Cricket Betting

What Cricket Betting does

Cricket Betting (operating as cricket-betting.online) is a privately held affiliate marketing and content aggregation platform founded in 2019 that targets cricket betting enthusiasts in India, Bangladesh, and Pakistan. The company functions as a specialist intermediary — it does not operate its own betting exchange but rather curates, reviews, and ranks licensed third-party bookmakers (notably 1win, Betway, 10CRIC, Parimatch, Dafabet, and Mostbet) and earns referral commissions when users click through and sign up or deposit on partner sites. The platform also publishes SEO-optimized cricket content including player profile pages, tournament coverage (IPL, T20 World Cup, Bangladesh Premier League, Pakistan Super League), betting strategy guides, and a live odds comparison feature refreshed every 30 seconds across multiple bookmakers.

The business operates with a headcount of 1-10 employees, is funded by a single 2021 round of $692,185 (investors undisclosed), and is led by founder Ben Brown. Content is delivered bilingually in English and Hindi to serve the Indian market. The platform displays responsible gambling resources (BeGambleAware, GamCare) and promotes welcome bonuses from partner bookmakers as the primary monetization lever. No proprietary technology stack, AI/ML capabilities, mobile application, patents, or disclosed revenue figures are evidenced in the available data; the company is structurally a content-driven SEO and lead-generation intermediary rather than a technology product company.

Geographically, Cricket Betting operates in a legally ambiguous space — online betting regulation in India is state-by-state and largely grey-market, while the platform actively promotes international bookmakers to Indian users. This regulatory exposure, combined with the absence of disclosed ownership structure, management team beyond the founder, and institutional investor identity, represents a material diligence gap for any investment or acquisition evaluation.

Name

Cricket Betting

Legal name

cricket-betting.online

Website

https://cricket-betting.online

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Cricket Betting (cricket-betting.online) is a privately held affiliate marketing platform that aggregates and reviews licensed bookmakers for Indian cricket betting enthusiasts, earning referral commissions from partners including 1win, Betway, and 10CRIC through SEO-optimized content and live odds comparison.

Ownership category

akta.pro rank

Product category

Sports Betting Content & Affiliate

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

akta.pro secondary industries

Sportsbooks (Online & Mobile Operators) (MPAEACAA), Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

Keywords

• Cricket betting reviews
• Sports betting affiliate
• Live cricket odds
• Bookmaker comparisons
• IPL betting guide

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Affiliate Commission: The platform generates revenue through affiliate marketing arrangements with licensed betting bookmakers. When users click through to partner sites like 1win, Betway, 10CRIC, Parimatch, and Dafabet and sign up or deposit, Cricket Betting receives a commission. The site also promotes welcome bonuses and special offers from these bookmakers, likely earning referral fees based on user activity.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Cricket Betting (cricket-betting.online) is a cricket-focused informational and affiliate platform that publishes bookmaker reviews, live odds comparisons, match previews, betting strategy guides, player profiles, and tournament content for cricket. The site is free to users and generates revenue via affiliate commissions when readers sign up with partner sportsbooks such as 1win, Betway, 10CRIC, Parimatch, Dafabet, and Mostbet.

Product overview

Cricket Betting Online is an information and review aggregator platform that provides cricket betting odds comparison, bookmaker reviews, tournament information, and strategy guides for Indian cricket betting enthusiasts. The platform does not operate its own betting exchange but reviews and compares third-party bookmakers including 1win, Betway, 10CRIC, Parimatch, Dafabet, and Mostbet. Additional offerings include live odds comparison updated every 30 seconds, cricket player profile pages with career statistics, cricket tournament coverage, and betting strategy guides. The service targets Indian players and covers major tournaments including IPL, T20 World Cup, and various international leagues.

Differentiator

Problem solved

Functional benefit

Products and services

• Cricket Betting Online (cricket-betting.online) Main cricket betting informational and affiliate website offering bookmaker reviews, live odds comparisons, match previews, betting strategy guides, player profiles, and tournament content in English and Hindi; free to users, monetized via affiliate commissions.
• Bookmaker Reviews

Quantifiable outcome

• Live odds updated every 30 seconds for accuracy
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• 1wincoreChannel Partner/ Reseller/ Distributor1win is a primary partner bookmaker featured prominently on the platform with the highest rating of 4.9/5. The platform promotes their 500% welcome bonus up to INR 80,000, instant withdrawals, cricket specials, and live streaming features. Users are directed to 1win through embedded affiliate links throughout the site.
• BetwaycoreChannel Partner/ Reseller/ DistributorBetway is a featured bookmaker with a 4.8/5 rating, offering 100% welcome bonus up to INR 2,500 with UPI payment support and IPL odds boost. It is promoted as a top cricket betting platform with Indian payment options.
• 10CRICcoreChannel Partner/ Reseller/ Distributor10CRIC is an India-focused bookmaker with 4.7/5 rating, offering 150% welcome bonus up to INR 30,000 with Rupee betting and free bets. Promoted as India-focused platform.
• ParimatchminorChannel Partner/ Reseller/ DistributorParimatch is featured with 4.6/5 rating, offering 150% welcome bonus up to INR 20,000, cricket markets, and mobile app. Second-tier partner on the platform.
• DafabetminorChannel Partner/ Reseller/ DistributorDafabet is featured with 4.5/5 rating, offering 160% welcome bonus up to INR 16,000 with Asian odds, low margins, and VIP program.
• MostbetminorChannel Partner/ Reseller/ DistributorMostbet is featured with 4.4/5 rating, offering 125% welcome bonus up to INR 25,000, crypto-friendly payments, exchange betting, and live betting options.
• BeGambleAwareminorOthersBeGambleAware is a responsible gambling organization featured on the site for users seeking help with gambling addiction. The site displays their logo and provides a link to their resources.
• GamCareminorOthersGamCare is a UK-based problem gambling support organization featured as a resource link for responsible gambling guidance.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Cricbuzz: India's leading cricket content platform with live scores, news and player stats. Comparable on cricket-specific content depth and Indian audience, though focused on cricket media rather than betting affiliate monetization.
• CricTracker: Indian cricket news, prediction and fantasy content site. Comparable India-focused cricket audience and content engine, with adjacent affiliate/fantasy monetization.

Emerging players

• Dimers: Sports betting analytics and picks platform with affiliate monetization. Comparable as an emerging data-driven affiliate site, though broader in sport coverage.

Direct peers

• Bookies.com: Online sportsbook review and comparison site using affiliate commissions. Same value proposition of vetting and ranking licensed bookmakers for end users.
• Oddschecker: Global sports betting odds comparison and affiliate platform. Highly comparable affiliate-first business model directing users to bookmakers, with similar SEO-driven content strategy.
• Covers: Sports betting information, odds comparison and picks platform. Operates the same affiliate/comparison model targeting North American bettors with bookmaker reviews.
• BettingExpert: Community-driven sports betting tips and odds comparison site with affiliate monetization. Closely aligned business model combining user-generated predictions with bookmaker referrals.

Broad incumbents

• 10CRIC: India-focused cricket sportsbook listed as a core partner on the platform. Comparable on cricket-specific India focus and operator-side betting products, though operating as a bookmaker rather than an affiliate intermediary.
• Betway: Global sportsbook featured as a core partner. Comparable on Indian cricket betting demand generation, though operating as a licensed operator rather than an affiliate site.
• SportsLine (CBS Sports): Established sports predictions and picks platform with affiliate-style monetization. Comparable in providing expert picks and odds content that funnels users to sportsbooks, though with significantly broader scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cric_betting
• Facebookfacebook.com/CricketBetting
• LinkedInlinkedin.com/company/cricket-betting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cricket Betting