What Camif-Matelsom does

Camif is a French direct-to-consumer e-commerce retailer of furniture and home goods, founded in 1947 and headquartered in Bessines (registered in the Niort RCS), with 75 employees as of December 2023. The company operates a multi-brand platform structured around five own-label sub-brands — Camif Signature (premium), Essentiels par Camif (value), COSI par Camif (bedding and comfort seating), Camille par Camif (children's furniture), and C·PRO par Camif (professional/B2B) — covering nine product categories ranging from furniture and sofas to bedding, household linen, décor, children's, tableware, and garden. Approximately 70% of collections are manufactured in France, with FSC-certified wood sourcing and a 42% lower CO2 footprint claim versus Chinese-manufactured equivalents; the company holds 'entreprise à mission' certification.

The business runs a primarily DTC e-commerce model through camif.fr, complemented by physical showrooms, a Point Relais parcel-locker delivery network, and a dedicated C-PRO B2B channel serving hotels, offices, and restaurants. Revenue mechanics are unit-pricing across product lines (€38 accessories to €1,400+ premium furniture), with flexible payment facilitated through an exclusive mandate with Alma (3x/4x interest-free installments from €100, 10x with interest up to €7,000). The underlying technology stack is standard e-commerce with no proprietary AI/ML layer; the company relies on third-party tooling including Realytics for TV attribution, Kameleoon for A/B testing, and Mouseflow for session analytics, plus Google Ads, Criteo retargeting, and a content marketing blog ('Les Belles Histoires').

Camif is privately held, identified as part of the MAIF group, with MAIF as the parent and MGEN (French mutual health insurer) joining as a shareholder in December 2023 in an undisclosed-disclosed €7.6M round. Geographic scope is domestic — Metropolitan France only, with explicit delivery exclusions for several island territories. The company reports no patents, no API/SDK surface, and a mission-driven growth strategy centered on responsible consumption and French/European manufacturing.

Name

Camif-Matelsom

Legal name

CAMIF-

Website

https://camif.fr

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

51–100 employees

Short description

Camif is a French e-commerce furniture and home goods retailer founded in 1947, serving French consumers and professionals through multiple own-label sub-brands across nine product categories, with 70% of collections manufactured in France and a mission-driven focus on sustainable, locally-produced goods.

Ownership category

akta.pro rank

Headquarters

HQ city

Niort

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Furniture and Home Goods Sales: Camif generates revenue through direct sales of furniture, bedding, linens, home décor, and related products to consumers and professionals via its e-commerce platform.
2. Professional/B2B Furniture Sales: Revenue from dedicated professional segment including hotels, offices, and businesses through the C-PRO brand product lines.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Camif is a French e-commerce and multi-channel retailer of furniture, bedding, home linen, décor, children's products, tableware, and garden items, marketed through five own-label sub-brands (Camif Signature, Essentiels par Camif, COSI par Camif, Camille par Camif, C·PRO par Camif). The primary channel is the camif.fr direct-to-consumer storefront, complemented by physical showrooms, relay-point delivery, a professional B2B channel, and supporting services such as home assembly, loyalty wallet, and gift cards.

Product overview

Camif is a French e-commerce furniture and home goods retailer operating as a multi-brand platform with five distinct own-label sub-brands: Camif Signature (premium), Essentiels par Camif (value), COSI par Camif (bedding and comfort seating), Camille par Camif (children's furniture), and C·PRO par Camif (professional/furniture for business). The platform is structured around a core e-commerce marketplace complemented by a blog (Les Belles Histoires), a loyalty wallet (Cagnotte), a rounding donation service (L'Arrondi), physical showroom locations, and a professional home assembly and installation service. The product catalog spans 9 main categories: Furniture (Meubles), Sofas and Armchairs (Canapés et Fauteuils), Bedding (Literie), Household Linen (Linge de Maison), Home Decor (Déco), Children's Universe (Enfant), Tableware (Arts de la Table), and Garden (Jardin). The company was founded in 1947, employs 75 people, and works with French and European manufacturers. Shareholders include MAIF and MGEN.

Differentiator

Problem solved

Functional benefit

Brands

• Camif Signature: The signature brand that tells stories
• Essentiels par Camif
• COSI par Camif
• Camille par Camif
• C-PRO par Camif

Products and services

• Furniture (Meubles) Core furniture category including beds, wardrobes, dressers, nightstands, buffets, display cabinets, entryway furniture, bookshelves, dining and coffee tables, chairs, TV units, office furniture, and kitchen furniture for residential customers.
• Sofas and Armchairs (Canapés et Fauteuils) Sofa and armchair range including fixed, convertible, corner, modular, and relax sofas, plus armchairs, footstools, and clic-clac/BZ sofa beds for residential living spaces.
• Bedding (Literie) Bedding assortment covering mattresses in standard and specialty sizes, box springs (slatted, upholstered, storage, folding), electric beds, complete bedding sets, quilts, pillows, bolsters, mattress toppers, protectors, and bed frames.
• Household Linen (Linge de Maison) Home textiles including bed linens (duvet covers, pillowcases, sheets, blankets, bedspreads), bathroom linens (towels, bath mats, robes), table linens (tablecloths, napkins, placemats), and decorative textiles (cushions, throws, curtains).
• Home Decor (Déco) Decorative items including lighting (pendant, table, floor, wall, outdoor), rugs, wall décor (mirrors, frames), candles and fragrances, decorative objects, and tableware (plates, cutlery, glasses, bowls).
• Children's Universe (Enfant) Children's and baby furniture and linens, including child beds, cabin, mezzanine, and bunk beds, wardrobes, dressers, nightstands, desks, baby changing dressers, and children's bedding and linens.
• Tableware (Arts de la Table) Kitchen and dining accessories including table decoration, kitchen knives, utensils, cutting boards, cookware (saucepans, frying pans, casseroles, tagines, woks), dishes, molds, and salad bowls.
• Garden (Jardin) Outdoor furniture including garden tables, chairs, armchairs, garden and lounge sets, sun loungers, deck chairs, planchas and barbecues, parasols, outdoor lighting, sheds, fountains, and gardening supplies (pots, planters, composters).
• Camif Signature Premium Brand Camif's premium own-label brand offering curated furniture and home goods collections such as Atlantiques, Racines, and Nouvelle vague, priced at the upper end of the catalog.
• Essentiels par Camif Value Brand Value-oriented own-label brand offering stylish furniture and home goods at competitive price points for budget-conscious shoppers.
• COSI par Camif Comfort Brand Sub-brand focused on bedding and seating comfort, offering mattresses, sofas, and related items designed for longevity and comfort.
• Camille par Camif Children's Brand Sub-brand dedicated to children's and baby furniture and bedroom furnishings, including child beds, storage, and bedroom products.
• C·PRO par Camif Professional Brand Professional-facing sub-brand offering office furniture, seating, storage, and hospitality equipment tailored for hotels, offices, and professional spaces through the C-PRO professional channel.
• Home Assembly and Installation Service Professional mounting, installation, and configuration service for purchased products, delivered by vetted independent installers in mainland France with quality guarantees backed by AXA liability insurance.
• In-Store / Showroom Service Physical showroom locations where customers can view and purchase Camif products with in-store loyalty cagnotte and payment options.
• Fidelity Cagnotte Loyalty Wallet Loyalty program crediting 2% of each order to a customer wallet (cagnotte), capped at €50 per order and €200 balance, with additional €5 for verified reviews and a €10 annual birthday credit; wallet valid 18 months from last credit.

Quantifiable outcome

• 42% reduction in CO2 compared to equivalent furniture manufactured in China
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AlmacoreTechnology or IntegrationAlma provides installment payment solutions for Camif customers, enabling 3x, 4x, and 10x payment options. Alma acts as exclusive mandate agent for banking operations and payment services (ORIAS: 13009996).
• AXAminorStrategic or Co-development PartnerAXA provides liability insurance coverage for Camif's at-home mounting and installation services through a dedicated charter, covering claims related to faulty workmanship by independent installers.
• FSC (Forest Stewardship Council)minorOthersFSC certification for wood products ensures furniture is made from responsibly sourced wood from FSC-certified forests.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maisons du Monde: French-listed omnichannel furniture and home décor retailer with comparable multi-brand assortment, owned-label strategy, and showrooms-plus-DTC e-commerce model. Closest scale-comparable peer in the French market.
• La Redoute: Major French home and lifestyle e-commerce retailer with similar broad home/furniture/linen assortment, multi-channel distribution, and installment-payment offerings. Direct overlap in mid-market French home goods.
• Vente-unique.com: French online-first furniture specialist competing in the same digital furniture category with comparable price-tiering and pan-European ambition. Closest pure-play digital peer.
• Tikamoon: French online furniture retailer specializing in solid wood and 'made-in-style' furniture. Comparable DTC model with strong design/sustainability storytelling and European sourcing.
• Home24: European online furniture retailer with comparable assortment breadth and DTC model. Direct competitor for cross-border French/European furniture e-commerce share.
• Alinéa: French furniture and home décor retailer (Auchan group) with similar mid-market positioning and store-plus-online presence. Direct domestic competitor in furniture and décor.
• Conforama: Mass-market French furniture retailer (now under the BUT group) with extensive store network and broad assortment. Direct competitor across price tiers and categories.

Regional players

• Westwing: European home and lifestyle e-commerce platform with curated furniture/décor assortment. Comparable DTC model but with a flash-sale/discovery-led approach and broader European footprint.

Broad incumbents

• Wayfair: Global pure-play furniture and home goods e-commerce giant. Overlaps with Camif's online assortment but at vastly greater scale and assortment depth.
• IKEA: Global furniture retail incumbent with growing sustainability and renewable-materials agenda. Competes on price, assortment, and increasingly on the 'responsible' narrative Camif relies on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/camif_fr
• Xx.com/camif_
• Facebookfacebook.com/camif.fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camif-Matelsom