pa.com), and a multi-branch veterinary hospital network (Alliance Animal Hospital). The company sells proprietary veterinary-formulated pet food (Vet Institute / 獸研所), third-party prescription diets (Hill's, Royal Canin, Farmina), natural treats, and pet hygiene supplies, while also providing in-store pet grooming services and general/specialty veterinary medical care. A 30-day auto-delivery subscription program and B2B pharmaceutical wholesale via in-house logistics round out the offering.

Product overview

Pet 100% (百分百寵物生活館) operates a unified pet lifestyle ecosystem comprising three core pillars: an e-commerce platform (shop.pet100pa.com) powered by SHOPLINE, a multi-branch veterinary hospital network (Alliance Veterinary Hospital), and physical retail stores offering pet grooming services. The online store features proprietary sub-brands including 獸研所 (Vet Institute) for functional wet foods and supplements, 100% SELECT for natural treats, and DR. MAMMA for Korean-style functional snacks. The portfolio also includes Clean Paws brand supplies (pee pads, cat litter) alongside third-party prescription diet brands (Hill's, Royal Canin, Farmina). The 獸研所 brand is developed by clinical veterinarians and animal nutritionists from Nottingham University, offering products like kidney support, immune boost, and urinary care formulas. Alliance Veterinary Hospital operates 11 branches across Taiwan providing general and specialized care including oncology, cardiology, and exotic animal services, with an integrated online booking system.

Differentiator

Problem solved

Functional benefit

Brands

• 聯盟動物醫院 (Alliance Veterinary Hospital): Multi-branch veterinary hospital offering general and specialty pet medical care including oncology, exotic animal care, and emergency services.
• 獸研所 (Vet Institute)
• 100%SELECT / 100%獸醫嚴選
• Dr. Mamma (獸醫媽媽)

Products and services

• Vet Institute (獸研所) Functional Wet Food Proprietary veterinary-formulated functional wet food for cats and dogs, including kidney support, immune support, stress/urinary support, kitten, and dog heart/joint support formulas. Formulated by clinical veterinarians and animal nutritionists following NRC, AAFCO, and FEDIAF international nutritional guidelines, with publicly disclosed pathogen and harmful-substance batch testing.
• 100% SELECT (獸醫嚴選) Natural Treats Vet-selected natural treat line including freeze-dried meat snacks for cats, light veggie treats, and popcorn-style dog treats, formulated from single-ingredient, human-grade ingredients.
• Dr. Mamma (獸醫媽媽) Functional Pet Snacks Korean veterinarian-developed functional pet snacks for cats and dogs, including Chop Chop puree pouches and Mini Pie functional treats with urinary, oral, digestive, joint, and vision care formulations.
• Clean Paws Premium Pee Pad Veterinarian-recommended disposable pee pads with imported SAP superabsorbent polymer, perforated luxury surface for instant absorption, and up to 700ml liquid capacity, available in S/M/L and all-size variants.
• Clean Paws Cat Litter (Bentonite & Wood) Premium cat litter products under the Clean Paws brand, including bentonite clay litter with superior clumping and odor control, and wood-based cat litter variants.
• Urinary-Inspection Cat Litter (Hematuria Detection Tofu Litter) Veterinarian-developed tofu cat litter embedded with micro hematuria detection particles that change color when urine contains blood-related components, providing early warning for feline urinary tract issues at blood concentrations as low as 1 in 1,000,000.
• Prescription Diets (Hill's, Royal Canin, Farmina) Veterinary prescription pet foods from Hill's (k/d, c/d, i/d, z/d, Metabolic, Derm Complete, j/d, w/d, a/d and others), Royal Canin (RF, LP, GI, DS, FR, ER, LF, DR, AN, HF, SAT, NSB, WK, RSF, LSD, GIM, UMC, RSD and others), and Farmina (VC1 gastrointestinal, VC4 urinary, VC5 kidney) covering kidney disease, urinary care, digestive health, skin allergies, weight management, and diabetes.
• Alliance Animal Hospital (聯盟動物醫院) Veterinary Services Comprehensive veterinary medical services across 10 hospital branches in Taiwan (Renwu HQ, Qinan, Fengping, Jianguo, Gangyan, Fengshan Baohua, Linkou, Guishan, Tainan Minsheng, Chaozhou Zhicheng), including general medicine, surgery, oncology, dentistry, emergency care, cardiology, internal medicine, endoscopy, senior pet care, and exotic pet clinics.
• Pet Grooming Services In-store pet grooming services including bathing, haircuts, and monthly grooming packages for dogs, with new customer first-visit discounts (NT$100 off standard stores; 50% off Tainan Minsheng) and bundled card pricing (9折 for 2 grooming cards together).

Quantifiable outcome

• Pet grooming new customer acquisition: NT$100 discount for first visit (standard stores), 50% off for Tainan Minsheng store
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Hill's (希爾思)coreOthersPet 100% is an authorized distributor and retailer of Hill's prescription pet food products (including Hill's k/d, c/d, i/d, z/d, Metabolic, Derm Complete, j/d, w/d, a/d, and other lines). Hill's products are sold through both physical stores and the e-commerce platform, and are recommended by the Alliance Animal Hospital veterinary network.
• Royal Canin (皇家)coreOthersPet 100% carries Royal Canin prescription food lines (including RF, LP, GI, DS, FR, ER, LF, DR, AN, HF, SAT, NSB, WK, RSF, LSD, GIM, UMC, RSD, and other formulas). Sold through retail stores and the Alliance Animal Hospital pharmacy network.
• Farmina (法米納)minorOthersPet 100% carries Farmina veterinary care (VC) prescription food lines including VC1 (gastrointestinal), VC4 (urinary), and VC5 (kidney) formulas for cats. Farmina is positioned as a natural-grade prescription food without meat meal or animal by-products.
• Allied Animal Hospital Network (聯盟動物醫院)coreStrategic or Co-development PartnerThe integrated Alliance Animal Hospital network operates under the same corporate umbrella as Pet 100% retail, sharing the membership program, online booking platform, and e-commerce ecosystem. The hospital network is a core differentiator and distribution channel for the company's own-brand veterinary products (獸研所). The hospital operates 10 branches across Taiwan with multiple specialties.
• Shopline (線上商店平台)coreTechnology or IntegrationPet 100% operates its e-commerce platform (shop.pet100pa.com) on the SHOPLINE platform, which powers the online store with product listings, shopping cart, multiple payment methods (credit card, ATM, LINE Pay), and order management.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 魚中魚寵物水族 (Fish Fish Pet): One of Taiwan's largest specialty pet retail chains with broad SKU coverage. Direct peer on retail scale and product breadth.
• Pet Valu: Canada-based omnichannel specialty pet retailer with stores, grooming, and own-brand food. Comparable business model of integrated retail and service.
• VCA Animal Hospitals: Multi-site veterinary hospital network offering general and specialty care, with strong ties to retail and pet food distribution. Direct comparable to Alliance Animal Hospital's specialty/network structure.
• 寵物公園 (Pet Park Taiwan): Taiwan pet retail chain offering food, supplies, grooming, and veterinary referrals. Closely comparable in product breadth and target customer within the same geographic market.
• 巴夫 (BAFU Pet): Taiwan-based integrated pet retail and services operator with physical stores, e-commerce, and own-brand pet food. Direct domestic competitor with similar omnichannel scope.

Broad incumbents

• Pets at Home: UK's largest integrated pet care retailer operating physical stores, e-commerce, grooming, and veterinary services (through vet group partners). Closest analog to Pet 100%'s vertically integrated retail-vet-grooming model in a single market.
• PetCo Health and Wellness: Large US omnichannel pet retailer combining retail, grooming, veterinary hospitals, and own-brand food. Directly comparable in business model scope, though at vastly larger scale.

Others

• Hill's Pet Nutrition: Global veterinary-formulated pet food brand owned by Colgate-Palmolive. Partner and competitor: Pet 100% distributes its prescription lines but Vet Institute directly competes in functional/therapeutic diets.
• Royal Canin: Premium pet food brand owned by Mars Petcare with deep veterinary channel penetration. Partner and competitor in prescription and breed-specific nutrition.

Regional players

• Pet Lovers Centre: Largest pet retail chain in Southeast Asia with multi-country footprint, grooming, and veterinary services. Compares on regional pet retail operating model; differs in geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet 100%